Market Forces (Journal of Management, Business and Economics, College of Management Science, PAF-KIET)
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    The Blood Bankers: Tales from the Global Underground Economy

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    James S. Henry is not new to writing. His articles have appeared regularly in the New Republic, the New York Times, the Washington Post, US News & the World Report, the Nation, Fortune, and the Wall Street Journal. He has also authored various books. He is the former Chief Economist of the McKinsey and Co and also served as the Vice President of Strategy at IBM/Lotus Development

    A DILEMMA OF PRIVATIZATION: NATIONAL FIBRES LIMITED

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    This paper examines the case of National Fibres Limited; a public sector unit was financed by National Development Finance Corporation (NDFC) and Islamic Development Bank (IDB), Jeddah. The unit was the first man made fibre plant of the country, and had various technical and marketing problems since inception i.e. 1981-82.NDFC and IDB Jeddah revive the unit by providing technical and marketing inputs, and also converted their long term loans into equity so that the unit could service its loans, and have sufficient cash flow for operation. By the year 1992, the unit became healthy. Its pretax profit was RS.131.00 million, and was in the process of Balancing Modernization and Rehabilitation (BMR).The unit was privatized and handed over to the Schon Group on February 02, 1992, despite the fact that the group only paid 50% of the bid price (Rs.73 5 million) and for the balance 50% it arranged a bank guarantee through HBL. After the takeover by the Schon Group, the NFL's financial health deteriorated. By the year 1996, the unit had a loss of Rr.285.000 million along with the accumulated liability of more than Rs.1 .00 billion.In view of the above, the minority equity holders and creditors through the High Court of Sindh took the control of the management of the company on December 05, 1997 with the objective of revival / rehabilitation. This was the first time in the history of the Pakistan that a unit was taken over by the minority-shared holders under section 292 of the company ordinance 1984. To receive the project, the new management had by NDFC, prepared a comprehensive rehabilitation plan consisting of debt equity swap, rescheduling of existing debts and the provision of additional funds for Balancing, Modernizing and Rehabilitation (BMR). The rehabilitation plan of NFL is the focus of this study.Keywords: Public sector, Private sector, Privatization plan, stakes holders, Polyester fiber and polyester yarn

    SMEs in India, Pakistan and Sri Lanka: A Comparative Analysis with focus on Barriers to Growth

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    South Asian countries, India, Pakistan and Sri Lanka are facing common problems. There are issues of large population, unemployment, poverty, bad governance, rising disparities of income and development, illiteracy, and poor living standards, etc. SMEs may provide a solution to some of these vexed issues. However the growth of SMEs is constrained because of several barriers such as financial, marketing, lack of technology and misplaced government policies, etc. Therefore, this study makes a comparison of three countries in areas of growth and development of the small scale sector to derive consistent policy measures. This paper highlights some progressive steps which can lead to high economic growth rates of these countries by systematically addressing fundamental issues of SMEs

    A Different View on Customer Orientation in Metalworking Firms

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    In this paper, an original model was constructed and a research analysis was conducted to find out the influence of spiritual leadership on customer orientation in metalworking firms. Research was performed on 578 employees in the metal industry. According to the results, it was determined that the constructed model is significant and, spiritual leadership affects the customer orientation processes. However, the total explained variance of customer orientation depending on spiritual leadership could have only reached a value of 20%, which managerial level employees should take into consideration when constructing their strategic maps.Keywords: Customer orientation, spiritual leadership, metal industr

    Employee Communication Strategies at Jagannath Textile Company Ltd

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    Jagannath Textile Company, situated in Coimbatore has taken a unique place in the industry always advancing towards the winning edge. The company's and vision are built on two principles- "Commitment and Discipline". It believes that through the valuable contribution of their employees and the recognition of their efforts, any level of performance can be achieved. The company strives to create an environment within the organization that allows all employees to feel genuine sense of accomplishment. Effective communication has been used as a tool by the company for ensuring transparency, building employee trust, incorporating changes to corporate strategy, regulating the flow of information, reaching employees appropriately, measuring the effectiveness of their internal communication network and also to maximize the contribution of front-line Managers. The organization chooses the right communications channel for the task at hand and encourages two-way communication during the day to day affairs. Transparency, fairness, loyalty, recognition, respect, rewards and employee trust are inextricably linked with their corporate strategy. It focuses on strategies for modifying employee attitude and behavior for building a harmonized over-arching strategic communications plans. Several latest innovative communication techniques like intranet, print, e-mail, video, face-to-face etc. have been adopted to improve their bottom line even during unprecedented situations. Some common obstacles are managed smoothly without any friction in the employer-employee relationship. A good understanding between the employer and employee has been maintained with sustainable rapport through their excellent communication plan. Employee communication strategies of Jagannath Textile Company can certainly create an insight to the newly ventured budding corporatist in fostering effective communication and also to leverage the ideas for driving business results.Keywords: Employee communication, Transparency, Communication plans, Employer-employee relationshi

    The Resource Group (TRG) Business Process Outsourcing Pakistan's Success Story

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    Brief HistoryThe story begins in 1998 when Align technology, a Bay Area-based medical device manufacture established its offshore operation in Lahore, Pakistan in order to reduce the cost of its back office operations. The founder and CEO of Align Technology Mr. Zia Chisti selected Lahore city for his offshore operations because he felt that the familiarity he had with his home town would be beneficial in establishing, executing, and operating the company.Â

    Relationship Between Brand Personification of Parent Brand and Brand Extension

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    1. IntroductionThe last 30 years has seen the publication of numerous research papers on topics such as brand image, brand equity, and brand personification. There has however been limited research examining the relationship between the brand personifications of the parent brand and the extended brand. To the best of the author's knowledge, only one comprehensive study on this issue has been carried out by Jarlhem & Mihailescue (2003) in which the authors have selected ethnic food industry as the stimulus, and their analysis is qualitative in nature. This study differs significantly from that of Jarlehem and Mihailescue (2003) on two counts. (1) The stimulus used in this study consists of sets of three fast moving consumer goods (F'MCGs), each representing varied degree of synergy (2) This study is quantitative in nature. It involves an attempt to derive and empirically test six different hypotheses for addressing the following questions: (a) is there any relationship between the company's perceptions and consumer's perception about the parent brand personification? (b) is there any relationship between the consumer perception of the brand personification of the parent's brand and the extended brand

    An Exploration of Tijuana San Diego Marketing Environment and Marketing Border of Health Service in Tijuana

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    Tijuana is considered one of the strongest markets throughout Mexico and is a highly mobile consumer market. Differences in costs, availability and quality of medical and health care between the two countries, Mexico and the US are abysmal. Today trade in health services is important and it gives the rapid growth to the industry's overall health sector. There should be removal of some regulatory barriers in services health trade at the regional levels multilateral and national trade in the near future. This paper defines the trans-border market of the Tijuana - San Diego health services. Medicines and pharmaceuticals are reviewed briefly as the main marketing practices from the globalization of economic processes of globalization. Also more specifically the opening of the Free Trade in North America (MAFIA) comes in the following details

    Technology Issues in Pakistan's Leather Tanning SMEs

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    IntroductionThe roots of Pakistan's leather industry can be traced from the 'silk route' era. Today this industry thrives in many aspects as a truly indigenous industry with its contribution only second to the cotton textile industry. The leather sector contributes around 5% to GDP and 7% to the total exports of the country (SMEDA, 2003) which is a reflection of its contribution to the national economy. Despite the importance of this sector in the national economy, the sector is facing severe technology management issues

    WAS IT A ONE-MAN SHOW: THE STORY OF SALEEM-UR-REHMAN THE FOUNDER OF DIIGITAL COMMUNICATION

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    The case study describes the rise and fall of the company 'Digital Communication". The company was formed by Saleem ur Rehman, who had experience of working with companies like AT&T and Bell Labs.The company at one time had more than 3000 clients in various sectors. These included Textiles: towels, hosiery, garments, spinning, insurance, travel agencies, defence organizations, GHQ, Pakistan Rangers, NGOs, Hotels: Marriot Karachi, Pearl Continental Peshawar, Pearl Continental Bhurbam, Hotel Mehran and Hotel Paradise; guest houses; sugar companies; engineering concerns, large residencies; Engro Chemicals; PNSC; NICVD and other products.The company expanded rapidly, within two years Digital Communication's business grew to an extent that a new premises was needed just to maintain sales and marketing of the company. The company maintained its monopolistic control of the market till 1990 in the range of products that it offered.However, after the demise of Saleem ur Rehman in 1992, the company faced many problems. The stool of Digital Communications was a one man show and when the man died several people came to take his place but no one was capable of handling a big ship, hence the ship sank and the dreams of an enthusiastic Pakistani died with his death.Key Words: Entrepreneurship: Technology Service

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