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A Typology of Persona as Suggested by Jungian Theory and the Evolving Persona Studies Literature
Get PDFWhat is persona? Is there a single definition that all Persona scholars agree on? Are Persona scholars all using it in the same way? These are questions that I set out to answer in this paper, exploring both the contemporary persona studies literature and the Jungian concept of persona that is frequently cited as the intellectual root of the discipline. I begin by looking at the definition of persona in core persona studies texts, move on to Jung’s writings on the topic, and then examining the definition and construction of persona in the early volumes of the Persona Studies journal. On the basis of this literature I draw together a typology of persona that reflects the interests and perspectives of authors who have contributed to the development of this discipline. It comprises four categories: 1) persona in the Jungian tradition, a continuous performance pertaining to an individual; 2) generic persona that relates to a particular group of individuals, such as professional personas; 3) fictitious persona that is created in order to serve a specific purpose as art or entertainment, or to inform product design and marketing; and 4) attributed persona, where the characteristics of human persona are applied to a nonhuman entity such as a product or institution. I conclude with a number of suggested directions for research that builds on the Jungian foundations of persona but that draws on other relevant theory from psychology
The limited value of ‘employability’ as an objective in the training of Psychologists: Evidence from Chile
Get PDFThis study, carried out in Chile, describes difficulties in the incorporation of employability as an objective in the training of psychologists. Prior research emphasized confusion of key actors about how to train and measure employability. To illustrate that confusion, we compared perspectives of university Psychology department heads and employers of their graduates. Semi-structured interviews revealed understandings of various elements in the employment process. The department heads began by describing the process and criteria they follow to design, operate and assess their programs. Employers described the skills they have looked for when hiring graduates. Where possible the study notes the match between university training objectives and employer preferences. The skills promoted by universities and employers match on only some dimensions. ‘Employability’ varies in meaning across actors, occupations, and contexts. At present, universities and employers have little understanding of what the other seeks to accomplish
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PERIPHERAL PUBLISHING: THE POSSIBILITIES OF MARGINAL MODELS
Get PDFThere is considerable interest in independent publishing models that operate at or on the periphery of our industry, beyond the ‘centre’ of commercial publishing—from ‘litmags’ (Edmonds 2015) to ‘prosumers’ (Stinson 2016); self-publishers, to digital-first and open access examples. There is less discussion of established ‘literary’ writers producing ‘peripheral’ works, which may be significant in the current context, when publishing faces the challenge of technological developments ‘orders of magnitude greater than the momentous evolution from monkish scriptoria to movable type’ (Epstein 2010). As an author and publisher—working in both roles across distinct categories—I am interested in creative projects that mis/use aspects of generic forms to re/make (a)new literary fiction. In this paper, I consider David Mitchell’s latest novel/la, Slade House (2015), in light of its first appearance as a Twitter ghost story released at midnight on All Hallows’ Eve: a tale-in-instalments that gothic readers and fanfic communities alike would be familiar with, but was and still is more novel for mainstream trade publishers. Mitchell’s avant-garde example may work to illustrate the direction and fluidity of literary fiction at a point in publishing history when traditional practices are being challenged by writers via alternative models of production, which may exhibit a capacity to move between genres that might, in earlier times, have seemed exclusive
A Feminist Future for the Pacific : Envisioning an Inclusive and Transformative Response to the COVID–19 Pandemic
Get PDFThe COVID–19 pandemic continues to devastate the lives and wellbeing of millions of people around the world; women and girls, people with disabilities, youth, older people, and sexual and gender minorities are most at risk of ‘being left behind’. While confirmed cases of COVID–19 are low in the Pacific compared with other regions, the threat of the virus remains and the wider social and economic impacts are already evident. Pacific Island countries grappling with pervasive inequality, sustainable development challenges and climate change now must consider their response to the COVID–19 pandemic.
This paper envisions an inclusive and transformative feminist response focused on four key outcomes: preserving access to healthcare and essential services; promoting women’s economic empowerment; protecting women and girls from gender–based violence; and supporting vulnerable and marginalised groups to express their voice and claim their rights amid the pandemic
The Blackstar: Persona, Narrative, and Late Style in the Mourning of David Bowie on Reddit
Get PDFThis article considers how David Bowie’s last persona, The Blackstar, framed his death through the narratives of mourning it provoked on the social media site Reddit. The official narrative of death, through the media, and the unofficial narrative of death, through the fan, can contradict each other, with fans usually bringing their own lived experiences to the mourning process. David Bowie is a performer of personas. While Bowie died in 2016, his personas have continued to live on, informing his legacy, his work, and his death reception. Through the concepts of persona, narrative, authenticity, late style, and mourning, this article finds that Bowie’s Blackstar persona actively constructs fan’s interaction with Bowie’s death. Instead of separate and contradicting narratives, this article finds that users on Reddit underpin and extend the official narrative of his death, using Bowie’s persona as a way to construct and establish their own mourning. As such, Bowie’s last persona is further entrenched as one of authentic mourning, of a genius constructing his own passing. With these narratives, fans construct their own personas, informing how they too would like to die: artistically and with grace
Unrecognised language teaching: Teaching Australian Curriculum content in remote Aboriginal community schools
Get PDFThe case study in this article offers a descriptive account of challenges involved in teaching Australian Curriculum content in the common teaching context in remote communities where an Indigenous language is spoken as the everyday form of communication and students learn English in what is essentially a foreign language setting. An on-theground description of the work of a Primary school teaching team servesto illustrate the language teaching aspect of delivering Australian Curriculum content in areas such as History, Geography and Science. This aspect of the teaching team’s work is underestimated in the curriculum itself and in the guidance provided to teachers, yet is essential for student learning in this context. While the team draws on students’ L1 and early L2 English proficiency abilities to teach curriculum content, this work is not expedited from outside their classroom. An analysis of current curriculum offerings and the teaching team’s approaches finds that they receive little direction for the extensive language planning required. The findings suggest an urgent need for tailor-made curriculum and teacher guidance which better recognise this dual language context. This article canvases different curriculum settings that would alleviate this situation considerably, not only for this teaching team but for others in similar remote schools
SCAPEGOATS AND TRAGIC HEROES: USING ARCHETYPAL PATTERNS IN SHORT STORIES
Get PDFLiterary motifs such as archetypes can be very defining in short stories, since they provide the patterns that both authors and readers can easily resonate with. Studies have shown that archetypes are useful elements in the process of narrative patterning in literature. This paper explores the use of the Scapegoat and the Tragic Hero archetypes in my two short stories, ‘Her Tale on Earth’ (2014) and ‘The Day She Walked Out of the Gates’ (2014), to show how experimenting with these archetypes helped determine the shape of the each story’s structure, genre, and eventually the final form of each piece. While I was not immediately aware of my preferred character patterns, communicating my purpose through the stories led me to discover the right archetypes for my intentions. These stories are about characters who face adversity because of their complex parentage or heritage: themes which fuel my PhD research
Intermediaries and Personas: A Radical Rhetorical Reading of Marketing Work
Get PDFThis article examines the various ways in which marketing work (in both 'practice' and scholarship) engages with the construction of personas. It positions marketing as a rhetorical enterprise concerned with the establishment of intermediary and liminal positions within society; positions which are designed, as in Jung's description of the persona, to "make a definite impression upon others [...and...] to conceal the true nature of the individual" (Jung 1972, p. 192) in order to facilitate social integration. An initial close reading of Jung's work on the persona provides the context for a portrayal of the extreme tensions between organisational/disciplinary/professional identity and persona in modern marketing work. The article examines the long history of anxiety that marketers have manifested regarding the reputation of their practice, the 'morality' and 'scientific' ethos of their unavoidably relativistic approach to truth and identity, and their focus on the construction of appearance/persona for commercial or political advantage. Finally, if the urge to create personas comes from needing to consistently portray the roles that society expects us to adopt (whether that be parson, cobbler or poet, to use Jung's examples), what happens to a discipline and profession which is so focused on the dynamic re-creation, re-assignment and re-invention of personas? The work argues that the distrust that marketing experiences at the hands of mainstream society illustrates the way in which the maintenance of a consistent persona, 'standing at one's post' (to use Jung's terminology), remains one of the most uncomfortable and contested aspects of modern life
Old Parameters/New Tricks: The Place of Celebrity Journalism in Persona Construction (and What We Might Do About It)
Get PDFCelebrity journalism is a founding discourse for the construction of persona. As the first mass-circulated media, journalism made celebrity a “very public form of discourse about the dimensions of what is public and what is private, and ultimately what is intimate” (Marshall 2014, p. xii). It created parameters for the construction and visibility of different facets of self-identity in public spheres (Connell 1992; Hartley 1996), which often perpetuate inequalities of social structures through offering narrow versions of self, for example against the priorities of capital (Littler 2004; Couldry 2000, 2002). This created an incessant focus on self-fulfilment through consumerism and display of consumption as if this was an accurate public reflection of who we are (Marshall 1997, 2010; deCordova 1990). As journalism naturalised and rationalised celebrity, together they created tools through which public personas became powerful cultural signifiers and props of the socio-economic and political systems in which we live. Celebrity journalism is a principal and founding characteristic of these systems, our collective understandings of self-identity within them, how we perform this to others, and the mediation of these things. As a genre, celebrity journalism ties together the contradictions of public and private dichotomies of capitalist democracies and humanises our place in it all. Journalism and celebrity helped develop the fabric of persona, establishing threads of politics and commerce, ordinary people made extraordinary through media rituals, interwoven public and private spheres, the constructions of reality and the celebration and contestation of new ideologies