Ejournal STKIP PGRI Sumbar (UEJS - Sekolah Tinggi Keguruan Dan Ilmu Pendidikan Persatuan Guru Republik Indonesia)
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Analysis Of Local Coffee Shop Communication Strategy From The Perspective Of Communication Sociology In The Case Of Teulu Coffee Bintaro
No full textEngaging with the surrounding community by building engagement with the surrounding community is an important strategy for coffee shops. This can be in the form of collaborating with community events, local sponsorships, or even becoming a meeting place for local groups. The purpose of this study is to observe the communication strategy of Teulu coffee shop from the perspective of communication sociology in increasing brand awareness on social media. This type of research is qualitative. Qualitative research methods can be obtained from secondary data, namely various sources, such as social theory, relevant previous research, and research in the field studied by the researcher. The data analysis technique used is qualitative data analysis techniques. The results of the study stated that Teulu Coffee succeeded in implementing an effective marketing communication sociology strategy by utilizing social media, especially Instagram, and location-based advertising. They succeeded in creating interesting content and actively interacting with customers through these platforms. The conclusion of this study is that Teulu Coffee also succeeded in differentiating or specializing from competitors by focusing on superior product quality, a comfortable place concept, and unique coffee variations. Implications In terms of segmentation and targeting, Teulu Coffee has taken a detailed approach by utilizing consumer data and market analysis to reach the right audience with the right message
Social Empowerment Of Pastoral Literacy At STK St. Yakobus Merauke: ODOA Program (One Day One Article) As An Innovative Strategy
No full textThis research was triggered by the low of literacy culture and skills of students in pastoral care which impact on the quality of their services to the people. The objectives of this study are: 1) to explain the current condition of pastoral literacy of students at STK St. Yakobus Merauke and 2) present guidelines/ procedures for designing ODOA program implementation activities for pastoral literacy activities. This research uses qualitative method – descriptive approach, using Miles & Huberman (1984) theories in data analysis, namely: data reduction, data presentation and data verification. In-depth interviews were conducted with 10 students of the seventh semester, 4 lecturers who are competent in the pastoral field, and 1 head of UPT Library to obtain the necessary data according to research objectives. The results of the research showed that the condition of the pastoral literacy phase of students is currently in the 3rd position of 6 literacy phases (early literacy, basic literacy, library literacy, media literacy, technological literacy, and visual literacy) literacy initiated by Clay and Fegurson (2001). The 3rd stage or stage in question is the library literacy stage. The pastoral literacy program through the continuous and controlled implementation of ODOA (One Day One Article) is a means to improve students' literacy culture and skills in teaching. The conclusion of the research is by the implementation of ODOA program shows the improvement of students’ pastoral literacy habits and pastoral skills. The novelty of this research is that the presentation of the latest information regarding the position of student’s pastoral literacy stages in South Papua
ANALYSIS OF DECISION SUPPORT SYSTEM FOR SELECTING MAJOR AT BATAM INTERNATIONAL UNIVERSITY WITH SAW METHOD
No full textThis research analyzes the developed decision support system based on literature study by researcher and apllied method. This research was made with the purpose of helping the senior highschool students to pick their major and their university based on data that will be ranked by the decision support system. The method that will be used in developing this system is the Scrum Framework with product backlog, sprint planning, one week sprint, sprint review and sprint restrospective. After the application have been developed, an analysis on the system will be conducted to determine the effectivity and the impact this application could have made. The result of this research is a web-based decision support system that will be utilized to get the most beneficial output with the data provided, in this case to get the best major to study in with the data provided by the user. This web-based application was designed with the hope of solving the problem of highschoolers’ dilemma of choosing their own major
The Phenomenon of Credit in Rural Communities (Case Study: Motorcycle Loans in the Nagari Gunung Padang Alai Community, Padang Pariaman Regency)
No full textThe inclusion of transportation to Nagari Gunung Padang Alai, Kecamatan V Koto Timur, Padang Pariaman Regency, has changed the perspective of community members to become more consumptive. Purchasing a motorcycle on credit was carried out. Motorbikes are used by community members as a means of transportation. This research was conducted with the aim to see the community's strategy to pay off motorcycle loan installments. This type of research is qualitative, namely research to produce descriptive data in the form of written or oral words from informants and their observed behavior. This type of research is a case study that is useful to highlight the life behaviors of individual groups. The research subjects were members of the public who bought motorcycles on credit, Wali Nagari, and the motorcycle credit management agency. The techniques used to obtain data are interviews, observation, and documentatio
Integrasi Media Pendidikan Islam dan Teknologi dalam Pembelajaran Abad ke 21
No full textThe purpose of this study is to find effective learning resources related to technological media used in learning in the 21st century, especially Islamic religious learning, this learning has differences with learning in the past. Learning activities in the digital era are carried out inside or outside the classroom where computer-based technology is a component of learning that is easily accessible and can be used to find learning resources. Digital devices and connections expand the abilities of students who come from various directions. There are two forms of learning activities that can be done by utilizing computer-based digital media, including interactive tools and interacting with others. This research method uses The method used to collect data is literature study, by collecting relevant data from books, dictionaries, journals, magazines, and so on without having to conduct a field review. Based on research that has been carried out based on existing literature studies, the results of the research data say that 48.15% of students feel less motivated to learn because the learning media is less varied or is classified as old technology, such as whiteboards, powerpoints, and projectors, which tend to be a one-way learning process from teacher to student. With the research of augmented reality technology that can be integrated with teaching and learning activities, it is expected that students can learn optimally, so that the objectives of the teaching and learning process and graduation rates can be achieved with the expected targets
Fenomena Pengangguran Terbuka di Kota Padang
No full textSerious problems in the field of education faced by developing countries, including Indonesia in general, and Padang City, in particular, include issues of education quality, readiness of educators, facilities, and employment. Lack of employment can lead to open unemployment, including in Padang City which is also not free from the existence of open unemployment. The study used a type of library research, namely a series of activities related to library data collection methods. Open unemployment in Padang City and the solutions that can be done are as follows: Skills mismatch, Lack of experience, Discrimination issues, and Low demand
Evaluation Of Prior Learning Recognition (RPL) Program In Higher Education
No full textThe purpose of this study was to evaluate how the Recognition of Prior Learning (RPL) program is implemented in Higher Education. The learning process in Indonesia is currently no longer limited to the classroom or formal academic environment. The acquisition of knowledge and skills obtained for the community can be through work experience, training, and non-formal activities. The Recognition of Prior Learning (RPL) program is designed to recognize and validate knowledge and skills obtained outside of formal education, by providing academic credits equivalent to the results of learning in the classroom. RPL serves as an important bridge for students to utilize their experiences and accelerate the completion of studies in higher education. This research method is descriptive-quantitative with 73 students as research subjects. The results showed that this RPL program received a positive response and became the choice of students in continuing their studies. Regarding the stages of the RPL program learning activities, 66.7% of newly registered students strongly agreed and 33.3% agreed that the learning activities encouraged students' curiosity because the material studied was linear with their field of work. Regarding the benefits of the RPL program, 84.2% of RPL students strongly agreed and 15.8% agreed that during the RPL program they gained a lot of new experiences and knowledge that could be implemented in their work. This RPL program contributes to workers to gain access to education, improve competency, obtain a bachelor's degree and support career plans. Thus, the implementation of RPL must be guaranteed in quality so that graduates have standardized graduate achievement qualit
The Relationship Between Artificial Intelligence Dependency Behavior and Critical Thinking Skills of Grade XII Students at State Vocational High School 9 Padang
No full textThe integration of artificial intelligence (AI) into education has transformed learning processes by providing efficiency, personalization, and instant access to knowledge. However, excessive reliance on AI may weaken students’ intellectual autonomy and hinder the development of higher-order cognitive skills. While global studies highlight AI’s potential to foster critical thinking when embedded in reflective tasks, little is known about its impact on vocational high school students in developing contexts. This study examines the relationship between AI dependency and critical thinking among 190 twelfth-grade students at Vocational High School 9 Padang, Indonesia. Using a quantitative correlational design with purposive sampling, data were collected through a validated and reliable Likert-scale questionnaire and analyzed using parametric statistics (Kolmogorov–Smirnov test, linearity test, and Pearson’s correlation). Results indicate that both AI dependency (M = 43.46; SD = 9.89) and critical thinking (M = 51.09; SD = 7.30) were at moderate levels. However, correlation analysis revealed no significant relationship between AI dependency and critical thinking (r = 0.066, p = 0.365). These findings suggest that AI dependency does not inherently contribute to critical thinking development in vocational education. Theoretically, this study extends global discourse by emphasizing contextual differences in AI usage across educational levels. Practically, it underscores the need for balanced pedagogical strategies that leverage AI as a scaffold for reasoning, reflection, and problem-solving rather than as a shortcut for task completion
PENGEMBANGAN SISTEM INFORMASI PERPUSTAKAAN BERBASIS WEB DI SMP NEGERI 3 LUBUK SIKAPING
No full textThis study aims to develop a web-based digital library information system at SMP Negeri 3 Lubuk Sikaping. The background of the problem indicates that library management still relies on a conventional or manual system, which creates obstacles such as inefficient book lending and return processes, difficulty in searching for collections, and a lack of structured visitor data collection. Based on the data collected, student visits reached between 48% and 83% per month, showing high enthusiasm for literacy activities. However, the existing manual system has been unable to accommodate these needs, making a technology-based solution necessary. The research uses a Research and Development (R&D) model with the Alessi & Trollip approach, which consists of three phases: planning, design, and development. Data was collected through observation, interviews, and questionnaires. The results show that the development of this digital library is valid and very practical to use. The validity test by experts showed a percentage of 93.3% in the "highly agree" category, while the practicality test with teacher, librarian, and student respondents showed an average percentage of 92.93%, which falls into the "Very Practical" category. In conclusion, the web-based digital library information system using SLIMS Bulian 9 proved to be feasible, practical, and effective as a solution to overcome library management challenges
INTEGRATING MULTICULTURAL EDUCATION IN EFL CLASSROOMS: TEACHERS' PERSPECTIVES, CHALLENGES AND OPPORTUNITIES
No full textMulticultural education plays a significant role in fostering students' language learning by enhancing cultural awareness, motivation, and communicative competence. This study explores the perspectives of EFL teachers on how integrating multicultural education impacts language learning in Multiculturalism and Language Education course at La Tansa Mashiro University. Using a qualitative case study approach, data were collected through classroom observations, documents analysis and interviews involving two EFL teachers actively involved in EFL teaching and twenty students in this course, to explore the complexities and nuances of integrating multicultural education. The findings reveal that teachers’ awareness, understanding and strategy in integrating multicultural education in language teaching improves students' engagement, promotion of critical thinking and linguistic proficiency of appreciating and thriving in a diverse world. However, challenges such as the need for teacher training, culturally responsive teaching materials to balance with standardized curriculum requirements, students’ limited intercultural exposure that may lead to potential resistance or discomfort during discussions of culturally sensitive topics, and institutional support in enhancing multicultural education in EFL classrooms. In conclusion, this study provided valuable insights for teachers, institutions, and policymakers to improve multicultural education activities to maximize learning outcomes in EFL setting.Keywords: multicultural education, EFL Teachers, language learning, intercultural competence, case stud