International Journal of Applied Business Research
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Diagnostic Tools to Assess Social Media Presence for Marketers of Experiential Products: Exploring the Wine-related Social Media Interactions
Get PDFThe purpose of this paper is to employ available search and analytical tools to explore the type and quality of information that can be derived from large scale social media interactions. Using graphical techniques such as wordclouds, tracking wordclouds over time, and sociograms (including name and chain social networks), a wealth of information can be derived from the candid and public social media statements and interactions that have become a part of everyday life. The first step to turning this vast source of data into usable diagnostic social media marketing information is understanding how to interrogate the social networks. This research offers search strategies and techniques for Twitter, Facebook, and Instagram. This research looks at wine-related social media posts during a one-week period in August 2016 resulting in 1450 posts (tweets) in Twitter, 10,000 posts in Instagram, and 250 posts in a Facebook group. Specific research and marketing strategies and recommendations are directed to those in the wine industry
Does Leisure Involvement Impact on Service Performance? Empirical Finding from the Indonesian Culinary Industry
Get PDFMany studies have examined the frontline service staff performance of various industries but rarely found to be associated with leisure involvement in the culinary industry. This study discusses the relationship between leisure involvement and service performance with mediation of variables subjective to well-being and job satisfaction. The research model used is PLS or partial least squares modelling, by taking samples from the frontline staff of culinary industry which amounts to 313 samples in Bandung City, Indonesia. The results of this study show that there is a significant relationship between leisure involvement and service performance, as well as with the mediator. In conclusion, an employee who is often involved in leisure activities is likely to be happy and will result in his good performance in serving customers. This is also influenced by his satisfaction in work, although the results are not too significant. The implication is that the management and businessmen need to pay greater attention to the welfare of employees should they wish to improve the service performance of their restaurants. This report is structured to meet one of the conditions for completing education
Predicting Destination Image in Creative Tourism: A Comparative between Tourists and Residents
Get PDFThis study’s objective is to examine tourist and resident experiences of creative tourist attractions through the development of an experience quality-destination model and assess the interrelationships among model factors: experience quality, perceived value, satisfaction, and destination image. The research was conducted across several creative tourism attractions in Bandung, Indonesia including cultural/traditional dancing, crafting, painting and games. Self-administered questionnaires were distributed to the visitors after they enjoyed the experience. Of the 421 questionnaires collected, 400 were useable for further analysis. The hypotheses are examined by using Partial Least Square (PLS). The proposed experience quality-destination model is a good fit for both the tourist and resident samples. For the tourist sample, all the direct effects among variables in the model are significant except for perceived value’s effect on destination image. For the resident sample, experience quality directly influences perceived value, and perceived value directly affects both satisfaction and destination image. The total effect of experience quality on destination image is significant for both samples
Assessing the Indonesian Banking Risk: A Comparative Study between Islamic and Conventional Banks
Get PDFTechnological advances and deregulation have driven banks to capitalize their benefits into some diversification activities they choose in the financial industry. This paper investigates the relation between service activities and risk of Indonesian banking industry in the period of 2015-2017. This study employs Structural Equation Modeling (SEM) with path analysis and multiple group analysis of 12 Islamic banks and 38 conventional banks. This study reveals that the Islamic banks appear to have more variable service activities and more stable risk than the conventional banks. For Islamic banks, non-financing income has a negative significant impact on bank risk; while commission income and trading income have a positive significant impact. Further, other non-financing income has a positive impact on bank risk. In the conventional banks, non-interest income has a positive impact on bank risk; while commission income has a negative impact. In addition, trading income also has a negative impact, and other non-interest income has a positive impact. These results imply that the Islamic banks emphasize the importance of expanding new service activities to reduce the risk. In conventional banks, diversified activities contribute to higher income volatility and debt level. Thus, they need to reduce the high cost of depositors which include savings, demand deposits, time deposits, and also interest costs of long-term debt as the sources of fund
Constraint Programming Approach for Optimizing Business Asset Maintenance Strategy
Get PDFThere are many buildings with various conditions in Indonesia and some of them are not in finest conditions that need maintenance treatment urgently. The absence of building maintenance decision-making tool and limited budget are among main factors that cause unmanageable maintenance program. Therefore, this study has been conducted to propose an optimization model that is capable to determine the most appropriate building maintenance treatment. This study applied Constraint Programming (CP) approach to select the most economical maintenance treatment for a certain building and to allocate annual maintenance budget. CP-based model in this study subjects to constraint of budget and targeted level of building condition. In this study, maintenance treatment options, budget, time period, building deterioration rates, and the minimum standard of building condition were set. The model was run in IBM ILOG CPLEX Optimization Studio since the software is very efficient and effective in processing the optimization model. Furthermore, a case study was carried out to run the model involving 41 buildings in a 10-year period, and two different scenarios were conducted to examine the optimization model. The results successfully validated that the model can be a decision-making tool in selecting and prioritizing effective maintenance treatment
Linking Religiosity and Job Performance in Islamic Rural Banks
Get PDFIslamic banking is a dynamic segment in the banking industry. However, although having enormous potential, Islamic banks, especially micro banks which have emerged only recently, are perceived as less popular and as less experienced than conventional banking. Therefore, they need a proper strategy to compete and have a high performance compared to their competitors. To conduct this research, 250 Islamic bank employees were gathered using a self-administered questionnaire in West Java Province, Indonesia. This research examines the construct validity and reliability by applying variance-based Structural Equation Modeling (SEM-PLS). This method was used to verify the model that has been proposed. This research shows that Religiosity directly and indirectly affects the job performance in Islamic Rural Bank. This study is also intended to assess the effect of religiosity on job performance through strengthening employee job satisfaction and employee engagement. It also gives a reference for the managers of Islamic Bank that in the recruitment of employees they must also observe their individual religiosity beside their working ability. Then, it needs to be considered and improved to increase their performance and to make it in accordance with the standards expected by the compan
The Analysis of Government Intervention and Stock Market during Crises Periods
Get PDFThe government, through central banks, has a monetary authority to do an intervention, either directly or indirectly. Central banks do a direct intervention by exchanging reserves to influence the exchange rate and do an indirect intervention by increasing or decreasing the interest rate. However, when the currency crises happen, smoothing the currency movements by doing government intervention may reduce fears in the financial markets. This study examines the government intervention effect in 27 countries on the stock market during the crises periods, either during the Asian currency crises or currency crises of each country. To estimate abnormal returns, this study uses the traditional market model. Then, in the lack of official government intervention data, this study uses the proxy of government intervention to estimate the intervention activities. This study shows that in currency crises periods, the government interventions do not effectively impact exchange rate, stock price, and stock market return
Bandung’s Image as a Tourist Destination: An Application of Quantitative and Qualitative Approach
Get PDFBandung is a popular tourist destination in Indonesia and a gateway for tourists who visit destinations around greater Bandung areas. Currently, Bandung is also known as a culinary, shopping, and nature tourism destination. Past studies have measured the image of Bandung as a tourist destination. However, the measurements were done partially due to the use of quantitative method only. Thus, the results were not comprehensive. To resolve the drawbacks of the previous studies, this study used both qualitative and quantitative approaches. Data were collected from 430 domestic tourists by ways of structured and unstructured interviews in 20 different destinations in Bandung and the surrounding. Data were processed by descriptive statistical methods, factor analysis and content analysis. The results of quantitative analysis show that, in term of functional-attribute, Bandung was positively perceived as a destination characterized with natural scenic beauty, many interesting places, and various exotic foods. In terms of the psychological-attribute, Bandung was perceived as the right place for shopping and culinary tourism. The results of qualitative analysis indicate that, functionally, Bandung was a destination with natural scenic beauty, pleasant weather and provide various exotic foods. Psychologically, the tourists experienced calm and tranquil atmosphere, happiness, and comfort
The Dynamic Relationship between Globalization and Economic Growth: Its Implication on Business Policy
Get PDFThe purpose of this study is to investigate the relationships between globalization and economic growth in Indonesia. Three globalization indices, economic globalization index, social globalization index and political globalization index, are used to measure the globalization. Johansen’s (1988) cointegration approach is used to estimate the model by using annual data from 1980 to 2014. The results indicate that there is a long-run cointegration relationship between globalization and economic growth in Indonesia. Globalization stimulates Indonesian economic growth in the long run. Meanwhile, political globalization implies short-run effect on the economic growth in Indonesia. From the policy perspective, this results support the argument that the government should take the international integration policy to sustain long-run economic growth
Technology Adoption in Education-Based Business Services
Get PDFThe objectives of this study are two folds. Firstly is to identify the advantages and disadvantages factors of electronic learning’s adoption. Secondly is to measure the influence of innovation adoption components toward users’ attitude in using electronic learning. A mixed method of study was carried out in response to the research’s objectives. The qualitative approach was conducted by means of interviewing 25 participants of users to identify e-learning advantages and disadvantages. The quantitative approach was used to test the hypotheses. A questionnaire was distributed to 313 e-learning system users. The results show that the three advantages and disadvantages of e-learning adoption factors were formed. SEM-Smart PLS was used to test the hypothetical relationships. The results indicate that three dimensions of innovation diffusion significantly influenced the attitude toward e-learning, while two dimensions were not significant. The findings suggest that education-based business services should use the advantages factors and influential dimensions to promote their teaching-learning services delivery and eliminate weaknesses and insignificant dimensions