Journal of Nahdlatul Ulama Sidoarjo University
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Organizational Justice to Employee Innovative Work Behavior: Mediation Effect of Learning Capacity and Moderation Effect of Blue Ocean Leadership
No full textEmployee innovation has become an important factor in ensuring organisational success in a dynamic and competitive business environment. The concept of organizational justice plays an important role in promoting employee innovative work behaviour in each employee. This study aims to explore the relationship between organizational justice and employee innovative work behaviour by adding the mediating effect of learning capacity variables and the moderating effect of blue ocean leadership variables to complete the gap of previous studies. This study sampled employees with why generation criteria in East Java with a total sample of 383. Analysis using process macros Hayes model 7. The results of this study indicate that organizational justice has a significant positive effect on employee innovative work behaviour, then organizational justice has a significant negative effect on learning capacity, besides the results of the analysis also show that blue ocean leadership as a moderator variable can strengthen the relationship between organizational justice and learning capacity, learning capacity has a significant positive effect on employee innovative work behaviour, and organizational justice affects employee innovative work behavior through learning capacit
The Effectiveness of Marketing Strategies Through Social Media (Study on Ayam Koplo by Hangry Indonesia)
No full textWith the development of technology and information, marketing can be done using social media. Ayam Koplo is a culinary business under Hangry Indonesia which also carries out marketing via social media Instagram and TikTok. This research was conducted using a qualitative approach by observing and analyzing Ayam Koplo social media. Found that marketing via social media TikTok and Instagram for the Ayam Koplo by Hangry Indonesia brand has not been effective. This is because the stage achieved in brand awareness for Ayam Koplo by Hangry Indonesia has only reached stage two, namely brand recognition. But more than that, brand awareness of Ayam Koplo by Hangry Indonesia has increased as seen from Tiktok social media followers and Instagram media impressions from January to March 2023
The Influence of Free Trial Experience and Aesthetic Design on Buying Interest Genshin Impact Game Products
No full textThe research was carried out with the aim of analyzing the influence of free trial experience and aesthetic design on buying interest Genshin Impact game products in Surabaya. A quantitative approach is used to answer the research problem formulation. The research sample consisted of 95 respondents who used the Genshin game in Surabaya. The data analysis technique is carried out using partial least square analysis using the SmartPLs program. The research results show that free trial experience and aesthetic design have a significant positive effect on interest in purchasing Genshin game products in Surabaya
Desain Animasi 2D Bertema Gizi "Gizi-Go: Pahlawan Cilik" untuk Anak Prasekolah
No full textIn improving people\u27s nutrition, it is possible to achieve quality human resources as early as possible, especially for preschool children (3-6 years old). In Indonesia, one of the nutritional problems, especially in pre-school-age children, is undernutrition and excess nutrition caused by consuming food that is not in accordance with the Guidelines for Balanced Nutrition and certain food preferences for children. Children\u27s eating preferences have an important role so that children want to eat nutritious foods such as vegetables and fruit. Therefore, it is important to provide interesting nutrition education for children. Interesting media for preschool children is needed so that nutrition education for preschool children is conveyed. This design uses qualitative methods in the form of literature and existing studies. Furthermore, in making the animation, experimental studies were carried out, in-depth interviews with related experts, and conducting user tests on the target audience. The design produces a 2D animation entitled Gizi-Go: Little Heroes which tells the story of 4 children who have strength from the nutritious food they eat. Making animation is done with the Cut-Out technique so that the production process becomes more efficient.Dalam upaya peningkatan gizi masyarakat dapat dicapai sedini mungkin sumber daya manusia yang berkualitas, terutama bagi anak usia prasekolah (3-6 tahun). Di Indonesia salah satu masalah gizi terutama pada anak usia pra sekolah adalah gizi kurang dan kelebihan gizi yang disebabkan oleh konsumsi makanan yang tidak sesuai dengan Pedoman Gizi Seimbang dan preferensi makanan tertentu pada anak. Preferensi makan anak memiliki peran penting agar anak mau makan makanan bergizi seperti sayur dan buah. Oleh karena itu, penting untuk memberikan pendidikan gizi yang menarik bagi anak. Media yang menarik untuk anak prasekolah sangat dibutuhkan agar pendidikan gizi anak prasekolah dapat tersampaikan. Perancangan ini menggunakan metode kualitatif berupa literatur dan studi yang ada. Selanjutnya dalam pembuatan animasi dilakukan studi eksperimen, wawancara mendalam dengan pakar terkait, dan melakukan uji coba pengguna terhadap target audiens. Perancangan tersebut menghasilkan animasi 2D berjudul Gizi-Go: Little Heroes yang bercerita tentang 4 orang anak yang memiliki kekuatan dari makanan bergizi yang mereka makan. Pembuatan animasi dilakukan dengan teknik Cut-Out sehingga proses produksi menjadi lebih efisien
Representasi Budaya Komunikasi Masyarakat Jawa dan Eropa Dalam Film Guru Bangsa Tjokroaminoto
No full textThe film Guru Bangsa Tjokroaminoto is one of Garin Nugroho\u27s films with a theme related to Javanese and European cultural values during the Dutch East Indies colonial period. Islamic Union. In the film, there are various elements of Javanese culture, including manners in everyday life, speaking, and dressing according to age and strata. This is different from the culture that existed in European society, during the colonial period the Dutch East Indies made the order of social life complicated because in it there were cultural differences between the Javanese and European communities. This study aims to understand the meaning of Jhon Fiske\u27s semiotic television codes, namely the level of reality, the level of representation, and the level of ideology in representing elements of Javanese and European culture. The research method used is descriptive qualitative which can represent, describe and explain based on the facts of the research object. The data analysis technique used is Jhon Fiske\u27s semiotic analysis which explains an event on television based on social codes with the help of the Nvivo application\u27s Thematic Coding content analysis to facilitate data visualization. The results of film analysis in representing Javanese and European culture are two very different cultures that influence each other but still maintain the culture they already have. The results of the analysis obtained are that the Javanese people still maintain and preserve Javanese culture even though they were colonized by Europeans who brought with them European culture and influenced the Javanese people towards their culture. Javanese culture which persisted above the power of the European government during the colonial period made the benchmark that even though it was influenced by outside cultures, the community had to maintain and preserve the cultures that had been passed down from generation to generation.Film Guru Bangsa Tjokroaminoto merupakan salah satu flm karya Garin Nugroho yang mengangkat tema berkaitan dengan nilai-nilai kebudayaan Jawa dan Eropa pada masa penjajahan Hindia Belanda, film ini diangkat dari biografi seorang tokoh pahlawan H.O.S Tjokroaminoto yang merupakan seorang keturunan bangsawan Jawa dan tokoh yang mendirikan organisasi Serikat Islam. Di dalam film terdapat berbagai macam unsur kebudayaan Jawa antara lain tata krama dalam kehidupan sehari-hari, bertutur kata dan berpakain sesuai dengan umur dan strata. Hal ini berbeda dengan budaya yang ada dalam masyarakat Eropa, pada masa penjajahan Hindia Belanda menjadikan tatanan kehidupan sosial yang rumit karena didalmnya terdapat perbedaan kultur budaya masyarakat Jawa dan Masyarakat Eropa. Penelitian ini memiliki tujuan untuk memahami makna kode-kode televisi semiotika Jhon Fiske yaitu level realitas, level representasi, dan level ideologi dalam mereprentasikan unsur kebudayaan Jawa dan Eropa. Metode penelitian yang digunakan adalah deskriptif kualitatif yaang dapat merepresentasikan, menjabarkan dan menjelaskan berdasarkan fakta-fakta dari objek penelitian.Teknik analisis data yang digunakan merupakan analisis semiotika Jhon Fiske yang menerangkan sebuah peristiwa dalam televisi berdasarkan kode-kode sosial dengan bantuan analisis content Thematic Coding aplikasi Nvivo untuk mempermudah visualisasi data.Hasil analisis film dalam merepresentasikan kebudayaan Jawa dan Eropa adalah dua kebudayaan yang berbeda jauh namun saling mempengaruhi tetapi tetap mempertahankan kebudayaan yang telah mereka miliki. Hasil analisis yang didapatkan masyarakat Jawa yang tetap mempertahankan dan melestarikan kebudayaan Jawa meskipun dalam keadaan dijajah oleh bangsa Eropa yang membawa serta kebudayaan Eropa dan mempengaruhi masyarakat Jawa terhadap budaya mereka.Kebudayaan Jawa yang masih tetap bertahan diatas kekuasaan pemerintah Eropa pada masa penjajahan menjadikan tolak ukur bahwa meskipun terpengaruh oleh kebudayaan luar masyarakat harus tetap mempertahankan dan melestarikan kebudayaan-kebudayaan yang telah diwariskan secara turun temurun
Desain Kemasan Produk Pouch Kartini Bordir Surabaya
No full textKartini Embroidery Surabaya is a home-based business that produces various kinds of women\u27s bags and wallets located in Surabaya. The bag and wallet products produced by Kartini Embroidery have a distinctive feature in the form of embroidered motifs embedded in each of their products, making them a differentiator from other competitors. However, Kartini Embroidered Products still do not have a packaging design that functions as a product identity and promotional tool. The packaging used for Kartini Embroidered products is still a plain mica box which only has the function of protecting the product from damage. The purpose of this design is to create a packaging design that has function as a product identity and a medium for conveying product information as a form of promotion. This design uses qualitative research methods by relying on primary data obtained from observations, interviews, and documentation. The data processing method is using SWOT analysis to evaluate internal and external conditions on products to determine the right strategy to increase business opportunities for Kartini Embroidery products. For further research, it is hoped that it will be able to carry themes related to strategic steps in increasing business opportunities in micro, small, and medium enterprises.Kartini Bordir Surabaya merupakan usaha rumahan yang memproduksi berbagai macam tas dan dompet wanita yang berlokasi di Surabaya. Produk tas dan dompet yang diproduksi Kartini Bordir memiliki ciri khas berupa motif bordir yang disematkan dalam setiap produknya sehingga menjadikannya sebagai pembeda dari kompetitor lainnya. Namun Produk Kartini Bordir masih belum memiliki desain kemasan yang berfungsi sebagai identitas produk dan sarana promosi. Kemasan yang digunakan pada produk Kartini Bordir masih berupa kotak mika polos yang hanya berfungsi perlindungan pada produk dari kerusakan. Tujuan dari perancangan ini adalah untuk menciptakan desain kemasan yang berfungsi sebagai identitas produk dan media penyampaian informasi produk sebagai salah satu bentuk promosi. Perancangan ini menggunakan metode penelitian kualitatif dengan mengandalkan data primer yang didapat dari hasil observasi, wawancara, dan dokumentasi. Metode pengolahan data yakni menggunakan analisis SWOT untuk mengevaluasi kondisi internal dan eksternal pada produk untuk menentukan strategi yang tepat dalam meningkatkan peluang usaha produk Kartini Bordir. Untuk penelitian selanjutnya diharapkan dapat mengusung tema terkait langkah strategis dalam meningkatkan peluang bisnis pada usaha mikro kecil dan menengah
Perencanaan dan Pengendalian Bahan Baku Cup 220 ml Dengan Pendekatan Material Requirement Planning di PT Tirta Sukses Perkasa Sukorejo
No full textPT Tirta Sukses Perkasa is a manufacturing company engaged in the production of plastic for packing CLUB mineral water products. Based on initial observations, this company experienced problems in controlling raw materials, thereby reducing cost effectiveness and efficiency. The purpose of this study is to control and determine the amount of raw materials that must be provided. This study used a descriptive quantitative approach with 25 material populations. This study used purposive sampling with a total sample of 4 materials. Researchers here as research instruments that act as data collectors. The analysis method used is the Material Requirement Planning (MRP) method with the help of QM for Windows V5 software. Based on the research results, the MPS forecasting method uses the Moving Averages technique, because it has smaller MAD, MSE and MAPE values compared to using the Exponential Smoothing method. The most optimal Lot sizing uses the Lot for lot technique compared to using the EOQ method because it has a lower total inventory cost
Re-planning the Layout of Production Facilities Using the Method Activity Realition Chart (ARC) At PT. Betts Indonesia Perencanaan Ulang Tata Letak Fasilitas Produksi Dengan Menggunakan Metode Activity Realition Chart (ARC) Di PT. Betts Indonesia
No full textPT. Betts Indonesia is a manufacturing company that produces laminate tubes. In the production process, several materials used in the production process to become finished products. The problems found in this study are the irregularity of the layout of production materials, often the placement of materials that are not in accordance with the material specifiedFor the flow of raw materials, bottlenecks often occur because the existing lines are narrow, so they have to alternate with each other, which causes a decrease in the efficiency of the production process. The method in this study uses the Activity Realition chartto improve the material flow that has been carried out currently with the aim of rearranging the layout of efficient production facilities so as to optimize material handling. From the results of this study it is expected to rearrange the flow of raw materials more efficiently so that the level of the production process can produce the maximum production process from the targets set by the company
Pelestarian Lingkungan dengan Pembuatan Tempat Sampah dari Bahan Daur Ulang di Desa Sadang
No full textSampah adalah limbah yang berbentuk padat atau setengah padat yang berasal dari kegiatan manusia pada suatu lingkungan. Secara umum sampah dibagi menjadi dua jenis, yaitu sampah organik dan anorganik. Tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan kesadaran masyarakat terhadap lingkungan dengan menggunakan barang bekas yang di daur ulang menjadi tempat sampah dan pot tanaman. Pendekatan yang digunakan adalah pendekatan organisasi dan pendekatan sosial. Mitra pengabdian masyarakat adalah Desa Sadang di Sidoarjo. Hasil dari kegiatan daur ulang barang bekas yaitu tempat sampah organik dan anorganik yang berasal dari ember cat bekas, pembuatan tempat sampah ini bertujuan agar warga sekitar dapat membuang sampah pada tempatnya dengan memilah sampah tersebut sesuai jenisnya. Selain itu, pembuatan pot tanaman yang berasal dari ban bekas dapat memperindah lingkungan.Garbage is solid or semi-solid waste originating from human activities in an environment. In general, waste is divided into 2 types, namely organic and inorganic waste. The purpose of this community service is to increase public awareness of the environment by using used goods that are recycled into trash cans and plant pots. The approach used is an organizational approach and a social approach. The community service partner is Sadang Village in Sidoarjo. The results of the recycling of used goods are organic and inorganic trash bins that come from used paint buckets, the purpose of making this trash can is so that residents can dispose of waste in its place by sorting the waste according to its type. In addition, making plant pots from used tires can beautify the environment
ANALISIS KURIKULUM 2013 DI MI AMANATUL IZZAH CANGKRING SIDOARJO
No full textThe purpose of this study is to describe the implementation of thematic learning in MI Amanatul Izzah Cangkring Sidoarjo. The subjects of tgis study were educators and class 5 students of MI Amantul Izzah Cangkring Sidoarjo. The approach in this study uses qualitative case study research with a focus on this research. Data collection techniques in this study using indepth interviews, observation and documentation. This research results in the implementation of thematic learning in MI Amnatul Izzah Cangkring Sidoarjo in accordance with the 2013 curriculum, but there are several obstacles in this study including: the ability of educators to apply models, methods, strategies that are suitable for learning. Thust it can be concluded that the implementation of the thematic learning implementation of class 5 in MI Amantau Izzah Cangkring Sidoarjo has been achieved in accordance with the 2013 curriculum, but still requires a more appropriate method to be assessed properly