International Journal of artificial intelligence research (IJAIR)
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DETERMINANT OF TURNOVER INTENTION OF EMPLOYEES WITH WORK ENVIRONMENT AS THE INTERVENING VARIABLE
No full textAn organization’s incapacity to keep workers may contribute to high level of turnover intention, which will be detrimental to the business. Good employees who are not given the opportunity to progress in the company cause employees to resign from their jobs.This study aims to analyze and examine the influence of transformational leadership, career development and job satisfaction on turnover intention with work environment as an intervening variable at Sinar Bahagia, East Lombok. Regression analysis and quantitative methods are used in this research. The data was collected using questionnaires distributed to all employees Sinar Bahagia. The sampling method used is census sampling technique with a total population of 55 employees. The data analysis with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of this study indicate that the transformational leadership, career development and job satisfaction have a significant effect on turnover intention, while work environment not have a significant effect on turnover intention at Sinar Bahagia. The work environment is proven to be able mediate the influence of transformational leadership and job satisfaction on turnover intention. While, work environment is unable to mediate the influence of career development on turnover intentionat Sinar Bahagia. The findings of this study can be reference uses as reference for future researchers who will study similar problem
NEW CONSUMER AND MARKETING PATTERNS IN THE POST-PANDEMIC SCENARIO ARE PAVING THE WAY FOR THE SDGS IMPLEMENTATION
Full text linkIn the post-pandemic era, this essay examines how sustainable marketing and consumption models might help advance the implementation of the Sustainable Development Goals (SDGs). The study is motivated by the need for innovative solutions to decrease the negative consequences of the COVID-19 situation on global sustainability programs. The report synthesizes current research on sustainability marketing, the circular economy, and sustainable business strategies using a systematic literature review approach. The results show that sustainable marketing techniques can significantly impact consumer behavior and promote more environmentally friendly production and consumption patterns. The circular economy concept, which emphasizes resource efficiency and waste minimization, can also aid in sustainable development by fostering new economic opportunities and halting environmental damage. In order to encourage more sustainable practices in the post-pandemic era, the paper offers ideas for businesses and policymakers on how to incorporate sustainable marketing and circular economy principles into their plans. The study adds to the growing body of knowledge on the circular economy and sustainability marketing by pointing out possible avenues for encouraging sustainable consumption and production, which are crucial for reaching the SDG
Catalyzing Commercial Success: Unraveling the Transformative Influence of Communication Media on Product and Service Promotion in the Digital Epoch
Full text linkIn the rapidly evolving commerce landscape, the digital epoch emerged as a potent transformative force that reshaped how businesses communicated and promoted their products and services. This literature review delved into the intricate dynamics of how communication media catalyzed commercial success during this epoch. The digital epoch, characterized by the widespread adoption of digital technologies and the Internet, disrupted traditional business models and marketing practices. This transformation was driven by the accessibility and affordability of digital communication tools, shifts in consumer behavior, and the escalating importance of online channels for businesses. Understanding these dynamics became paramount for organizations thriving in the contemporary marketplace. Several key findings emerged from the review. Firstly, the accessibility and affordability of digital tools democratized the promotional landscape, enabling businesses of all sizes to compete globally. Secondly, changing consumer behaviors necessitated a significant shift towards online channels, where consumers sought information, made purchasing decisions, and interacted with brands. Lastly, the increasing significance of online channels underscored the critical importance of establishing a robust online presence for businesses. This literature review sheds light on the central role of communication media in today's commercial environment. It highlights the imperative for businesses to adapt and leverage the transformative potential of these tools in the digital epoch. As the digital age continues to evolve, businesses must remain agile and innovative to seize the opportunities presented by communication media for commercial success
The Influence of Organizational Memory, Knowledge Recovery, Knowledge Visualization and Knowledge Transfer on Improving the Career of Lecturer at Private Universities in The Region of West Java and Banten
Full text linkThe research aims to determine the influence of organizational memory, knowledge recovery, knowledge visualization and knowledge transfer on improving the careers of lecturers at private universities in the West Java and Banten regions. This research uses a type of quantitative research with a survey approach with the method used is purposive sampling, with a sample of 211 lecturers. The data analysis technique for this research uses PLS software version 3.0 (Partial Least Square) with the research results showing that (1) organizational memory has a significant negative effect on improving lecturers' careers with a t statistic value of 2,000 > t table 1.652 and a P-value of 0.046 t table 1.652 and a P-value of 0.000 t table 1.652 and a P-value of 0.000 t table 1.652 and a P-Value of 0.026 <0.005, and with a relationship value of 12.6%
Influence of Audit Technology Implementation on Efficiency and Accuracy of Audits in Public Companies: A Case Study of Manufacturing Companies in Indonesia
Full text linkThis research discusses the influence of the application of audit technology on audit efficiency and accuracy in manufacturing companies in Indonesia. This research uses a type of quantitative research with a survey approach with the method used is saturated sampling/census, with a sample of 26 manufacturing companies in Indonesia. This research data analysis technique uses PLS software version 3.0 (Partial Least Square). The results of the research showed that the application of audit technology had a positive and significant effect on efficiency with a statistical t value of 31.066 > 2.055 and a P-value of 0.000, this means that techniques for implementing audit technology such as audit information systems , big data analytics. , and AI (artificial intelligence) technology can significantly improve the efficiency of the audit process. This technology allows auditors to conduct deeper analysis of transaction data and complex patterns, identifying anomalies or potential risks more quickly and precisely. The application of audit technology has a positive and significant effect on audit accuracy with a statistical t value of 76.415 > 2.055 and a P-value of 0.000, this means that accurately, audit technology can also minimize human error in the audit process, because it can carry out automatic testing and broader analysis of available data. This increases the accuracy of the financial reports produced, which is one of the main objectives of the audit process in supporting transparency and public trust in public companies
Marketing Information Systems in the Context of Building WOM Marketing Through Service Quality, Institutional Image and Customer Satisfaction in Higher Education
Full text linkThis study aims to construct word of mouth (WOM) marketing through service quality, institutional image, and customer satisfaction as variables influencing higher education institutions. The utility of the research is to help universities create word of mouth to support the sustainability and competitiveness of higher education. The population of this study are still active students at Semarang University. The number of samples is 100 and the selection of the sample ofis a conscious selection based on the criterion of respondents who are studying at least in the 4th semester. The analysis technique used is multiple linear regression and trajectory analysis.The results of the study indicate that the quality of the service and the image of the facility have a partially positive effect on customer satisfaction. The journey analysis, on the other hand, shows that customer satisfaction can neither reflect the relationship between service quality and PTO nor the relationship between image and PT
Analysis of Graduate Success Patterns Based on Association Rule Mining to Increase the Achievement of the Performance Index of Higher Education Graduates
Full text linkThe main performance index (KPI) of graduates is an important factor for universities. However, there is still very little research that discusses the achievement of IKU graduates. If this is managed well, universities can take more effective action to improve the quality of education and prepare graduates to be successful in their careers. This research will utilize data mining to photograph the achievements of implementing one of the main performance indices in higher education
Exploiting Silhouette Principle Component For Dimension Reduction In Breast Ultrasound Images Classification
No full textThis paper proposes the use of the Dimensional Reduction method with the Silhouette Principle Component (SPC) Approach to improve the classification of breast ultrasound images. The PCA method is used to reduce the dimensions of medical images to improve classification, with MobileNet-v2 and DenseNet-121 as the optimal classification algorithm choices. The results show that the SPC method succeeded in producing efficient feature representation with data sizes that are almost the same as the original data, while PCA produces greater dimensionality reduction. The SPC model also shows the best performance in terms of accuracy and loss. This research makes a significant contribution to the development of more sophisticated and efficient medical image analysis techniques to support the diagnosis and treatment of breast cancer
The Impact Of Announcements Of Mergers And Acquisitions (M&A) On Stock Returns
Full text linkOne of the corporate actions carried out by companies is mergers and acquisitions (M&A). This research aims to examine the impact of merger and acquisition (M&A) announcements on stock returns of banking companies listed on LQ 45 for the 2011-2021 period. This research uses the event study method, with 3 banking companies from 8 merger and acquisition (M&A) events, with an event window of 91 days, namely 45 days pre-announcement, 1 day of announcement and 45 days post-announcement. The results of this research show that the market responded positively to 8 merger and acquisition (M&A) announcement events. The benefit of this research is for policy makers to stimulate stock prices with the help of various announcements from their corporate action strategies. Investors will be helped in understanding stock market mechanisms in making wise investment decisions before reacting to corporate actions. Meanwhile, policy makers are interested in influencing stock prices and investors are interested in the composition of risk-return parameters in their portfolios. This research will act as an important investment tool for both
Development of Augmented Reality Learning Media in Chemistry Subject High School
Full text linkThis study aims to develop chemical bond Augmented Reality (AR) learning media based on Android applications and determine their feasibility. AR media is used in Chemistry class X SMA. Topics developed in this medium are covalent bonding materials and molecular shapes. This Research and Development research was conducted using the multimedia development life cycle (MDLC) model with the stages of concept, design, material collecting, assembly, testing, and distribution. At the testing stage, a feasibility test is carried out through two stages of the validation test, namely the alpha test and beta test. The results of this study indicate that: (1) AR learning media products in chemistry class X were successfully developed with covalent bonds and molecular shapes; (2) the results of testing AR learning media in chemistry Class X obtained very decent results with a percentage of 89.58% in media testing, 91.25% in material testing, and 80.20% in testing prospective users; and (3) this AR learning media received a positive response both from students as potential users and from the subject teacher concerned regarding the easy-to-understand material due to clear visualization and examples as well as an attractive appearance