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Marketing Maple
Get PDFIn February of 2018, The University of Rhode Island was given a grant from the U.S. Department of Agriculture in the form of 3,000 budget. Several Google Ads were used for this project while specifying a target market, using location-based targeting, creating keywords, and deciding on what maple benefit to emphasize in the advertisement. These advertisements were run over the span of three months while weekly optimizing, adding keywords, and removing sections that were underperforming. Health, beauty, and recipe-based promotions and landing pages were used to attract the target consumer. Optimizing these advertisements occurred on a weekly basis while updating keywords to obtain the most attractive clicks, impressions, cost per click, click through rate, and cost. A bidding strategy of manual CPC was used in conjunction with Google’s maximizing clicks strategy to achieve quality impressions and clicks.
The result of this project is to present the most effective way to advertise maple using Google Ads and create the most valuable impressions
Promoting the Healthy Development of All Adolescents through an Equity Lens: Continuing Education for Secondary-level Educators
Get PDFAmerican schools, as an institution, have a mission to educate society’s youth in a way that is characterized by, and promotes, equity regarding educational access, opportunities, and outcomes. Doing so promises to support the individual growth and development of all students. Unfortunately, high school students face challenges regarding healthy development — academic, social, and identity-based — during the transition from childhood to adulthood. These challenges include navigating their identity development, achieving academic success, managing school and family demands, and planning for their futures. Barriers to the successful achievement of these challenges include risk factors associated with family relationships, financial standing, gender and/or sexual identity, school-based victimization, race, ethnicity, language barriers, disability, and more. Beyond this, external barriers such as explicit and implicit bias, racism, prejudice, discrimination, and more also prevent students from succeeding to their fullest ability. In order to develop a healthy and confident sense of identity, and achieve academic success, adolescents need to be supported and guided in a safe environment. Educators are tasked with the job to educate and support these students with their broad array of needs. In educating an increasingly multicultural and multilingual population of students, the challenge lies in providing support and guidance for all students with all levels of needs, in a way that is culturally and individually sensitive and responsive. Positive outcomes can be achieved through the use of direct teacher training and preparedness through support and guidance from experts, experienced teachers, and school administrators. The purpose of this project is to provide a continuing education guide for educators, consisting of contemporary information and practices to promote healthy development for all adolescents. This material is intended to support educators through the use of information and resources through workshops, trainings, conversations, and professional learning communities
KBART Phase III: Changes and Unresolved Questions
Get PDFKnowledge Bases and Related Tools (KBART) is one of the most successful National Information Standards Organization (NISO) recommended practices. Formally supported by over eighty organizations across all stakeholder groups, it enables a standardized transfer of data between content providers and knowledgebases. The KBART Standing Committee has begun work on Phase III of KBART, which was last updated in 2014. In this NASIG 2021 session, three members of the KBART Standing Committee provided an overview of plans around Phase III of KBART, reviewing progress to date and highlighting efforts to resolve issues around KBART files for which there are no easy answers, such as the challenges of supporting additional content types beyond serials and monographs, how best to handle gap coverage for serials, and how to communicate Open Access content. The audience was asked to provide input on their use of KBART files, how they would like to use KBART that is not possible today, their thoughts on support for additional content types, and their opinions on proposed changes to KBART around the treatment of gap coverage and the handling of Open Access content
An Integrative Exploration of Sexual, Physical, Psychological, and Cyber-Digital Relationship Abuse in Adolescent and Young Adult Relationships
Get PDFAlthough detrimental for any age group, rates of experiencing sexual assault (SA) are found to be the highest among young adults; with nearly 25% of young adult women indicating to have experienced SA at least once in their romantic relationship. SA is also common among adolescents, as 33% of young women between the ages of 11–17 indicated to have been raped. The effects from SA include depression, trauma, and interpersonal distress, which are similar to the effects of other forms of intimate partner violence (IPV) (i.e., physical and psychological aggression), suggesting a covariation between these various forms of aggression. Additionally, a new form of dating violence has emerged; cyber-digital relationship abuse (CDRA). This behavior is commonly expressed via means of social media (e.g., Facebook, Twitter, & Snapchat) and through digital means (e.g., texting and email) whereby youth and young adults harass, threaten, control, and monitor their partners whereabouts. Recent studies have indicated that CDRA may serve as a precursor to physical violence in dating relationships. The purpose of this chapter is to provide an integrative exploration of sexual, physical, psychological, and CDRA by tracking the progression and concurrence across these various forms of IPV among youth and young adults. Implications for interventions will also be discussed
Emotional and Social Cognitive Predictors of Sexual Risk Indicators among Adolescents in Committed and Noncommitted Partnerships
Get PDFIntroduction: Little is known about the risks of casual sexual partnerships during adolescence despite many adolescents having sex within noncommitted relationships. We applied theories of adult attachment, planned behavior, and problem behavior to examine emotional and social cognitive predictors of variability in sexual risk indicators among adolescents in committed and noncommitted partnerships.
Method: Data were drawn from 801 adolescents (53.6% female; ages 14-20 (M = 16.25)) living in a southern state in the United States.
Results: Findings showed that healthy sex attitudes were related to knowing one’s sexual partner longer; this association was stronger for females, particularly those in noncommitted sexual partnerships. Additionally, healthy sex attitudes predicted fewer sexual partners across adolescents, except for male adolescents in noncommitted sexual partnerships. Romantic attachment insecurity and constraining relationship beliefs had different associations with sexual risk indicators according to gender and relationship status.
Conclusion: Findings contribute to current understanding of risks associated with adolescents\u27 sexual engagement and offer insights about adolescents’ casual sexual partnerships
Alma Link Resolver Material Type Report 2021-2022
No full textStatistics for 2021-2022 on the number of OpenURL requests by material type made to the Ex Libris Alma link resolver for items held by the University of Rhode Island Libraries.
Information provided includes Material Type, Number of Requests, Number of Clicked Requests, and % Clicks from Requests
Tuning Interface Lithiophobicity for Lithium Metal Solid-State Batteries
No full textSolid-state lithium batteries (SSLBs) using garnet electrolytes potentially have a higher energy density and are safer than liquid organic electrolyte Li-ion batteries. However, SSLBs face challenges of Li dendrite and high interface resistance. In this work, we overcome both challenges by doping strontium (Sr) into lithium anodes. Different from all previous metal/metal oxide coating on garnet or Li alloy anodes that form lithiophilic interlayer, Li-Sr/SrO-doped Li2O are enriched on the interface forming a lithiophilic/lithiophobic bifunctional layer. The interlayer reduces the interfacial resistance and also suppresses lithium dendrite. The stability of the lithiophobic SrO-doped Li2O against Li prevents reducing the garnet and suppresses Li dendrite, which distinguishes it from all reported alloy electron-conducting interlayers. The optimized Li-Sr|garnet|Li-Sr symmetric cell achieves a critical current density of 1.3 mA/cm2 and can be cycled for 1,000 cycles under 0.5 mA/cm2 at room temperature. The bifunctional lithiophilic/lithiophobic interlayer provides a new strategy for high-performance garnet solid-state lithium batteries
What factors drive Saudi stock markets? – Firm characteristics that attract retail trades
No full textAs Saudi Arabia recently opened its stock market to international investors, there are strong interests in the uniqueness of Saudi stock markets. Unique features of Saudi markets include the dominance of retail trading and many limits-to-arbitrage. Saudi investors tend to pay strong attention to stocks with recent extreme price appreciations. Among these lottery-like stocks, investors tend to bid up (down) stock prices of profitable (unprofitable) firms gradually, generating a stock return predictability by firm profitability. The evidence suggests that investors’ short-term attentions have significant effects on Saudi stock returns, providing both opportunities and risks for informed investors in Saudi markets
Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions
No full textPast research has delineated the use of celebrity endorsements as an effective marketing strategy that bolsters brand image and stimulates purchase intentions. However, there is a paucity of research investigating the role of celebrities in brand transgression contexts. Across two experimental studies, we examine whether and how celebrity endorsers influence consumers’ reactions toward an endorsed brand following a transgression. Grounded in parasocial interaction theory, the findings reveal that parasocial relationships bolster brand trust and brand forgiveness through brand self-congruity. Moreover, we identify the impacts of transgression controllability and endorsement timing on brand outcomes (brand trust and brand forgiveness). Specifically, we find that celebrity endorsements can buffer negative impacts of a brand transgression; however, employing celebrity endorsement after a controllable brand transgression may be ineffective and possibly even counterproductive. Theoretical and practical implications are discussed