St. Mary's University, Texas

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    12691 research outputs found

    Red Mass, 2024

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    https://commons.stmarytx.edu/redmass2024/1078/thumbnail.jp

    Red Mass, 2024

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    https://commons.stmarytx.edu/redmass2024/1080/thumbnail.jp

    AI vs. Human Imagery in Advertising: Do Consumers Care?

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    Digital marketing has been evolving at rapid speed with Artificial Intelligence (AI) emerging through generative AI creating visuals for advertisement. Yet little is still known about how consumers truly feel about this change. This study explores whether AI-generated images truly differ from human-created photography in the eyes of everyday buyers, focusing on three key metrics: purchase intent, aesthetic appeal, and perceived realism. Over a roughly two-week window in June 2025, 199 U.S. adults on Amazon Mechanical Turk (MTurk) evaluated 24 product images: technology, food, apparel, and cosmetics. Each is presented in both AI “sibling” and original photographer versions under varying disclosure labels. Participants also completed preliminary questions about AI familiarity and brand trust. Results showed that, in most categories, consumers did not penalize AI visuals; only in apparel did the correct image disclosure trigger a marginally significant 0.499-point drop in purchase intent (p = .015). These findings suggest that, beyond novelty, high-quality AI imagery may be able to compare against human-created photos, except in contexts where authenticity and craftsmanship are especially prized. Marketers can therefore leverage AI as a creative collaborator and tool to help aid company success if used intentionally. Future work may investigate long-term AI exposure effects, delve into cross-cultural differences, and explore disclosure and other factors in relation to consumers’ perception and overall attitude.https://commons.stmarytx.edu/msrjs/1051/thumbnail.jp

    Do Female Belugas Aid in Sexual Development of Juvenile Males?

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    Reproduction is essential for every species to maintain their population. Observations of beluga (Delphinapterus leucas) reproduction in the wild and managed care have been limited, with few recordings of sexual behavior. Most data of sexual/sociosexual behavior have been of male-onmale interactions. This leaves a substantial gap in male and female interactions, specifically between adult females and juvenile/immature males. Footage collected between 2013 and 2025 were collected from SeaWorld, San Antonio, housing 17 beluga whales throughout these years, eight females (seven adults, one juvenile female), and nine males (two adults, seven juveniles). From about 21 hours of data, this study showed that adult females did initiate in sociosexual and sexual interactions with juvenile males during the breeding season. Adult females initiated more sociosexual interactions when there were fewer males in a social group but appeared to initiate more sexual interactions when there were 3-4 juvenile males. These social interactions suggest that adult females may potentially play a critical role in the sociosexual/sexual development of juvenile males.https://commons.stmarytx.edu/msrjs/1035/thumbnail.jp

    Turns Out, Latinx Faculty Doesn’t Mean the School Sucks: The Faux Relationship Between Latinx Saturation Rate and Institutional Prestige

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    Understanding Hispanic Serving Institutions (HIS) provides an avenue into shedding light on the lack of Latinx faculty within HSIs. The purpose of this study was to evaluate the relationship between saturation rate and prestige. Data were extracted from the Hispanic Association of Colleges and Universities to identify the HSIs and Integrated Postsecondary Education Data System to assess the total number of faculty, students, applicants, and those admitted to each institution. Results show that there is no relationship between White representation and institutional prestige.https://commons.stmarytx.edu/msrjs/1047/thumbnail.jp

    Behind Closed Doors, Beyond The Cell: Supporting Children of Incarcerated Parents

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    This study examines the overlooked population of children affected by parental incarceration and evaluates intervention programs designed to support them. Grounded in Labeling Theory (Becker, 1963), Self-Fulfilling Prophecy (Merton, 1948), and the Restorative Justice framework (Zehr, 2002), this study explores how stigma, expectation, and repair shape the outcomes for the youth affected by parental incarceration. Drawing from qualitative and quantitative research, it analyzes the emotional, social, and educational effects of incarceration on families, identifying protective factors such as attachment, mentoring, and community support that mitigate delinquency risks. Program evaluations of Girl Scouts Beyond Bars, Parenting Inside Out, Project Avary, and No More Victims demonstrate the transformative power of relational and restorative interventions in reducing intergenerational incarceration. The findings reveal that justice reform must expand beyond punishment to include policies that preserve family connections, invest in prevention, and promote healing. Ultimately, the study argues that supporting children of incarcerated parents is not only a moral responsibility but also a strategic foundation for building safer, more equitable communities

    Gold & Blue, Winter 2025

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    This is the Winter 2025 edition of Gold & Blue, which is St. Mary\u27s University\u27s official alumni magazine.https://commons.stmarytx.edu/goldblue/1112/thumbnail.jp

    St. Mary\u27s School of Law Graduation, 2025 (December)

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    https://commons.stmarytx.edu/grad2025dec/1005/thumbnail.jp

    St. Mary\u27s School of Law Graduation, 2025 (December)

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    https://commons.stmarytx.edu/grad2025dec/1008/thumbnail.jp

    St. Mary\u27s School of Law Graduation, 2025 (December)

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    https://commons.stmarytx.edu/grad2025dec/1010/thumbnail.jp

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    Digital Commons at St. Mary's University, San Antonio
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