Portal E-Jurnal Poltekba (Politeknik Negeri Balikpapan)
Not a member yet
690 research outputs found
Sort by
ANALISIS PERANCANGAN SISTEM INFORMASI POSYANTEK UNTUK MENDUKUNG KEBERLANJUTAN PRODUK TEKNOLOGI TEPAT GUNA DI KOTA BALIKPAPAN
Get PDFPemerintah mendorong daerah menyelenggarakan pendirian Pos Pelayanan Teknologi Tepat Guna atau Posyantek sebagai lembaga pelayanan teknologi antardesa. Posyantek berkedudukan di kecamatan bertugas memberikan pelayanan teknis, menyediakan informasi dan orientasi berbagai jenis produk yang dibutuhkan masyarakat. Di Kalimantan Timur, menurut data yang diperoleh tahun 2015 yang lalu terdapat 55 buah Posyantek yang tersebar di kabupaten/kota. Namun, Kota Balikpapan hanya mengirimkan tiga Posyantek atau 50% dari jumlah Posyantek yang ada. Sebagai daerah penyangga calon Ibu Kota Negara, Balikpapan terus didorong dalam rangka peningkatan dan pemerataan kesejahteraan masyarakat. Menurut sumber, kurangnya partisipasi publik dalam Posyantek akibat ketiadaan sistem informasi yang membantu pengelola memantau dan memublikasikannya pada masyarakat. Sistem ini diharapkan membantu pengelola melakukan perencanaan, pelaksanaan, pengelolaan, dan dokumentasi serta penyusunan laporan dan publikasi. Sistem diharapkan membantu pengelola mendorong partisipasi publik menghasil-kan inovasi teknologi tepat guna yang berkelanjutan. Analisis perancangan sistem menggunakan metode berorientasi objek dengan bantuan tools Unified Modeling Language (UML). Hasilnya berupa dokumen spesifikasi kebutuhan sistem informasi atau perangkat lunak yang dapat digunakan sebagai acuan pengembangan sistem informasi Posyantek.Kata kunci: Rekayasa Perangkat Lunak, PosyantekPOSYANTEK INFORMATION SYSTEMS DESIGN ANALYSIS TO SUPPORT SUSTAINABILITY OF APPROPRIATE-TECHNOLOGY PRODUCTS IN BALIKPAPAN CITYThe government encourages the regions to establish the Appropriate Technology Service Post or Posyantek as an inter-village technology service agency. Posyantek which is located in this sub-district has the task of providing technical services, providing information and orientation for various types of products needed by the community. In East Kalimantan, according to data obtained in 2015, there were 55 Posyantek scattered in districts/cities. However, the City of Balikpapan only sent three Posyantek or 50% of the total number of Posyantek in existence. As a buffer zone for the candidates for the State Capital City, Balikpapan continues to be encouraged in order to increase and distribute the welfare of the community. According to sources, the lack of public participation in Posyantek is due to the absence of an information system that helps managers monitor and publish it to the public. This system is expected to assist managers in planning, implementing, managing, and documenting as well as preparing reports and publications. The system is expected to help managers encourage public participation in producing sustainable, appropriate technology innovations. Analysis of system design using object-oriented methods with the help of Unified Modeling Language (UML) tools. The result is a document of information system requirements or software requirements specification that can be used as a reference for the development of the Posyantek information system.Keywords: Software Engineering, Posyante
ANALISIS KEPUASAN SISWA SMK NEGERI 4 DAN SMK PANCADARMA DI BALIKPAPAN TERHADAP LAYANAN KANTIN SEKOLAH DENGAN METODE IMPORTANCE PERFORMANCE ANALYSIS(IPA) DAN CUSTOMER SERVICE INDEX(CSI)
Get PDFKantin sekolah merupakan salah satu bisnis yang menjanjikan dan langgeng karena telah memiliki konsumen yang tetap yaitu para siswa dan juga karyawan yang bekerja di sekolah. Sebagai penyedia makanan di sekolah tentunya pihak kantin perlu mengetahui hal apa saja yang dapat meningkatkan pembelian konsumen yang salah satunya dipegaruhi oleh tingkat kepuasan konsumen itu sendiri. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan siswa SMK Negeri dan Swasta terhadap layanan kantin sekolah. Pemilihan subjek dilakukan dengan metode purposive sampling dengan melibatkan 50 siswa di masing-masing sekolah, sehingga total subjek penelitian berjumlah 100 orang. Data yang dianalisis merupakan data primer dan sekunder yang berasal dari pengisian kuesioner, wawancara dan pengamatan langsung di lokasi penelitian. Analisis data menggunakan dua metode untuk mengetahui tingak kepuasan yaitu dengan metode CSI dan IPA. Hasil CSI menunjukkan bahwa semua merasa puas dengan pelayan kantin sekolah yaitu dari hasil perhitungan CSI sebesar 0,66( SMK Panca Darma) dan 0,75 (SMKN 4 Balikpapan). Tingkat kepuasan di SMKN 4 Balikpapan lebih tinggi dibandingkan dengan di SMK Panca Darma. Sedangkan hasil IPA menunjukkan skor atribut yang tinggi di SMKN 4 adalah kebersihan makanan, harga makanan dan juga penampilan pegawai kantin, sedangkan di SMK Panca Darma atribut yang paling tinggi skornya adalah respon terhadap keluhan, kemampuan berkomunikasi dan kecepatan pelayanan kantin.Kata kunci:tingkat kepuasan, layanan kantin sekolah, siswa SMKANALYSIS OF VOCATIONAL SCHOOL AND PRIVATE VOCATIONAL SCHOOL STUDENT SATISFACTION IN BALIKPAPAN TOWARDS SCHOOL CANTEEN USING IMPORTANCE PERFORMANCE ANALYSIS (IPA) AND CUSTOMER SERVICE INDEX(CSI) METHODThe school canteen is a promising and lasting business because it has regular customers, namely students and also employees who work in schools. As a food provider in schools, of course, the canteen needs to know what things can increase consumer purchases, one of which is influenced by the level of consumer satisfaction itself. This study aims to determine the level of satisfaction of public and private vocational school students with school canteen services. The selection of subjects was carried out by purposive sampling method involving 50 students in each school, so that the total research subjects amounted to 100 people. The data analyzed were primary and secondary data from filling out questionnaires, interviews and direct observation at the research location. Data analysis used two methods to determine the level of satisfaction, namely the CSI and IPA methods. The CSI results show that all are satisfied with the school canteen servants, namely the CSI calculation results of 0.66 (SMK Panca Darma) and 0.75 (SMKN 4 Balikpapan). The level of satisfaction at SMKN 4 Balikpapan is higher than at SMK Panca Darma. Meanwhile, the IPA results showed that the high attribute scores at SMKN 4 were food cleanliness, food prices and also the appearance of canteen employees, while at SMK Panca Darma the attributes with the highest scores were responses to complaints, communication skills and speed of canteen services.Keywords: Satisfaction level, school canteen service, vocational school studen
MODEL PEMBERDAYAAN EKONOMI MASYARAKAT ADAT SEBAGAI STRATEGI DALAM PERCEPATAN PEMBANGUNAN EKONOMI NASIONAL (STUDI KASUS ADAT BETAWI DKI JAKARTA)
Get PDFDKI Jakarta adalah ibu kota Indonesia yang sistem perekonomian sudah terbuka seluruh komponen perekonomian berada diJakarta. Namun pada prakterknya Jakarta masih memiliki sistem adat yaitu adat Betawi. Kehadiran lembaga perekonomian berlandaskan kebudayaan Betawi mengangkat perekonomian masyarakat di Jakarta khusunya masyarakat ekonomi menengah kebawah. Berdasarkan permasalahan diatas maka peneliti merumuskan permasalahan yaitu, Bagaimana cara masyarakat Adat Betawi membangun sistem perekonomian masyarakatnya. Bagaimana bentuk lembaga ekonomi masyarakat adat diDKIJakarta dalam menjalankan roda perekonomian.Tujuan penelitian ini adalah untuk mengetahui cara masyarakat adat membangun sistem perekonomiannya; untuk mengidentifikasi bentuk lembaga ekonomi masyarakat adat di Indonesia. Peneliti menggunakan metode deskriptif kualitatif dan kuantitatif (mix method) dengan tipe penelitian case study. Data dikumpulkan dan dianalisis secara observation, wawancara, dan dokumen. Hasil dan temuan penelitin ini cara masyarakat Adat Betawi membangun sistem perekonomian masyarakatnya dengan melakukan pemberdayaan masyarakat adat yang didasarkan pada konsep bahwa setiap warga masyarakat memiliki kewajiban untuk mendukung kegiatan adatnya masing-masing. Bentuk lembaga ekonomi masyarakat Adat Betawi di DKIJakarta yang berhasil adalah koperasi jasa “Jakarta Tentram Sejahtera (JTS)”. Lembaga adat atau jenis usaha yang ada pada Koperasi JTS bertujuan untuk memberikan kemudahan bagi masyarakat untuk mendapatkan modal dalam mengembangkan usahanya masing-masing maupun dalam menjual hasil usahanya tersebut. JTS merupakan salah satu model yang bisa digunakan sebagai percepatan pembangunan ekonomi nasional. Dengan adanya Koperasi Jasa JTS ini maka masyarakat adat Betawi mengalami peningkatan ekonomi dan kesejahteraan hidupnya.Kata kunci: Adat Betawi, Ekonomi Berbasis Adat, Ekonomi Nasional, Koperasi Jasa JTS.MODEL OF ECONOMIC EMPOWERMENT OF INDIGENOUS PEOPLES AS A STRATEGY IN ACCELERATING NATIONAL ECONOMIC DEVELOPMENT (CASE STUDY OF BETAWI CUSTOM, IN DKI JAKARTA)Indigenous based on economic institutions aim to maintain the local wisdom of the community as well as accelerate national economic development. People's economic lives are improved through the empowerment of customs. The research formulation is (1). How do Betawi Indigenous people build their people's economic system? (2). What is the shape of indigenous economic institutions in DKI Jakarta? The purpose of this research is to find out how indigenous peoples build their economic systems; to identify the form of indigenous economic institutions in Indonesia. Researchers used qualitative and quantitative descriptive methods (mix methods) with case study types. Data is collected and analyzed in observations, interviews, and documents. The results and findings are (1). the way the Betawi Indigenous people build their community's economic system by empowering indigenous peoples based on the concept that every citizen has an obligation to support their own indigenous activities. (2). The form of betawi indigenous economic institution in DKI Jakarta that succeeds is the service cooperative "Jakarta Tentram Sejahtera (JTS)". The traditional institution or type of business in JTS Cooperative aims to provide convenience for the community to get capital in developing their own business or in selling the proceeds of the business. JTS is one of the models that can be used as an acceleration of national economic development. With this JTS Service Cooperative, betawi indigenous people experienced an increase in their economy and welfare.Keywords: Betawi Customs, Indigenous Based Economy, National Economy, JTS Service Cooperativ
ANALISIS CASH FLOW PADA PROYEK PENINGKATAN JALAN DI BANJARMASIN
Get PDFPelaksanaan proyek konstruksi memerlukan banyak sumber daya diantaranya adalah peralatan, tenaga kerja, material, dan finansial. Finansial yang baik diperoleh melalui perencanaan Cash Flow optimal. Penentuan sistem pembayaran yang tepat dapat memberikan keuntungan maksimum bagi kontraktor. Tujuannya adalah untuk mengetahui sistem pembayaran yang baik, besar keuntungan dan faktor-faktor yang mempengaruhi cash flow, maka dilakukan penelitian pada Peningkatan Jalan Kecamatan Banjarmasin Tengah Paket 1. Metode yang digunakan yaitu membuat diagram jaringan proyek dengan President Diagram Methode dengan menggunakan bantuan software Microsoft Project. Kemudian dilakukan perhitungan cash flow dengan beberapa sistem pembayaran yaitu pembayaran bulanan dan pembayaran termin tanpa uang muka dan dengan uang muka 20%, 25% dan 30%. Dari hasil perhitungan dapat diketahui Cash flow proyek yang paling optimal yang dapat memberikan profit yang paling besar bagi kontraktor dan faktor-faktor yang mempengaruhi cash flow pada proyek. Hasil analisis data menghasilkan bahwa pada proyek Peningkatan Jalan Kecamatan Banjarmasin Tengah Paket 1 dengan sistem pembayaran bulanan dengan uang muka 30% menghasilkan keuntungan profit sebesar 9,842% dari nilai kontrak. Sedangkan sistem pembayaran yang memberikan keuntungan maksimum adalah sistem pembayaran termin dengan uang muka 30% pada kondisi geser menghasilkan keuntungan sebesar 9,855% dari nilai kontrak.Kata kunci: cash flow, microsoft project, nilai kontrak, keuntungan maksimum CASH FLOW ANALYSIS ON ROAD IMPROVEMENT PROJECT IN BANJARMASINImplementation of construction projects requires a lot of resources including equipment, labor, materials, and finance. Good finance is obtained through optimal cash flow planning. Determining the right payment system can provide maximum profit for the contractor. The aim is to determine a good payment system, the amount of profit and the factors that affect cash flow, so a research was conducted on the Improvement of the Central Banjarmasin District Road Package 1. The method used is to create a project network diagram with the President Diagram Method using the help of Microsoft Project software. . Then the cash flow calculations are carried out with several payment systems, namely monthly payments and term payments without advances and with advances of 20%, 25% and 30%. From the calculation results, it can be seen that the most optimal project cash flow that can provide the greatest profit for the contractor and the factors that affect cash flow on the project. The results of the data analysis show that the project for improving the Central Banjarmasin District Road Package 1 with a monthly payment system with 30% down payment resulted in a profit of 9.842% of the contract value. Meanwhile, the payment system that provides maximum profit is the term payment system with a 30% down payment in sliding conditions, which generates a profit of 9.855% of the contract valueKeywords: cash flow, microsoft project, contract value, maximum profi
Evaluasi Intensitas Konsumsi Energi Listrik Di Kampus Politeknik Negeri Balikpapan
Get PDFEnergy audit is a method used to determine the profile of energy use of buildings as well as to find out about efforts to save efficiency. However, the energy audit activity at the Balikpapan State Polytechnic has not been carried out on an ongoing basis for the needs of efficient use of electricity. The purpose of this study was to determine the profile of energy use, and the magnitude of the Energy Consumption Intensity and the level of efficiency in the Balikpapan State Polytechnic. The research method used was an analysis of the calculation of energy consumption intensity (IKE) for each part of the room. The results showed the power consumption in Balikpapan State Polytechnic in 2016 was 62.7 kWH and the IKE level was 93,096 kWH / m2 / year. The highest use of electrical energy consumption per year in the civil engineering building is 33.876.38 kWH / year, while the lowest building heavy equipment engineering workshop is 28.460,875 kWH / year. This study provides recommendations that can be used by management to take strategic steps in saving electricity. Keywords : Audit, Electric Energy, Electric Power, Energy Intensity AbstrakAudit energi merupakan cara yang digunakan untuk mengetahui profil penggunaan energi bangunan gedung serta mengetahui upaya efiseinsi penghematanya. Namun,kegiatan audit energi di Politeknik Negeri Balikpapan belum dilaksanakan secara berkelanjutan untuk kebutuhan efesiensi penggunaan energi listrik.Tujuan penelitian untuk untuk mengetahui profil penggunaan energi, dan besarnya intensitas konsumsi energi serta tingkat efisiensi di Politeknik Negeri Balikpapan. Metode penelitian yang dilakukanmenggunakan analisa perhitungan intesitas konsumsi energi (IKE) untuk masing-masing bagian ruangan. Hasil penelitian menunjukan konsumsi daya di Politeknik Negeri Balikpapan pada tahun 2016 sebesar 62,7 kWH dan tingkat IKE sebesar 93,096 kWH/m2/tahun.Penggunaan konsumsi energi listrik pertahun yang paling tinggi digedung teknik sipil yaitu 33.876,38 kWH/tahun, sedangakan terendah gedung workshop teknik mesin alat berat sebesar 28.460,875 kWH/tahun. Studi ini memberikan rekomendasi yang dapat digunakan oleh manajemen untuk mengambil langkah-langkah strategis dalam penghematan energi listrik. Kata kunci : Audit, Energi Listrik, Daya Listrik, IK
Studi Eksperimental Kuat Lentur Baja Ringan Profil C Sebagai Komponen Rangka Atap
Get PDFCold frame is one of the alternatives to address the problem of the durability of the wood, but cold frame has a number of drawbacks, namely the high gravity, not easy in the manufacture of large span and require extra supervision strictly in its implementation and to make it. The purpose of this study is to analyze how big the power supple of profile C75.75.0,75 mild steel from three different products. Expect in this research, profile C-steel light can be used as a replacement of the roof frame of timber and concrete without overriding the power of the light steel profile C. From the results obtained as a result of the strong bending light steel C profile of each product. Powerful bending light steel profile C75.75.0,75 product Chi-Chi with span 1 m produced deflection of 14.7833 mm, the maximum load amounted to 86.8000 Kg and elastic tension of 1.0914 Kg/mm2, whereas in the span of 1.5 m with the same products and specifications the resulting deflection of 52.9533 mm, the maximum load of 80.0000 Kg and elastic tension of 1.0508 Kg/mm2. Powerful bending light steel profile C75.75.0,75 1 m span Truss with products generated deflection of 20.7600 mm, the maximum load amounted to 151.3333 Kg and elastic tension of 1.9512 Kg/mm2, whereas in the span of 1.5 m with the same products and specifications the resulting deflection of 43.6767 mm, the maximum load amounted to 126.3333 Kg and elastic tension of 1.4567 Kg/mm2. Powerful bending light steel profile C75.75.0 .75 product Kaso with span 1 m produced deflection of 21.0133 mm, the maximum load amounted to 164.0000 Kg and elastic tension of 2.1129 Kg/mm2, whereas in the span of 1.5 m with the same products and specifications the resulting deflection of maximum load 43.3333 mm amounted to 110.3333 Kg and elastic tension of 1.4379 Kg/mm2
Desain Ship Power Plant Sebagai Alternatif Krisis Listrik di Pulau Kagean, Jawa Timur
Get PDFKangean Island is one of the areas in East Java, Indonesia that does not yet have access to electricity because restricted accessibility by the land routes. To supply the electricity in that area, one of alternative solutions is to create a ship power plant that can be operated independently. This ship can help the program of the ministry of energy and mineral resources (ESDM) for the distribution of electricity from PLN to the area that has not been electrified, and achieve the development of 35,000 MW of electricity in all regions of Indonesia. This research is to design a ship power plant to supply the electricity for 1,439 houses in Kangean Island which requires electricity power of 647,63 kW. The type of ship designed is adopted landing ship tank (LST) with the main dimension of length = 23.68 m, width = 7.8m, height = 2.7 m, draught = 1.9 m and equipped with 8 generators set of 1,320 kW. Keywords : Ship Power Plant, Kangean Island, LST. ABSTRAKPulau Kagean merupakan salah satu daerah di wilayah Indonesia yang masih belum mendapatkan akses listrik, hal ini dikarenakan daerah tersebut berada di daerah pedalaman yang tidak bisa diakses dari jalur darat. Untuk mensuplai kebutuhan listrik di daerah tersebut maka salah satu solusi yang dilakukan adalah dengan membuat ship power plant yang bisa dioperasikan di daerah tersebut. Sehingga dapat membantu kinerja kementerian energi dan sumber daya mineral (ESDM) dalam penyaluran aliran listrik dari PLN yang belum teraliri listrik, dan pencapaian pembangunan listrik sebesar 35000 MW di seluruh wilayah indonesia. Sehingga dari tugas akhir ini adalah mendesain ship power plant sebagai alternatif krisis listrik di pulau kangean jawa timur dengan daya yang dibutuhkan sebesar 7,7022 mw. Sehingga dirancanglah kapal pembangkit listrik tenaga diesel dengan daya sebesar 7,760 mw. Type kapal yang digunakan adalah kapal LST, Untuk desain ini didapat ukuran utama yaitu: panjang = 53 m, lebar = 7,5 m, tinggi = 4,17 m, dan sarat = 2,25 m yang telah dianalisa dengan metode trial and error. Kata kunci : Ship Power Plant, Pulau Kangean, LS
Effect Of Phenol Addition To Transformer Oil Breakdown Voltage
No full textThe failure of transformer insulation often occurs due to various kinds of things, one of which is failure in the oil isolation caused by the condition of oil that has been dirty or has been contaminated with other particles in the transformer. Phenol is a chemical that can purify or cleanse particles or impurities that are in used transformer oil, so that it can increase the breakdown stress on used insulation oil. Phenol contains acid which can attract particles and impurities in the transformer oil which results in a decrease in the breakdown strength of the insulating oil. The results of testing of used isolation oil by adding phenol as much as 10, 15 and 20 ml showed an increase in the value of breakdown voltage with a distance of 2.5 mm ball inlet electrode. Translucent stresses that meet the SPLN standard 49-1: 1982, that is ≥ 30 kV at intervals of 2.5 mm were obtained by adding 20 ml of phenol to the volume of used 400 ml transformer oi
Tingkat Kesetaraan Gender Pada Rumah Tangga Petani Sawi di Pekon Campang Kecamatan Gisting Kabupaten Tanggamus
Get PDFThis study determine the role of women and the factors that influence gender equality in mustard vegetable farm households. The research method uses a quantitative approach with a survey method with research locations in Pekon Campang, Gisting District, Tanggamus Regency. The site selection was done purposively, with the consideration that the location was the center of vegetables in Tanggamus Regency. The number of respondents were 30 samples. The data used are primary data and secondary data. Data analysis uses the Harvard gender equality approach.The level of gender equality in mustard farmer households is measured through an activity profile approach which includes 1) the division of reproductive work, 2) the division of productive work, and 3) the division of social work and the profile of access and control of resources and benefits which include: 1) the level of equality in access to resources, 2) level of equality in access to benefits, 3) level of equality in control of resources, and 4) level of equality in control of benefits. The study was conducted in August to September 2019. The results of the study illustrate that in general women in mustard farmer families in Pekon Campang already have equality with men in domestic, farming, public / social activities with gender responsive classification. This can be seen from the participation of women in various activities both domestic, farming, and the public even though the Pekon Campang community adheres to a patriarchal culture but still pays attention to the role of women in various activities carried out both domestic, farming, and the public. Factors affecting gender equality in mustard farmer households include socio-cultural factors, beliefs, economic needs and community perceptions of the division of labor in the household and farming. Keywords: gender, mustard farming, trust, patriarchy, and farm household ABSTRAKPenelitian ini bertujuan untuk mengetahui peran perempuan dan faktor-faktor yang mempengaruhi kesetaraan genderdalam rumah tangga petani sawi. Metode penelitian menggunakan pendekatan kuantitatif dengan dengan metode survey dengan lokasi penelitian di Pekon Campang Kecamatan Gisting Kabupaten Tanggamus.Pemilihan lokasi dilakukan secara sengaja (purposive), dengan pertimbangan bahwa lokasi tersebut merupakan sentra sayuran di Kabupaten Tanggamus.Jumlah responden sebanyak 30 sampel. Data yang digunakan adalah data primer dan data sekunder.Analisis data menggunakan pendekatan kesetaraan gender model Harvard. Tingkat kesetaraan gender dalam rumah tangga petani sawi diukur melalui pendekatan profil aktifitas yang meliputi: 1) pembagian kerja reproduktif, 2) pembagian kerja produktif, dan 3) pembagian kerja sosial serta profil akses dan kontrol terhadap sumberdaya dan manfaat yang meliputi : 1) tingkat kesetaraan dalam akses terhadap sumberdaya, 2) tingkat kesetaraan dalam akses terhadap manfaat, 3) tingkat kesetaraan dalam kontrol terhadap sumberdaya, dan 4) tingkat kesetaraan dalam kontrol terhadap manfaat.Penelitian dilaksanakan pada bulan Agustus hingga September 2019. Hasil penelitian memberikan gambaran bahwasecara umum perempuan pada keluarga petani sawi di Pekon Campang telah memiliki kesetaraan dengan laki-laki dalam aktivitas domestik, usahatani,publik/sosial dengan klasifikasi responsif gender. Hal ini dapat dilihat dari partisipasi perempuan dalam berbagai kegiatan baik domestik, usahatani, dan publik meskipun masyarakat Pekon Campang menganut budaya patriarki tetapi tetap memperhatikan peran perempuan dalam berbagai kegiatan yang dilakukan baik yang bersifat domestik, usahatani, dan publik. Faktor-faktor yang memperngaruhi kesetaraan gender dalam rumah tangga petani sawi meliputi faktor sosial budaya, kepercayaan, kebutuhan ekonomi dan persepsi masyarakat terhadap pembagian kerja dalam rumah tangga dan usahatani. Kata kunci :gender, usahatani sawi, kepercayaan, patriarki, dan rumah tangga
Strategi Persuasif Dalam Sales Promotion Dengan Media Outdoor Ad: Studi Kasus Bahasa Persuasif Pedagang Kaki Lima di Denpasar Selatan
No full textCreative and quality promotional strategies require interaction and communication in attractive language, so that the marketed product can be easily understood and accepted by community. Language has an important role in supporting marketing, especially in conveying information related to business products carried out through various media, such as outdoor advertising media which is widely used by small business actors. This study aims to describe the use of persuasive expressions in outdoor ads media such as hanging/roll banners by street traders (PKL) and describe the meaning of messages contained. This study used a field research of qualitative descriptive method by analysis the form of persuasive words/sentences on outdoor advertising media of street traders in the southern area of Denpasar as the research data. The technique of providing data was carried out by surveying the location of street traders in side of the road and storefronts, interviews and distribution of questionnaires. Furthermore, data collection in this study used the listening method with note-taking and documentation techniques. The data analysis method was used an extra lingual equivalent approach to classify the form of using persuasive language and the impact of the message contained in the hanging banner/standing banner. The results of this study was pointed out that ≥80% persuasive language promotion strategy in banner media has become the main strategy for PKL, efficiently persuasive language messages can quickly invite public appeal so that it is very likely to increase the purchasing power of potential consumers directly.Keywords : persuasive language, media, outdoor advertising, street traders AbstrakStrategi promosi yang kreatif dan berkualitas perlu dilakukan interaksi dan komunikasi dengan bahasa yang menarik, supaya produk yang dipasarkan dapat mudah dipahami dan diterima oleh masyarakat luas. Bahasa mempunyai peran penting dalam mendukung pemasaran, terutama dalam menyampaikan informasi terkait produk usaha yang dilakukan melalui berbagai media, seperti media outdoor advertising yang banyak digunakan oleh para pelaku usaha kecil. Penelitian ini bertujuan untuk mendeskripsikan gaya bahasa persuasif yang tertulis pada media outdoor ad (spanduk/banner) oleh Pedagang Kaki Lima (PKL) dan mendeskripsikan makna pesan yang terkandung pada bahasa persuasif dalam media tersebut. Penelitian ini menggunakan metode field research yang bersifat deskriptif kualitatif. Teknik penyediaan data dilakukan melalui survei lokasi PKL di pinggir jalan dan emperan toko, wawancara dan pendistribusian kuesioner di wilayah Denpasar Selatan. Pengumpulan data dalam penelitian ini menggunakan metode simak dengan teknik catat dan dokumentasi. Metode analisis data yang digunakan, yaitu pendekatan padan ekstralingual untuk mengklasifikasikan wujud penggunaan bahasa persuasif dan dampak isi pesan yang terkandung dalam spanduk/banner. Hasil penelitian ini menunjukkah bahwa ≥80% strategi promosi bahasa persuasif pada media banner telah menjadi strategi utama bagi PKL, secara efisien pesan bahasa persuasif dapat dengan cepat mengundang daya tarik masyarakat sehingga sangat berpeluang meningkatkan daya beli calon konsumen secara langsung.Kata kunci : bahasa persuasif, media, outdoor advertising, Pedagang Kaki Lim