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DTKS Verification Collaboration as the Practice of Strategic Communication by Handil Bakti Village Government
Get PDFCommunity service activities carried out by students can be a form of collaboration to support Government programs, one of which is the verification and validation of the Integrated Social Welfare Data (DTKS). The main problem faced by the local government in managing DTKS is the lack of human resources and objectivity of officers, so the data obtained often does not match the criteria. The Handil Bakti Village initiated the collaboration for verification and validation of DTKS with students as one of the joint-student service programs in the local government. As a form of strategic communication, the local government takes steps starting from planning, situation analysis, target analysis, goal formulation, message framework preparation, message dissemination strategy, and measurement and evaluation. Students verify and validate DTKS by conducting interviews with recipients in 14 RTs. The results obtained are accurate and objective DTKS data following the criteria set by the government and students gain an understanding of DTKS data collection
Pendampingan Implementasi Pembelajaran Berbasis Etnomatematika Pada Guru SMP Muhammadiyah 4 Malang
Get PDFOne keys to achieving learning objectives is designing meaningful learning for students. Meaningful learning is learning that can be related to students\u27 daily lives. Based on the results of interviews with SMP Muhammadiyah 4 Malang, students felt that learning mathematics is not related to students\u27 daily lives. Therefore, the team offers alternative meaningful learning solutions using an ethnomathematics approach. Ethnomatematics plays a role in connecting culture with mathematics. By using ethnomathematics it is hoped that students can also get to know their local culture and preserve regional culture, especially Malang. Implementation of community service activities through four stages, namely training teachers in exploring the culture of mathematical concepts, assisting in the development of ethnomathematics-based teaching materials, assisting in the implementation of ethnomathematics-based learning, and evaluating activities.Salah satu kunci tercapainya tujuan pembelajaran adalah merancang pembelajaran bermakna bagi siswa. Pembelajaran yang bermakna adalah pembelajaran yang dapat dikaitkan dengan kehidupan sehari-hari siswa. Berdasarkan hasil wawancara terhadap tim mitra yaitu SMP Muhammadiyah 4 Malang, siswa merasa belajar matematika tidak berhubungan dengan kehidupan sehari-hari siswa. Oleh karena itu, tim pengabdi menawarkan solusi alternatif pembelajaran bermakna menggunakan pendekatan etnomatematika. Etnomatematika berperan menghubungkan budaya dengan matematika. Dengan menggunakan etnomatematika diharapkan siswa juga dapat mengenal budaya daerahnya dan melestarikan budaya daerah khususnya Malang. Pelaksanaan kegiatan pengabdian kepada masyarakat melalui empat tahapan yaitu pelatihan guru dalam mengeksplorasi budaya terhadap konsep matematika, pendampingan pengembangan bahan ajar berbasis etnomatematika, pendampingan implementasi pembelajaran berbasis etnomatematika, dan evaluasi kegiatan
China\u27s Response To Indonesia\u27s Policies In The North Natuna Sea
No full textProblems: The North Natuna Sea has emerged as a point of contention between China and Indonesia. This research delves into the ambiguity and potential conflict within China\u27s response to Indonesia\u27s actions in the region.
Purpose: This research aims to examine China\u27s response to Indonesia\u27s North Natuna Sea policies. And also Investigate Indonesia\u27s policy regarding North Natuna Sea map issuance.
Methodology: Qualitative research methods are employed, primarily involving an extensive review of existing literature. The analysis relies on a descriptive approach, drawing from foreign policy theory and geopolitical theory.
Results/Findings: Indonesia\u27s bold move in 2017, Indonesia officially inaugurated the North Natuna Sea Map. Objectives were clear, demarcate territorial boundaries, maximize resource utilization, and advance maritime ambitions. There is China\u27s Ambiguous Response that took three forms. Coercive Response, China asserted dominance via the controversial Nine Dash Line and military force deployment within Indonesia\u27s Exclusive Economic Zone (EEZ) in the North Natuna Sea. Persuasive Response, Diplomatically, China argued for South China Sea sovereignty, including the Nansha Islands and their waters. President Xi Jinping advocated mutual respect among neighboring countries. Dialogic Response, China engaged in diplomatic dialogues through forums like ASEAN-China Free Trade Area (ACFTA) and ASEAN-China Political Consultative Mechanism (PCM) to reduce regional tensions, seeking mutual agreements.Bottom of Form
Paper Type: Geopolitical Issue
Keywords: North Natuna Sea, UNLCOS, ZEEProblems: The North Natuna Sea has emerged as a point of contention between China and Indonesia. This research delves into the ambiguity and potential conflict within China\u27s response to Indonesia\u27s actions in the region.
Purpose: This research aims to examine China\u27s response to Indonesia\u27s North Natuna Sea policies. And also Investigate Indonesia\u27s policy regarding North Natuna Sea map issuance.
Methodology: Qualitative research methods are employed, primarily involving an extensive review of existing literature. The analysis relies on a descriptive approach, drawing from foreign policy theory and geopolitical theory.
Results/Findings: Indonesia\u27s bold move in 2017, Indonesia officially inaugurated the North Natuna Sea Map. Objectives were clear, demarcate territorial boundaries, maximize resource utilization, and advance maritime ambitions. There is China\u27s Ambiguous Response that took three forms. Coercive Response, China asserted dominance via the controversial Nine Dash Line and military force deployment within Indonesia\u27s Exclusive Economic Zone (EEZ) in the North Natuna Sea. Persuasive Response, Diplomatically, China argued for South China Sea sovereignty, including the Nansha Islands and their waters. President Xi Jinping advocated mutual respect among neighboring countries. Dialogic Response, China engaged in diplomatic dialogues through forums like ASEAN-China Free Trade Area (ACFTA) and ASEAN-China Political Consultative Mechanism (PCM) to reduce regional tensions, seeking mutual agreements.Bottom of Form
Paper Type: Geopolitical Issue
Keywords: North Natuna Sea, UNLCOS, ZEE
 
PENGARUH VIRAL MARKETING TERHADAP KEPERCAYAAN KONSUMEN DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN: (Studi Kasus Pada Produk Kecantikan Emina di Indonesia)
Get PDFProblem: There is a problem of consumer trust in Emina beauty products in Indonesia which is influenced by Viral Marketing and knowing the extent of the influence of purchasing decisions that interfere with consumer trust
Objective: This research aims to determine the influence of viral marketing on purchasing decisions with consumer trust as an intervening variable
Methodology: This type of research is quantitative and uses descriptive analysis methods. The data analysis technique used is path analysis. The number of samples taken in this study used the Lemeshow formula (Lemeshow et al., 1997), this is because the population size is unknown or infinite. The sample used in this research was 98 respondents who were aware of Emina\u27s Instagram social media, and had purchased and consumed Emina using purposive sampling. In this research, data collection techniques using questionnaires were used and analyzed using path analysis
Research Findings/Results: This research is (1) Viral Marketing has a significant effect on Consumer Trust with a value of 10.890, Viral Marketing has a significant effect on Purchasing Decisions with a value of 8.137, (3) Consumer Trust has a significant effect on Purchasing Decisions with a value of 3.555 and (4) Consumer trust is unable to mediate viral marketing on purchasing decisions with a Z value of 1.389.
Research Type: Market ResearchMasalah: Terdapat masalah kepercayaan konsumen pada produk kecantikan Emina di Indonesia yang dipengaruhi oleh Viral Marketing dan mengetahui sejauhmana pengaruh dari Keputusan pembelian yang mengintervening kepercayaan konsumen
Tujuan: Penelitian ini bertujuan untuk mengetahui pengaruh viral marketing terhadap keputusan pembelian dengan kepercayaan konsumen sebagai variabel intervening
Methodologi: Jenis penelitian ini adalah kuantitatif dan menggunakan metode deskriptif analisis. Teknik analisis data yang digunakan adalah analisis jalur. Jumlah sampel yang diambil dalam penelitian ini menggunakan rumus Lemeshow (Lemeshow et al., 1997), hal ini dikarenakan jumlah populasi tidah diketahui atau tidak terhingga. Sampel yang digunakan dalam penelitian ini berjumlah 98 responden yang mengetahui media sosial instagram Emina, dan pernah membeli dan mengkonsumsi Emina dengan menggunakan purposive sampling. Dalam penelitian ini menggunakan teknik pengumpulan data dengan kuesioner dan dianalisis menggunakan analisis jalur
Temuan/Hasil Penelitian: Penelitian ini adalah (1) Viral Marketing berpengaruh signifikan terhadap Kepercayaan Konsumen dengan nilai 10,890, Viral Marketing berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai 8,137, (3) Kepercayaan Konsumen berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai 3,555 dan (4) kepercayaan konsumen tidak mampu memediasi viral marketing terhadap keputusan pembelian dengan nilai Z sebesar 1,389.
Jenis Penelitian: Riset Pasa
IMPLEMENTASI PROGRAM REHABILITASI SOSIAL DALAM PEMBERDAYAAN PENYANDANG DISABILITAS OLEH DINAS SOSIAL DAN PEMBERDAYAAN MASYARAKAT KOTA SAMARINDA
Get PDFProblem: The implementation of the Social Rehabilitation Program for empowering people with disabilities is carried out by the Social and Community Empowerment Agency of Samarinda City. This program aims to provide a platform for people with disabilities by inspiring them, raising awareness of their talents, and encouraging their development. However, in the effort to empower people with disabilities, there are still some limitations, such as the uneven distribution of assistive devices like wheelchairs and canes. Additionally, there is a lack of outreach or socialization to the broader community to prevent discrimination against people with disabilities. Moreover, there are no facilities for independence training for people with disabilities, requiring them to be sent to other cities such as Surakarta, Cibinong, and Makassar for training, which is conducted only once a year.Purpose: This research was conducted with the aim of analyzing the implementation of the Social Rehabilitation Program in empowering people with disabilities by the Samarinda City Social and Community Empowerment Service and identifying inhibiting factors in the implementation of the Social Rehabilitation Program in empowering people with disabilities by the Samarinda City Social and Community Empowerment Service. Methodology: Research focus is based on Korten\u27s theory, which consists of the compatibility between the program and the beneficiaries, the compatibility between the program and the implementing organization, the compatibility between the user group and the implementing organization, as well as the inhibiting factors in the implementation of the Social Rehabilitation Program in empowering people with disabilities by the Samarinda City Social and Community Empowerment Service. The type of research used is qualitative with a descriptive method. Data collection techniques are carried out through observation, interviews, and documentation. The analysis used is an interactive model developed by Miles, Huberman, and Saldana.Results/Findings: research focuses on Korten\u27s theory, which consists of the alignment between the program and its beneficiaries, the alignment between the program and the implementing organization, the alignment between the user groups and the implementing organization, as well as the factors hindering the implementation of the Social Rehabilitation Program in empowering people with disabilities by the Social and Community Empowerment Agency of Samarinda City. The type of research used is qualitative with a descriptive method. Data collection techniques include observation, interviews, and documentation. The analysis used is the interactive model developed by Miles, Huberman, and Saldana.Paper Type: DescriptiveMasalah: Implementasi Program Rehabilitasi Sosial dalam pemberdayaan penyandang disabilitas adalah pelaksanaan dari Dinas Sosial dan Pemberdayaan Masyarakat Kota Samarinda yang dilakukan guna memfasilitasi wadah bagi kelompok penyandag disabilitas dengan cara menginspirasi, dan meningkatkan kesadaran akan bakat yang dimilikinya, serta mendorong perkembangannya. Namun, dalam usaha memberdayakan penyandang disabilitas, masih ditemukan adanya keterbatasan Dinas Sosial dalam pemberian alat bantu yang belum merata kepada penyandang disabilitas seperti kursi roda, tongkat, masih kurangnya penyuluhan atau sosialisasi kepada seluruh masyarakat untuk tidak mendiskriminasi penyandang disabilitas, belum adanya fasilitas untuk pelatihan kemandirian terhadap penyandang disabilitas sehingga harus dikirim keluar kota seperti Surakarta, Cibinung, dan Makassar yang dilaksanakan 1 tahun sekali. Tujuan: Penelitian ini dilakukan dengan tujuan untuk menganalisis implementasi Program Rehabilitasi Sosial dalam pemberdayaan penyandang disabilitas oleh Dinas Sosial dan Pemberdayaan Masyarakat Kota Samarinda dan mengidentifikasi faktor penghambat dalam implementasi Program Rehabilitasi Sosial dalam pemberdayaan penyandang disabilitas oleh Dinas Sosial dan Pemberdayaan Masyarakat Kota Samarinda.Metodologi: Fokus penelitian berdasarkan teori dari Korten yang terdiri dari kesesuaian antara program dengan pemanfaat, kesesuaian antara program dengan organisasi pelaksana, kesesuaian antara kelompok pengguna dengan organisasi pelaksana serta faktor penghambat implementasi Program Rehabilitasi Sosial dalam pemberdayaan penyandang disabilitas oleh Dinas Sosial dan Pemberdayaan Masyarakat Kota Samarinda. Jenis penelitian yang digunakan adalah kualitatif dengan metode deskriptif. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dokumentasi. Analisis yang digunakan ialah model interaktif yang dikembangkan oleh Miles, Huberman dan Saldana.Temuan/Hasil Penelitian: Hasil Penelitian mengenai implementasi Program Rehabilitasi Sosial dalam pemberdayaan penyandang disabilitas oleh Dinas Sosial dan Pemberdayaan Masyarakat Kota Samarinda sudah terlaksana namun belum maksimal, hal ini disebabkan masih ditemukan ketidaksesuaian dalam memberikan alat bantu dan masih belum tersosialisasikan dengan baik program yang diberikan kepada penyandang disabilitas sebagai kelompok penerima manfaat. Namun dalam proses pelaksanaanya terdapat faktor-faktor yang menjadi penghambat dalam mengimplementasikan Prorgram Rehabilitasi Sosial seperti, kurangnya keterbukaan keluarga penyandang disabilitas dan adanya keluarga penyandang disabilitas yang pindah alamat tanpa memberi tahu Dinas Sosial.Jenis penelitian: Deskripti
Cultural Expression in Batik: An Analysis of Writing and Motifs
Get PDF Problems: This study aims to explore the role of batik as a medium of cultural expression by focusing on the analysis of motifs and writing about batik. The primary issue addressed is how batik motifs, such as "Parang," "Mega Mendung," and "Cikadu," function as visual texts conveying cultural messages, and how writing about batik plays a role in interpreting and disseminating these meanings. The objective of the research is to understand the relationship between batik motifs and the writing about batik in the context of preserving and developing cultural values.
Methodology: employs a qualitative approach, combining semiotic and narrative analysis methods. Semiotic analysis is used to interpret the symbolic meanings of batik motifs, while narrative analysis is employed to understand how writing about batik depicts and documents these values.
The findings: reveal that batik motifs are not merely decorative patterns but complex visual communication tools that convey cultural values and life philosophies. Writing about batik functions as a written text that supports the documentation and dissemination of these meanings. The study also uncovers that the community holds a strong perception of batik as a cultural identity symbol that needs to be preserved. Innovations in batik motifs and writing indicate that batik is a dynamic cultural heritage capable of adapting to changing times.
The results of this study make a significant contribution to efforts to preserve and develop batik as a rich and evolving cultural heritage.
Keywords: cultural expression, batik motifs, semiotics, narrativeMasalah: Penelitian ini bertujuan untuk mengeksplorasi peran batik sebagai media ekspresi budaya dengan fokus pada analisis motif dan penulisan tentang batik. Masalah utama yang diangkat adalah bagaimana motif batik, yang mencakup pola-pola seperti "Parang," "Mega Mendung," dan "Cikadu," berfungsi sebagai teks visual yang menyampaikan pesan budaya, serta bagaimana penulisan tentang batik berperan dalam menginterpretasikan dan menyebarluaskan makna-makna tersebut. Tujuan penelitian ini adalah untuk memahami hubungan antara motif batik dan penulisan tentang batik dalam konteks pelestarian dan pengembangan nilai-nilai budaya.
Metode penelitian yang digunakan adalah pendekatan kualitatif dengan kombinasi analisis semiotika dan naratif. Analisis semiotika digunakan untuk menginterpretasikan makna simbolis dari motif-motif batik, sementara analisis naratif digunakan untuk memahami bagaimana penulisan tentang batik menggambarkan dan mendokumentasikan nilai-nilai tersebut.
Temuan penelitian menunjukkan bahwa motif batik bukan hanya sekadar pola dekoratif, melainkan merupakan alat komunikasi visual yang kompleks yang menyampaikan nilai-nilai budaya dan filosofi hidup. Penulisan tentang batik berfungsi sebagai teks tertulis yang mendukung dokumentasi dan penyebarluasan makna tersebut. Penelitian ini juga mengungkapkan bahwa masyarakat memiliki persepsi yang kuat tentang batik sebagai simbol identitas budaya yang harus dilestarikan. Inovasi dalam motif dan penulisan batik menandakan bahwa batik merupakan warisan budaya yang dinamis dan mampu beradaptasi dengan perkembangan zaman.
Hasil penelitian ini memberikan kontribusi signifikan bagi upaya pelestarian dan pengembangan batik sebagai warisan budaya yang kaya dan terus berkembang.
Kata kunci: ekspresi budaya, motif batik, semiotika, naratif
PENGARUH KOMPETENSI, PRESTASI KERJA DAN PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA PEGAWAI
Get PDFThis study aims to determine the effect of competence, work performance and career development on employee job satisfaction in the Cikedal District Office, Pandeglang Regency. This research is a quantitative research. The study population was 33 people, and the sample used was saturated sampling, where the total population was less than 100 people. Data was collected by questionnaire, and analyzed by SPSS Version 25. Based on the results of this study it can be concluded that: 1). There is a positive influence between competence and employee job satisfaction, 2). Work performance does not affect employee job satisfaction, 3). Career development has no effect on employee job satisfaction, and 4). Competency, work performance, and career development variables simultaneously influence employee job satisfaction in Cikedal District. And the magnitude of competency, work performance, and career development on employee job satisfaction is 35.4% and 64.6% is influenced by other variables.Penelitian ini bertujuan untuk mengetahui Pengaruh Kompetensi, Prestasi Kerja Dan Pengembangan Karir Terhadap Kepuasan Kerja Pegawai Di Kantor Kecamatan Cikedal Kabupaten Pandeglang. Penelitian ini merupakan penelitian kuantitatif. Populasi penelitian berjumlah 33 orang, dan sampel yang digunakan adalah sampling jenuh, dimana jumlah populasinya kurang dari 100 orang. Data dikumpulkan dengan kuesioner, dan dianalisis dengan SPSS Versi 25. Berdasarkan hasil penelitian ini dapat disimpulkan bahwa : 1). Terdapat pengaruh positif antara kompetensi dan kepuasan kerja pegawai, 2). Prestasi kerja tidak berpengaruh terhadap kepuasan kerja pegawai, 3). Pengembangan karir tidak berpengaruh terhadap kepuasan kerja pegawai, dan 4). Variabel kompetensi, prestasi kerja, dan pengembangan karir berpengaruh secara simultan terhadap kepuasan kerja pegawai di Kecamatan Cikedal. Dan besarnya kompetensi, prestasi kerja, dan pengembangan karir terhadap kepuasan kerja pegawai sebesar 35,4% dan 64,6% dipengaruhi oleh variabel lain
A processing Processing and Utilization of Used Cooking Oil into Dish Soap in Domas Village, Pontang District: Limbah, Minyak Jelantah, Sabun Cuci Piring
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The implementation of “Pengabdian Kepada Masyarakat PKM†in Domas Village, Pontang Subdistrict, are based on the growth of the MSME business which is quite advanced, this has a positive impact on the community but also has a negative impact on the environment. The negative impact of this culinary business is the high volume of implementing PKM activities is to help the community reduce environmental pollution from used cooking oil (used cooking oil) by utilizing used cooking oil into dish soap. This activity was cariied out in three stages, namely : 1) initial stage : conducting observations and interviews, completing documents and designing activities; 2)the main stage : educational activities and skills training for processing used cooking oil into dishwashing soap; 3) final stage : evaluation of activities and preparation of the final report. These three stages have been implemented 100%. The results obtained in the implementation of the PKM were an inrease in the level of understanding of the training participants, the community knew the negative impacts of used cooking oil on health and the environment, the community knew and was skilled in applying approrriate technology for processing used cooking oil into soap.Pelaksanaan kegiatan Pengabdian Kepada asyarakat (PKM) di Desa Domas Kecamatan Pontang didasari oleh pertumbuhan usaha UMKM yang cukup maju, hal ini memberikan dampak positif bagi masyarakat namun juga menimbulkan dampak negatif dari sisi lingkungan. Dampak Negatif dari usaha kuliner ini adalah volume limbah minyak goreng bekas (jelantah) yang tinggi. Tujuan pelaksanaan kegiatan PKM adalah membantu masyarakat mengurangi pencemaran lingkungan dari minyak goreng bekas (jelantah) dengan memanfaatkan minyak jelantah menjadi sabun cuci piring. Kegiatan ini dilaksanakan melalui tiga tahap, yaitu : 1) tahap awal : melakukan observasi dan wawancara, melengkapi dokumen dan merancang kegiatan; 2) tahap inti : kegiatan edukasi dan pelatihan keterampilan pengolahan minyak jelantah menjadi sabun cuci piring; 3) tahap akhir : evaluasi kegiatan dan penyusunan laporan akhir. Ketiga tahaptersebut telah dilaksanakan 100%. Hasil yang diperoleh pada pelaksanaan PKM adalah bertambahnya tingkat pemahaman peserta pelatihan, masyarakat mengetahui dampak negatif minyak jelantah terhadap kesehatan dan lingkungan, masyarakat mengetahui dan terampil mengaplikasikan teknologi tepat guna pengolahan minyak jelantah menjadi sabun
SISTEM INFORMASI MANAJEMEN DENGAN PEMANFAATAN TEKNOLOGI ARTIFICIAL INTELLIGENCE (AI) di SMKS INFORMATIKA SUKMA MANDIRI CILEGON
Get PDFTechnology that continues to develop requires teachers and students to adapt to these developments. Therefore, skills in creating an efficient and effective Learning Media Management Information System need to be updated regularly to remain relevant with technological advances. Training activities at the Sukma Mandiri Informatics Vocational School aim to optimize the skills of teachers and students through the creation of a Learning Media Management Information System using Artificial Intelligence (AI). Through the application of AI, it is hoped that the Learning Media Management Information System can be adapted to student needs, increasing understanding and retention of material. Apart from that, automation in the preparation of the Learning Media Management Information System allows teachers and students to have more time to be creative and interact in the learning process. The activity implementation method consists of three stages, namely preparation by observing and preparing material, implementation by delivering material and AI training, and evaluating the success of the activity. With this training, teachers and students are given the ability to adapt to the latest technology, enabling them to innovate and interact more effectively and efficiently in the learning process, especially in management information systems.Teknologi yang terus berkembang menuntut guru dan siswa dan siswa untuk beradaptasi dengan perkembangan tersebut. Oleh karena itu, keterampilan dalam pembuatan Sistem Informasi Manajemen Media Pembelajaran yang efisien dan efektif perlu diperbarui secara berkala agar tetap relevan dengan kemajuan teknologi. Kegiatan pelatihan di SMKS Informatika Sukma Mandiri bertujuan mengoptimalkan keterampilan guru dan siswa dan siswa melalui pembuatan Sistem Informasi Manajemen Media Pembelajaran menggunakan Artificial Intelligence (AI). Melalui penerapan AI, diharapkan Sistem Informasi Manajemen Media Pembelajaran dapat disesuaikan dengan kebutuhan siswa, meningkatkan pemahaman, dan retensi materi. Selain itu, otomatisasi dalam penyusunan Sistem Informasi Manajemen Media Pembelajaran memungkinkan guru dan siswa memiliki lebih banyak waktu untuk berkreativitas dan berinteraksi dalam proses pembelajaran. Metode pelaksanaan kegiatan terdiri dari tiga tahap, yaitu persiapan dengan observasi dan penyiapan materi, pelaksanaan dengan penyampaian materi dan pelatihan AI, dan evaluasi keberhasilan kegiatan. Dengan adanya pelatihan ini, guru dan siswa diberi kemampuan untuk beradaptasi dengan teknologi terkini, memungkinkan mereka untuk berinovasi dan berinteraksi dengan lebih efektif dan efisien dalam proses pembelajaran khususnya dalam sistem informasi manajemen
Faktor-Faktor Yang Mempengaruhi Loyalitas Pelanggan Produk Kosmetik Dear Me Beauty Pada Instagram
Get PDFTujuan dari penelitian ini adalah untuk menguji pengaruh pemasaran media sosial, kepercayaan merek dan kualitas produk terhadap loyalitas pelanggan. Penelitian ini adalah penelitian survei. Populasi penelitian yang digunakan dalam penelitian ini adalah pelanggan dan pengguna kosmetik Dear Me Beauty. Penelitian ini menggunakan Teknik pengambilan sampel purposive sampling. Penelitian ini menggunakan sampel sebanyak 95 responden. Hasil penelitian menunjukkan bahwa: (1) Pemasaran media sosial berpengaruh signifikan terhadap loyalitas pelanggan; (2) Kepercayaan merek berpengaruh signifikan terhadap loyalitas pelanggan; (3) Kualitas Produk berpengaruh signifikan terhadap loyalitas pelanggan; (4) Pemasaran media sosial, kepercayaan merek dan kualitas produk secara simultan berpengaruh signifikan terhadap loyalitas pelanggan