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An Exploratory Study to Conceptualize Press Engagement Behavior with Public Relations Practitioners
No full textThis study addresses how journalists respond to public relations (PR) practitioners in co-creating value for their audiences. The co-creation perspective is conceptualized by synthesizing extant literature from public relations and relationship marketing, including cultivation strategies in organization-public relationships studies, two-way symmetrical model in excellence theory, intereffication model, service-dominant (S-D) logic of co-creation in marketing, and customer engagement theories. Using long-interview technique with 18 journalists, the study investigates how journalists perceive media relations activities of PR practitioners from a value co-creation dimension. A new theoretical model titled press engagement behavior (PEB) with sub-dimensions in press participation behavior (PPB) and press citizenship behavior (PCB) is proposed. A thirty-item scale is proposed to guide future study on scale development and validation. The proposed new model can explain the context of journalist engagement, enriching the operational value of cultivation strategies in dyadic relationship settings
The Policy and Implementation of the Feed-In Tariff Scheme for Solar Power System in Hong Kong
Get PDFHong Kong people has been becoming more and more aware of the necessity of environmental protection. Various emerging green technologies have been introduced to Hong Kong in recent years. To enhance the rate of usage of alternative energy and to reduce the use of fossil fuels such as coal for thermal and electricity generation, Hong Kong Government has proposed a program called “Feed-in Tariff for Solar Power Scheme on business and residential buildings in Hong Kong”. Using electricity generated by solar panels, citizens can gain benefits for selling electricity to power companies. However, despite the advantages of using solar electricity, its efficiency and low installation cost, acceptance by the local people and electricity companies are still one major concern on the successful implementation of this scheme. This report analyzed the potential concern by collecting questionnaire, studying the financial aspect and some case studies to find out if this scheme could be successfully implemented in future
Bulletin
Get PDFHKDI participates in Design Inspire 2017
very Hong Kong, very Hong Kong
HKDI students showcase their talents at APM shopping mall
Calenda
Venus in knitwear
Get PDFIn September, Keith Kwok Kin Ming -- 2017 HKDI Higher Diploma in Fashion Design graduate from the Department of Fashion and Image Design -- was named overall champion at the 7th Hong Kong Young Knitwear Designer\u27s Contest. His collection Transition of Venus takes its name from the extremely rare phenomenon..
Homeward bound 尋找家鄉的故事
Get PDFThe fevered globetrotting of chef Virgilio Martínez Véliz eventually led him home to Peru, there to explore the South American nation’s extreme diversity of ecosystems, cultures, culinary traditions and ingredients.
走遍世界各地之後，秘魯名廚Virgilio Martínez Véliz落葉歸根，投身發掘祖國極度多元化的生態系統、文化、飲食傳統和食材
Being human
Get PDFTo mark the conclusion of SIGNED Magazine\u27s exploration of the intersection of technology and design, we spoke to two leaders in their fields about how technology can make us more human, not les
Of Spice and Men 香氣撩人
Get PDFSpices invigorate the senses, adding flavour, fragrance and colour to the eating experience. Long part of numerous culinary traditions, they are deployed in differing ways for distinction.
香料可以刺激味覺和嗅覺，為食物加添色、香、味，早已是多個飲食傳統的重要 組成部分。不過，怎樣運用香料，卻是每個地方都不盡相同，各有特色
Managing Customer Relationships in the Emerging Markets: Guanxi as a Driver of Chinese Customer Loyalty
No full textGuanxi, a social exchange mechanism built on mutual favors, is an integral part of Chinese culture and a necessary relationship management tool for businesses operating in the People\u27s Republic of China (PRC). This paper uses the cognition-affect-conation trajectory to illustrate the subtle differences between guanxi approach and the conventional relationship marketing approaches on customer loyalty and word-of-mouth intentions. This process is mediated by calculative trust and affective attitude toward the service provider, while operationalizing the in-group identification construct to gauge in-group membership. Findings from a field-survey with Chinese retail-banking customers (N = 420) support most of the hypotheses. Besides extending relationship marketing literature by highlighting the need to incorporate unique aspects of different cultures (especially in the emerging markets), this paper also provides many useful managerial implications and directions for future research on phenomena similar to guanxi (e.g., “blat” in Russia, “wa” in Japan and “inhwa” in Korea)
Are you working well?
Get PDFIt is nothing new for employers to recognise the importance of a healthy and happy workforce. But now, new technology is changing the way that we approach wellness in the workplace