Environment-Behaviour Proceedings Journal (E-BPJ)
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Social Criticism In the Film “Pendatang” (2023)
Full text linkThis research explores Pendatang (2023), a bold Malaysian film that confronts sensitive issues within a multicultural society. The study seeks to identify social criticisms of racism and to analyze representations of ethnic segregation in the movie. Employing a qualitative approach, the research involves detailed observation and analysis of secondary data. Guided by the theory of social criticism, this study examines how visual and textual elements are used to challenge societal norms, provoke reflection, and expose the complexities of identity, power, and belonging in contemporary Malaysia
Governing Body Corporate Governance Framework: Preliminary evidence-based in Malaysia corporate integrity value creation
Full text linkGovernment-Linked Companies (GLCs) are companies with commercial objectives in which the government has a direct controlling stake, especially in major decision-making. However, the lack of commitment to maintaining the integrity standard as a governing body's core value has led to the GLCs underperforming in terms of consequences. In previous studies, the qualitative method was used to provide the article with a conceptual framework for corporate governance by governing bodies. The framework was infused with a commitment to Sustainable Development Goals (SDG) 16, which promotes the rule of law and good governance as a fundamental element
Development Dilemma of Feminist Art in China
Full text linkIn the 1980s, Western feminist art was introduced to China, and Chinese female artists began a series of feminist art practices. However, in recent years, the development of feminist art in China seems to have become problematic. Based on this, this study aims to identify the developmental dilemmas of Chinese feminist art using qualitative research methods. The findings reveal that the development mode of feminism, public prejudice against feminism, the lack of feminist art theories, the gender imbalance in the art world, and the mentality change of female artists are the main reasons for this predicament
Enhancing Accountability in Indonesia's Village Fund Direct Cash Assistance: Insights and lessons learned from the COVID-19 Pandemic
Full text linkThis study explores the accountability mechanisms in Indonesia's Village Fund Direct Cash Assistance (BLTDD) programme during COVID-19, combining New Institutional Sociology theory with Behn (2001) accountability framework. Through qualitative analysis of four case studies in West Java, findings reveal strong financial accountability but significant shortcomings in fairness and performance. Coercive pressures from government regulations primarily drive accountability, with minimal influence from mimetic and normative pressures. The study recommends enhancing fairness and performance accountability through equitable distribution, performance metrics, and refined regulations, alongside fostering best practices, professional development, and broader stakeholder involvement to improve overall accountability
Impact of Virtual Influencers on Brand Attachment: A Multigroup Analysis
Full text linkThis study explores the impact of virtual influencers on brand marketing by examining their unique attributes—identity appeal, persona identification, AI-generated content, and interaction quality—on consumer brand attachment. Using data from 358 Chinese followers,multigroup analysis(MGA) reveals that identity attractiveness and perceived anthropomorphism enhance persona identification, while content and interaction quality drive parasocial interactions. However, persona identification does not significantly influence brand attachment. These findings fill a gap in virtual influencer literature, providing practical insights for marketers to leverage virtual influencers more effectively in brand strategies to boost consumer engagement.
Keywords: Virtual Influencer; Brand Marketing; Brand Attachment; Multigroup Analysis
Health Literacy and Quality of Life: A pilot study among Klang Valley public university students
Full text linkHealth literacy is vital in individual health outcomes and quality of life, particularly for university students facing key life transitions. This pilot study assesses the impact of health literacy on students' quality of life (QoL) at public universities in the Klang Valley, Malaysia. Using a structured questionnaire, students self-reported their QoL across social, mental, and physical domains and health literacy levels. A total of 45 students from public universities participated in the pilot survey. The study examined three dimensions of student performance: health behaviours, health knowledge, and health skills
Understanding the Bidding Process in Crowdsourcing Platforms among Freelancers
Full text linkFreelancers play a vital role in crowdsourcing platforms, offering a diverse talent pool and winning projects through bidding. This study qualitatively explores the bidding processes among Malaysian freelancers and their motivation to bid. It recommends implementing governance mechanisms, optimizing bid strategies, enhancing freelancers’ education, and promoting ethical bidding practices. Future research should consider larger sample sizes, multiple data collection methods, and platform data analysis for quantitative insights. Platforms should also invest in educational resources to equip freelancers with in-depth knowledge about the bidding process, project evaluation, and proposal writing
Dear Influencer! Speak Freely but Ethically and Legally
Full text linkAn influencer may affect the way other people behave or think. In the contemporary realms, the importance of an influencer is undoubtedly significant. However, increased violations of rights practiced by the influencer are a worrying scenario. This paper aims at analysing the legal discourse of the current influencer trend. This paper will explore the legal framework, which includes the constitutional scopes and limitations, legislations governing freedom of speech, and government policy in Malaysia. Utilising doctrinal and case studies alongside content and thematic analysis, this legal discourse is to provide a guideline to influencers on the legal limitations’ framework
Symbolic Benefits in Glass Products Incorporating Cultural Heritage Elements
Full text linkPrevious studies have shown that integrating cultural elements into product design can improve the added value of products. However, there are few studies on examining the manifestation of cultural added value. In this study, the researchers worked with 12 designers in related fields to collect 146 glass products with cultural heritage elements and identified 10 product samples for case studies. The results show that product benefits were found in six main aspects: beauty, fun, faith and ethics, symbolic image, sense of identity, and unique creativity. This research will contribute to the innovation of glass products and help improve their added value
Leveraging YOLOv8 in Orifake: A deep learning system for combating counterfeit logos
Full text linkThe proliferation of counterfeit logos necessitates efficient methods for brand protection. This study addresses this challenge by introducing Orifake, a deep-learning model leveraging YOLOv8 (You Only Look Once) for logo classification. The model analyses logos (Adidas, Nike, Puma) for subtle features like colour, patterns, shapes, and textures. The evaluation demonstrates an average recall of 78.5%. Notably, Orifake excels at identifying fake NIKE logos (recall: 94.9%). However, further refinement is needed for original NIKE logos due to their lower mAP-95 value. This research highlights the potential of Artificial Intelligence (AI) logo detection for brand protection against increasing online fraud