Market Forces (Journal of Management, Business and Economics, College of Management Science, PAF-KIET)
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IMPACT OF WTO-COMPLIANT ANTI-PIRACY INITIATIVE ON THE PAKISTANI SOFTWARE VENDORS
Get PDFINTRODUCTIONThe Pakistan government has been under severe pressure from the World Intellectual Property Organization (WIPO) and International Intellectual Property Alliance to tighten its anti-piracy regime. In 2000, IIPA recommended Pakistan to be placed on the watch list of major violators of international intellectual property legislation. According to IIPA, Pakistani copyright law is TRIPS-incompatible. The Alliance called for a TRIPS-compatible draft that should take into account new technologies including implementation of provisions of WIPO treaties like WCT and WPPT
MARKET SNAPSHOT: A BRAND TRACKING SURVEY: MICROWAVE OVENS
Get PDFIn every issue we present consumer perceptions of brands. This pictorial snap is based on the five tested and validated constituents of brand equity. The current issue contains the Brand Image of Microwave Ovens
ATHENAEUM 2007 INTERNATIONAL CONFERENCE AT CENTRE FOR CONTEMPORARY MANAGEMENT RESEARCH (CECMAR) BHARATHIDASAN INSTITUTE OF MANAGEMENT (BIM) TRICHY, INDIA
Get PDFOn March 17th and 18th 2007, a symposium titled Athenaeum was organized by the Centre for Contemporary Management Research (CECMAR), Bharathidasan Institute of Management (BIM) Trichy, India.The symposium was aptly named Athenaeum, which is derived from the Greek word “Athenionâ€, the temple of the goddess Athena, the goddess of wisdom. The temple Athenion symbolizes the place where scholars congregated to deliberate and nurture philosophy and thought
IDENTIFYING DETERMINANTS OF COMPULSIVE BUYING BEHAVIOR
Get PDFThe objective of the study is to ascertain the determinants of compulsive buying behavior and their relationship in reference to perceived social status associated with buying, materialism, self esteem and apparel product involvement. A close ended questionnaire was administered to a sample of 240 respondents that were drawn non- randomly.The intensity of the compulsive buying behavior was found to be high (4 on a scale of 5 to 1). The rating on determinants of compulsive buying behavior were as high as 3.92 for materialism, and as low as 2.93 for self-esteem. Respondents’ opinions varied from one determinant to other. It was highest for social status and lowest for tendency to spend. The skew ness for all the determinants of compulsive buying behavior were negative except self-esteem indicating that the most of the respondents’ opinions were below the respective means.The dependent variable “compulsive buying behavior†has the strongest correlation with materialism (r 2 = 0.81) and no relationship with post purchase guilt. The correlations of other determinants on one-to-one basis were low except between self-esteem and apparel product involvement where the correlation was found to be 0.6
PSEUDO-SCIENTIFIC JARGONS AND ADVERTISING PERSUASIVENESS SHAMPOOS
Get PDFTo the best of my knowledge, no study on the effectiveness of using pseudo scientific jargons has been carried out in the Pakistani context. This paper presents the findings of a controlled study on the persuasion effectiveness of the use of pseudo-scientific jargon in advertising. I study the consumer reactions to the use of pseudo-scientific jargons in advertising and explicitly examine the advertisement persuasiveness in terms of consumers’ purchase intention
FANS: MARKET SNAP SHOT A BRAND TRACKING SURVEY
Get PDFIn every issue we present consumer perceptions of brands. This pictorial snap is based on the five tested and validated constituents of brand equity. The current issue contains the Brand Image of Fans
IS DEMOCRACY THE END OF HISTORY?
Get PDFOf course not, for I am no democrat and the purpose of this paper is to persuade you not to be one either
TOWARDS THEORISING POSTMODERN ACTIVISM: A FOUCAULDIAN PERSPECTIVE
Get PDFThe purpose of the paper is to alert to a specific danger confronted by the postmodern supposedly anti capitalist movements. Referring to the work of Michel Foucault I try to demonstrate that specific danger in terms of the double character of freedom. Freedom according to Foucault is not only a principle of diversity but also a tool of management. Ignoring the management aspect of freedom and merely considering it as a ‘way out’ leads to the incoporation of these movements within the same power constellations against which they are struggling. I make my case through first situating postmodern struggles within an overall schema derived from the work of Michel Foucault. The working of the double bind of freedom in capitalist societies is described through a brief look at how the subjectivisation regime works in capitalism. In this context it is suggested that postmodern movements supposedly are aimed at creating a new subjectivity - a subjectivity that can break out of the double bind of the capitalist subjectivisation regime. However these movements fail precisely on this account. They more than often turn into, what Foucault pejoratively called liberation movements
MARKET SNAP SHOT: A BRAND TRACKING SURVEY: WASHING MACHINES
Get PDFIn every issue we present consumer perceptions of brands. This pictorial snap is based on the five tested and validated constituents of brand equity. The current issue contains the Brand Image of Washing Machines
STRUCTURAL CHANGE IN PAKISTANI EXPORTS 1992 - 2005
Get PDF1. ObjectivesThis study analyses• Structural change in Pakistani exports during 1992 – 2005. A comparison is made between the period 1992 – 1998 and the period 1999 – 2005. Has there been a significant change in the structure (i.e. commodity composition) of exports during this period?• Exports are categorized into ‘Core’, ‘Development’ and ‘Other’ categories (as defined by EPB). Are exports with high world elasticities of demand growing more rapidly? These exports are mainly grouped within the ‘development’ and ‘all other’ categories by the EPB.Exports are also grouped by end use. The categorization enables us to identify product markets towards which Pakistani exports are targeted