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Fashion photography on social media: insights from Hong Kong fashion image producers
Get PDFThis study draws on fashion and culture theories to explore the influence of visual sharing culture on social media in fashion. The objective is to interpret the perceived creative values and the meanings of such cultural phenomenon from the perspective of fashion media industry in Hong Kong. In-depth interviews, in the exploratory semi-structured format, were adopted in which 20 fashion image producers in Hong Kong were interviewed regarding their increasing involvement in professional fashion image making and blogging. Among the 20 respondents, 12 respondents were younger generation of image producers with experience around 3 years, while 8 respondents have been in the industry for 15 years in average. The findings of this research indicated that the nature of visual oriented social media platform supports a new communication model between the new generation of fashion image producers and image audience. It is evident that there is a new trend for young fashion lovers to become successfully engaged in the industry as career bloggers who can create their styles and express their ideas through fashion imaging and sharing. On the other side, the professionalism and authenticity of the young generation of fashion bloggers are sometimes in questions. The finding is significant to further academic studies on the value of fashion visual communication on social media, and to business sectors, in which this study provides insight for young fashion lovers for career development
Smart clothing = 智能衣服
No full textThe collection “Smart Clothing” was inspired by backpackers and the gear that they bring in their journey. The design details focus on creative one piece zipping up and zero waste pattern cutting method to create a unique form of design. Through a variety of zip-up positions, the outfits create unexpected forms and show different styles that are equipped with multi-functional design. For example, a top can be transformed into a backpack by using the zipper to piece different fabrics together. The diversified yet practical collection fulfils the needs of wearers and promotes the concept of sustainable development of fashion design
Ultrasound-assisted extraction in milk tea production = 超聲波沖調港式奶茶
No full textHong Kong-style milk tea is one of the signature beverages in Hong Kong. The quality and flavour of the milk tea greatly depends on the degree of astringency, which is in turn determined by the amount of tannins used that give a bitter aftertaste. Ultrasound-assisted Extraction (UAE) can be adopted in the milk tea brewing process to control the concentration of tannins and adjust the astringency of milk tea, thereby producing the Hong Kong-style milk tea that fits the flavour preferences of people in different regions
The super-hydrophilic coating on glass for self-cleaning = 具有自清潔特性的超親水塗層玻璃
No full textThe coating is a thin layer of transparent nanomaterial composed of TiO2. When applying the coating to glass walls, the organic pollutants that adhere on the glass wall are swiftly oxidised. The pollutants are then transformed into non-toxic CO2 and water when sunlight or light from lamps is casted on the wall. The raindrops falling on the glass surface then form a thin water layer removing the organic pollutants, which achieves the “self-cleaning” purpose
Reformulating approach to using photographic images in advertising design
No full textA common approach adopted in the practice of advertising photography in Hong Kong is about using celebrity, pleasant environment and astonishing visual effect but the photographs so taken may not convince audience. As such, this paper attempts to formulate a new approach to incorporating concept development, visual statement and photographic composition
Joint VPET Programme at higher diploma level
Get PDFIn 2008, Vocational Training Council (VTC) collaborated with Shenzhen Polytechnic (SZPT) in the introduction of a Higher Diploma in Electrical Services Engineering. As part of the collaboration, Hong Kong Institute of Vocational Education (IVE) students spent 2 out of 6 semesters studying at SZPT, and upon graduation, they were given 2 awards from VTC and SZPT separately. In co-ordination for the graduates of the New Academic Structure in 2012, VTC revamped all Higher Diploma Programmes as 2-year, 5-semester structure. The Higher Diploma in Electrical Services Engineering course was revamped and became a stream of the Higher Diploma in Electrical Engineering programme. This programme aims to provide students the technology, skills and related statutory requirements in the electrical services industries both in Mainland China and Hong Kong SAR. Upon graduation, graduates will be awarded with the Higher Diploma in Electrical Engineering by VTC, and also be awarded with the Higher Education Qualification Certificate (Electric Automation Technology) by SZPT. All new intake Higher Diploma students in Electrical Engineering will study the same teaching modules in semester 1 and 2. In semester 2, students may apply for the Electrical Services (ES) Stream programme which is collaborated between the Department of Electrical Engineering, IVE (Haking Wong) and SZPT. Students who are admitted in the ES stream programme will have their study in IVE (Haking Wong) in semester 3; and then in SZPT in semester 4 and 5. During their study, students are required to attend the examination of National Occupational Certificate in Electrical Maintenance (Intermediate Level)
