Archivio della ricerca della Scuola IMT Alti Studi Lucca

Incerto, E.

English

Stochastic conformance checking based on variable-length Markov chains

De Benedetto, Matteo

Epistemic niche construction and non-epistemic values: the case of 19th century craniology

Marzi, Giacomo

N .  8 . 5  – N P D  I N  A N  U N C E RTA I N  W O R L D :  E M E RG I N G  
TO O L S ,  M E T H O D S  A N D  A P P ROAC H E S
ABSTRACT DEADLINE: FEBRUARY 1, 2025
TRACK CHAIRS
UNIVERSITY OF 
BOLOGNA
C L I O
D O S I
IMT SCHOOL FOR 
ADVANCED 
STUDIES LUCCA 
G I AC O M O
M A R Z I
UNIVERSITY OF 
PORTSMOUTH
PAU L
T ROT T
NPD in an Uncertain World: Emerging Tools, Methods, and Approaches  
Clio Dosi, Giacomo Marzi, Paul Trott 
Abstract 
New Product Development (NPD) involves navigating uncertainties in technology, market needs, and 
competition. This conference track will explore cutting-edge tools, methods, and frameworks to 
support and study NPD in uncertain environments. This session aligns with broader discussions on 
adaptability, emphasizing agility, resilience, and flexibility as central capabilities in the NPD process 
amid dynamic environments. Researchers and practitioners will examine the integration of 
knowledge from diverse sources, including user involvement and supplier engagement, offering new 
insights for enhancing the NPD process amid dynamic environments. The track aims to foster a 
deeper understanding of how firms can transform uncertainty into a catalyst for innovation. 
Themes within this track include: 
• Hybrid NPD Process Models: Combining structured approaches like Stage-Gate with 
iterative methodologies such as Agile or Design thinking allows firms to adapt quickly to 
shifting market conditions or emerging technologies while maintaining strategic oversight 
(Cocchi et al., 2023).  
• Flexible, Adaptable, and Iterative Tools: The emphasis on adaptable methodologies—such 
as Agile and Design Thinking—supports firms in real-time adaptation to unforeseen 
challenges, converting uncertainty into opportunities (Cocchi et al., 2021).  
• NPD and Relations with Uncertainty, the Unknown, and Ambiguity: Adaptability helps 
firms manage the challenges of uncertainty, the unknown, and ambiguity. The field has 
increasingly recognized adaptability as both a strategic capability and an operational 
necessity, particularly when dealing with rapidly changing environments (Annosi et al., 2020).  
• The Role of AI in NPD: Artificial Intelligence (AI) is identified as a powerful enabler for 
NPD, enhancing data-driven insights, predicting market trends, and optimizing design 
processes. The adaptability literature echoes the value of digital tools in enabling speed and 
flexibility across the innovation lifecycle (Nambisan et al., 2017). 
• Over Featuring and Its Role with Uncertainty: Over Featuring (OVF) occurs when 
products are developed beyond what is required by users, market demand, or the company’s 
resources. This phenomenon is a significant risk factor that can lead to NPD failures due to 
unnecessary scope creep, overspecification, and feature creep (Marzi, 2022).  
References 
Annosi, M. C., Foss, N., & Martini, A. (2020). When Agile harms learning and innovation: (And 
what can be done about it). California Management Review, 63(1), 61-80. 
Cocchi, N., Dosi, C., & Vignoli, M. (2021). The hybrid model MatrixEnhancing stage-gate with 
design thinking, lean Startup, and agile. Research-technology management, 64(5), 18-30. 
Cocchi, N., Dosi, C., & Vignoli, M. (2023). Stage-Gate Hybridization Beyond Agile: Conceptual 
Review, Synthesis, and Research Agenda. IEEE Transactions on Engineering 
Management, 71, 6435-6453. 
Marzi, G. (2022). On the nature, origins and outcomes of Over Featuring in the new product 
development process. Journal of engineering and technology management, 64, 101685. 
Nambisan, S., Lyytinen, K., Majchrzak, A., & Song, M. (2017). Digital innovation management: 
Reinventing innovation management research in a digital world. MIS Quarterly, 41(1), 223-
238. 
 
 
 


NPD in an Uncertain World: Emerging Tools, Methods, and Approaches

Uwimana, A.

Gnecco, G.

Riccaboni, M.

Artificial intelligence for breast cancer detection and its health technology assessment: A scoping review

Liu, Na

Di Guida, Sibilla

The Matrix of Work: Justice, Proactivity, and Autonomy Under Algorithmic Management

Loconte, Riccardo

Battaglini, Chiara

Pietrini, Pietro

Detecting Deception Through Linguistic Cues: From Reality Monitoring to Natural Language Processing

Franceschini, Chiara

French

Les crucifix du Diable. Faust, Hendrick ter Brugghen et l'Inquisition

Marulli, M. R.

Bonari, J.

Paggi, M.

Solving adhesive rough contact problems with Atomic Force Microscope data

Averardi, Andrea

Sindacato sul potere pubblico e attivismo giudiziale

Gili, T.

Symmetries and synchronization from whole-neural activity in the Caenorhabditis elegans connectome: integration of functional and structural networks

IMT School for Advanced Studies Lucca

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