UPN (Universitas Pembangunan Nasional) Veteran Yogyakarta: Portal Journals
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ANALYSIS GENDER EQUALITY IN THE PERSPECTIVE OF JAVANESE CULTURE AT KEDAULATAN RAKYAT AND HARIAN JOGJA
Full text linkJavanese culture is patriarchal culture, while Yogyakarta as the center of Javanese culture offers a unique context to study gender equality influenced by Javanese culture. This study aims to explore Javanese cultural values in local media and their impact on gender equality at Kedaulatan Rakyat and Harian Jogja, both news agencies have a close relationship with Javanese culture. This research employs in-depth interviews with the chief editors and journalists from both media outlets to understand how Javanese cultural values are implemented in news reporting practices and workplace interactions. The findings reveal that both media outlets uphold Javanese cultural values, reflected in respectful and polite reporting styles, as well as in harmonious and respectful workplace relationships. Career opportunities at both media outlets are based on individual performance and competence, regardless of gender. However, the study also found that, despite Javanese culture\u27s tendency towards patriarchy, there is a significant shift towards gender equality. This is evidenced by the increasing number of female journalists occupying strategic and important positions within the media organizations. These findings indicate that cultural values can adapt and evolve over time to support gender equality. This research supports Indonesia\u27s efforts to achieve Sustainable Development Goal (SDG) 5.Keywords: Gender Equality, Javanese Culture, Local Media, Kedaulatan Rakyat, Harian Jogja, SDG 5
Proposed improvement of product support packaging material defects using the Cross-Industry Standard Process for Data Mining (CRISP-DM) approach
Full text linkThis research was conducted because the defect rate of packaging materials supporting lithos M products exceeded the Company\u27s tolerance standard of 2%. This research aims to identify the causes and provide suggestions to improve the Quality of product support packaging materials. The methods used in data mining with the CRISP-DM (Cross-Industry Standard Process For Data Mining) approach. The Business Understanding stage determines the problem and research objectives, Power Business Intelligence, SIPOC (Supplier, Input, Process, Output, Customer) Diagrams, Operation Process Chart, QC Action, and CTQ (Critical to Quality). The Data Understanding stage creates a Control P Chart, calculates DPMO and the sigma level obtained by the unscramble machine dented bottle value 762.31 with a Sigma level of 4.66, Sticker 2nd defect Internal 187.47 with a sigma level of 5.06, Cap 2nd defect internal 67.18 with a sigma level of 5.32, and uses Fault Tree Analysis. The Data Preparation stage performs data cleaning, integration, transformation, and preprocessing. The Modelling stage makes classification with C4.5 and the Cart decision tree algorithm. The evaluation stage uses a Confusion Matrix accuracy of 78.8 percent and 89.4 percent, respectively. The Deployment stage produces improvement proposals by creating a Dashboard, Standard Operating Procedure, and Check Sheet.
Application of the VDI 2221 method in the design of 3D printer machines utilizing additive manufacturing technology
Full text linkIn the era of Industry 4.0, digital transformation integrates advanced technologies such as the Internet of Things (IoT), artificial intelligence, and data-driven manufacturing, driving advancements in science and technology. Within this framework, this study focuses on the design and fabrication of a cantilever-type 3D printer aimed at producing a prototype capable of efficient and functional 3D object printing. Additive Manufacturing (AM) technology, particularly Fused Deposition Modeling (FDM), enables the conversion of digital designs into physical products through the layer-by-layer deposition of material. The 3D printer is designed using the VDI 2221 methodology, which encompasses four key phases: task clarification, conceptual design, embodiment design, and detailed design. A key consideration during the design process is the use of filaments derived from plastic bottle waste to mitigate environmental impact. The results identify the Cartesian model variant (Variant 1) as the optimal solution, selected based on functional performance, cost efficiency, and ease of assembly. This machine achieves nozzle temperatures up to 270°C and bed temperatures up to 80°C, with a total production cost of Rp 3,657,000.00. These findings demonstrate the potential of 3D printing technology to advance plastic waste recycling and promote the development of more sustainable 3D printing solutions
Utilizing machine learning for predictive maintenance of production machinery in small and medium enterprises
Full text linkPredictive maintenance involves the early detection of potential machine failures and subsequent maintenance to prevent such failures. Machine learning is a pertinent statistical method for predictive maintenance, enabling the early detection of machine failures and the implementation of preventive measures through a model. The development of the machine learning model commences with data collection from the machine, encompassing vibration, acceleration, machine temperature, and machine sound, facilitated by a microcontroller equipped with sensors. Subsequently, the data undergoes cleaning, including removing outliers or missing values and standardization. Data is partitioned into 70% allocated for training and 30% for testing. After determining hyperparameters and their values through hyperparameter tuning, the training data is utilized to train machine learning models, such as K-nearest neighbor, decision tree, and random forest models. Post-training, the models are evaluated using the remaining test data, employing performance metrics such as accuracy, precision, recall, and F1-score. The random forest model excels due to its utilization of a substantial number of trees for predictions and the full exploitation of the variables which F1-score is 91.22%. The best-performing model is subsequently deployed into a monitoring system, providing real-time machine condition predictions. The deployment results validate the accurate prediction of machine failures
Pengelolaan Arsip Keuangan di PT Jasa Raharja Cabang Surakarta
Full text linkArsip keuangan memiliki peran strategis dalam mendukung transparansi, akuntabilitas, serta efektivitas proses administrasi keuangan, terutama pada perusahaan asuransi yang menangani transaksi keuangan dalam jumlah besar. Penelitian ini bertujuan untuk mengetahui bagaimana pengelolaan arsip keuangan yang dilakukan di PT Jasa Raharja Cabang Surakarta. Jenis penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data mencakup wawancara semi-terstruktur, observasi partisipatif, dan dokumentasi terhadap aktivitas pengelolaan arsip keuangan yang dilakukan oleh pihak perusahaan. Hasil penelitian menunjukkan bahwa pengelolaan arsip keuangan dilaksanakan secara sistematis melalui lima tahapan, yaitu penciptaan, pendistribusian, penggunaan, pemeliharaan, dan penyusutan arsip. Penerapan Sistem Manajemen Dokumen Digital (SMDD) berperan penting dalam mempercepat proses distribusi dan verifikasi dokumen keuangan secara digital dari kantor cabang ke kantor wilayah hingga kantor pusat. Selain itu, penyimpanan fisik dokumen tetap dilakukan untuk menjamin keberadaan arsip sebagai bukti administrasi dan hukum. Namun demikian, pengelolaan arsip masih menghadapi sejumlah kendala, antara lain keterbatasan ruang penyimpanan arsip fisik, keterlambatan dalam proses penyusutan arsip akibat belum turunnya persetujuan dari kantor pusat, serta gangguan teknis pada sistem SMDD yang sering mengalami perawatan tanpa pemberitahuan
The Effect of Korean Wave on K-Beauty Exports in Indonesia: Focus of Gen Z Study as Target Market
Full text linkThe Korean Wave, which encompasses Korean music, drama and lifestyle, has had a significant impact on global consumer preferences, including in Indonesia. This research aims to analyze the influence of the Korean Wave on the export of K-Beauty products to Indonesia, with a focus on Generation Z as the main market. This research uses a descriptive qualitative approach with data collection through systematic literature study and secondary data analysis from KOTRA, Korea Customs Service, as well as semi-structured interviews with 15 Gen Z informants. Results show that exposure to Korean culture significantly increases attraction. The results show that the intensity of exposure to Korean culture affects Gen Z\u27s perceived value, lifestyle identity and brand loyalty towards K-Beauty products. The findings have strategic implications for industry players and policy makers in designing more relevant cross-cultural marketing strategies, as well as opening up opportunities for the expansion of the K-Beauty export market in Southeast Asia through a popular culture-based approach. n and consumption of K-Beauty products. The findings have important implications for South Korea\u27s cross-cultural marketing and export expansion strategies
PENDAMPINGAN PRODUKSI KONTEN DIGITAL DALAM UPAYA PENGEMBANGAN PROGRAM PEMBERDAYAAN MASYARAKAT EKONOMI KREATIF DI DESA DAYUN
Full text linkKonten menjadi salah satu cara paling efektif dalam menyampaikan pesan kepada khalayak. Konten memainkan peranan penting dalam memenuhi kebutuhan akan informasi khalayak. Pembuatan konten konten digital tersebut dapat menjadi cara kreatif untuk meningkatkan dan mendorong sumber daya yang ada di masyarakat. Seperti desa Dayun yang pada tahun 2022 menjadi percontohan desa kreatif Nasional. Kementerian Pariwisata dan Ekonomi kreatif dalam programnya desa kreatif telah memilih Desa Dayun sebagai desa percontohan. Tingginya potensi Desa Dayun di siak ini membuat pengabdian yang akan dilakukan menjadi relevan karena dalam upaya pengembangan program pemberdayaan masyarakat ekonomi kreatif tentu akan menghadapi beberapa tantangan. Tujuan dari pengabdian ini adalah untuk meningkatkan kemampuan literasi digital seperti pembuatan konten kreatif. Tim pengabdian dari Universitas Riau akan turun untuk membantu memberikan solusi bagaimana membuat konten dari pemanfaatan media digital sehingga dapat membantu masyarakat desa Dayun dalam meningkatkan visibilitas, memperluas jangkauan pasar, dan meningkatkan penjualan. Penggunaan literasi digital dan platform seperti Canva dan Capcut. Kegiatan pengabdian ini akan menghasilkan luaran berupa publikasi artikel dalam jurnal akreditasi nasional Sinta 6, publikasi kegiatan pengabdian pada media online, video dokumentasi kegiatan yang dipublikasikan pada youtube fakultas, dan laporan akhir pengabdian. Diharapkan bahwa kegiatan pengabdian ini akan membantu Masyarakat di Desa Dayun Kabupaten Siak dapat mengubah ekonomi lokal dan berkontribusi pada pembangunan berkelanjutan. Dengan meningkatkan kapasitas dan keterampilan digital mereka, Masyarakat tidak hanya akan mampu bersaing di pasar lokal dan nasional, tetapi juga akan membantu menciptakan lapangan kerja baru dan meningkatkan kesejahteraan masyarakat setempat lainnya. Pada akhirnya, tujuan dari program ini adalah untuk membangun ekosistem masyarakat ekonomi kreatif yang dapat membantu pertumbuhan ekonomi Kabupaten Siak dalam jangka panjan
PELATIHAN KEWIRAUSAHAAN MENGGUNAKAN METODE DESIGN THINKING BAGI SISWA DI SMA IT INSAN MULIA BOARDING SCHOOL
Full text linkEntrepreneurship is a strategic step to create job opportunities and enhance economic independence. In an era of globalization and technological advancement, entrepreneurial skills are key to preparing the younger generation to face intense job market competition. Design Thinking, a method based on user input, technology, and solutions, is used to develop businesses. The community service activity at SMA IT Insan Mulia Boarding School involved 21 eleventh-grade students through lectures, discussions, and practical simulations. Evaluations showed that this training successfully provided a positive impact, especially for Generation Z. Based on a 1-5 scale, most participants rated the program 4 (Good) to 5 (Very Good), indicating that the training met their expectations and needs
Influence of Work Motivation, Workload, and Work Discipline on Employees Performance: Study at KSPPS Tunas Artha Mandiri Cabang Brebes
Full text linkThis study aims to examine the partial and simultaneous effects of work motivation, workload, and work discipline on employee performance at the Koperasi Simpan Pinjam Pembiayaan Syariah (KSPPS) Tunas Artha Mandiri Cabang Brebes. The study employs descriptive and quantitative analysis methods using multiple linear regression analysis. The population of the study consists of employees of Koperasi Simpan Pinjam Pembiayaan Syariah (KSPPS) Tunas Artha Mandiri Cabang Brebes. The sampling technique used is saturated sampling, involving all available employees. The total number of samples used is 33, utilized in their entirety. The results of the study show that: 1) Simultaneously, work motivation, workload, and work discipline have a significant impact on employee performance; 2) Partially, work motivation has a positive and significant effect on employee performance; 3) Partially, workload has a negative and significant effect on employee performance; and 4) Partially, work discipline has a positive and significant effect on employee performance
Word of Mouth Marketing: Perempuan sebagai Sales Forces dan Persuader dalam Dinamika Kelompok Bisnis Tupperware
Full text linkMarketing communication plays a crucial role in the overall mission of marketing, serving as a key determinant of its success. One of the most influential forms of this communication is word-of-mouth marketing (WOMM), which has become a powerful force in direct marketing. Interestingly, WOMM is often driven by women, who, based on various studies, possess significantly stronger verbal communication abilities than men. This makes the phenomenon of women engaging in WOMM—particularly as part of the sales force for Tupperware within women communities in Kulon Progo Regency—both compelling and important to explore. These women operate in a dual role: as persuasive marketers and as loyal consumers. This study employs a case study approach, focusing on a community of Tupperware users in Kulon Progo. The findings reveal that WOMM, as carried out by women in both their roles as sellers and consumers, contributes meaningfully to building brand equity and fostering repurchase intentions within the community. Women emerge not only as unique consumers with a strong sense of group cohesion but also as persuasive influencers who drive others toward purchase decisions. In this context, they are both the persuaders and the driving force behind increased sales and sustained product loyalty for Tupperware