Jurnal Online Universitas Muhammadiyah Surabaya
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The Influence of Marketing Mix and Customer Satisfaction on the Increase of Sales Revenue at Grand Optic Surabaya
Get PDFThis study aims to analyze the influence of Marketing Mix (Product, Price, Place, and Promotion) on Customer Satisfaction and its impact on Grand Optik Sales Turnover. The research method uses a quantitative approach with a purposive sampling technique, involving 120 respondents. Data analysis was conducted using multiple linear regression and the Sobel test to identify the role of Customer Satisfaction as an intervening variable . The results showed that Price and Place have a significant effect on Customer Satisfaction, while Promotion has a negative effect. In addition, Customer Satisfaction is proven to be a significant mediating variable in the relationship between Marketing Mix and Sales Turnover. The implications of this study emphasize the importance of marketing strategies that focus on improving product quality, competitive price adjustments, distribution optimization, and more effective promotions to increase customer satisfaction and sales turnover.This study aims to analyze the influence of Marketing Mix (Product, Price, Place, and Promotion) on Customer Satisfaction and its impact on Grand Optik Sales Turnover. The research method uses a quantitative approach with a purposive sampling technique, involving 120 respondents. Data analysis was conducted using multiple linear regression and the Sobel test to identify the role of Customer Satisfaction as an intervening variable . The results showed that Price and Place have a significant effect on Customer Satisfaction, while Promotion has a negative effect. In addition, Customer Satisfaction is proven to be a significant mediating variable in the relationship between Marketing Mix and Sales Turnover. The implications of this study emphasize the importance of marketing strategies that focus on improving product quality, competitive price adjustments, distribution optimization, and more effective promotions to increase customer satisfaction and sales turnover
Akuntabilitas dan Transparansi Pengelolaan Keuangan Desa dalam Perspektif Masyarakat: Studi Etnografi di Desa Nangerang, Kabupaten Sukabumi
Get PDFPenelitian ini bertujuan untuk menganalisis implementasi akuntabilitas dan transparansi pengelolaan keuangan desa dari perspektif masyarakat Desa Nangerang, Kabupaten Sukabumi. Menggunakan pendekatan etnografi, penelitian ini menelaah bagaimana nilai budaya lokal seperti gotong royong dan legowo memengaruhi persepsi dan partisipasi masyarakat terhadap pengelolaan dana desa. Teknik pengumpulan data meliputi observasi partisipatif, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa pelaporan keuangan telah dilakukan secara formal, namun belum diikuti dengan pemahaman dan keterlibatan masyarakat secara bermakna. Partisipasi masyarakat dalam pengawasan dana desa masih bersifat simbolik, didorong oleh rasa hormat dan kepercayaan terhadap aparatur desa. Nilai sosial budaya berperan sebagai faktor pendukung sekaligus penghambat dalam mendorong transparansi dan akuntabilitas. Penelitian ini menyoroti perlunya peningkatan literasi anggaran dan pelibatan masyarakat secara substansial dalam proses pengambilan keputusan des
Mindfulness as Stress Management in Improving the Performance of Female Workers
No full textWorking women often face various pressures, both from professional demands in the workplace and from the domestic roles they carry out simultaneously. These pressures can lead to stress, which in turn can adversely affect performance. This study aims to examine the effectiveness of mindfulness as a stress management strategy in improving the performance of working women. Working women tend to experience higher levels of stress compared to mothers who do not work. The research method used was a quasi-experimental design with a pretest–posttest format without a control group. The sample consisted of 15 working women selected through purposive sampling. The instruments employed included the Perceived Stress Scale (PSS-10) and a Worker Performance Scale. The intervention consisted of mindfulness training conducted over two weeks, comprising four sessions focused on exercises that cultivate full attention to thoughts, feelings, and the body. Data analysis results indicated a significant decrease in stress scores following the intervention, as well as an improvement in performance scores. A Wilcoxon signed-rank test revealed a statistically significant difference between pretest and posttest (p < 0.05), demonstrating that mindfulness is effective in reducing stress. Thus, mindfulness has proven to be an effective stress management strategy that can enhance performance, particularly for women facing dual roles. The study recommends implementing mindfulness as part of employee wellbeing programs, especially in work environments with high psychological demands.
Working women often face various pressures, both from professional demands in the workplace and from the domestic roles they carry out simultaneously. These pressures can lead to stress, which in turn can adversely affect performance. This study aims to examine the effectiveness of mindfulness as a stress management strategy in improving the performance of working women. Working women tend to experience higher levels of stress compared to mothers who do not work. The research method used was a quasi-experimental design with a pretest–posttest format without a control group. The sample consisted of 15 working women selected through purposive sampling. The instruments employed included the Perceived Stress Scale (PSS-10) and a Worker Performance Scale. The intervention consisted of mindfulness training conducted over two weeks, comprising four sessions focused on exercises that cultivate full attention to thoughts, feelings, and the body. Data analysis results indicated a significant decrease in stress scores following the intervention, as well as an improvement in performance scores. A Wilcoxon signed-rank test revealed a statistically significant difference between pretest and posttest (p < 0.05), demonstrating that mindfulness is effective in reducing stress. Thus, mindfulness has proven to be an effective stress management strategy that can enhance performance, particularly for women facing dual roles. The study recommends implementing mindfulness as part of employee wellbeing programs, especially in work environments with high psychological demands.
Integrating Institutional Core Values into Translation Problem-Solving: A Case Study from a Public University in Indonesia
Get PDFThis study investigates the integration of Universitas Jenderal Soedirman's self-values within the Fundamental Translation course. Known as Jati Diri Unsoed, these institutional values are part of a mandatory subject for all enrolled students. The research sought to evaluate the extent to which character education at the university level has been effectively implemented. The methodology began by asking students to engage in translation tasks and address the challenges encountered during the process, thereby revealing their character traits. This also enabled the lecturer to guide students toward appropriate and thoughtful solutions. Using purposive sampling, selected students’ translations were analyzed by comparing the source and target texts and aligning them with the four core values of Jati Diri Unsoed: intelligence, honesty, strength, and caring. The analysis identified several translation challenges and the techniques employed to resolve them, including amplification, implicitation, correction, addition, and other common translation issues. The findings demonstrate that the ways students addressed these challenges reflect the values of intelligence, honesty, and caring. The study concludes that character education can be effectively integrated into various academic subjects through the application of appropriate pedagogical approaches, methods, and techniques
Penggunaan Media Kartu Kosakata pada Latihan Membaca bagi Pemelajar Asing di Sekolah Darul Muhmin Thailand
Get PDFABSTRACT
The purpose of this study was to analyze effectiveness the use of vocabulary flashcard of reading practice for foreign learners at Darul Muhmin School, Thailand. This study uses a qualitative approach with descriptive methods with the research subject of class 6-3 at Darul Muhmin School with a total of 19 students. Data collection techniques consisted of observation, tests, and interviews. This research was conducted for two weeks, on the first week students practiced reading without using vocabulary flashcard and the second week student using vocabulary flashcard. The results show that the use of vocabulary flashcard can be applied to reading practice is one of the new alternative in BIPA learning. Students become active and make learning interesting.
Keyword:
bahasa Indonesia teaching, reading skills, vocabulary flashcard, BIPAABSTRAK
Tujuan penelitian ini untuk mengetahui efektivitas penggunaan media kartu kosakata pada latihan membaca bagi pemelajar asing di sekolah Darul Muhmin, Thailand. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif dengan subjek penelitian kelas 6-III di sekolah Darul Muhmin dengan total 19 siswa. Teknik pengumpulan data terdiri dari observasi, tes, dan wawancara. Penelitian ini dilakukan selama 2 minggu, pada minggu pertama siswa berlatih membaca tanpa menggunakan media kartu kosakata dan minggu kedua siswa menggunakan media kartu kosakata. Hasil penelitian menunjukkan bahwa penggunaan media kartu kosakata dapat diterapkan untuk latihan membaca bagi pemelajar asing. Penggunaan media kartu kosakata pada latihan membaca menjadi alternatif dan inovasi baru dalam mendukung proses pembelajaran BIPA. Siswa menjadi aktif dan membuat pembelajaran menjadi menarik.
Kata kunci: pembelajaran bahasa Indonesia, keterampilan membaca, kartu kosakata, BIPA
ABSTRACT
The purpose of this study was to analyze the effectiveness of the use of vocabulary flashcards of reading practice for foreign learners at Darul Muhmin School, Thailand. This study uses a qualitative approach with descriptive methods with the research subject of class 6-III at Darul Muhmin School with a total of 19 students. Data collection methods include observation, tests, and interviews. This study was conducted for two weeks, on the first-week students practiced reading without using vocabulary flashcards and the second-week student using vocabulary flashcards. The results show that the use of vocabulary flashcard can be applied to reading practice as one of the new alternatives in BIPA learning. Students become active and make learning interesting.
Keyword: Indonesia language teaching, reading skills, vocabulary flashcard, BIP
Analisis Formula Teks Pantun Tradisi Lisan Cacapan Masyarakat Melayu di Lubuklinggau
Get PDFThe cacapan tradition, as an integral part of Malay culture, plays a significant role in conveying moral messages and cultural values through the use of pantun. This study aims to analyze the text formula in the performance of the cacapan tradition, focusing on the structure of pantun, rhyme patterns, and the messages contained within. The research method used is a qualitative approach, including participatory observation, in-depth interviews, text analysis, and literature review. The results show that pantun in the cacapan tradition is not just a ritual, but also a communication medium that connects spiritual, social, and cultural values between the older and younger generations. The text structure of pantun in the cacapan ceremony consists of opening, feeding, giving a drink, cacapan, prayers, and closing, each with its unique and rhythmic text formula. Analysis of the text formulas in various sequences of traditional ceremonies, particularly in the feeding event, reveals how pantun is used as a medium for conveying messages rich in cultural and religious values. Pantun beginning with bismillah highlights the importance of starting every activity by mentioning the name of Allah, in accordance with Islamic teachings.ABSTRAK
Tradisi Cacapan menjadi bagian penting dari budaya Melayu dan berperan penting dalam menyampaikan pesan moral serta nilai-nilai budaya melalui penggunaan pantun (Juita., 2021). Dengan berfokus pada struktur pantun, pola persajakan, dan pesan yang terkandung di dalamnya, penelitian ini bertujuan untuk menganalisis formula teks dalam performansi tradisi cacapan. Observasi partisipatif, wawancara mendalam, analisis teks, dan studi literatur adalah metode kualitatif yang digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa pantun dalam tradisi Cacapan berfungsi sebagai bukan hanya ritual, melainkan juga sebagai alat untuk berkomunikasi yang menghubungkan nilai-nilai sosial, spiritual, dan budaya antara generasi yang lebih tua dan generasi muda. Dalam acara Cacapan, struktur teks pantun terdiri dari pembukaan, suapan, pemberian air minum, cacapan, doa, dan penutup. Setiap bagian memiliki formula teks unik dan berirama. Analisis formula teks dalam berbagai tuturan rangkaian acara adat, khususnya dalam acara suapan, mengungkapkan bagaimana pantun digunakan sebagai media penyampai pesan yang kaya akan nilai-nilai budaya dan keagamaan.
Kata kunci: tradisi lisan,,cacapan, pantun, performansi
ABSTRACT
The cacapan tradition, as an integral part of Malay culture, plays a significant role in conveying moral messages and cultural values through the use of poem. This study aims to analyze the text formula in the performance of the cacapan tradition, focusing on the structure of poem, rhyme patterns, and the messages contained within. The research method used is a qualitative approach, including participatory observation, in-depth interviews, text analysis, and literature review. The results show that poem in the cacapan tradition is not just a ritual, but also a communication medium that connects spiritual, social, and cultural values between the older and younger generations. The text structure of poem in the cacapan ceremony consists of opening, feeding, giving a drink, cacapan, prayers, and closing, each with its unique and rhythmic text formula. Analysis of the text formulas in various sequences of traditional ceremonies, particularly in the feeding event, reveals how poem is used as a medium for conveying messages rich in cultural and religious values. Poem beginning with bismillah highlights the importance of starting every activity by mentioning the name of Allah, in accordance with Islamic teachings.
Keyword: oral tradition, speech, poem, performanc
Kritik Tatanan Sosial Kontemporer dalam Lirik Lagu Fstvlst Album Hits Kitsch
Get PDFThis research aims to explain the expressions of social criticism of contemporary society in the lyrics of the song Fstvlst album Hits Kitsch and to identify literary works as a medium for social criticism. The research method uses descriptive qualitative with library study data collection methods and content analysis techniques using Barthes' semiotic approach and literary sociology. The data used is an expression of social criticism that focuses on contemporary societal phenomena in Giddens' theory. The results show that in the lyrics of the song Fstvlst album Hits Kitsch there are 7 expressions of social criticism regarding inequality in social and economic structures, the growth of new values that can eliminate ancestral values, and the loss of civic values due to technological uncertainty and shows how literary works can be a tool to convey criticism and social transformation.ABSTRAK
Fenomena sosial kontemporer yang dipenuhi ketimpangan sosial, pergeseran nilai leluhur, dan dominasi teknologi menjadi isu penting yang perlu diungkap melalui media seni. Karya sastra memiliki kedalaman dalam menginterpretasikan realitas sosial secara kritis dan reflektif. Penelitian ini bertujuan untuk mengungkap kritik sosial dalam lirik lagu Fstvlst album Hits Kitsch dengan memadukan analisis semiotika Barthes dan sosiologi sastra. Metode penelitian ini menggunakan pendekatan kualitatif deskriptif yang lebih menitikberatkan pada kedalaman analisis dan makna data. Sumber data diambil dari sepuluh lagu dalam album Hits Kitsch. Hasil penelitian menunjukkan bahwa lirik-lirik Fstvlst mengandung kritik tajam terhadap ketimpangan sosial dan ekonomi, pergeseran nilai leluhur, serta hilangnya identitas kewarganegaraan akibat teknologi. Lirik-lirik tersebut tidak hanya menjadi ekspresi artistik, tetapi juga media efektif dalam menyuarakan keresahan sosial dan mendorong kesadaran kolektif masyarakat.
Kata kunci: kritik sosial, lirik lagu, Fstvlst album Hits Kitsch, tatanan sosial kontemporer
ABSTRACT
Contemporary social phenomena filled with social inequality, shifting ancestral values, and technological dominance are important issues that need to be revealed through art media. Literary works have depth in interpreting social reality critically and reflectively. This study aims to reveal social criticism in the lyrics of the song Fstvlst on the Hits Kitsch album by combining Barthes' semiotic analysis and literary sociology. This research method uses a descriptive qualitative approach that emphasizes the depth of analysis and meaning of the data. Data sources are taken from ten songs on the Hits Kitsch album. The results of the study show that Fstvlst's lyrics contain sharp criticism of social and economic inequality, shifting ancestral values, and the loss of citizenship identity due to technology. These lyrics are not only artistic expressions but also effective media in voicing social unrest and encouraging collective awareness in society.
Keyword: social criticism, song lyrics, Fstvlst Album Hits Kitsch, contemporary social orde
Antara Ekologi, Religi, dan Tradisi: Menyigi Makna Kultural Nama Sumber Mata Air di Kabupaten Banyuwangi (Kajian Antropolinguistik)
Get PDFThis research uses a qualitative descriptive method with an anthropolinguistic approach. The data source in the research is the caretaker at each water source. The data in this research are the result of an anthropolinguistic review of the cultural meaning of the names of water sources in Banyuwangi. Data collection techniques were carried out through structured interviews and observations of the caretakers of each water source. Data analysis consists of (1) identifying the naming of each water source; (2) classifying the names of water sources based on their naming patterns and functions; (3) linking naming to its function and cultural background; and (4) describe and analyze the data found. The results of this research are (1) there is a pattern in the naming of fountains at water sources in Banyuwangi; (2) there is a cultural background and influence of Hindu religion on the patt Water Sources, Cultural Significance.ABSTRAK
Penelitian ini bertujuan mendeskripsikan sistem penamaan dan makna kultural pada sumber mata air yang ada di Banyuwangi. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan antropolinguistik. Sumber data dalam penelitian, yaitu infroman yang merupakan juru kunci sumber mata air, catatan observasi, dan dokumen pendukung penelitian. Data dalam penelitian berupa leksikon nama-nama sumber, tuturan lisan, dan isyarat budaya yang dapat menggambarkan kepercayaan terhadap makna kultural dalam sumber mata air di Banyuwangi. Data dalam penelitian ini diambil pada bulan Mei-Juni 2024. Teknik pengumpulan data dalam penelitian ini, yaitu wawancara dan observasi. Analisis data dalam penelitian ini menggunakan pendekatan etnosemantik dengan tahapan identifikasi, klasifikasi, pengaitan penamaan, dan analisis data. Hasil dari penelitian ini, yaitu (1) adanya pola penamaan dalam sumber mata air di Banyuwangi, yaitu dengan menggunakan konfiks, nama Dewi dan makhluk mitologi Hindu, bahasa sanskerta, dan nama tempat lokasi sumber, dan (2) terdapat latar belakang budaya dan pengaruh agama Hindu pada pola penamaan sumber air.
Kata kunci: antropolinguistik, makna kultural, sumber air, ekologi, religi, tradisi, banyuwangi
ABSTRACT
This research aims to describe the naming system and cultural meaning of springs in Banyuwangi. This research uses a descriptive qualitative method with an anthropolinguistic approach. The sources of data in the research are informants who are caretakers of springs, observation notes, and supporting research documents. The data in this research are in the form of lexicon of the source names, oral speech, and cultural cues that can describe the belief in the cultural meaning of springs in Banyuwangi. The data in this study were taken in May-June 2024. Data collection techniques in this research are interviews and observation. Data analysis in this study used an ethnosemantic approach with the stages of identification, classification, naming attribution, and data analysis. The results of this study are (1) there are naming patterns in water sources in Banyuwangi, namely by using confixes, using the names of Goddesses and Hindu mythological creatures, using Sanskrit, and using the name of the location of the source; (2) there is a cultural background and influence of Hinduism on the pattern of naming water sources.
Keyword: anthropolinguistics, cultural meaning, water resources, ecology, religion, tradition, banyuwang
PENDIDIKAN ANAK USIA DINI DALAM PERSPEKTIF ISLAM : Q.S. LUQMAN/31 AYAT 13-19
No full textPendidikan anak usia dini dalam pendidikan Islam bertujuan untuk menanamkan nilai-nilai keislaman kepada anak sejak dini, sehingga dalam perkembangan selanjutnya anak menjadi manusia muslim yang kÄffah, yang beriman dan bertaqwa kepada Allah SWT. Dalam surat luqman ayat 13-19 mengkaji tentang pendidikan seorang anak yang dilakukan dengan metode nasihat serta didampingi dengan contoh yang baik dari orang tuanya. Pendidikan dalam surat luqman membahas mengenai kajian aqidah, ibadah dan akhlak. Banyak metode yang dapat digunakan untuk mendidik anak-anak di rumah sehingga akan menciptakan anak yang berakhlak mulia dan berbudi pekerti luhur
Implaksi penetapan tarif cukai hasil tembakau terhadap rokok ilegal: pengaruh tarif pita cukai hasil tembakau terhadap rokok ilegal
No full textExcise is state income that is not included in the tax bracket. Excise on tobacco products is part of excisable goods. Determination of excise rates for tobacco products is determined in Law No. 39 of 2007 in addition to further Minister Finance of Regulation 191/PMK.010/2022 governs this. When determining the excise rates tobacco on products, issues arise with respect to things like the steadily rising tax excise rates on tobacco products, the relationship between the vertical excise tax regulations on tobacco products and the effects of the steadily rising tobacco product excise rates on the emergence of illicit cigarettes. The purpose of this study is to investigate issues with tobacco product excise in order to reduce the spread of illicit cigarettes, which cause losses for the state. A conceptual, statutory, and normative legal approach are all combined in the study technique. The Ministry of Finance's examination of its fiscal strategy, which takes into account a number of criteria, is the basis for the causes driving up tax rates on tobacco goods. The legislation governing tobacco product excise tax rates and the guidelines set forth by the minister of finance are irreconcilable. There is no denying that the effects of tobacco product excise taxes contribute to the distribution of illicit cigarettes