Eksis: Jurnal Ilmiah Ekonomi dan Bisnis
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Pengaruh Lingkungan Kerja Fisik terhadap Stres Kerja Karyawan pada PT. Western Electric Sumbersible Pump Indonesia Assets 2 Field Ramba
Full text linkWork stress is something that workers experience almost every day. Job stress can be defined as the pressure felt by employees because of work tasks that they cannot fulfill. Stress arises when employees are unable to meet job demands. Unclear job responsibilities, lack of time to complete tasks, lack of physical support to carry out work, conflicting tasks, and many other challenges make stress a factor that is almost impossible to avoid.This research aims to determine the effect of the physical work environment on work stress. This research is quantitative research with the sample in this study consisting of 41 employees of PT. West Indonesia Electric Source Pump. The data collection instrument is a questionnaire with a Likert Scale format consisting of five alternative answers. The results of the research show that the Physical Work Environment variable has a significant influence on Job Stress and the Physical Work Environment has an influence of 42.2% on the Job Stress of PT employees. West Indonesia Electric Source Pump
Pengaruh Pemberian Reward dan Punishment terhadap Kinerja Karyawan pada PT. Rukun Mitra Sejati Jambi
Full text linkThis study aims to determine the effect of reward and performance punishment on employees at PT. Jambi True Partner Pillars.The types of data used in this study are primary data and secondary data which are descriptive and quantitative regarding Reward, Punishment and Employee Performance. the data in this study were obtained from PT. Jambi True Partner Pillars.The sample of this research is a company employee engaged in the distribution of food goods. By using the method of interviews, observation and questionnaires. All employees must meet the requirements as a research sample with a total of 42 employees. The analytical tool used in this study is multiple linear regression analysis.The results of this study indicate that: Reward has a significant effect on Employee Performance, Punishment has a significant effect on Employee Performance, Reward and Punishment have a significant effect on Employee Performance.Based on the research results, it can be concluded that performance reward and punishment for employees simultaneously have a significant effect where Fcountgreater than Ftable (34.765 > 3.24). And partially the reward (X1) is 0.299, where the value of tcount is greater than ttable (3.453 > 2.024). with a significance value of 0.001 2.024) with a significance value of 0.000 <0.05. And a constant of 2,174, the performance of employees at PT. The Rukun Mitra Sejati Jambi experienced an increase of 2,174. So, Reward and Punishment have a significant effect on Employee Performance
Optimalisasi Peran Peer-To-Peer Lending Syariah dalam Meningkatkan Kesejahteraan UMKM di Kabupaten Probolinggo: Pendekatan Inklusif di Era Digital
Full text linkThe development of Islamic financial technology has opened new opportunities to support the growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, particularly in Probolinggo Regency. One rapidly growing instrument is Sharia Peer-to-Peer (P2P) Lending, which offers interest-free financing access through digital platforms. This study aims to analyze the role, challenges, and optimization strategies of Sharia P2P Lending in improving MSME welfare through an inclusive approach in the digital era. The approach used is qualitative descriptive-explorative, with data collection techniques including in-depth interviews, observations, and documentation. Informants consist of MSME actors, Sharia P2P lending platform managers, the Office of Cooperatives and MSMEs, and Islamic financial institutions in Probolinggo Regency. The research findings show that Sharia P2P Lending plays a significant role in expanding financing access, especially in terms of contract flexibility, simplified procedures, and compliance with sharia principles. However, its implementation still faces challenges such as low financial and digital literacy, limited outreach, and inadequate technological infrastructure. Optimal implementation has proven to enhance the production capacity, marketing, and economic welfare of MSME actors. This study offers strategic contributions through proposals to strengthen digital literacy and regulatory support as a foundation for inclusive and sustainable growth of Sharia P2P Lending. Future research is recommended to explore risk mitigation models in Sharia P2P Lending and the role of local institutions and communities in expanding its impact on MSME economic empowerment
Pengaruh Citra Merek Promosi dan Kepercayaan terhadap Keputusan Pembelian Konsumen di Tokopedia (Studi Kasus Penduduk Muaro Jambi)
Full text linkThe growth and development of technology plays a major role in people's lives in this modern era. The growth and development of technology are utilized by the business world as a means of product promotion and sales. Consumers utilize this technology by buying or selling goods or services online. To answer the research objectives, the author uses a theoretical study related to the research variables, namely brand image, promotion, trust and purchasing decisions. In addition, the author also looked for relevant previous research in the form of journals/articles and previous theses to support this research. This study used 100 respondents with analysis techniques using multiple linear regression and hypothesis testing using the f test and t test. The type of data used in this study is quantitative descriptive. Regression aims to test the relationship of the influence of one variable, the variable that is influenced is called the dependent variable, while the variable that influences is called the independent variable. The object of this research is Tokopedia. Tokopedia is one of the largest digital-based shopping companies in Indonesia. Since its official launch, Tokopedia has succeeded in becoming one of Indonesia's internet companies with rapid growth. By carrying the marketplace and online mall business model, Tokopedia allows every individual, small shop, or brand to open and manage an online shop. From the results of data processing, the regression equation Y = 0.933 + 0.135X1 + 0.291X2 + 0.299X3. Meanwhile, from the hypothesis testing conducted, the results of the study showed that brand image, promotion and trust have a positive and significant effect on purchasing decisions simultaneously and partially. The results of the research, data analysis and discussion in this study can be concluded that brand image, promotion, trust and purchasing decisions on Tokopedia are in very good condition. The influence of brand image, promotion and trust on purchasing decisions is 48.80
Pengaruh Anggaran Bidang Pendidikan dan Anggaran Bidang Kesehatan dan Pertumbuhan Ekonomi terhadap Indeks Pembangunan Manusia di Indonesia
Full text linkThe human development index in Indonesia is influenced by the education budget, health budget, and economic growth, both collectively and individually. Secondary time series data from 2003–2023 are used in this study. The Central Bureau of Statistics (BPS) of Indonesia and related publications and books provide data. This study uses multiple linear regression analysis, R² coefficient, and hypothesis testing (F and T). This study found that the realization of the education budget, health, and economic growth simultaneously affect the human development index. The incomplete execution of the education budget does not affect the human development index. Indonesia's human development index is influenced by economic growth and the implementation of the health budget. This study found that Indonesia's human development index is 49.2% influenced by the education budget, health budget, and economic growth, while the remaining 50.8% is influenced by external variables not examined in this study
Pengaruh Brand Ambassador Bangtan Sonyeondan Terhadap Brand Image E-Commerce Tokopedia (Studi Kasus Mahasiswa Universitas Batanghari)
Full text linkThis research aims first to analyze the description of BTS Brand Ambassadors towards Tokopedia Brand Images among Unbari Students. And the second is to find out the strategy for determining Brand Ambassadors to build a Brand Image In this research the author will analyze the data obtained descriptively qualitatively. The data source is Tokopedia users at Batanghari University who are research respondents. This questionnaire is in the form of closed questions where alternative answers are available from 1-5. The data collection methods used are Field Research and Library Research. The object of this research is Tokopedia which operates in the e-commerce industry. Electronic Commerce or e-commerce is all buying and selling activities or transactions carried out using electronic media (the internet). There are several examples of e-commerce that are often used in Indonesia. These include Shopee, Bukalapak, or Tokopedia. Several examples of e-commerce have now become a business area for business people. Based on a simple linear regression test, it is known that the Brand Ambassador value is 0.563, which means that product quality has a positive value for Brand Image. Based on the t test, it is known that there is a significant influence between the Brand Ambassador and the Tokopedia Brand Image, proven by the t test t count > t table (10.985> 1.66088), meaning that Ho is rejected and Hi is accepted so it can be stated that the Brand Ambassador can have a significant influence on the Brand Image. Every time there is an increase in Brand Ambassador by 1%, the Brand Image on Tokopedia will increase by 56.3%. Conclusion of research is From the results of the Likert scale, the influence of Brand Ambassadors on Tokopedia's Brand Image with an average score of 383 means that consumers assess Brand Ambassadors as having a good influence. Furthermore, the Brand Image of consumers using Tokopedia with an average score of 366 means that the Brand Image indicator is good
Pengaruh Inflasi, Kurs, Ekspor, Impor dan Investasi terhadap Pertumbuhan Ekonomi Indonesia Periode 2010-2023
Full text linkEconomic Growth is an important phenomenon for a nation, the problem of economic growth can be viewed as a long-term problem. Economic growth is the goal of the nation so that it can also increase National Development which can improve the quality of Indonesian people and society which is carried out sustainably based on national capabilities. Economic growth is an important indicator in measuring the level of community welfare. Economic growth as a measure of the economic activity of the community in generating additional income in a certain period. The purpose of this study is to test Inflation, Exchange Rates and Import Export Values and Investment on Indonesia's Economic Growth in the Period 2010-2022 simultaneously and partially. This research technique uses a quantitative descriptive approach, and the Multiple Linear Regression analysis tool is useful in determining the relationship between independent variables and dependent variables. And SPSS version 25 is a tool used to analyze research data. The tests carried out are the F test for the hypothesis, the t test for the hypothesis, and the coefficient of determination (R2). Judging from its geographical location, Indonesia is located between two continents (the Australian Continent and the Asian Continent) and between two oceans (the Indian and Pacific). Indonesia is one of the largest archipelagic countries, in addition, Indonesia's land area consists of tropical rainforests, although currently Indonesia's forest area has decreased, the total area is 1,904,569 km2, with a comparison of land area of 1,811,569 km2 and water area of 93,000 km2. Based on the results of this study, simultaneously based on the F test, it is known that Inflation, Exchange Rates and Import Export Values and Investment have a significant effect on Indonesia's Economic Growth. Because the calculated F value is greater than the F table (5.217> 3.69). And partially based on the t-test, exports, imports and investment have a significant effect on economic growth because the calculated t is greater than the t table. The R Square value of 0.762 explains that the X variables exports, imports and investment affect the Y variable (economic growth) by 0.599 or 76.20%
Pengaruh Experiential Marketing, Brand Image dan Brand Loyalty terhadap Keputusan Pembelian Mcdonald’s Sipin Kota Jambi (Studi Kasus pada Mahasiswa Universitas Batanghari Jambi)
Full text linkCustomer purchasing decisions are influenced by various considerations from multiple aspects. Understanding these aspects helps companies design effective marketing strategies and increase the likelihood of product selection. Several factors considered in purchasing decisions include Experiential Marketing, Brand Image, and Brand Loyalty. The aims of this study are: 1) To find out the description of Experiential Marketing, Brand Image, Brand Loyalty, and purchasing decisions at McD Sipin Kota Jambi among Universitas Batanghari students; 2) To analyze the effect of experiental marketing, Brand Image, dan Brand Loyalty simultanly on consumer decisions at Mcd Sipin Kota Jambi at McD Sipin Kota Jambi among Universitas Batanghari students; and 3) To analyze the effect of experiental marketing, Brand Image, dan Brand Loyalty partially on consumer decisions at Mcd Sipin Kota Jambi at McD Sipin Kota Jambi among Universitas Batanghari students. The research method used in this research is a quantitative descriptive method. The research data is in the form of primary data and secondary data. Data collection methods are carried out through observation and questionnaires. The sampling technique used purposive sampling method with the Slovin formula obtained 97 samples. Data analysis with Descriptive Analysis and Multiple Regression Analysis. The results showed: 1) the effect of xperiential Marketing, Brand Image, and Brand Loyalty simultaneously influence consumer purchasing decisions at McD Sipin Kota Jambi among Universitas Batanghari students; (2) The t-test results show that Experiential Marketing, Brand Image, and Brand Loyalty have a positive and significant effect on purchasing decisions, with t-values of 2.514 (Experiential Marketing), 3.905 (Brand Image), and 4.035 (Brand Loyalty), all exceeding the critical t-table value of 1.66088; and (3) The F-test results confirm that Experiential Marketing, Brand Image, and Brand Loyalty significantly affect purchasing decisions, with an F-value of 62.077, surpassing the critical F-table value of 3.09. The coefficient of determination (R²) is 65.6%, indicating that thesethree variables influence purchasing decisions, while the remaining 34.4% is affected by other factors
Pengaruh Inovasi Produk terhadap Peningkatan Daya Saing UMKM Kuliner di Kota Pangkalpinang
Full text linkMSMEs are a sector that plays a vital role in driving the wheels of the economy, both at the national and regional levels. MSMEs are considered capable of absorbing a large number of workers, increasing community income, and actively contributing to reducing economic disparities. The aim of this study is to understand the influence of product innovation on the competitiveness of culinary MSMEs in Pangkalpinang City. This study focuses on quantitative research using data collection methods through the distribution of questionnaires. The sample in this study was determined using the Slovin formula with a total of 100 respondents, employing a non-probability sampling method with an accidental sampling technique. The collected data were analyzed using simple linear regression with the independent variable being product innovation and the dependent variable being the competitiveness of MSMEs. Based on the results of data analysis, it can be concluded that product innovation has a positive and significant effect on enhancing the competitiveness of culinary MSMEs in Pangkalpinang City
The Influence of E-Money Usage, Card-Based Payment Instruments, EDC Machines, and Interest Rates on Velocity of Money in Indonesia
Full text linkTujuan dan pembahasan penelitian ini adalah untuk mengetahui pengaruh uang elektronik, APMK (alat pembayaran dengan menggunakan kartu), mesin EDC, dan suku bunga terhadap peredaran uang di Indonesia (tahun 2017 sampai dengan 2021). Penelitian ini menerapkan pendekatan kuantitatif dengan jenis penelitian deskriptif. Data yang digunakan adalah data sekunder yang berbentuk time series. Data tersebut bersumber dari Bank Indonesia dan Badan Pusat Statistik. Metode analisis yang digunakan adalah analisis regresi berganda. Berdasarkan penelitian yang dilakukan, penelitian ini menunjukkan bahwa variabel volume transaksi uang elektronik berpengaruh negatif dan signifikan terhadap variabel peredaran uang, artinya jika volume transaksi menurun maka peredaran uang meningkat. Variabel volume transaksi APMK tidak berpengaruh dan tidak signifikan terhadap variabel peredaran uang. Dan selanjutnya, variabel volume transaksi mesin EDC berpengaruh negatif dan signifikan terhadap variabel peredaran uang. Variabel volume transaksi suku bunga berpengaruh signifikan terhadap peredaran uang