Journal of Industrial Policy and Technology Management
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The Role of Social Media in Combating Cyberterrorism
Get PDFTerrorism has been among the greatest threats to humanity for centuries. With the development of technology, it has changed the tools it uses, and in recent years, it has been using the internet and social media as an important propaganda tool, a method of recruiting sympathizers and for direct attacks. In this study, the concept and history of terrorism was evaluated and information was given about the methods used by terrorist organizations. Data on Cyberterrorism, one of the methods used effectively in recent years, has been conveyed. How terrorist elements influence the area by using social media and how they are used as a propaganda tool are explained
Consumer Buying Behavior on Online Shopping
Get PDFOnline shopping, also referred to as e-commerce, is a practice that has become more popular in our society as a result of technological advancements. It allows customers to shop online and have their purchases delivered to their homes or other preferred locations without having to physically visit a store. There are billions of online shoppers worldwide, and the future of online shopping is expected to be favorable in terms of growth. Consumer purchasing habits have changed as a result of online shopping throughout time, and experts are interested in exploring the contributing causes. The research project will use a conceptual framework to explore a number of aspects that affect customers' purchasing decisions. The research will provide light on the purchasing habits of Turkish university students with a range of degrees, because participation is restricted based on educational attainment. The purpose of this study is to comprehend the variables that influence Turkish university students' online shopping behavior
E-Commerce on Metaverse as the New Virtual Universe
Get PDFMany innovations and advancements have become inevitable with the development of technology. Metaverse is a virtual universe emerged as a result of these technological developments. The fact that many global companies are a part of and contributing to the Metaverse has made this environment more prominent. There are technologic developments made the emergence of the Metaverse possible. Artificial intelligence, internet of things, extended reality, virtual reality, augmented reality can be considered among these developments. The internet has become a part of people’s lives. The reason why the internet holds such a great place in people’s lives is that their buying behaviours, many daily activities such as communicating and socializing are defined by the internet and only keeps getting greater in this day and age. In other words, Metaverse is the virtual twin of the physical universe. The fact that e-commerce is on the rise for the past few years and improves user experience by offering new alternatives as it utilizes technological advancement is what makes it preferable for people. This paper focuses on technologies that constitutes Metaverse such as Web 3.0, Virtual Reality and Augmented Reality and their correlation. E-commerce is examined on the basis of these concepts. The aim of this study is to clarify the technological developments that are globally prominent as of late and to evaluate the relation between these technologies and the notion of e-commerce
Green Marketing and Consumer Purchase Intention: A study from Pakistani Consumer Market
Get PDFIn the twenty-first century, environmental concerns are of vital importance and the success of green products is crucial for the sustainability of humankind and the planet. However, both environmental consciousness and customer interest in environmentally friendly products are growing. The human race today sustains more artificial products rather than natural ones. This paper is particularly for green products consumptions and the consumer’s intention to purchase for the population of Pakistan. This study employs a descriptive analytical research approach and utilizes survey questionnaires that were taken in for further results to know more about consumer's intentions when buying or consuming green products. The consumers’ intentions for green products are primarily established due to green awareness, the value of green perception, the trust they perceive, their responsibility towards the environment, and the risks that come with all the situations. The outcomes gathered showed us that more the awareness the more consumers' intention toward green purchases. Moreover, there is also trust and ambition toward the Green Perceived Value. In addition, the study also shows us a positive relation between green perceived trust and environmental responsibility towards green perceived intention while the perceived green risk negatively impacts the consumers' purchase intention. This study can provide good insight for marketers targeting green consumers together with the necessity for companies to offer a variety of green products
Digital Marketing Strategies on Second Hand Goods
Get PDFThis study examines the key elements influencing participants' buying decisions in order to better understand the effects of digital marketing techniques on used products. To determine how much of a role price, brand name, reputation, and digital marketing sample of 300 people played in respondents’ purchasing decisions, a representative from a range of educational backgrounds was questioned. The study emphasizes the enormous impact social media and internet platforms have on how consumers perceive brands and make decisions about what to buy when it comes to digital advertising. There are also differences between the perceptions of men and women regarding thrifting companies, the affordability of used clothing, preferences for making such purchases, and the practicality of online secondhand shopping. These priceless insights can help companies and marketers comprehend and successfully target the Moroccan market
Türkiye's Foreign Trade Applications
Get PDFImport and export customs rules and regulations are generally standardized and comparable in the majority of nations worldwide. This tendency is associated with the 1947 foundation of the GATT and the later development of the WTO, which has pushed to liberalize and ease international commerce. These initiatives have led to the expansion and integration of the global economy. This study aims to investigate the evolution of Türkiye's foreign trade policy through time and how the country has reacted to shifting global economic circumstances. The research will investigate the export and import agreements, product suggestions, and regulatory rules that have evolved through time to ease international commerce. Particular attention will be paid to the developments in Türkiye's trade policy from the 1970s to the current years when Türkiye started liberalizing its trade policy and adopting a more open and balanced approach. The research will also analyze Türkiye's attempts to diversify its trade partners and boost its competitiveness in international markets, as well as its efforts to align its laws and regulations with those of other nations. This study will examine how these initiatives have contributed to the economic growth and development of Türkiye throughout time
The Impact of Influencer Marketing as a New Strategy for Brands
Get PDFIn today's business world, brands are related to more than the goods or services they represent. Thus, they could signify a social status, a consumerist lifestyle, or a level of perceived quality. Moreover, the main research objective addressed by this thesis is to know if the intentions of customers to make purchases from companies that use influence marketing are positively influenced by influencers. In Turkey, convenience sampling was used to examine a survey of 300 respondents. In addition, the data collected was then subjected to a quantitative analysis. The examination of the study's results reveals that presentations of ideas and products have a favorable impact on customer behavior. Consumers are affected by the negative and positive influencers' activities
The Impact of Digital Marketing on Luxury Fashion Brands
Get PDFThe effect of digital marketing on enterprises in industry of fashion is covered in this paper. The study looks at how YouTube vloggers and social media have changed how consumers interact with premium businesses. In the context of digital marketing for fashion companies, it also examines the notions of value co-creation and ingredient branding. The report also discusses how digital marketing affects the luxury retail business and the luxury consumer experience. According to the study, digital marketing has significantly changed the luxury fashion business, presenting opportunities and difficulties for luxury fashion brands. Luxury fashion companies can increase sales and customer loyalty, increase brand awareness, and broaden their customer base by employing digital marketing methods efficiently
Effects of Social Security System on Human Psychology
Get PDFSocial Security, which has social and economic effects in its essence, extending from the past to the present and adding security value to human life with its wide dimensions, has been one of the most important developments in the field of social policy so far. The aim of the study is to determine the dimensions of the effect of the Social Security system on human psychology. With the in-depth interview method, which is a qualitative research method, the results of the interviews with SGK (SSI) experts and psychologists as well as the data obtained by literature research were evaluated. According to the findings, it has been determined that being included in the social security system has a strong and significant positive effect on human psychology. It has also been understood that the development levels of countries and the development of social security rights are inversely proportional. Citizens of underdeveloped and developing countries are greatly affected by this situation. Our country’s social security system can be improved at an advanced level.In conclusion, being included in the social security system includes the power to affect the psychological state of the person positively, along with its effect of improving life in cases where a person will need a regular income and care. Accordingly, it is offered to take stronger and permanent steps in the social security system in order to improve the level of welfare and mental state of our people
The Role of Job Satisfaction between Individual Performance & Strategic HR Management
Get PDFIn this research, it is aimed to examine the mediating role of job satisfaction between individual performance and strategic human resources management. The research was designed according to the quantitative research design, and the sample group consists of 266 white-collar employees working in different automotive industry companies located in the Marmara Region. Data were collected by random survey method. In the research, descriptive statistics, validity and reliability analyzes, normal distribution, confirmatory factor analysis (CFA), path analysis and mediation analyzes were performed. SPSS 24, for descriptive statistics and reliability analysis, and LISREL for CFA, path analysis and mediation analysis were employed. According to the analysis results, job satisfaction variable has a mediating role in the effect of strategic human resources management on individual performance. This research is unique in that it investigates the role of job satisfaction in the impact of strategic human resources on individual performance in the automotive industry. The results obtained are indicative for users