Universitas Putera Batam (UPB): Open Journal Systems
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ANALISIS POLA PENJUALAN PRODUK PENJUALAN PRODUK AKSESORIS INTERIOR PADA PT SRI INDAH LESTARI MENGGUNAKAN ALGORITMA APRIORI
Get PDFSri Indah Lestari is a company engaged in the sales of interior accessories and architectural hardware. The company faces challenges in understanding consumer purchasing patterns and lacks accurate data to design effective promotional strategies. This study aims to apply the Apriori algorithm to analyze transaction data and identify frequent itemsets that can be used to develop targeted promotions. The research uses a descriptive quantitative method with a data mining approach. Sales transaction data from September to December 2024 were processed using Tanagra software. The analysis applied a minimum support value of 30% to identify product combinations frequently purchased together. The results show that Cylinder Dekkson Cyl, Door Closer Dekkson, and Hinge Dekkson are the most frequently purchased items. Several strong association rules were also identified based on support and confidence values. These findings can help the company design more effective product bundles and improve promotional strategies. The Apriori algorithm has proven to be a useful tool in generating data-driven insights for business decision-making at PT. Sri Indah Lestari.
Keywords: Data Mining, Apriori Algorithm, Purchase Pattern, Promotion Strategy, Tanagr
PENERAPAN METODE PROFILE MATCHING DALAM PEMILIHAN PRODUK PELEMBAB SOMETHINC UNTUK KONDISI KULIT NORMAL TO OILY
Get PDFThis study addresses the core issue of consumers experiencing difficulties in selecting suitable moisturizer products for normal to oily skin, amidst the rapid growth of the skincare industry in Indonesia. The objective of this research is to calculate the gap between the ideal and actual profiles in order to identify the degree of compatibility based on predefined criteria, as well as to determine the relevant attributes involved in forming both profiles. The research employs the Profile Matching method as the primary approach to analyze the alignment between product alternatives and the ideal consumer profile. The research design includes the identification of research type, determination of population and sample, data collection procedures through online questionnaires, and data analysis methods. The findings indicate that the Profile Matching method is effective in identifying the most suitable moisturizer product from the Somethinc brand for normal to oily skin. The analysis produces a ranking of products based on the total scores calculated, assisting users in understanding product suitability, effectiveness, and usage behavior. A small or zero gap between the ideal and actual profiles signifies a high degree of compatibility, demonstrating that this method is capable of providing accurate product recommendations. The key aspects contributing to profile formation include product suitability (skin type, skin reaction, product match), usage behavior (frequency of use, awareness of skin type, intention to continue usage), and product effectiveness (variants tried, perceived improvements, and product knowledge)
SISTEM PENDUKUNG KEPUTUSAN DALAM MENENTUKAN JURUSAN DI SEKOLAH SMK NEGERI KOTA BATAM MENGGUNAKAN METODE SIMPLE ADDITIVE WEIGHTING
Get PDFThe selection of academic majors at vocational high schools (SMK), particularly at SMK Negeri 7 Batam, often faces challenges in aligning students’ preferences with their academic capabilities. This issue arises due to the current New Student Admission Selection (SPMB) system, which allows students to select three program options, yet only the first choice is prioritized, resulting in frequent mismatches in placement when competition is high. To resolve this, a web-based Decision Support System (DSS) is developed using the Simple Additive Weighting (SAW) method to evaluate and recommend suitable majors based on academic performance and student interest. The system is built with Visual Studio Code as the development environment, Laravel as the PHP framework, and Unified Modeling Language (UML) to design system workflows and structures. The decision-making process involves score normalization, criteria weighting, and ranking of alternatives to produce optimal recommendations. Accessible through a web browser, the system supports students, teachers, and admission committees by providing a more efficient and accurate tool for academic major placement. Testing results demonstrate the system’s effectiveness in improving decision accuracy and supporting academic guidance processes within the vocational school environment
PERANCANGAN SISTEM ABSENSI BERBASIS MONITORING MENGGUNAKAN TEKNOLOGI FACE RECOGNITION
Get PDFEmployee attendance is a crucial factor in determining company performance and productivity. Therefore, an accurate and efficient attendance system is needed to ensure compliance with working hours. This study aims to design a monitoring-based attendance system using Face Recognition technology at PT. Global Benua Bajatama. The technology is used to automatically detect and recognize employee faces. The research method applied is qualitative, involving system design using Unified Modeling Language (UML), database design, and testing the accuracy of facial detection as well as analyzing the system’s effectiveness. The results show that the face detection accuracy ranges from 80% to 95% under optimal conditions. These conditions include employees not wearing facial accessories such as masks, sunglasses, or safety helmets, and maintaining a face-to-camera distance of about 40–50 cm. Under these circumstances, the system can detect and recognize faces quickly and accurately, producing attendance data that meets the required specifications. The implementation of this system improves the efficiency of the attendance process and reduces the potential for errors compared to manual attendance recording
PENGEMBANGAN DESAIN KEMASAN PADA UKM AMANDA BROWNIES
Get PDFThis study alims to analyze consumer standards for Amanda Brownies product packaging using the BackMarking and House of Quality methods. The results of the study indicate that there are 19 criteria that are consumer standards for the product packaging. In competitor analysis, BackMarking identified the malin competitors in the Amanda Brownies UKM product packaging category. Based on the results of the House of Quality analysis, the normalized ralw weight value shows the grealtest demand from consumers regarding Amanda Brownies packaging design, with al value range between 0.013. Several criteria that are consumer priorities in packaging design are Attractive Packaging Shape (B1), Packaging that Displays Expiration Date Clearly (B7), Packaging Material Thickness (B16), and Packaging that Displays Slogan/Tagline (B19). In designing packaging products, the technical elements that are the malin priority are Letter Color Variants (Priority 1), Writing Font Dimensions (Priority 2), Color Variants (Priority 3), and Tagline Description (Priority 4). These findings provide important insights for the development of Amanda Brownies product packaging that suits consumer needs and preferences
PENGARUH BRAND POSITIONING, BRAND IMAGE DAN BRAND TRUST TERHADAP REPURCHASE INTENTION PENGGUNA BUS TRANS BATAM
Get PDFPublic transportation plays a vital role in supporting community mobility. Trans Batam, a Bus Rapid Transit (BRT) system in Batam city, was developed to enhance connectivity across strategic areas and reduce traffic congestion. This study aims to analyze the effect of brand positioning, brand image and brand trust on repurchase intention among Trans Batam users. This research adopted a quantitative approach was adopted using an online survey distributed to 100 respondents in Batam City. The data were analyzed using validity and reliability tests, classical assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing. The results indicate that brand positioning does not have a significant individual effect on repurchase intention. Brand image shows a significant but negative effect, while brand trust also does not show a significant influence. However, all three variables simultaneously have a significant impact on repurchase intnention. These findings suggest that while each factor may not strongly influence use loyalty when considered separately, they collectively play a crucial role in shaping customers’ repurchase intention towards Trans Batam services. The coefficient of determination shows that the three variables contribute 6.5% to repurchase intention, with the rest influenced by other external factors.Transportasi umum memiliki peran penting dalam mendukung mobilitas masyarakat. Trans Batam, sebuah sistem Bus Rapid Transit (BRT) di Kota Batam, dikembangkan untuk meningkatkan konektivitas antar wilayah strategis serta mengurangi kemacetan lalu lintas. Penelitian ini bertujuan untuk menganalisis pengaruh brand positioning, brand image, dan brand trust terhadap repurchase intention pada pengguna Trans Batam. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei daring yang disebarkan kepada 100 responden di Kota Batam. Data yang diperoleh dianalisis melalui uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda, koefisien determinasi, serta uji hipotesis. Hasil penelitian menunjukkan bahwa secara parsial, brand positioning tidak berpengaruh signifikan terhadap repurchase intention. Brand image memberikan pengaruh signifikan namun negatif, sementara brand trust juga tidak menunjukkan pengaruh yang signifikan. Namun demikian, secara simultan ketiga variabel tersebut berpengaruh signifikan terhadap repurchase intention. Temuan ini mengindikasikan bahwa meskipun secara individual masing-masing variabel belum mampu secara kuat memengaruhi loyalitas penggunaan, secara bersama-sama variabel-variabel tersebut memainkan peran penting dalam membentuk niat pembelian ulang pelanggan terhadap layanan Trans Batam. Nilai koefisien determinasi menunjukkan bahwa ketiga variabel memberikan kontribusi sebesar 6,5% terhadap repurchase intention, sedangkan sisanya dipengaruhi oleh faktor eksternal lainnya
PENGARUH KEPERCAYAAN PADA PEMERINTAH, MORALITAS PERPAJAKAN DAN SOSIALISASI PERPAJAKAN TERHADAP KEPATUHAN PAJAK UMKM DI KOTA BATAM
Get PDFThis study was conducted to determine the factors that influence Tax Compliance among MSMEs in Batam City. These factors include Trust in Government, Tax Morality, and Tax Socialization. This study used a quantitative approach, with primary data obtained using questionnaires. The research population consists of MSMEs located in Lubuk Baja District and Bengkong District, totaling 237, with a sample size of 149 MSMEs, determined using the Slovin formula with a 5% error rate. This study employs Probability Sampling techniques using Random Sampling methods. The research methods include Descriptive Analysis, Instrument Testing, Classical Assumption Testing, Multiple Linear Regression Testing, and Hypothesis Testing, which were conducted using SPSS version 25. The research findings conclude that Trust in the Government, Tax Morality, and Tax Socialization simultaneously have a significant impact on MSMEs Tax Compliance in Batam City. Among these, Trust in the Government and Tax Morality significantly influence MSMEs Tax Compliance in Batam City. Meanwhile, Tax Socialization does not significantly influence MSMEs Tax Compliance in Batam City. It is concluded that H1 is accepted, H2 is accepted, H3 is rejected, and H4 is accepted.This study was conducted to determine the factors that influence Tax Compliance among MSMEs in Batam City. These factors include Trust in Government, Tax Morality, and Tax Socialization. This study used a quantitative approach, with primary data obtained using questionnaires. The research population consists of MSMEs located in Lubuk Baja District and Bengkong District, totaling 237, with a sample size of 149 MSMEs, determined using the Slovin formula with a 5% error rate. This study employs Probability Sampling techniques using Random Sampling methods. The research methods include Descriptive Analysis, Instrument Testing, Classical Assumption Testing, Multiple Linear Regression Testing, and Hypothesis Testing, which were conducted using SPSS version 25. The research findings conclude that Trust in the Government, Tax Morality, and Tax Socialization simultaneously have a significant impact on MSMEs Tax Compliance in Batam City. Among these, Trust in the Government and Tax Morality significantly influence MSMEs Tax Compliance in Batam City. Meanwhile, Tax Socialization does not significantly influence MSMEs Tax Compliance in Batam City. It is concluded that H1 is accepted, H2 is accepted, H3 is rejected, and H4 is accepted
PENGARUH KREDIBILITAS MEREK, PERCEIVED QUALITY, DAN DIGITAL MARKETING TERHADAP MINAT BELI PRODUK THE ORIGINOTE DI KOTA BATAM
Get PDFThis study examines the influence of brand credibility, perceived quality, and digital marketing on purchase intention of The Originote skincare products in Batam City. Using quantitative approach with 100 respondents and multiple linear regression analysis, the results show that perceived quality (p < 0.001) and digital marketing (p = 0.001) significantly influence purchase intention, while brand credibility does not (p = 0.178). Simultaneously, all three variables explain 78.2% of purchase intention variance (F = 119.389, p < 0.001). The findings indicate that perceived quality and digital marketing strategies are more crucial than brand credibility in driving consumer purchase intentions for skincare products.
Keywords: brand credibility; digital marketing; perceived quality; purchase intention; skincare products
NAVIGATING VICTORIAN CITY SPACE: ARTIFICIALITY IN AUSTEN’S NORTHANGER ABBEY AND GASKELL’S NORTH AND SOUTH
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This research investigates the themes of artificiality and social alienation in Jane Austen's Northanger Abbey and Elizabeth Gaskell's North and South, examining how urban settings in Bath and Milton encapsulate the social complexities of Victorian society during the Industrial Revolution. Employing a comparative literary analysis, grounded in urban and social theory as articulated by experts such as Simmel and Parkins, this study highlights how city spaces both reflect and reinforce societal constraints and individual behaviours. Data was gathered through close readings of the primary texts, supported by secondary sources, and analysed to explore patterns of social interaction and urban influence on character development. The findings reveal how Bath’s societal superficiality shapes Catherine Morland’s experience, while Milton’s industrial harshness impacts characters like Margaret Hale and Mr. Thornton, illustrating the varied ways urban settings foster artificiality and exacerbate social divides. This research contributes to understanding Victorian literature's critique of societal structures, emphasizing the value of authenticity and human connection amid social pressures.Penelitian ini membahas penggambaran keartifisialan dan keterasingan sosial dalam novel Northanger Abbey karya Jane Austen dan novel North and South karya Elizabeth Gaskell, dengan latar kota-kota di era Victoria. Melalui analisis perbandingan, studi ini mengeksplorasi bagaimana setting urban di Bath dan Milton mencerminkan kompleksitas interaksi sosial selama Revolusi Industri. Dalam Northanger Abbey, Bath menggambarkan superfisialitas masyarakat, di mana norma sosial yang kaku dan tekanan untuk menyesuaikan diri menciptakan keartifisialan dalam hubungan. Austen mengkritik norma-norma ini melalui perjalanan Catherine Morland, yang menunjukkan ketegangan antara keaslian pribadi dan harapan sosial. Sementara itu, penggambaran Milton oleh Gaskell dalam North and South menyoroti kerasnya realitas industrialisasi, di mana kesenjangan ekonomi dan perbedaan kelas memperparah keterasingan sosial. Karakter seperti Margaret Hale dan Mr. Thornton menghadapi tantangan ini, yang mengungkapkan bagaimana lingkungan perkotaan memengaruhi perilaku dan dinamika sosial. Penelitian ini menekankan pentingnya kejujuran dan integritas dalam membangun hubungan manusia yang sejati di tengah tekanan sosial pada masa itu. Pada akhirnya, studi ini menunjukkan bagaimana Austen dan Gaskell menggunakan latar kota untuk mengkritik keartifisialan dan keterasingan sosial yang ada dalam masyarakat Victoria di Inggris, serta menawarkan wawasan tentang tema keaslian dan hubungan antarmanusia yang lebih luas
TINJAUAN LITERATUR REVIEW KESEIMBANGAN KEHIDUPAN KERJA PADA PEKERJA PEREMPUAN
Get PDFIn recent decades, the share of women in the labor force has increased substantially. Work-life balance is an important issue for both employees/individuals and employers. This article aims to identify and map work-life balance measures of female workers in major scientific databases, through a bibliographic portfolio process and systematic literature review. Elsevier (SCOPUS) and ScienceDirect databases were used in this study. Data analysis was conducted using VOSviewer. The selected bibliographic portfolio consisted of 76 publications in the period 2016-2023. The results show that developed countries have a larger number of publications such as the UK (14 publications), the USA (13 publications), and South Korea (12 publications). The research fields that covered the most work-life balance research were Business, Management, and Accounting (20.6%), Social Sciences (20.6%), Health (19.1%) and only 4.6% for Engineering. International Journal Of Environment Research And Public Health (10 publications) was the source of the most journals that published publications on work-life balance in female workers. Analysis based on the highest keyword is Human (30 occurrences, 24 links, 218 total link strength and average publication in 2020), followed by female (29 occurrence, 24 links, 213 total link strength and average publication in 2020), while for the keyword Ergonomics (5 occurrence, 19 links, 40 total link strength and average publication in 2021). The group of objects widely studied in the discussion of work-life balance is the group of all employees as much as 43%, the group of female workers 23% and employees in the Manufacturing industry only 3%. In recent decades, the share of women in the labor force has increased substantially. Work-life balance is an important issue for both employees/individuals and employers. This article aims to identify and map work-life balance measures of female workers in major scientific databases, through a bibliographic portfolio process and systematic literature review. Elsevier (SCOPUS) and ScienceDirect databases were used in this study. Data analysis was conducted using VOSviewer. The selected bibliographic portfolio consisted of 76 publications in the period 2016-2023. The results show that developed countries have a larger number of publications such as the UK (14 publications), the USA (13 publications), and South Korea (12 publications). The research fields that covered the most work-life balance research were Business, Management, and Accounting (20.6%), Social Sciences (20.6%), Health (19.1%) and only 4.6% for Engineering. International Journal Of Environment Research And Public Health (10 publications) was the source of the most journals that published publications on work-life balance in female workers. Analysis based on the highest keyword is Human (30 occurrences, 24 links, 218 total link strength and average publication in 2020), followed by female (29 occurrence, 24 links, 213 total link strength and average publication in 2020), while for the keyword Ergonomics (5 occurrence, 19 links, 40 total link strength and average publication in 2021). The group of objects widely studied in the discussion of work-life balance is the group of all employees as much as 43%, the group of female workers 23% and employees in the Manufacturing industry only 3%.