The Scientific Journal of Rezeknes Augstskola
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    ESSENCE AND TYPES OF ECOTOURISM: LITERATURE REVIEW

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    Ecotourism is one of the components of sustainable tourism. Ecotourism is perceived as an effective means of achieving sustainable development. Most countries in the world have begun to recognize ecotourism as a key tool for economic development and conservation. Ecotourism involves exploring nature to learn and carry out environmentally friendly tourism activities. Ecotourism provides an exciting natural experience that contributes to the economic and social development of local communities. Ecotourism mainly includes visits to the landscape, nature, flora and fauna, as well as others. The aim of the research is to study and analyze the essence, types and impact of ecotourism on the development of sustainable tourism

    “RAUNAS BRUĢAKMENS” LTD MARKETING COMMUNICATIONS RESEARCH

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    Research of marketing communications of "Raunas Bruģakmens" LTD. Research problem “Raunas Bruģakmens” LTD does not use all types of marketing communication availabilities to the company effectively. Detailed planning of marketing communications can help a company to make marketing activities more targeted and with a higher potential return, which can bring positive results to new customers. Purpose of the research: to study the work, activities and marketing communications offers of "Raunas Bruģakmens" LTD. Marketing communication and its management are being tested. The marketing communication processes of "Raunas Bruģakmens" LTD are described and evaluated. After analysing the existing marketing communications plans, the author compiled several applications and made proposals for the Raunas Bruģakmens marketing communications plan for 2021. The theoretical literature was used, as well as periodicals. "Raunas Bruģakmens" LTD has no published materials and research articles on marketing planning processes

    STRONG CUSTOMER AUTHENTIFICATION WHEN PROVIDING A PAYMENT SERVICE

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    Strong customer authentication in the Second Payment Service Directive means customer authentication where customer shall use two or more of the following elements: knowledge (what only the user knows), possession (what only is in the user’s possession) and inherence (user-specific). The purpose of the strong customer authentication is to make payment services more secure and to protect costumer’s personal data. It is mandatory to use at least two of three elements: elements: knowledge, such as password, numeric code, pet name, etc., possession, such as a mobile phone, and inherence, such as a fingerprint. The aim of the article is to find out what is secure customer authentication, what it contains and in which cases secure user authentication does not apply

    LATVIA’S POSSIBILITIES IN THE IMPLEMENTATION OF THE COMMON AGRICULTURAL POLICY AFTER 2023

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    The Common agricultural policy applies to all countries of the European Union. Its mission is to support farmers and improve agricultural productivity, ensure a quality food supply, enable European Union farmers to earn a decent living, prevent climate change and manage natural resources sustainably, preserve the countryside and landscape, keep the rural economy alive, promote agricultural work, create value-added products. The geopolitical situation, climate change, energy shortages, rising prices make us think about how to provide farmers with the necessary means of production and the population with food, prevent climate change and address the Common Agricultural Policy in the next programming period from 2023 to 2027

    THEORETICAL SIGNIFICANCE OF THE CONCEPTS OF “EMPLOYEE MOTIVATION” AND “EMPLOYEE LOYALTY”

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    The article is based on the theoretical research of the concepts of “employee motivation” and “employee loyalty” and their interpretation in the industry and scientific literature. The following research methods have been used in the research – content analysis, monographic method, logically constructive method and synthesis method. The aim of the article is to summarize the meaning of the terms “employee motivation” and “employee loyalty”. The novelty of the article lies in the comparison, analysis and synthesis of these terms from various scientific aspects. Other aspects of the concepts of definition are highlighted and their meaning is expanded

    STARTUPS – DRIVING FORCE OF INNOVATIONS AND ECONOMY

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    This research paper aims to explore the world of startups and compare the startup ecosystems in different countries: Baltic countries, Morocco and India. The paper discusses the characteristics of startups, the challenges and opportunities they face in today\u27s global market. This joint research paper also analyses the economic indicators of the startups in countries comparing the favorable conditions and success factors to be implemented. Overall, this research contributes to the understanding of the startup landscape and depicts the insights, based on successful startup companies, into how the countries can foster innovation and economic growth through entrepreneurship

    ELABORATION, ADOPTION OF THE CONSTITUTION OF THE REPUBLIC OF LATVIA AND DEVELOPMENT OF CONSTITUTIONALISM UNTIL 1940

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    The Constitution is the core of the existence of a democratic and judicial state. The aim of the research is to examine the constitutional development of Latvia from the proclamation of the Republic of Latvia in 1918 to the occupation of Latvia in 1940. In order to achieve it, the author analyzed the origins of the constitutional rights of the Republic of Latvia, described the history of composing the Constitution of the Republic of Latvia, including the essence and functioning of the Constitution until 1940. The main conclusion of the research is that during this historical period, the Constitution of the State of Latvia functioned continuously, independently of the fact that an authoritarian regime was established in 1934

    COPYRIGHT PROTECTION IN ARTIFICIAL INTELLIGENCE ACTIVITIES

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    In today\u27s society, the contribution of the development of artificial intelligence is playing an increasingly important role, which can make people both easier to live and worried about the role that man plays in society. Copyright is an essential element of intellectual property protection, which must undoubtedly be protected. Conversely, problems and questions may arise when copyright is infringed not by a natural or legal person but by artificial intelligence. Modern technologies are developing rapidly, so it is essential to find appropriate legal frameworks that will be equally effective and flexible

    DRAMA FOR THE DEVELOPMENT OF COMMUNICATIVE COMPETENCE IN PRESCHOOL

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    Rapid changes in society force people to face increasingly complex life challenges that require the ability to adapt to changes and function effectively in a social context. The issue of communicative competence, on the level of which the quality of this adaptation and functioning depends to a large extent, is becoming more relevant. The development of communicative competence begins already in preschool. It is necessary to create an appropriate and supportive environment in which the development of verbal and non-verbal aspects of communication, including vocabulary, would be promoted in various ways according to the child\u27s educational needs.The aim of the paper is to analyze the possibilities of using drama for the development of communicative competence in preschool. The results obtained show the usefulness of drama as a method for the development of communicative competence, as well as differences depending on the gender of a child: boys need more pedagogical support for the development of communicative competence than girls

    THE INFLUENCE OF AGILITY INDICATORS ON FORMATION OF VOCATIONAL READINESS IN LAW ENFORCEMENT OFFICERS

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    The experience of warfare in Ukraine proves the importance of increasing the degree of psychophysical readiness in law enforcement officers. The aim - to determine the significance of the main components of physical readiness of law enforcement officers for productive work performing. Material and methods: Servicemen (n=368) of the National Guard of Ukraine were interviewed. Spearman\u27s rank correlation analysis of indicators` interrelation was carried out. The opinions of experts and beginners reliably differed on a number of indicators. Coordination of movements was significantly correlated with relatively the largest number of indicators of physical readiness, as well as psychological performance of servicemen. It has been established that agility is related to concentration, endurance, span and switching of attention. Conclusions: For the successful professional growth of the students of educational institutions of the National Guard of Ukraine, it is necessary to develop their agility, and especially coordination of movements. It is associated with improving the speed and strength of the officers of the National Guard of Ukraine, as well as attention and logical thinking.   

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