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    POWER AND MADNESS: A FOUCAULDIAN ANALYSIS OF INSTITUTIONAL CONTROL IN SHUTTER ISLAND

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    This study examines Michel Foucault's theories on power and madness through the film Shutter Island, focusing on how institutional control shapes perceptions of sanity and insanity. Using Madness and Civilization as a theoretical framework, the research explores how psychiatric institutions define and regulate madness, creating "docile bodies" through surveillance and discipline. The data source consists of selected scenes from Shutter Island that illustrate institutional control mechanisms. The study employs qualitative methods, including scene analysis and dialogue transcription, to uncover the film's depiction of power dynamics. The findings reveal that the institution on Shutter Island functions as both a physical and psychological prison, using isolation, sedation, and psychological manipulation to maintain authority over patients. The narrative critiques the normalization and pathologization of madness, demonstrating how compliance with institutional norms is rewarded while deviation is punished. Authority figures, particularly doctors, play a central role in shaping patients' realities, exposing the oppressive nature of psychiatric institutions disguised as therapeutic environments. This study offers a contemporary application of Foucault’s theories, highlighting the ethical implications of power in mental health care.Penelitian ini bertujuan untuk mengkaji teori Michel Foucault tentang kekuasaan dan kegilaan melalui film Shutter Island. Fokusnya adalah pada bagaimana kontrol institusional membentuk persepsi tentang kewarasan dan ketidakwarasan. Dengan menggunakan Madness and Civilization karya Foucault sebagai kerangka dasar, penelitian ini mengeksplorasi bagaimana institusi sosial seperti fasilitas kesehatan mental mendefinisikan dan mengatur kegilaan, menciptakan "tubuh-tubuh patuh" melalui pengawasan dan disiplin. Penelitian ini menggunakan metode kualitatif, termasuk analisis mendalam terhadap adegan dan transkripsi dialog, untuk mengungkap bagaimana film tersebut menggambarkan dinamika kekuasaan institusional. Film ini dianalisis sebagai representasi modern dari Panopticon Foucault, di mana pengawasan yang terus-menerus menyebabkan pasien mengatur diri sendiri dan menyesuaikan diri dengan norma-norma institusional. Hasil utama menunjukkan bahwa institusi di Shutter Island berfungsi sebagai penjara fisik sekaligus psikologis, menggunakan isolasi, sedasi, dan manipulasi psikologis untuk mempertahankan otoritas atas pasien. Narasi film mengkritik normalisasi dan patologisasi kegilaan, menunjukkan bagaimana kepatuhan terhadap standar institusional dihargai, sedangkan penyimpangan dihukum. Tokoh otoritas, terutama dokter, memainkan peran sentral dalam membentuk realitas dan identitas pasien, mengungkap sifat menindas dari institusi psikiatri yang terselubung dalam lingkungan terapeutik. Penelitian ini memberikan aplikasi kontemporer terhadap teori Foucault, menyoroti implikasi etis dari kekuasaan dalam perawatan kesehatan mental

    ANALISIS KESEIMBANGAN LINTASAN PRODUKSI AIR MINUM DALAM KEMASAN UNTUK MENINGKATKAN OUTPUT PRODUKSI (STUDI KASUS: PT ALAM MAISI KABUPATEN LUWU)

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    Line balance in a company's production needs to be considered so that the products produced meet production targets. PT Alam Maisi is a bottled drinking water (AMDK) industry that often has problems at work stations. Where there is a production line that is piling up. For that, a method is needed to help balance the production line. To analyze this problem, the Rank Positional Weight (RPW) method is used, this method is used to identify failures in a production process and determine the weights of the production process. From the calculation results, it is known that there is a shortage of workers at the inspection work station. There needs to be an arrangement for adding workers to the inspection work station so that production targets can be met. Based on the results of the production line balancing, with the Rank Positional Weight (RPW) method, by improving the production line which previously had 5 workstations to 4 workstations. Where the path efficiency value, which was previously 47%, increased to 97%, can reduce the balance delay, which was previously 52%, decreased by 2%, can reduce the smoothness index, which was previously 103.19, decreased by 50.39, and reduce idle time, which was previously 183.42, decreased by 88.4.Line balance in a company's production needs to be considered so that the products produced meet production targets. PT Alam Maisi is a bottled drinking water (AMDK) industry that often has problems at work stations. Where there is a production line that is piling up. For that, a method is needed to help balance the production line. To analyze this problem, the Rank Positional Weight (RPW) method is used, this method is used to identify failures in a production process and determine the weights of the production process. From the calculation results, it is known that there is a shortage of workers at the inspection work station. There needs to be an arrangement for adding workers to the inspection work station so that production targets can be met. Based on the results of the production line balancing, with the Rank Positional Weight (RPW) method, by improving the production line which previously had 5 workstations to 4 workstations. Where the path efficiency value, which was previously 47%, increased to 97%, can reduce the balance delay, which was previously 52%, decreased by 2%, can reduce the smoothness index, which was previously 103.19, decreased by 50.39, and reduce idle time, which was previously 183.42, decreased by 88.4

    PREVENTIVE MAINTENANCE MENGGUNAKAN METODE RELIABILITY CENTERED MAINTENANCE II PADA FASILITAS PRODUKSI KRITIS PERUSAHAAN BAJA

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    One of the largest steel industries in Indonesia produces cold-rolled sheet steel, with production handled by the Cold Rolling Mill Factory. This study focuses on the Continuous Pickling Line and Continuous Tandem Cold Mill units, which have the highest downtime of 230 hours, resulting in a delay cost of 6 billion Rupiah. The objective is to identify the functions, failures, causes, and impacts on critical components, and to propose appropriate maintenance activities and intervals. Failure information is gathered using failure mode and effect analysis (FMEA), while the appropriate maintenance activities are determined using a reliability-centered maintenance II decision worksheet. The study identifies four critical components in the CPL unit and five in the CTCM unit. Five failure modes are addressed by on-condition scheduling, seven by restoration scheduling, and seven by failure interval. Proposed maintenance intervals for on-condition scheduling include 9,413 minutes for stand #5, 8,371 minutes for stand #4, 12,383 minutes for stand #3, 12,996 minutes for stand #2, and 7,123 minutes for stand #1. Restoration scheduling intervals are 34,000 minutes for the saddle breaker, 21,000 minutes for the wiper, and between 12,000–23,000 minutes for other components. Failure interval maintenance for the welder, pickling tank, and stands ranges from 2,409 to 6,540 minutes.One of the largest steel industries in Indonesia produces cold-rolled sheet steel, with production handled by the Cold Rolling Mill Factory. This study focuses on the Continuous Pickling Line and Continuous Tandem Cold Mill units, which have the highest downtime of 230 hours, resulting in a delay cost of 6 billion Rupiah. The objective is to identify the functions, failures, causes, and impacts on critical components, and to propose appropriate maintenance activities and intervals. Failure information is gathered using failure mode and effect analysis (FMEA), while the appropriate maintenance activities are determined using a reliability-centered maintenance II decision worksheet. The study identifies four critical components in the CPL unit and five in the CTCM unit. Five failure modes are addressed by on-condition scheduling, seven by restoration scheduling, and seven by failure interval. Proposed maintenance intervals for on-condition scheduling include 9,413 minutes for stand #5, 8,371 minutes for stand #4, 12,383 minutes for stand #3, 12,996 minutes for stand #2, and 7,123 minutes for stand #1. Restoration scheduling intervals are 34,000 minutes for the saddle breaker, 21,000 minutes for the wiper, and between 12,000–23,000 minutes for other components. Failure interval maintenance for the welder, pickling tank, and stands ranges from 2,409 to 6,540 minutes

    PENERAPAN LEAN SUPPLY CHAIN UNTUK MENINGKATKAN EFISIENSI RANTAI PASOK: STUDI KASUS PADA INDUSTRI PENGOLAHAN KARET

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    The rubber industry is an important sector that processes, produces, and utilizes products made from rubber materials, with natural rubber sap as the primary raw material. The industry faces challenges such as mismatched rubber receipt data, which affects production targets due to supply chain disruptions. This study aims to implement Lean Supply Chain at PT A and estimate the efficiency of its application in meeting production goals. The research applies Lean Supply Chain principles to identify and eliminate waste in the supply chain of PT A, from harvesting to storage, using Value Stream Mapping (VSM). The identified waste includes environmental impact, product defects, waiting times, underutilized talent, transportation inefficiencies, excessive movement, and over-processing. Root causes of waste are analyzed using Fishbone Diagrams and the 5 Whys method, followed by corrective actions that align with the identified root causes. The activity mapping process resulted in a 3% increase in production efficiency for Ribbed Smoked Sheet (RSS). Furthermore, Lean Supply Chain implementation reduced rubber processing time from 8 days to 5 days, as per VSM analysis. This study provides valuable insights into how Lean Supply Chain can enhance efficiency and production in the rubber industry.The rubber industry is an important sector that processes, produces, and utilizes products made from rubber materials, with natural rubber sap as the primary raw material. The industry faces challenges such as mismatched rubber receipt data, which affects production targets due to supply chain disruptions. This study aims to implement Lean Supply Chain at PT A and estimate the efficiency of its application in meeting production goals. The research applies Lean Supply Chain principles to identify and eliminate waste in the supply chain of PT A, from harvesting to storage, using Value Stream Mapping (VSM). The identified waste includes environmental impact, product defects, waiting times, underutilized talent, transportation inefficiencies, excessive movement, and over-processing. Root causes of waste are analyzed using Fishbone Diagrams and the 5 Whys method, followed by corrective actions that align with the identified root causes. The activity mapping process resulted in a 3% increase in production efficiency for Ribbed Smoked Sheet (RSS). Furthermore, Lean Supply Chain implementation reduced rubber processing time from 8 days to 5 days, as per VSM analysis. This study provides valuable insights into how Lean Supply Chain can enhance efficiency and production in the rubber industry

    PENGARUH TUNNELING INCENTIVE DAN INTANGIBLE ASSETS TERHADAP TRANSFER PRICING DENGAN TAX MINIMIZATION SEBAGAI VARIABEL MODERASI

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    The purpose of this research is to determine the effect of Tunneling Incentives and Intangible Assets on Transfer Pricing with Tax Minimization as a moderating variable. This study uses a sample of Non-Cyclical Consumer Sector Companies listed on the Indonesia Stock Exchange from 2019 to 2023. By utilizing financial statements and purposive sampling techniques, 9 companies were selected from a population of 125 in the Non-Cyclical Consumer Sector. A total of 45 data observations were obtained over five years. The analysis was conducted using Eviews version 13. The findings reveal that, although Tunneling Incentives no have affect transfer pricing, intangible assets have influence transfer pricing, tax minimization can moderate the effect of intangible assets, and tunneling incentives do not moderate transfer pricing

    PENGEMBANGAN APLIKASI KAMUS INDONESIA JAWA MENGGUNAKAN ALGORITMA SEQUENTIAL SEARCH BERBASIS WEB

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    This study aims to create an Indonesian-Javanese dictionary web based application using the Sequential Search algorithm. The application is designed to help younger generations understand the Javanese language, including its hierarchical speech levels (unggah-ungguh), which are becoming less commonly used, particularly in multicultural cities like Batam. The Sequential Search algorithm is implemented to simplify word searches sequentially. The application is developed using PHP, the Laravel framework, and PostgreSQL database, covering 1,500 basic vocabularies. The interface is designed to be simple, allowing users to perform two-way translations between Indonesian and Javanese quickly. Testing results show that the application can provide accurate translations and offer suggestions for words not found. With these features, the application is expected to serve as an efficient Javanese language learning tool while preserving Javanese cultural values among younger generations. Keywords:Indonesian-Javanese Dictionary, Sequential Search, Web Application, Language Learning, Cultural Preservation, Javanese Speech Levels, PHP, Laravel, PostgreSQL

    STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN KEPERCAYAAN PUBLIK UNTUK MENGGUNAKAN PRODUK DAN JASA (KLINIK DERMALOVE BATAM)

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    Strategi komunikasi pemasaran memegang peranan krusial dalam membangun kepercayaan publik terhadap produk dan layanan suatu perusahaan. Penelitian ini bertujuan untuk mengkaji strategi komunikasi pemasaran yang diterapkan oleh Klinik Dermalove Batam dalam membangun kepercayaan masyarakat terhadap produk dan jasa estetika yang ditawarkan. Pendekatan kualitatif digunakan dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi yang melibatkan manajemen dan staf klinik. Hasil penelitian menunjukkan bahwa Klinik Dermalove Batam berhasil membangun kepercayaan publik melalui transparansi informasi layanan dan biaya, ulasan dan testimoni pelanggan yang jujur, fokus pada kualitas dan kebersihan, serta komunikasi yang konsisten dan responsif. Penerapan Integrated Marketing Communication (IMC) yang terintegrasi, meliputi periklanan, hubungan masyarakat, promosi penjualan, pemasaran langsung, penjualan pribadi, pemasaran digital, pemasaran acara, dan manajemen hubungan pelanggan, turut memperkuat posisi klinik di pasar estetika yang kompetitif. Namun, terdapat beberapa faktor penghambat seperti persaingan dengan klinik baru, penyebaran informasi tidak akurat di media sosial, dan kesulitan menghadapi pelanggan yang takut dikenakan upselling. Penelitian ini merekomendasikan diversifikasi layanan, peningkatan edukasi pelanggan, pengelolaan reputasi online, penanganan upselling yang lebih baik, dan pengembangan teknologi digital untuk meningkatkan efektivitas strategi pemasaran. Kesimpulannya, Klinik Dermalove Batam telah berhasil menerapkan strategi komunikasi pemasaran yang efektif dalam membangun kepercayaan publik, meskipun menghadapi beberapa tantangan yang perlu diatasi untuk mempertahankan keunggulan kompetitifnyaStrategi komunikasi pemasaran memegang peranan krusial dalam membangun kepercayaan publik terhadap produk dan layanan suatu perusahaan. Penelitian ini bertujuan untuk mengkaji strategi komunikasi pemasaran yang diterapkan oleh Klinik Dermalove Batam dalam membangun kepercayaan masyarakat terhadap produk dan jasa estetika yang ditawarkan. Pendekatan kualitatif digunakan dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi yang melibatkan manajemen dan staf klinik. Hasil penelitian menunjukkan bahwa Klinik Dermalove Batam berhasil membangun kepercayaan publik melalui transparansi informasi layanan dan biaya, ulasan dan testimoni pelanggan yang jujur, fokus pada kualitas dan kebersihan, serta komunikasi yang konsisten dan responsif. Penerapan Integrated Marketing Communication (IMC) yang terintegrasi, meliputi periklanan, hubungan masyarakat, promosi penjualan, pemasaran langsung, penjualan pribadi, pemasaran digital, pemasaran acara, dan manajemen hubungan pelanggan, turut memperkuat posisi klinik di pasar estetika yang kompetitif. Namun, terdapat beberapa faktor penghambat seperti persaingan dengan klinik baru, penyebaran informasi tidak akurat di media sosial, dan kesulitan menghadapi pelanggan yang takut dikenakan upselling. Penelitian ini merekomendasikan diversifikasi layanan, peningkatan edukasi pelanggan, pengelolaan reputasi online, penanganan upselling yang lebih baik, dan pengembangan teknologi digital untuk meningkatkan efektivitas strategi pemasaran. Kesimpulannya, Klinik Dermalove Batam telah berhasil menerapkan strategi komunikasi pemasaran yang efektif dalam membangun kepercayaan publik, meskipun menghadapi beberapa tantangan yang perlu diatasi untuk mempertahankan keunggulan kompetitifnya

    PENGARUH BRAND AWARENESS, BRAND ASSOCIATION DAN BRAND LOYALTY SHOPEE TERHADAP KEPUTUSAN PEMBELIAN DI KOTA BATAM: PENGARUH BRAND AWARENESS, BRAND ASSOCIATION DAN BRAND LOYALTY SHOPEE TERHADAP KEPUTUSAN PEMBELIAN DI KOTA BATAM

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    Shopping through electronic commerce is one of the new methods that are growing rapidly in the current era. Many e-commerce companies provide similar services because e-commerce has an important role in building strong brand equity in the eyes of consumers and displaying the value of the products or services offered. The purpose of this research is to analyse the effect of Shopee brand equity on consumer purchasing decisions in Batam City. This research study uses a quantitative approach. The data testing methods used in this research study are validity test, reliability test, classical assumption test, multiple linear regression test, determination coefficient test, and hypothesis testing. The data was obtained through distributing structured questionnaires online to 111 respondents representing various age segments, gender, and region of residence. The results of this study indicate that brand awareness, brand association and brand loyalty have a significant effect on consumer purchasing decisions. The coefficient of determination test results show that brand awareness, brand association and brand loyalty have a significant effect on purchasing decisions by 81.2% while the rest is influenced by other variables not examined in this study. Keywords: Brand Awareness; Brand Association; Brand Loyalty; Purchasing DecisionPerbelanjaan melalui perdagangan elektronik merupakan salah satu metode baru yang berkembang pesat pada era saat ini. Banyak perusahaan perdagangan elektronik menyediakan layanan serupa karena perdagangan elektronik memiliki peranan penting dalam membangun ekuitas merek yang kuat di mata konsumen serta menampilkan nilai dari produk atau layanan yang ditawarkan. Tujuan penelitian ini adalah untuk menganalisis pengaruh ekuitas merek Shopee terhadap keputusan pembelian konsumen di Kota Batam. Studi penelitian ini menggunakan pendekatan kuantitatif. Metode pengujian data yang digunakan dalam studi penelitian ini yaitu uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji koefisien determinasi, dan uji hipotesis. Alat pengujian data dalam studi penelitian ini di bantu dengan program SPSS (Statistical Product and Service Solution) versi 22. Data diperoleh melalui penyebaran kuesioner terstruktur secara daring kepada 111 responden yang mewakili berbagai segmen usia, jenis kelamin, dan wilayah tempat tinggal. Hasil penelitian ini menunjukkan bahwa kesadaran merek, asosiasi merek dan loyalitas merek berpengaruh signifikan terhadap keputusan pembelian konsumen. Hasil uji koefisien determinasi menunjukkan bahwa kesadaran merek, asosiasi merek dan loyalitas merek berpengaruh signifikan terhadap keputusan pembelian sebesar 81.2% sedangkan sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kata Kunci: Kesadaran Merek; Asosiasi Merek; Loyalitas Merek; Keputusan Pembelia

    PENEGAKAN HUKUM TERHADAP KEJAHATAN SEKSUAL MELALUI MEDIA SOSIAL MENURUT UNDANG UNDANG NOMOR 1 TAHUN 2024 TENTANG ITE

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    According to Law Number 1 of 2024 on Electronic Information and Transactions (ITE), this research focuses on law enforcement against sexual crimes occurring on social media. With the increasing use of digital platforms in society, sexual crimes on social media have become a growing concern. In this context, the ITE Law establishes a legal framework to address online sexual harassment violations, including the dissemination of obscene content, gender-based bullying, and sexual extortion. This study employs a normative juridical method to analyze legislation, documents, and case studies. The research reveals that although adequate legal mechanisms are in place, enforcing laws through social media against perpetrators of sexual crimes still faces several challenges. These challenges include low legal awareness, resource shortages, and difficulties in identifying perpetrators. To enhance law enforcement, further collaboration between the government, law enforcement agencies, and social media platforms is required, as well as improved digital literacy among the public. Consequently, it is expected that law enforcement against sexual crimes involving social media can provide better protection for victimsMenurut Undang-Undang Nomor 1 Tahun 2024 tentang Informasi dan Transaksi Elektronik (ITE), penelitian ini berfokus pada penegakan hukum terhadap kejahatan seksual yang terjadi di media sosial. Dengan semakin meningkatnya penggunaan platform digital di masyarakat, kejahatan seksual di media sosial telah menjadi perhatian yang semakin besar. Dalam konteks ini, UU ITE membentuk kerangka hukum untuk menangani pelanggaran pelecehan seksual daring, termasuk penyebaran konten cabul, perundungan berbasis gender, dan pemerasan seksual. Penelitian ini menggunakan metode yuridis normatif untuk menganalisis peraturan perundang-undangan, dokumen, dan studi kasus. Penelitian ini mengungkapkan bahwa meskipun mekanisme hukum yang memadai sudah ada, penegakan hukum melalui media sosial terhadap pelaku kejahatan seksual masih menghadapi beberapa tantangan. Tantangan tersebut meliputi rendahnya kesadaran hukum, keterbatasan sumber daya, dan kesulitan dalam mengidentifikasi pelaku. Untuk meningkatkan penegakan hukum, diperlukan kerja sama lebih lanjut antara pemerintah, aparat penegak hukum, dan platform media sosial, serta peningkatan literasi digital di kalangan masyarakat. Dengan demikian, diharapkan penegakan hukum terhadap kejahatan seksual yang melibatkan media sosial dapat memberikan perlindungan yang lebih baik bagi para korban

    PENGARUH KREATIVITAS IKLAN, DAYA TARIK PRODUK, DAN CUSTOMER SATISFICATION TERHADAP LOYALITAS KONSUMEN PROVIDER INDOSAT OOREDOO DI KOTA BATAM: PENGARUH KREATIVITAS IKLAN, DAYA TARIK PRODUK, DAN CUSTOMER SATISFICATION TERHADAP LOYALITAS KONSUMEN PROVIDER INDOSAT OOREDOO DI KOTA BATAM

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    The development of providers in Indonesia is expected to advance further along with the rapid digital transformation. In improving customer service experience, several providers in Indonesia have developed quite a variety of supporting features to increase consumer loyalty. Indosat Ooredo is one of the telecommunications service providers in Indonesia. Several methods that have been implemented to developing customer loyalty include aspects of advertising creativity, the attractiveness of the products offered, and customer satisfaction. This quantitative descriptive study was conducted with the aim of determining the effect of the variables of advertising creativity (X1), attractiveness (X2), and customer satisfaction (X3) on the loyalty of Indosat Ooredo users in Batam City. The data collection method used was a questionnaire with 380 respondence. The results of the study showed that advertising creativity (X1), attractiveness (X2), and customer satisfaction (X3) had a significant influence on the loyalty of Indosat Ooredoo users. This is because satisfied customers tend to feel more attached to the brand and have positive experiences that encourage them to continue using the product or service.Perkembangan provider di Indonesia diperkirakan akan semakin maju seiring dengan pesatnya transformasi digital. Dalam meningkatkan pengalaman layanan pelanggan, beberapa provider di Indonesia telah mengembangkan cukup beragam fitur pendukung untuk meningkatkan loyalitas konsumen. Indosat Ooredo merupakan sala satu penyedia layanan telekomunikasi di Indonesia. Beberapa metode yang telah diterapkan untuk meningkatkan loyalitas pelanggan diantaranya yaitu pada aspek kreativitas iklan, daya tarik, serta customer satisfication. Penelitian deskriptif kuantitatif ini dilaksanakan dengan tujuan untuk mengetahui pengaruh dari variable kreativitas iklan (X1), daya tarik (X2), dan customer satisfication (X3) terhadap loyalitas pengguna Indosat Ooredo di Kota Batam. Metode pengumpulan data yang digunakan adalah kuesioner dengan total sampel 380 responden . Hasil penelitian menunjukkan bahwa kreativitas iklan (X1), daya tarik (X2), serta customer satisfication (X3) memiliki pengarh signifikan terhadap loyalitas pengguna Indosat Ooredoo. Hal ini dikarenakan pelanggan yang puas cenderung merasa lebih terikat dengan merek dan memiliki pengalaman positif yang mendorong mereka untuk terus menggunakan produk atau layanan tersebut.Kata Kunci: Kreativitas Iklan, Daya Tarik, Customer Satisfication, Loyalitas Konsumen

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