Market Forces (Journal of Management, Business and Economics, College of Management Science, PAF-KIET)
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Brand Experience and Mediating Roles of Brand Love, Brand Prestige and Brand Trust
Get PDFThe study has examined females’ attitude and behavior towards cosmetic beauty products. Based on the theory of super additive effects, social identity theory and triangulation theory of love, we have developed a new model that has six direct relationships and three mediating relationships. The questionnaire was adapted from the literature. It has 5 latent variables and 35 indicator variables based on the five point Likert scale. The data was collected from females of Karachi. The sample size for the study was 387 and the response rate was 95%. The results suggest that consumers positive experience with a brand promotes brand love, brand prestige and brand trust. The antecedents of brand love, brand prestige and brand trust also promote brand loyalty. In addition, brand love, brand prestige and brand trust have mediating effects on brand loyalty. This study was restricted to Karachi. Although Karachi is a metropolitan city, consumer attitude and behavior might be different in other cities of Pakistan.Keywords: Theory of super-additive effects, social identity theory, theory of love, brand love, brand prestige, brand trust, brand loyalty
Authentic Leadership, Employee Wellbeing and Employee Creativity: The Mediating Role of Knowledge Sharing
Get PDFThe role of authentic leadership has been stressed in the management literature. We have examined how an authentic leader can influence employee well-being, creativity and knowledge sharing in the context of Pakistan. The results derived from a sample of 200 project managers suggest that authentic leadership plays a significant role in creating a culture of knowledge sharing and creativity. Moreover, leaders are also concerned about the well-being of employees. In addition, authentic leaders through knowledge sharing influence employee creativity. The study recommends that managers should adopt an authentic leadership style as it creates a culture of knowledge sharing and give autonomy to workers. Moreover, authentic leaders are open to new ideas and welcome personal and organizational criticism. This helps employees to relieve their job-related stress which positively influences employee attitude and gives the firm a competitive edge.Keywords: Authentic leadership, knowledge sharing, employee well-being, employee creativity
Tax Policy and Economic Growth In Nigeria
Get PDFThe Nigerian economy depends on the revenue generated through oil production. However, in recent years the decline in oil prices across the world forced the government to lower domestic oil prices. Consequently, the revenue generation capacity of Nigeria decreased significantly. In view of the prevailing situation, it is important for the government to identify other sources of revenue generation. Thus, we examine the sensitivity of the Nigerian economy on existing tax policies. The study is based on secondary data from 1998 to 2017. The results suggest that the Nigerian government has to focus on revenue generation through direct taxes which are positively associated with economic growth. The results suggest that the government should avoid indirect taxes as it adversely affects economic growth. Moreover, the government must focus on addressing corruption and implement tax reforms. The government may also enhance economic growth by channelizing private savings in productive sectors of Nigeria.Keywords: Economic growth, direct taxes, indirect taxes, taxation policy
Antecedents to Employer Branding
Get PDFIn the present competitive era, it has become difficult for organizations to attract and retain talented employees. In view of this constraint many organizations have adopted the employer branding concept in organizations. However, it has been found that multinationals and large business entities practice employer branding but it is not being practiced in SMEs in Pakistan. Thus, SMEs in Pakistan are not able to operate at full capacity due to lackof talented workforce. Past studies despite the importance of employer branding have used it in large industries. Moreover, these studies have examined the consequences of employer branding and have not adequately examined the mediating roles of personal organization and recruitment. This study has examined the effect of employer branding on organizational identification, personal organization, recruitment and satisfaction. Additionally, this study has also examined the mediating roles of personal organization and recruitment. The sample size for the study was 415 SMEs in Karachi. Smart PLS was used for testing the measurement and structural model. The results show that employer branding has a positive and statistically significant impact on organizational identification, personal organization, recruitment and job satisfaction. In addition, the study found that personal organization has a positive and significant effect on organizational identification while recruitment has a positive and significant effect on job satisfaction. Further, we find that recruitment mediates the relationship between employer branding and job satisfaction.Keywords: Employer branding, organizational identification, personal organization, satisfaction, recruitment
Impact of Financial Literacy on Investment Decisions: The Mediating Effect of Big-Five Personality Traits Model
Get PDFThe study examines the impact of financial literacy on investment decisions with the mediating effect of personality traits based on the big-five model. A total of 235 responses from Karachi were collected using the convenience sampling technique. The five-point Likert scale questionnaire was used alongside the Smart-PLS software for data analysis. The results suggest that financial literacy did not have a significant effect on investment decisions through agreeableness, conscientiousness and extraversion. However, financial literacy has a significant negative impact on investment decisions through openness toexperience and a significant positive impact through neuroticism. The study helps improve our understanding of investor behavior by considering the mediating role of big five personality traits on the relationship between financial literacy and investment decisions. It is recommended that financial institutions should provide investment counseling services to prospective investors using the consumer profile technique.Keywords: Financial literacy, big-five model, investment decisions, PLS-SEM, Pakistan
The Mediating Role of SNN and its Antecedents and Consequences
Get PDFEntrepreneurs are the backbone for economic development and employment generation. Entrepreneurs use social networking extensively for developing social contacts and acquiring financial, managerial, and technical resources. UAE after the real estate bust has made deliberate efforts to make the country a hub for entrepreneurs and foreign investment. This study has examined the effect of human resources, moral support and global presence on social networking and the effect of social networking on generated ideas and business operations. Moreover, the study has also examined the mediating role of social networking on generated ideas and business operations. The questionnaire for the study was adapted from earlier studies. The sample size for the study was 193 entrepreneurs of UAE. Smart PLS 3 was used for data analysis. We have developed five direct and six indirect hypotheses. The findings are consistent with earlier studies. We found that human resource, global presence, and moral support effect social networking. Also, social networking indirectly affects idea generation and business operations. Implications for managers were drawn from the results that may help entrepreneurs to be more efficient and effective in their business ventures.Keywords: Entrepreneurship, UAE, social networking, idea generation, human resource, moral support, business operation
Factors Affecting Online Impulsive Buying Behavior: A Stimulus Organism Response Model Approach
Get PDFUsing data of 300 respondents from Rawalpindi and Islamabad, the study examines how website quality dimensions effect online impulsive buying behavior (OIBB). The study also investigates whether hedonic value and utilitarian value mediates website quality dimensions and online impulsive buying behavior across gender and educational level. The study had adapted a scale to measure the constructs from the earlier literature. The findingsof the research indicate that website quality dimensions i.e. service quality, information quality and system quality have a statistically significant impact on OIBB. Further, we also find that both hedonic value and utilitarian value mediate the website quality dimensions and online impulsive buying behavior relationship across gender and educational level. Future studies may explore whether other website quality dimensions such as ease of use has an influence on online impulsive buying behavior across other demographic factors such as income, profession and age.Keywords:Â Online impulse buying behavior, website quality, hedonic & utilitarian shopping values, stimulus organism response theory
Leader Member Exchange and Employee Outcomes: Role of Trust
Get PDFEmployees are important assets for the organization. The performance of the organization depends upon a committed and satisfied workforce. Leader member exchange (LMX) is an interactive process and it promotes interaction within the leaders and members of an organization. Employees with high quality relationships tend to be more satisfied and committed. This study has examined the association between LMX, job satisfaction and organizational commitment. Additionally, it has also examined the moderating role of trust on LMX and employee outcomes i.e. job satisfaction, organizational commitmentand turnover intentions. The data for the study was collected from 151 employees of private banks in Karachi based on questionnaires adapted from earlier studies. The results show that LMX and employee outcomes i.e. organizational commitment, job satisfaction are positively correlated, while LMX has a negative association with turnover intentions. Moreover, trust also mediates job satisfaction, organizational commitment and turnover intentions. This study was restricted to banking sector in Karachi. Future studies may extend the developed conceptual framework in other cities and domains.Keywords: Job satisfaction, organizational commitment, turnover intentions, leader member exchange
Abusive Supervision, Organizational Citizenship Behavior and Job Satisfaction
Get PDFAbusive supervision is a problem in both service and non-service industries. Therefore, the study has examined the consequences of abusive supervision in private hospitals of Karachi. The data was collected from 380 respondents from 10 hospitals. The results suggest that due to abusive supervision, nurses in private hospitals are highly dissatisfied with their jobs. Moreover, the abusive behavior of supervisors’ makes nurses stressed which makes it difficult for them to balance their work and family life. Thus, we suggest that the hospital management should spend resources on mentoring and training. This study focuses only on small and medium sized private hospitals of Karachi. Future studies may also analyze large public hospitals in Pakistan after incorporating other variables such as organizational culture, job commitment and turnover intentions.Keywords: Abusive supervision, organizational citizenship behavior, job satisfaction, nurse
Employee Turnover in Public Sector Banks of Pakistan
Get PDFHigh employee turnover in selected public sector banks of Pakistan is a problematic issue. Therefore, the paper examines the effect of career development, job satisfaction, organizational commitment and organizational culture on employee turnover in four public sector banks of Pakistan. Using a sample of 200 employees from public banks, the study finds that career development, job satisfaction and job commitment tend to reduce employee turnover. On the contrary, the results also indicate that organizational culture has a positive effect on employee turnover. Future research may also consider the influence of other variables such as employee anxiety, supervisor behavior and workplace bullying on employee turnover. In addition, researchers may also examine the issue of employee turnover in other sectors of Pakistan. Keywords: Employee turnover, career development, job satisfaction, organizational commitment, organization culture