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How Corporations Use Social Media: An Exploratory Study
Get PDFThis paper explores the role of social media in increasing a company’s brand equity and strengthening its customer relationships. The data collected consists of three case studies of major American companies, two interviews with Brazilian entrepreneurs, and a survey conducted to start-up companies in the New York City area. The paper then concludes that the use of social media by businesses, leads to a positive relationship with brand equity and improved customer relationships. Nevertheless, further research is required to see how other factors interact with brand equity and customer relationships to get a better understanding of social media and its impact on each variable
This Kind of Thing Happens All the Time
Get PDFThe two short stories in this work are a reflection of the social wrongs in today\u27s modern society that so often go overlooked
The Impact of Child-Parent Attachment and Attachment to God On Adult Romantic Partner Attachment
No full textThis study attempted to explore whether attachment to God influences the nature of the relationship between one\u27s attachment to primary caregiver and one\u27s attachment to romantic partner. It was hypothesized, that for individuals with higher levels of attachment avoidance and/or attachment anxiety to the primary caregiver, who then developed a relationship to God with lower levels of attachment avoidance and attachment anxiety (compensatory attachment) they will also have romantic relationships that are lower in attachment anxiety and attachment avoidance. The Experience in Close Relationships-Relationship Structures was used to gather pertinent data. There were several statistically significant differences in regards to race, education, religious identification and marital status with attachment avoidance and attachment anxiety to the three target relationships (primary caregiver, romantic partner and God). However, statistically significant results were not found to support the main hypothesis.
Slaves to Copyright: Branding Human Flesh as a Tangible Medium of Expression
Get PDFThis Article argues why human flesh, because of its inherent properties and its necessity for human survival, should not qualify as a tangible medium of expression under the Copyright Act of 1976. Through policy concerns and property law this Article demonstrates why the fixation requirement, necessary to obtain copyright protection of a “work,” must be flexible and eliminate human flesh as an acceptable, tangible medium of expression, to avoid the disastrous risk of the court falling into the role of “21st Century judicial slave masters.
Pace Intellectual Property, Sports & Entertainment Law Forum, Volume 4, Issue 2, Spring 2014
Get PDFThis issue of Pace Intellectual Property, Sports & Entertainment Law Forum includes articles on the modern legal issues & developments affecting fashion, the Internet, music, film, international sports, constitutional law & the lives of celebrities
The effect of Deer on carnivore assemblages in the rockefeller state park preserve and adjacent kykuit private property in Westchester County, NY.
No full textIncentivizing Employees Through Benefits and Recognition Programs at Pace University
Get PDFThe nonprofit sector has seen a 20% increase in the number of higher education institutions over a period of 10 years, from 2000-2010, (Blackwood et al. 2012), which had a big impact on the public charity revenues and expenses. In this fast-paced growing environment, employees working in higher education are directly influenced by the changes and increase in the number of students. Motivating employees in such an environment can be challenging, therefore finding a comprehensive package that includes fair compensation levels, benefits, awards and recognition ceremonies and other incentives such as promotions and opportunities for growth are important for the success of universities in particular and any organization in general. This research paper used both qualitative and quantitative methods and an appreciative inquiry model to identify the benefits and awards and recognition programs that are available to full-time Pace University employees, which are both family-friendly and family-neutral and implicit incentives. Through the analysis it was identified that: Pace employees are driven by both intrinsic and extrinsic motivation; the level of awareness of the benefits is at 69% and of the awards and recognition programs at 68%, and that employees are most satisfied with the health insurance benefits (63%), the retirement plan (69%), the number of vacations provided (77%) and the tuition remission benefits (42%). Additionally, Pace University employees are interested in receiving additional benefits and awards and recognition programs. 83% of the respondents were interested in receiving additional benefits or improving existing benefits programs and 74% of the respondents suggested the need of additional awards or changes in the current incentive programs at Pace University
