Universitas Proklamasi 45 Online Journals
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Pengaruh Celebrity Endorser dan Electronic Word of Mouth terhadap Minat Beli dengan Brand Image sebagai Variabel Mediasi pada E-Commerce Tokopedia
Get PDFThe era of technology, business competition, and increasingly rapid business growth requires companies to have an efficient and effective marketing strategy. One of the marketing strategies that can generate buying interest is celebrity endorsers and electronic word of mouth (E-WOM). The purpose of this research is to find out how much influence the celebrity endorser and E-WOM variables have on buying interest with the brand image as a mediating variable in Tokopedia e-commerce. This research is of the type of explanatory research with research subjects, namely all consumers who know Tokopedia e-commerce. Determination of the research sample using purposive sampling method with a total of 120 respondents. The processing of this research data uses Partial Least Square (PLS) analysis as a data analysis technique, namely SmartPLS as a tool for processing data. The results of this study indicate that celebrity endorsers have a positive and significant influence on purchase intention, while E-WOM does not have a significant influence on the purchase intention of Tokopedia consumers. Furthermore, celebrity endorsers, E-WOM, and brand image have a positive and significant influence on the buying interest of Tokopedia consumers. Based on the mediation test, the results of this study found that Tokopedia\u27s brand image was able to mediate the influence of celebrity endorsers and E-WOM on consumer buying interest
Analisis Penerimaan Pengguna terhadap Financial Technology Bareksa Menggunakan Model UTAUT
Get PDFFinancial Technology (Fintech) is a set of financial services, tools, platforms, and ecosystems that make financial products and services easier and cheaper to access. One example of the application of Fintech in financial transactions is Bareksa. User acceptance of Bareksa may be influenced by various factors, to find out more about that, this research was carried out. The purpose of this study is to find out how the perception of user acceptance and what factors influence users to use Bareksa. This study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) model as the theoretical basis. The population and sample in this study were Bareksa users and the sampling technique used was quota sampling by obtaining 120 pieces of data. The research method uses Structural Equation Modeling (SEM) with the bootstrap technique because the processed data is not normally distributed. The results of this study are user acceptance of Bareksa is influenced by factors of Business Expectations and Behavioral Intentions, while the factors of Performance Expectations, Social Influences, and Facility Conditions do not affect user acceptance to use Bareksa
Analisis Efektivitas Kinerja Pegawai Pasca Pandemi Covid-19
Get PDFKinerja pegawai merupakan salah satu upaya dalam menentukan keberhasilan pencapaian tujuan dikarenakan organisasi merupakan faktor yang dapat mewujudkan efektivitas dan efisiensi dalam pelaksanaan tugas dan fungsi organisasi (Nur Fitrah, 20202:1). Dalam pelaksanaan pelayanan publik, efektivitas kinerja merupakan ukuran dan kemampuan dalam melaksanakan tugas dan fungsi yang telah ditetapkan oleh suatu perusahaan atau instansi. Sekretariat DPRD Kota Yogyakarta beserta pihak-pihak yang ada di dalamnya dituntut untuk meningkatkan kinerja pegawai untuk tercapainya pelayanan publik yang berkualitas baik di masa pandemi maupun pasca pandemi (Covid-19). Sekretaris Dewan (DPRD) berfungsi dan berperan penting dalam peningkatan kualitas sebagai fasilitator yang mendukung dalam mengoptimalkan peran dan fungsi DPRD Kota Yogyakarta dalam rangka implementasi Tri Fungsi DPRD yaitu fungsi dari legislasi, fungsi anggaran dan fungsi pengawasan.Adapun tipe penelitian ini adalah tipe penelitian Deskriptif Kualitatif yaitu penelitian pengumpulan data dengan wawancara dan data secara tertulis dengan menggunakan metode deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara terhadap sejumlah informan, dan dari dokumen-dokumen tertentu yang berhubungan dengan penelitian.Hasil penelitian menunjukkan bahwa Efektivitas Kinerja Pegawai Pasca Pandemi (Covid-19) di Sekretariat DPRD Kota Yogyakarta sudah efektif, dilihat atau ditinjau dari indikator efisiensi kinerja pegawai, otoritas dan tanggung jawab, disiplin, inisiatif, faktor personal/individu, faktor kepemimpinan, faktor fasilitas, dan faktor kontekstual. perlu adanya peningkatan komunikasi serta koordinasi antar bagian dalam fasilitasi kegiatan anggota dewan (DPRD). Sehingga menciptakan keefektivan kinerja dalam penyelesaian tugasnya
Analysis of Models for Increasing Consumer Loyalty of Beauty MSMEs Through Brand Equity Management, Service Quality, and Customer Bonding
Get PDFIn an era of increasingly massive disruption, beauty MSMEs need to be able to optimize the resources they have. In the beauty industry, business competition is very tight, so consumer loyalty is very important to maintain a business to survive in a competitive market. The purpose of this study was to analyze the effect of brand equity, service quality, and customer bonding on consumer loyalty. This study used a sample size of 170 consisting of MSME beauty actors. Data analysis techniques using the SEM method with Partial Least Squares Modeling (PLS-SEM). The structural Equation Model (SEM) approach based on Partial Least Square is used for hypothesis testing. The results of the data analysis confirm brand equity, service quality, and customer bonding have a positive and significant effect on consumer loyalty. The implications of this research conclude that it is very important for beauty MSMEs to measure and evaluate the level of brand equity, service quality, and customer bonding regularly. MSME owners can use consumer surveys, online reviews, and data analysis to understand the extent to which these aspects influence consumer loyalty. This data can be used to make necessary changes and improvements. and data analysis to understand the extent to which these aspects influence consumer loyalty. This data can be used to make necessary changes and improvements. and data analysis to understand the extent to which these aspects influence consumer loyalty. This data can be used to make necessary changes and improvements
Analisis Minat Penggunaan Dompet Digital LinkAja Menggunakan Theory of Reasoned Action
Get PDFThe use of digital payment systems is increasing in recent times. Digital payment systems allow users to make payments more easily and practically through their smartphones. LinkAja is a digital wallet application that allows us to make various transactions online. This study was conducted to examine what influences interest in using the LinkAja application and the influence of subjective intentions, attitudes, and norms on interest in using it. The theory that underlies this research is the Theory of Reasoned Action (TRA). The method used is a quantitative research method, the research data come from the results of a questionnaire filled out by 40 LinkAja users from several cities in the provinces of Jakarta and West Java. The sampling technique is probability sampling and simple random sampling. Testing and data processing is done using SPSS. The results obtained in this study state that the Intentions, Attitudes, and Subjective Norms together (simultaneously) have a significant influence on the Interest in Using the LinkAja Digital Wallet application
Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi Tiktok
Get PDFThis study intends to find out the impact of information quality, celebrity endorsements, and consumer attitudes on flash sale programs on purchase intention in the TikTok application, either partially or simultaneously. This research is a quantitative study using multiple linear regression analysis techniques which was carried out using the help of the SPSS 25 program. Data collection used a questionnaire, samples were consumers who are domiciled in the Special Region of Yogyakarta and used the Tiktok application with a total of 100 respondents. The results of this study concluded that partially the quality of information, celebrity endorsements, and consumer attitudes in flash sale programs have a positive impact on purchase intention
PENGARUH MATERIAL RESINEX TERHADAP PROPERTIES HPHT FILTER PRESS PADA TEMPERATURE 200 ℉ LUMPUR KCL-POLYMER
Get PDFPada pemboran trayek 17 ½” ini menembus formasi Muara Enim – Talangakar yang memiliki litologi shale dengan temperatur tinggi, dimana hal tersebut dapat merubah sifat fisik Lumpur, material Additive Resinex pada Lumpur Pemboran berperan menjadikan lumpur pemboran lebih stabil pada temperature tinggi sekaligus sebagai fluid loss control agent. Tujuan Penelitian ini untuk mengetahui perubahan mud properties pada water base mud Kcl polymer dengan berbagai variasi konsentrasi Resinex yang sesuai dengan spesifikasi, selanjutnya untuk mendapatkan pemilihan konsetrasi Resinex yang terbaik yang sesuai pada trayek ini. Percobaan ini dilakukan skala Laboratorium dengan melakukan pengujian Lumpur Kcl polymer yang ditambahkan material Resinex sebanyak 2 gram, 4 gram, 6 gram, dan 8 gram. Hasil pengujian mud weight, pH, rheology, API filtrate, dan Clˉ. Hasil Penelitian didapatkan properties lumpur yang bervariasi, dimana hasil yang paling optimal dan ekonomis yaitu dengan penggunaan konsentrasi Resinex 6 gram
Pengaruh Konseling Kelompok dengan Pendekatan Cognitive Information Processing terhadap Peningkatan Kemampuan Pengambilan Keputusan Karir
Get PDFThis study aims to see whether there is an effect of group counseling with a cognitive information processing approach on improving career decision-making abilities in language major. The research method used in this study is an experimental research method with a one group pretest-posttest approach. The participants of this study are 28 people. The results show that career decision making before group counseling is carried out using cognitive information processing approaches shown by students is included in the low category, career decision making after conducting group counseling with a cognitive information processing approach that shown by students is included in the high category, with a difference of 0,68. In addition, the hypothesis results indicate that there is a significant difference between student career decision making before and after group counseling with a cognitive information processing approach. The results of this study are expected to be useful for BK teachers as well as career counsellors to help confused language majors in making their career decision
Faktor-faktor yang Mempengaruhi Pengambilan Keputusan Investasi pada Usaha Mikro Kecil Menengah (UMKM)
Get PDFThis study aims to test accounting knowledge, knowledge of financial feasibility analysis, and financial feasibility support systems for making investment decisions in Micro, Small, and Medium Enterprises (MSMEs). The population of this research is the Lasem Batik SMEs. The sampling technique used in this study was purposive sampling. The samples obtained were 44 UMKM. The data analysis technique used in this research was multiple linear regression analysis. The results of this study indicate that accounting knowledge has an effect on the investment decision-making process, but knowledge of financial feasibility analysis and the financial feasibility support system have no effect on the investment decision-making process. The findings of this study can be used to support MSMEs in making investment decisions
Kearifan Lokal dan Hukum Adat Suku Dani di Papua
Get PDFPapua\u27s cultural wealth will make a lot of positive contributions developing behavior and policy making. In addition, the wealth of Papua not always on natural resources. Papua is also rich in culture. This culture is worthy of being a capital to build the future, even strengthening peace and tolerance in Papua. The purpose of this study is to describe and analyze local wisdom which is a form of existence of customary law that has developed in the Dani Tribe of Papua Province. The research method used is descriptive qualitative with an ethnographic approach. The findings in this study are local wisdom and customary law that developed in Wosilimo Village, Uslimo District, Jayawijaya Regency, Papua, including the Iki Paleg Tradition, Dani traditional clothing, the Dani kinship system and the Wam Mane Ceremony.There are many local wisdoms and customary laws that are spread all over Papua with the myths and culture that develop with them. The Dani tribe, which today still adheres to local wisdom and customary laws, should be appreciated because their ancestral heritage will be well preserved along with the development of the times and human resources that continue to develop in the Dani tribe, local wisdom and customary law are increasingly being criticized but still preserving this culture as part of the ancestral heritage of the Dani tribe