Jurnal Universitas Islam Malang
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Linguistic strategies in attracting YouTube subscribers: A pragmatics perspective
Get PDFThe rapid development of digital media has changed communication patterns, making YouTube a competitive space to attract and retain audiences. However, the study of creators' linguistic strategies in the context of digital marketing communication through speech act theory is still limited. This study aims to examine the linguistic strategies used by YouTube content creators to attract attention and increase the number of subscribers, using a pragmatic approach based on Searle speech act theory. The main focus of this study is to identify the types of speech acts such as assertives, directives, commissives, expressives, and declaratives that appear in various YouTube videos, as well as their strategic roles in building relationships with audiences. The research method used is descriptive qualitative with data collection techniques through observation and video transcription from seven relevant YouTube sources. The results of the study show that directive and assertive speech acts dominate the speech used by creators, especially in invitations to like, subscribe, and follow the links provided. Commissive and expressive speech acts also play an important role in creating emotional attachment and building trust. These findings indicate that linguistic strategies through speech acts are an effective tool in digital communication to influence audience behavior and expand the reach of content. These findings also expand the application of pragmatic theory in digital media and creative content, and contribute to the study of applied linguistics and media literacy. However, limited data, subjectivity of interpretation, and the lack of consideration of multimodal aspects indicate the need for further research with a broader scope and approach
Development of a training model for calculating traditional snack production costs with a comparative raw material approach to improve MSME business capabilities
Get PDFThis community service program developed a structured training model to enhance the business capabilities of Micro, Small, and Medium Enterprises (MSMEs) in the traditional snack sector, focusing on production cost calculation using a comparative raw material approach. Many MSMEs face challenges in optimizing costs and setting appropriate prices, which reduces profit margins. The training was designed to strengthen participants’ analytical skills in determining production costs, calculating selling prices, and projecting profits by comparing alternative raw materials. Evaluation of the program was conducted through pre-tests and post-tests to measure knowledge improvement regarding cost analysis and raw material management. Statistical analysis revealed a t-test value of 0.9306, indicating a significant improvement in participants’ understanding and practical ability to apply cost calculation methods after the training. These results demonstrate that the training model effectively enhances MSME actors’ capacity to optimize production processes, manage resources more efficiently, and make better-informed strategic decisions. Overall, the model shows strong potential to support MSME sustainability and competitiveness in the traditional snack industry
Assessing the economic added value of functional food innovation: a case study of pak choy flour by mahesty MSMEs in Malang, Indonesia
Get PDFMahetsy MSMEs processes pak choy vegetables into functional food products, such as pak choy vegetable flour, to extend shelf life and increase added value. However, the amount of added value generated from the processing is unknown. This study aims to analyze the added value generated from processing pak choy vegetables into pak choy vegetable flour by Mahesty MSMEs. The qualitative and quantitative approach employs a purposive sampling method, specifically using business actors as key informants. Data were obtained through interviews, direct observation, and internal company documentation. The analysis method in this study used the Hayami method. The results of the analysis showed that the added value generated from processing one kilogram of pak choy vegetables for IDR 22,000 into pak choy vegetable flour provided an added value of IDR 45,000, or 46.7 percent, which falls within the high added value category (more than 40 percent). This study demonstrates that processing pak choy vegetables into flour offers high economic value to raw materials and holds promising business prospects for developing functional foods. This study suggests that Mahesty MSMES systematically strengthens the system of recording costs and production administration to improve business efficiency and sustainability. The results of this study can serve as a reference for making strategic decisions, as well as encouraging the innovation of derivative products and the development of partnerships to expand the market for Mahesty MSMEs' products
Retaining Wall Innovation of Stone and Reinforced Concrete to Stand Guard Against Landslides and Earthquakes
Get PDFIn the landslide–prone terrains of Puri District, East Java, engineers have crafted a groundbreaking solution to a life–threatening problem: a hybrid retaining wall that fuses traditional batu kali masonry with reinforced concrete, designed to outlast both relentless soil creep and violent earthquakes. Standing 4.25 meters tall and stretching 20 meters across a fragile slope, this structure—embedded 1.5 meters into the earth—defies seismic forces amplified by climate change, withstanding horizontal accelerations of 0.19g and shear forces that spike 388% during quakes. Rigorous analysis reveals its secret: D16 steel bars, spaced as tight as 100 mm at stress hotspots, work in concert with locally quarried stone to balance cost and resilience. The wall’s success lies in numbers—sliding safety factors of 4.02 (normal) and 1.78 (seismic), bearing pressures grazing 99.9% of limits without failure—but its true victory is human. Shielding a riverside community from catastrophic landslides, it ensures roads stay open, homes remain intact, and daily life flows uninterrupted. As Indonesia battles rising rainfall and tectonic unrest, this innovation offers a replicable blueprint: marrying ancestral building wisdom with 21st–century engineering to turn vulnerability into durability.
Keywords: Retaining Wall; Seismic Condition; Landslide Mitigation; Masonry Structure; Sustainable Infrastructure.Di daerah yang rentan longsor di Kecamatan Puri, Jawa Timur, para insinyur telah menciptakan solusi terobosan untuk masalah yang mengancam nyawa: dinding penahan tanah hibrida yang memadukan batu kali tradisional dengan beton bertulang, yang dirancang untuk tahan terhadap pergeseran tanah dan gempa bumi yang dahsyat. Berdiri setinggi 4,25 meter dan membentang 20 meter di lereng yang rapuh, struktur ini - tertanam 1,5 meter ke dalam tanah - menentang kekuatan seismik yang diperkuat oleh perubahan iklim, menahan akselerasi horizontal sebesar 0,19 g dan gaya geser yang melonjak 388% saat terjadi gempa. Analisis yang ketat mengungkap rahasianya: batang baja D16, dengan jarak seketat 100 mm pada titik-titik stres, bekerja bersama dengan batu yang digali secara lokal untuk menyeimbangkan biaya dan ketahanan. Keberhasilan tembok ini terletak pada angka-angka - faktor keamanan geser 4,02 (normal) dan 1,78 (seismik), menahan tekanan yang mencapai 99,9% dari batas tanpa kegagalan - tetapi kemenangan sejatinya adalah manusia. Dengan melindungi masyarakat di tepi sungai dari bencana tanah longsor, maka jalan raya tetap terbuka, rumah-rumah tetap utuh, dan kehidupan sehari-hari tidak terganggu. Di saat Indonesia berjuang melawan curah hujan yang tinggi dan kerusuhan tektonik, inovasi ini menawarkan cetak biru yang dapat ditiru: menggabungkan kearifan bangunan leluhur dengan teknik abad ke-21 untuk mengubah kerentanan menjadi daya tahan
HARMONI JIWA & BAHASA: WARISAN IBNU SINA DALAM PENDIDIKAN BAHASA ARAB DAN KESEHATAN MENTAL
Get PDFABSTRAK
Warisan intelektual Islam menyimpan khazanah berharga tentang keterkaitan antara bahasa dan kesehatan mental. Pemikiran Ibnu Sina, tokoh besar dalam filsafat dan kedokteran Islam, banyak membahas kesehatan manusia secara komprehensif. Namun, penelitian terdahulu lebih menekankan aspek medis, psikologis, atau filosofis tanpa secara khusus menyoroti peran bahasa Arab sebagai instrumen dalam pendidikan kesehatan mental. Penelitian ini bertujuan untuk mengkaji kontribusi bahasa Arab, melalui pemikiran Ibnu Sina, terhadap pengembangan konsep dan pendidikan kesehatan mental. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kepustakaan, berfokus pada karya-karya utama Ibnu Sina, terutama Al-Qanun fi al-Tibb dan teks filsafatnya, serta literatur sekunder yang relevan. Hasil penelitian menunjukkan bahwa bahasa Arab berfungsi bukan hanya sebagai medium komunikasi ilmiah, melainkan juga sebagai kerangka konseptual untuk memahami kesehatan mental secara holistik. Temuan ini menegaskan bahwa integrasi pendidikan bahasa Arab dengan pemikiran Ibnu Sina menawarkan perspektif historis dan filosofis yang relevan bagi pengembangan pendidikan kesehatan mental kontemporer.
Kata kunci: Bahasa Arab, Ibnu Sina, Ilmu Kedokteran Islam, Pendidikan Kesehatan MentalWarisan intelektual Islam menyimpan khazanah pemikiran mendalam tentang hubungan antara bahasa dan kesehatan mental manusia. Penelitian ini mengkaji hubungan antara pendidikan bahasa Arab dan kesehatan mental berdasarkan pemikiran Ibnu Sina, ilmuwan Muslim yang berkontribusi besar dalam kedokteran dan filsafat Islam. Fokus utama penelitian adalah mengkaji penggunaan bahasa Arab sebagai instrumen untuk mengajarkan dan memahami konsep kesehatan mental dalam karya-karyanya, serta menganalisis kontribusi pendidikan bahasa Arab terhadap kesehatan mental menurut perspektifnya. Pendekatan kualitatif sangat sesuai diaplikasikan dalam penelitian ini, dengan metode studi kepustakaan. Hasil penelitian menunjukkan bahasa Arab tidak hanya menjadi medium komunikasi ilmiah, tetapi juga membentuk kerangka konseptual dalam memahami dan mengedukasi tentang kesehatan mental. Penelitian ini menyimpulkan bahwa pemahaman bahasa Arab dalam konteks pendidikan kesehatan mental menurut Ibnu Sina memberikan wawasan historis dan filosofis yang relevan untuk pengembangan pendidikan kesehatan mental kontemporer, serta menekankan pentingnya integrasi bahasa dan budaya dalam praktik kesehatan mental
ROLE OF WORK DISCIPLINE, TEAM COOPERATION, AND COMPENSATION IN SHAPING EMPLOYEE PERFORMANCE AT PT. SUMATERA PRIMA FIBREBOARD
Get PDFThis study investigates the impact of work discipline, teamwork, and compensation on employee performance at PT Sumatera Prima Fibreboard. Preliminary observations and interviews revealed that a lack of work discipline, poor teamwork, and dissatisfaction with compensation were hindering employee performance and the achievement of organizational goals. This research addresses these issues by examining the direct effects of these three variables. A quantitative approach was employed, with data collected through structured questionnaires distributed to 204 employees, a sample determined using Slovin's formula with a 5% margin of error from a total population of 416. Data analysis was conducted using SPSS version 30, utilizing multiple linear regression and partial t-tests at a 5% significance level. The results consistently demonstrated that work discipline, teamwork, and compensation each had a positive and significant effect on employee performance. These findings align with existing theories in human resource management regarding performance enhancement. While limited by its cross-sectional design, this study offers novelty by simultaneously examining these key variables within the underexplored context of the wood processing industry in Palembang. Practically, the findings provide valuable guidance for managerial decision-making, enabling the formulation of policies that prioritize employee development through reinforced discipline, fostering collaborative synergy, and implementing fair compensation system
Beyond self-defense: A just war theory critique of Israel’s military conduct in Gaza following the October 7, 2023, attack
Get PDFThis article evaluates Israel’s military operations in Gaza from 2023 to 2024 through the lens of Just War Theory (JWT), focusing on both the justification for war (jus ad bellum) and conduct in war (jus in bello). Although Israel invokes Article 51 of the UN Charter to justify its actions as self-defense, the analysis reveals ethical and legal concerns regarding Just War principles, particularly proportionality, discrimination, and military necessity. A qualitative case study approach is employed, drawing on primary and secondary sources, including Israeli government declarations, international human rights reports, and civilian casualty data. The data is analyzed using thematic analysis, structured around the principles of Just War Theory. The study finds that while Israel’s self-defense rationale may fulfill some jus ad bellum criteria, its military actions raise ethical and legal concerns under jus in bello. Evidence points to disproportionate force, inadequate distinction between combatants and civilians, and questionable military necessity in several operations conducted in Gaza. International reactions are divided, with some countries, like the United States, supporting Israel’s right to self-defense, while others, like South Africa, condemn its actions as potential violations of International Humanitarian Law (IHL). This study makes a unique contribution to the literature by applying classical JWT to a contemporary asymmetric conflict complicated by technological warfare. It advances academic discourse on the ethics of state conduct in irregular wars and offers practical insights on aligning military necessity with moral responsibility in future conflicts
Exploring the emotional geographies of EFL students’ participation in group assignments: A narrative inquiry
Get PDFResearch on emotional geographies in EFL learning has been extensively carried out. However, the studies have mostly focused on the context of teachers' rather than students' emotional geographies. Informed by the emotional geographies framework, this study investigated the ways in which three EFL students construct and experience their emotional geographies while engaging in group work assignments. It specifically focuses on the participants’ past, present, and future experiences of participating in group work and how they deal with emotional issues. The study employed a narrative inquiry to elicit participants' lived experiences with in-depth interviews to collect the data. This method is considered appropriate for research designs that allow exploration of the emotional dimensions and experiences of participants in their past, present, and future through storytelling. For the data collection, this study conducted interviews in two ways, including direct interviews and online interviews. The findings show various negative emotional geographies experienced by EFL students in their group assignment participation, such as frustration, anxiety, insecurity, and disappointment. It also reveals that participants overcome those emotional issues in several ways, including adjusting their personalities, taking on more responsibility than others, and asking for help from third parties. The limitation of this study is the single data collection method, namely, interviews, which may affect the generalizability of the data. This study suggests more supportive learning environments by providing more information about group emotions and dynamics to students. Future research is encouraged to explore EFL students’ emotions in different contexts
Inovasi media pembelajaran digital berbasis book creator untuk meningkatkan literasi digital guru sekolah dasar
Get PDFSalah satu tantangan utama dihadapi oleh guru sekolah dasar adalah rendahnya literasi digital dan keterbatasan inovasi media pembelajaran, terutama bagi guru-guru yang tinggal di daerah tertinggal.Tujuan dari program pengabdian ini adalah untuk meningkatkan literasi digital dan kapasitas pedagogis guru melalui pelatihan terstruktur yang berbasis teknologi edukatif. Kegiatan dilaksanakan bersama 15 guru sekolah dasar berbasis keagamaan di wilayah rural, yang mengikuti tiga tahapan: analisis kebutuhan, pelatihan intensif, dan pendampingan reflektif. Metode evaluasi menggunakan pendekatan campuran (kuantitatif dan kualitatif), dengan instrumen Digital Literacy Questionnaire (DLQ) dan Penilaian Media Interaktif (PMI), serta diskusi kelompok terarah. Hasil kuantitatif menunjukkan peningkatan signifikan skor DLQ dari 53,4 menjadi 84,6 dan PMI dari 48,2 menjadi 79,7, yang mencerminkan perbaikan pada kompetensi digital dan inovasi media ajar guru. Secara kualitatif, ditemukan adanya peningkatan motivasi, kemandirian dalam menciptakan konten pembelajaran, serta perubahan sikap positif terhadap teknologi. Book Creator sebagai platform digital terbukti memfasilitasi guru dalam merancang media pembelajaran interaktif yang menarik dan sesuai konteks. Temuan ini menunjukkan bahwa pelatihan berbasis teknologi sederhana namun kontekstual dapat menjadi solusi efektif dalam menjembatani kesenjangan digital pendidikan dasar. Program ini memiliki potensi untuk direplikasi di sekolah-sekolah serupa, khususnya di wilayah tertinggal, dan berkontribusi pada penguatan ekosistem digital pendidikan secara berkelanjutan
Pengaruh Fermentasi Pada Berbagai Media Porous Pada Aplikasi Penanaman Wall Gardening Tanaman Seledri (Apium graveolens L.) Sebagai Model Budidaya Urban Farming
No full textWall gardening is a matching method of planting that utilizes walls both inside and outside the room. This urban farming model has become a trend in various urban areas. This study aims to find out the impact of the interaction of the composition of the growing media and the fermentation of the plant media on the growth, yield and quality of celery crops. (Apium graveolens L.). This study uses Factorial Group Random Planning (RAK). The first factor is the composition of various porous plant media (raw rice husks, rice husks charcoal, volcanic sands, cocopeat, chopped fern, andam, manure) (M) with 4 different compositions (M1 = 5: 0,5:2:0,5:0,5::0,5:5:0,5), (M2 = 3:1:1:1:2:1:1), ( M3 = 1:1:1:1:1:1) (M4 = 5:1:0,5:1:1:0), the second factor is fermentation of plant media. (F1 fermentation dan F2 non fermentation). The results of the study show that the treatment of composition of plant media (M) and fermentation of plant medium (F) only affects the variable length of plant and the number of leaf stems. Generally speaking, M3 treatment (porous plant media composition 1:1:1:1:1:1) is a medium composition that has the best growth, yield and quality compared to other compositions. Fermentation on the growing medium only affects the number of breeds and number of leaf sticks.Abstrak
Wall gardening adalah metode bercocok tanam yang memanfaatkan dinding baik didalam atau diluar ruangan. Urban farming model ini telah menjadi tren di berbagai wilayah perkotaan. Penelitian ini bertujuan untuk mengetahui pengaruh interaksi komposisi media tanam dan fermentasi media tanam terhadap pertumbuhan, hasil dan kualitas tanaman seledri (Apium graveolens L.). Penelitian ini menggunakan Rancangan Acak Kelompok (RAK) factorial. Faktor pertama yaitu komposisi berbagai media tanam porous (sekam mentah, sekam bakar, pasir malang, cocopeat, pakis cacah, andam, kompos hewan) (M) dengan 4 komposisi yang berbeda (M1 = 5: 0,5:2:0,5:0,5:0,5:0,5), (M2 = 3:1:1:1:2:1:1), (M3 = 1:1:1:1:1:1:1), (M4 = 5:1:0,5:1:1:1:0), factor kedua yaitu fermentasi media tanam (F1 fermentasi dan F2 non fermentasi). Hasil penelitian menunjukkan bahwa interaksi perlakuan komposisi media tanam (M) dan fermentasi media tanam (F) hanya berpengaruh pada variabel panjang tanaman dan jumlah tangkai daun. Secara umum perlakuan M3 (komposisi media tanam porous 1:1:1:1:1:1:1) merupakan komposisi media yang memiliki pertumbuhan, hasil dan kualitas terbaik dibandingkan komposisi lainnya. Fermentasi pada media tanam hanya berpengaruh pada jumlah anakan dan jumlah tangkai daun.
Kata Kunci : Seledri, Urban Farming, Wall Gardening, Media Tanam, Fermentasi