Jurnal Online Universitas Muhammadiyah Surabaya
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    Pengaruh Influencer dan Religiusitas Terhadap Brand Switching Behavior pada Generasi Z di Kota Bengkulu

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    The development of social media has increased the role of influencers in shaping Generation Z’s consumption behavior, particularly in the highly competitive cosmetics industry. On the other hand, religiosity represents a value-based factor that potentially influences consumers’ decisions to engage in brand switching. This study aims to analyze the effects of influencers and religiosity on brand switching behavior among Generation Z in Bengkulu City, both partially and simultaneously. The study adopts a quantitative approach with a causal associative research design. Data were collected through questionnaires distributed to 100 Generation Z respondents and analyzed using multiple linear regression with the assistance of SPSS version 18.The results indicate that influencers have a positive and significant effect on brand switching behavior. Religiosity also has a positive and significant effect on brand switching behavior. Simultaneously, influencers and religiosity significantly influence brand switching behavior, with an Adjusted R Square value of 42.3%. These findings suggest that brand switching behavior among Generation Z is influenced not only by digital social factors but also by religious value considerations such as halal awareness and ethical consumption. The results of this study are expected to serve as a reference for formulating marketing strategies that align with the characteristics and values of Generation Z

    Praktik Wasiat Wajibah Bagi Anak Angkat Di Desa Sei Rampah Perspektif Maqashid Syariah

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    Praktik pengangkatan anak di banyak komunitas Muslim menimbulkan persoalan hukum terkait pola pemberian harta warisan, karena anak angkat tidak memperoleh hak waris berdasarkan nasab. Penelitian ini bertujuan menganalisis pola pemberian harta warisan bagi anak angkat di Desa Sei Rampah, mengidentifikasi faktor penghambat penerapan mekanisme hukum seperti wasiat wajibah, dan mengevaluasi implikasinya terhadap tujuan maqāṣid al-sharīʿah. Penelitian menggunakan metode kualitatif dengan desain studi kasus; data primer diperoleh melalui observasi dan wawancara semi-terstruktur dengan informan purposif (empat anak angkat, orang tua angkat, dan tokoh masyarakat), serta data sekunder dari kajian hukum dan literatur. Novelty penelitian terletak pada pemadanan analisis normatif-empiris dengan sudut pandang maqāṣid untuk menilai kesesuaian norma dan praktik lokal. Hasil menunjukkan pola pembagian harta lebih banyak dilakukan melalui hibah atau musyawarah keluarga, bukan mekanisme formal wasiat wajibah, hambatan utama adalah rendahnya literasi hukum dan dominasi tradisi lokal. Kontribusi penelitian: menyediakan bukti empiris untuk rekomendasi kebijakan literasi hukum keluarga Islam dan peran tokoh agama dalam sosialiasi mekanisme perlindungan ekonomi bagi anak angkat.   Kata Kunci: Wasiat Wajibah; Anak Angkat; Hukum Keluarga Islam; Praktik Hukum Lokal

    Understanding Consumer Acceptance of Artificial Intelligence in Mobile Banking through Perceived Ease and Usefulness

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    This study analyses the factors influencing the adoption of Artificial Intelligence (AI) technology in mobile banking services, focusing on user perceptions regarding ease and benefits in Palopo City. Quantitative methods were used, targeting the complete population of mobile banking service users in the region. Purposive sampling allowed the selection of 210 participants. The results showed that perceived ease of use significantly and positively influenced the adoption of AI functions, while perceived usefulness also showed a significant positive influence. Together, these two factors explained 60.5% of the variation in user acceptance, while the remaining 39.5% was explained by factors outside the scope of this study.This study analyses the factors influencing the adoption of Artificial Intelligence (AI) technology in mobile banking services, focusing on user perceptions regarding ease and benefits in Palopo City. Quantitative methods were used, targeting the complete population of mobile banking service users in the region. Purposive sampling allowed the selection of 210 participants. The results showed that perceived ease of use significantly and positively influenced the adoption of AI functions, while perceived usefulness also showed a significant positive influence. Together, these two factors explained 60.5% of the variation in user acceptance, while the remaining 39.5% was explained by factors outside the scope of this study

    Ronald Tannur dan Cerminan Ketimpangan dalam Sistem Peradilan Pidana Indonesia

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    Ronald Tannur has emerged as a public figure reflecting the inequality in Indonesia's criminal justice system. This case highlights alleged preferential treatment of perpetrators from elite political backgrounds, potentially violating the principle of equality before the law. This study aims to analyze how the legal process in this case reflects structural, cultural, and institutional inequality in the criminal justice system. The research method used is a sociological juridical approach with a case study approach. The results show strong indications of bias in the legal process, both in terms of treatment by law enforcement officers and media exposure. This study recommends the need for reform of the criminal justice system to ensure independence, transparency, and equality for all citizens

    R REKONSTRUKSI TATA KELOLA PENGADAAN BARANG ATAU JASA PROYEK DIGITALISASI PENDIDIKAN BERDASARKAN AKUNTABILITAS DAN PENCEGAHAN KORUPSI

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    Penelitian ini bertujuan untuk menganalisis dan merekonstruksi tata kelola pengadaan barang dan jasa dalam proyek digitalisasi pendidikan agar selaras dengan prinsip akuntabilitas dan pencegahan tindak pidana korupsi. Fokus utama penelitian adalah mengkaji peran Komisi Pemberantasan Korupsi (KPK) dalam pengawasan proyek pengadaan berbasis teknologi di sektor pendidikan, urgensi pengaturan dalam Undang-Undang Pemberantasan Tindak Pidana Korupsi (UU Tipikor), serta mengkaji pembelajaran hukum dari kasus pengadaan laptop Chromebook pada masa kepemimpinan Menteri Pendidikan Nadiem Makarim. Metode penelitian yang digunakan adalah penelitian yuridis normatif dengan pendekatan perundang-undangan dan studi kasus, yang dilengkapi dengan studi pustaka dari jurnal nasional dan internasional dalam sepuluh tahun terakhir. Hasil penelitian menunjukkan bahwa sistem pengadaan proyek digitalisasi pendidikan masih memiliki celah korupsi akibat lemahnya transparansi, konflik kepentingan, dan kurang optimalnya integrasi pengawasan KPK pada tahap perencanaan dan pelaksanaan. Temuan juga menunjukkan bahwa UU Tipikor memiliki urgensi yang sangat kuat untuk diterapkan secara progresif dalam sektor pengadaan digital, khususnya dalam konteks mark-up anggaran, pengkondisian spesifikasi teknis, dan pengaturan penyedia barang. Kesimpulan penelitian ini menegaskan perlunya rekonstruksi tata kelola pengadaan melalui penguatan peran KPK, digitalisasi pengawasan berbasis risiko, serta reformulasi regulasi teknis agar proyek digitalisasi pendidikan berjalan akuntabel dan bebas dari korupsi.Penelitian ini bertujuan untuk menganalisis dan merekonstruksi tata kelola pengadaan barang dan jasa dalam proyek digitalisasi pendidikan agar selaras dengan prinsip akuntabilitas dan pencegahan tindak pidana korupsi. Fokus utama penelitian adalah mengkaji peran Komisi Pemberantasan Korupsi (KPK) dalam pengawasan proyek pengadaan berbasis teknologi di sektor pendidikan, urgensi pengaturan dalam Undang-Undang Pemberantasan Tindak Pidana Korupsi (UU Tipikor), serta mengkaji pembelajaran hukum dari kasus pengadaan laptop Chromebook pada masa kepemimpinan Menteri Pendidikan Nadiem Makarim. Metode penelitian yang digunakan adalah penelitian yuridis normatif dengan pendekatan perundang-undangan dan studi kasus, yang dilengkapi dengan studi pustaka dari jurnal nasional dan internasional dalam sepuluh tahun terakhir. Hasil penelitian menunjukkan bahwa sistem pengadaan proyek digitalisasi pendidikan masih memiliki celah korupsi akibat lemahnya transparansi, konflik kepentingan, dan kurang optimalnya integrasi pengawasan KPK pada tahap perencanaan dan pelaksanaan. Temuan juga menunjukkan bahwa UU Tipikor memiliki urgensi yang sangat kuat untuk diterapkan secara progresif dalam sektor pengadaan digital, khususnya dalam konteks mark-up anggaran, pengkondisian spesifikasi teknis, dan pengaturan penyedia barang. Kesimpulan penelitian ini menegaskan perlunya rekonstruksi tata kelola pengadaan melalui penguatan peran KPK, digitalisasi pengawasan berbasis risiko, serta reformulasi regulasi teknis agar proyek digitalisasi pendidikan berjalan akuntabel dan bebas dari korupsi

    Fokalisasi Perundungan dalam Film From the Ashes Karya Khalid Fahad (Kajian Naratologi Gerard Gennete): FOCALIZATION OF BULLYING

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    This study investigates how focalization techniques are applied in Khalid Fahad's From The Ashes, with reference to the narratological theoretical framework developed by Gérard Genette. The main focus of the research lies on three types of focalization: zero focalization, internal focalization, and external focalization. Through a qualitative-descriptive method, this study identifies and analyzes how the three types of focalization are used in conveying the narrative, shaping the audience's perception, and building social meaning in the storyline. The results show that the film is dominated by a fixed internal focus centered on the main character who is a victim of bullying, thus presenting a subjective and empathetic narrative. In addition, there is also a shift to zero focalization in some scenes that show the objective reality of bullying as a social phenomenon. In other words, From the Ashes not only depicts the personal experiences of the victims, but also highlights the structural and systemic aspects of bullying in a broader social context. This research aims at how focalization strategies can reinforce social criticism and moral messages in cinematic works.ABSTRAK Kajian ini menginvestigasi bagaimana teknik fokalisasi diterapkan dalam film From the Ashes karya Khalid Fahad, dengan mengacu pada kerangka teori naratologi yang dikembangkan oleh Gérard Genette. Fokus utama penelitian terletak pada tiga jenis fokalisasi, yaitu fokalisasi nol, internal, dan eksternal. Melalui metode kualitatif-deskriptif, penelitian ini mengidentifikasi dan menganalisis ketiga jenis fokalisasi digunakan dalam menyampaikan narasi, membentuk persepsi penonton, dan membangun makna sosial dalam alur cerita. Hasil penelitian menunjukkan bahwa film ini didominasi oleh fokus internal tetap yang berpusat pada karakter utama yang menjadi korban perundungan sehingga menyajikan narasi yang subjektif dan empatik. Selain itu, terdapat pula pergeseran ke fokalisasi nol di beberapa adegan yang menunjukkan realitas objektif perundungan sebagai sebuah fenomena sosial. Dengan kata lain, film From the Ashes tidak hanya menggambarkan pengalaman pribadi para korban, tetapi juga menyoroti aspek struktural dan sistemik dari perundungan dalam konteks sosial yang lebih luas. Penelitian ini bertujuan untuk strategi fokalisasi dapat memperkuat kritik sosial dan pesan moral yang ada dalam karya sinematik.   ABSTRACT This study investigates how focalization techniques are applied in Khalid Fahad's From The Ashes, with reference to the narratological theoretical framework developed by Gérard Genette. The main focus of the research lies on three types of focalization: zero focalization, internal focalization, and external focalization. Through a qualitative-descriptive method, this study identifies and analyzes how the three types of focalization are used in conveying the narrative, shaping the audience's perception, and building social meaning in the storyline. The results show that the film is dominated by a fixed internal focus centered on the main character who is a victim of bullying, thus presenting a subjective and empathetic narrative. In addition, there is also a shift to zero focalization in some scenes that show the objective reality of bullying as a social phenomenon. In other words, From the Ashes not only depicts the personal experiences of the victims, but also highlights the structural and systemic aspects of bullying in a broader social context. This research aims at how focalization strategies can reinforce social criticism and moral messages in cinematic works

    Analisis Struktur dan Fungsi Tutunggulan di Desa Raharja: Kajian Struktur Pertunjukan dan Fungsi Folklor

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    This study examines the structure and function of Tutunggulan performances in Raharja Village using Sims & Stephens' performance theory and Dundes' folklore function theory. The method used is descriptive analysis with a qualitative approach. Research data was obtained from observations, documentation, and interviews with Tutunggulan performers in Raharja Village. The results of the study show that 11 of the 13 performance structures of Tutunggulan in Raharja Village are present. Two indicators are not present in the Tutunggulan performance in Raharja Village because the Tutunggulan performance in Raharja Village is not a verbal performance but a musical performance and does not include text in its performance. Furthermore, 4 out of 6 indicators of folklore functions were found in the Tutunggulan performance in Raharja Village. The 2 indicators that were not fulfilled were (1) imposing social sanctions and punishments to encourage good behavior and (2) serving as a means of social criticism. A shift in the function of Tutunggulan was also found, from its original form as an activity of pounding rice to its current form as entertainment for the people of Raharja Village.ABSTRAK Penelitian ini berisi kajian mengenai struktur pertunjukan dan fungsi Tutunggulan di Desa Raharja menggunakan teori pertunjukan Sims dan Stephens serta teori fungsi folklor Dundes. Metode yang digunakan adalah analisis deskriptif dengan pendekatan kualitatif. Data penelitian didapatkan dari hasil observasi, dokumentasi, serta wawancara para pemain Tutunggulan di Desa Raharja. Hasil penelitian menunjukkan terdapat 11 dari 13 struktur pertunjukan Tutunggulan di Desa Raharja. 2 indikator tidak terdapat dalam pertunjukan Tutunggulan di Desa Raharja karena pertunjukan Tutunggulan di Desa Raharja bukan pertunjukan verbal, melainkan pertunjukan musik dan tidak terdapat teks dalam pertunjukannya. Selanjutnya terdapat 4 dari 6 indikator fungsi folklor yang terdapat pada pertunjukan Tutunggulan di Desa Raharja. 2 indikator yang tidak terpenuhi (1) memberi sanksi sosial dan hukuman agar orang berperilaku baik (2) sebagai sarana kritik sosial. Ditemukan juga pergeseran fungsi Tutunggulan yang bentuk awalnya sebagai aktivitas.   ABSTRACT This study examines the structure and function of Tutunggulan performances in Raharja Village using Sims & Stephens' performance theory and Dundes' folklore function theory. The method used is descriptive analysis with a qualitative approach. Research data was obtained from observations, documentation, and interviews with Tutunggulan performers in Raharja Village. The results of the study show that 11 of the 13 performance structures of Tutunggulan in Raharja Village are present. Two indicators are not present in the Tutunggulan performance in Raharja Village because the Tutunggulan performance in Raharja Village is not a verbal performance but a musical performance and does not include text in its performance. Furthermore, 4 out of 6 indicators of folklore functions were found in the Tutunggulan performance in Raharja Village. The 2 indicators that were not fulfilled were (1) imposing social sanctions and punishments to encourage good behavior and (2) serving as a means of social criticism. A shift in the function of Tutunggulan was also found, from its original form as an activity of pounding rice to its current form as entertainment for the people of Raharja Village

    Pengaruh Model Teams Games Tournament (TGT) Berbantuan Educandy terhadap Keterampilan Membaca Teks Cerpen pada Siswa Kelas XI SMA PGRI 1 Subang

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    ABSTRAK Rendahnya keterampilan membaca teks cerita pendek siswa yang ditunjukkan oleh kurangnya minat membaca dan ketidakmampuan mereka memahami struktur, unsur intrinsik dan ekstrinsik, serta kaidah kebahasaan cerita pendek merupakan hal yang mendorong penelitian ini. Desain penelitian ini adalah quasi eksperimental dan menggunakan metodologi kuantitatif. Sebanyak 62 siswa menjadi sampel penelitian, 31 di kelas eksperimen, yang menggunakan model Teams Games Tournament (TGT) dengan bantuan educandy, dan 31 di kelompok kontrol, yang menggunakan metode ceramah. Dengan rata-rata N-Gain sebesar 0,72 (kategori tinggi) dibandingkan dengan 0,46 (kategori sedang) untuk kelas kontrol, temuan penelitian ini menunjukkan peningkatan yang cukup besar dalam keterampilan membaca cerita pendek kelas eksperimen. Kelompok eksperimen dan kontrol berbeda secara signifikan, sebagaimana ditunjukkan oleh nilai signifikansi 0,000 < 0,05 pada hasil Uji Mann Whitney. Oleh karena itu, telah dibuktikan bahwa model tgt, dengan bantuan educandy, berhasil meningkatkan terampilan membaca cerita pendek siswa.   ABSTRACT The low reading skills of students' short story texts, indicated by their lack of interest in reading and their inability to understand the structure, intrinsic and extrinsic elements, and linguistic rules of short stories, are the driving force behind this research. This research design is quasi-experimental and uses quantitative methodology. A total of 62 students became the research sample, 31 in the experimental class, which used the tgt model with the help of educandy, and 31 in the control group, which used the lecture method. With an average N-Gain of 0.72 (high category) compared to 0.46 (medium category) for the control class, the findings of this study indicate a significant increase in the short story reading skills of the experimental class. The experimental and control groups differ significantly, as indicated by a significance value of 0.000 < 0.05 in the Mann Whitney Test results. Therefore, it has been proven that the tgt model, with the help of educandy, successfully improves students' short story reading skills

    Kajian Sosiologi Sastra Menggali Identitas Budaya pada Legenda Gunung Kelud

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    This study aims to reveal the elements contained in the Legend of Mount Kelud, which reflect the cultural identity of the surrounding community. Through a sociological analysis of literature, this study examines the relationship between folklore and the daily lives of the community, as well as its role in preserving culture and morals. The method used in this study is a historical approach using normative and interpretative analysis. Data were collected through observation, recording, and analysis of documents sourced from books and articles related to the legend of Mount Kelud. The results of the study indicate that the legend of Mount Kelud has a strong relevance in the lives of the community, especially in traditional practices such as ruwatan (traditional rituals) and larung sesaji (offerings). This legend serves as a guardian of cultural identity, strengthens social solidarity, and teaches spiritual and moral values ​​related to the balance of nature. In addition, this legend also plays a role in introducing and preserving local culture, and is an important part of the oral tradition passed down from generation to generation. Sociology of literature, Cultural Identity, Mount KeludABSTRAK Penelitian ini bertujuan mengungkapkan unsur-unsur yang terkandung dalam Legenda Gunung Kelud yang mencerminkan identitas budaya masyarakat sekitar. Melalui analisis sosiologi sastra, penelitian ini mengkaji hubungan antara cerita rakyat dengan kehidupan sehari-hari masyarakat, serta peranannya dalam pelestarian budaya dan moral. Metode yang digunakan dalam penelitian ini adalah pendekatan historis dengan menggunakan analisis normatif dan interpretatif. Data dikumpulkan melalui observasi, pencatatan dan analisis dokumen yang bersumber dari buku, artikel yang berkaitan dengan legenda Gunung Kelud. Hasil penelitian menunjukkan bahwa legenda Gunung Kelud memiliki relevansi yang kuat dalam kehidupan masyarakat, khususnya dalam praktik tradisi seperti ruwatan dan larung sesaji. Legenda ini berfungsi sebagai penjaga identitas budaya, mempererat solidaritas sosial, dan mengajarkan nilai-nilai spiritual serta moral yang berkaitan dengan keseimbangan alam. Selain itu, legenda ini juga berperan dalam memperkenalkan dan melestarikan kebudayaan lokal, serta menjadi bagian penting dari tradisi lisan yang diwariskan dari generasi ke generasi.   ABSTRACT This study aims to reveal the elements contained in the Legend of Mount Kelud, which reflect the cultural identity of the surrounding community. Through a sociological analysis of literature, this study examines the relationship between folklore and the daily lives of the community, as well as its role in preserving culture and morals. The method used in this study is a historical approach using normative and interpretative analysis. Data were collected through observation, recording, and analysis of documents sourced from books and articles related to the legend of Mount Kelud. The results of the study indicate that the legend of Mount Kelud has a strong relevance in the lives of the community, especially in traditional practices such as ruwatan (rituals purifation) and larung sesaji (ritual purufacation). This legend serves as a guardian of cultural identity, strengthens social solidarity, and teaches spiritual and moral values related to the balance of nature. In addition, this legend also plays a role in introducing and preserving local culture, and is an important part of the oral tradition passed down from generation to generation

    Perlindungan Hukum Terhadap Bidder Lelang Online Melalui Instagram Perspektif Maqashid Syariah

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    Pelaksanaan lelang online melalui media sosial Instagram berkembang pesat, namun belum diimbangi dengan perlindungan hukum yang memadai bagi bidder (penawar). Praktik lelang tersebut berpotensi menimbulkan kerugian, seperti penipuan, manipulasi harga, dan ketidakjelasan objek lelang. Penelitian ini bertujuan menganalisis perlindungan hukum terhadap bidder lelang online di Instagram dalam perspektif Maqasid Syariah. Metode yang digunakan adalah yuridis normatif dengan pendekatan perundang-undangan, pendekatan konseptual, dan pendekatan Maqasid Syariah yang meliputi perlindungan agama (hifz al-din), jiwa (hifz al-nafs), akal (hifz al-‘aql), keturunan (hifz al-nasl), dan harta (hifz al-mal). Hasil penelitian menunjukkan bahwa regulasi positif di Indonesia, seperti Undang-Undang Perlindungan Konsumen dan Undang-Undang Informasi dan Transaksi Elektronik, belum secara spesifik mengatur mekanisme dan tanggung jawab dalam lelang online berbasis media sosial, sehingga bidder rentan dirugikan. Dari perspektif Maqasid Syariah, perlindungan hukum terhadap bidder merupakan perwujudan utama hifz al-mal dan hifz al-nafs. Novelty penelitian ini terletak pada integrasi analisis hukum positif dengan Maqasid Syariah dalam konteks lelang online di Instagram, yang masih jarang dikaji. Penelitian ini berkontribusi memberikan kerangka normatif bagi penguatan regulasi lelang online yang adil, transparan, dan sesuai dengan prinsip Syariah. Kata Kunci: Perlindungan Hukum, Lelang Online, Bidder, Instagram, Maqasid Syariah

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