Journal of Nahdlatul Ulama Sidoarjo University
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Optimalisasi Daya Saing UMKM Melalui Strategi Personal Branding di Era Digital
No full textProgram pengabdian masyarakat ini berfokus pada peningkatan daya saing UMKM di RT 40 Magersari, yang menghadapi masalah minimnya branding akibat kurangnya logo usaha, yang menghambat pemasaran produk. Tujuan dari kegiatan ini adalah untuk memperkuat identitas merek UMKM melalui desain logo dan pembuatan plakat, guna meningkatkan kehadiran pasar mereka. Metode yang digunakan meliputi observasi lapangan, pendataan UMKM, perancangan logo, dan pembuatan plakat berbahan banner. Hasil menunjukkan bahwa logo dan plakat berhasil meningkatkan visibilitas, penjualan, dan kepercayaan konsumen terhadap produk UMKM setempat. Kebaruan dari program ini adalah pendekatan berbasis personal branding untuk UMKM rumahan di komunitas lokal. Implikasi penelitian ini menyoroti pentingnya strategi branding sebagai alat utama untuk mendukung daya saing dan pertumbuhan ekonomi berbasis komunitas.
This community service program focuses on improving the competitiveness of MSMEs in RT 40 Magersari, which faces the problem of minimal branding due to the lack of business logos, which hinders product marketing. This activity aims to strengthen the brand identity of MSMEs through logo design and plaque-making to increase their market presence. The methods include field observation, MSME data collection, logo design, and banner plaque making. The results show that the logo and plaque have succeeded in increasing visibility, sales, and consumer trust in local MSME products. The novelty of this program is the personal branding-based approach for home-based MSMEs in local communities. The implications of this study highlight the importance of branding strategies as a primary tool to support competitiveness and community-based economic growth.This community service program focuses on improving the competitiveness of MSMEs in RT 40 Magersari, which faces the problem of minimal branding due to the lack of business logos, which hinders product marketing. This activity aims to strengthen the brand identity of MSMEs through logo design and plaque-making to increase their market presence. The methods include field observation, MSME data collection, logo design, and banner plaque making. The results show that the logo and plaque have succeeded in increasing visibility, sales, and consumer trust in local MSME products. The novelty of this program is the personal branding-based approach for home-based MSMEs in local communities. The implications of this study highlight the importance of branding strategies as a primary tool to support competitiveness and community-based economic growth
Implementasi Program Pembelajaran Berbasis Fun Game Pada Anak-Anak Tingkat Dasar
No full textPengabdian masyarakat ini bertujuan untuk mengetahui seberapa efektif program pembelajaran berbasis permainan untuk meningkatkan keterampilan sosial dan akademis. Melalui menerapkan program ini, diharapkan anak-anak tidak hanya belajar dengan lebih baik, tetapi juga menjadi lebih percaya diri dan belajar berinteraksi dengan orang lain dengan cara yang positif. Penelitian ini menggunakan metode deskriptif, bertujuan untuk menjelaskan metode pembelajaran berbasis permainan dan bagaimana program tersebut berdampak pada anak-anak di tingkat dasar di Dusun Kedurus. Fun game menggabungkan elemen permainan dan pembelajaran, program pembelajaran berbasis game dapat meningkatkan partisipasi dan pemahaman anak-anak di tingkat dasar.
This community service project aims to determine the effectiveness of a game-based learning program in improving social and academic skills. By implementing this program, it is hoped that children will not only learn better but also become more confident and learn to interact with others in a positive way. This study uses a descriptive method, aiming to explain the game-based learning method and how the program impacts elementary school children in Kedurus Hamlet. Fun games combine elements of play and learning, and game-based learning programs can increase children\u27s participation and understanding at the elementary school level
Webinar UMKM: Implementasi Strategi Digitalisasi dalam Meningkatkan Daya Saing di Era Digital
No full textKemajuan teknologi yang cepat telah mendorong digitalisasi di berbagai sektor, termasuk sektor UMKM. Digitalisasi memberikan peluang besar bagi UMKM untuk meningkatkan daya saing, efisiensi operasional, dan memperluas jangkauan pasar. Webinar bertema "Strategi Digitalisasi untuk Meningkatkan Daya Saing UMKM" diadakan untuk memberikan pemahaman dan strategi praktis kepada pelaku UMKM mengenai pentingnya digitalisasi dalam meningkatkan daya saing bisnis mereka di era digital. Menggunakan metode penyuluhan dan pelatihan interaktif, webinar ini menghadirkan studi kasus nyata serta sesi tanya jawab untuk meningkatkan pemahaman peserta.. Hasil dari webinar menunjukkan bahwa para peserta mendapatkan pemahaman yang lebih baik tentang cara memanfaatkan digitalisasi untuk memperluas jangkauan pasar dan meningkatkan branding. Selain itu, dukungan dari organisasi seperti HIPMI membantu UMKM dalam menghadapi tantangan digitalisasi. Webinar ini juga menunjukkan bahwa digitalisasi dapat meningkatkan efisiensi operasional dan akses pasar yang lebih luas bagi UMKM.
Rapid technological advances have driven digitalization in various sectors, including the MSME sector. Digitalization provides great opportunities for MSMEs to increase competitiveness, and operational efficiency, and expand market reach. The webinar "Digitalization Strategy to Increase MSME Competitiveness" was held to provide an understanding and practical strategies to MSME players regarding the importance of digitalization in increasing their business competitiveness in the digital era. Using interactive counselling and training methods, this webinar presented real case studies and question-and-answer sessions to improve participants\u27 understanding. The results of the webinar showed that participants gained a better understanding of how to utilize digitalization to expand market reach and improve branding. In addition, support from organizations such as HIPMI helps MSMEs face the challenges of digitalization. This webinar also showed that digitalization can improve operational efficiency and wider market access for MSMEs.
Employee Performance: The Role of Workload and Job Insecurity (An Empirical Study at PT STL Indonesia.)
No full textWorkload and job insecurity are important factors that need to be managed effectively, as both can impact employee performance. This study aims to determine and analyze the influence of workload and job insecurity on the performance of employees in the Production Department at PT STL Indonesia (STL). This study used a quantitative descriptive method. The sampling technique used incidental sampling, with 72 respondents from the Production Department at PT STL Indonesia (STL). Data were obtained through questionnaires using a Likert scale of 1-5. Analysis was conducted using multiple linear regression to determine the relationship between variables. The results of this study indicate that workload and job insecurity have a significant partial effect on the performance of employees in the Production Department at PT STL Indonesia (STL). The implication of these findings is that companies need to periodically evaluate work systems and task allocation to ensure workloads remain within optimal limits. Furthermore, to foster a sense of security at work, companies can maintain and improve open communication and information. Training programs can also be implemented to help employees better adapt to change
An Empirical Analysis of Workload and Work Dicipline as Predictors of Employee Performance
No full textThis study aims to analyze the effect of workload and work discipline on employee performance at Mega Fashion Palembang. The population in this research consists of all employees of Mega Fashion Palembang, totaling 94 individuals. This study employs a non-probability sampling method with a saturated sampling technique. Data were collected through questionnaires, and the data analysis was conducted using multiple regression. The results indicate that workload (X1) has a negative and statistically significant effect on employee performance (Y). Meanwhile, work discipline (X2) has a positive and statistically significant effect on employee performance (Y). Furthermore, workload (X1) and work discipline (X2) simultaneously have a significant influence on the performance of employees at Mega Fashion Palembang
The Role of Knowledge Heterogeneity on Business Performance: The Mediating Effects of Women\u27s Technology Use and Innovation in East Java SMEs
No full textThis study aims to analyze the role of knowledge heterogeneity on the business performance of women-owned SMEs in East Java, with mediation by technology use and innovation. This study uses a quantitative approach with an explanatory research design and data collection through a survey of 398 women-owned SMEs in 31 sub-districts in East Java. The analysis was conducted using SmartPLS to test the structural model and mediation effects. The results of the analysis indicate that knowledge heterogeneity has a positive effect on technology use and innovation, and both significantly mediate the effect of knowledge heterogeneity on business performance. These findings emphasize the importance of knowledge-based strategies in encouraging technology adoption and innovation to strengthen SME performance
Optimasi Komposisi Bahan Baku Waste Paper Untuk Menekan Direct Material Cost Menggunakan Metode Taguchi (Studi Kasus di PT. Kertas Karawang)
No full textThis research aims to optimize the composition of waste paper raw materials consisting of SOP, SWL, and OMG in the paper production process at PT. Kertas Karawang. The Taguchi method was employed using an L9 (33) orthogonal array design with three replications for each factor combination. The ANOVA results indicated that SWL had the most dominant contribution of 39.86%, followed by SOP with 19.36%, while OMG was not significant and therefore pooled into the error term of 40.78%. The optimal setting for cost was achieved with the composition of SOP 10%, SWL 10%, and OMG 80%, resulting in production cost of Rp 1,328,123/ton. Meanwhile, the optimal setting for brightness was obtained at SOP 10%, SWL 40%, and OMG 50%, producing a brightness level of 72.46%. However, a compromise setting of SOP 20%, SWL 30–40%, and OMG 20% was considered more balanced, as it reduced the cost to Rp 1,371,755/ton while maintaining brightness at 72.35%. These findings demonstrate that the Taguchi method is effective in determining the optimal raw material composition, enabling the company to reduce production costs without sacrificing product quality
Pengaruh Digital Marketing, Electronic Word of Mouth (E-WOM), dan Harga Terhadap Keputusan Pembelian Konsumen Deliwafa Store Kota Kediri
No full textThis research aims to examine the influence of digital marketing, E-WOM, and price on consumer purchasing decisions at Deliwafa Store in Kediri City. It uses a quantitative approach in the form of causal associative research. The focus of this research population is consumers of Deliwafa Store in Kediri City with a sample of 80 respondents. The technique used is non-probability sampling and instruments in the form of a Likert scale questionnaire and data analysis techniques in the form of multiple linear regression analysis. The results of the partial test of the digital marketing variable obtained a t-value (18.401) > t-table (1.991) and significance (0.000) < (0.05), the E-WOM variable with a t-value (9.432) > t-table (1.991) and significance (0.030) < (0.05), and the price variable with a t-value (2.527) > t-table (1.991) and significance (0.014) < (0.05), it can be stated that each independent variable has a positive and significant effect on purchasing decisions. The test results of the study show empirical evidence that the variables of digital marketing, E-WOM, and price partially and simultaneously have a positive and significant effect on the purchasing decisions of consumers at Deliwafa Store in Kediri City with a high coefficient of determination of 91.9%.Penelitian ini bertujuan guna melihat pengaruh digital marketing, E-WOM, dan harga terhadap keputusan pembelian konsumen Deliwafa Store Kota Kediri. Menggunakan metode pendekatan kuantitatif berjenis penelitian asosiatif kausalitas. Fokus pada populasi penelitian ini ialah konsumen dari Deliwafa Store Kota Kediri dengan sampel yang dipergunakan sebanyak 80 responden. Teknik yang digunakan yakni non-probability sampling dan instrumen berupa kuesioner skala likert serta teknik analisa data berupa analisis regresi linear berganda. Hasil uji parsial variabel digital marketing diperoleh nilai t hitung (18,401) > t tabel (1,991) dan signifikansi (0,000) < (0,05), variabel E-WOM dengan t hitung (9,432) > t tabel (1,991) dan signifikansi (0,030) < (0,05) dan variabel harga dengan t hitung (2,527) > t tabel (1,991) dan signifikansi (0,014) < (0,05) maka dinyatakan secara parsial masing-masing variabel independen memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. Hasil uji dari penelitian menunjukkan bukti empirik bahwa variabel digital marketing, E- WOM, dan harga secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Deliwafa Store Kota Kediri dngan koefisien determinasi tinggi diangka 91,9%
Pengaruh Pemasaran Digital dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan Studi Kasus pada INTAKO Sidoarjo
No full textThis study aims to analyze the influence of digital marketing and customer experience on customer loyalty at INTAKO Sidoarjo. The shift toward digital- based marketing has become a crucial approach for businesses in reaching consumers who are increasingly active in online spaces. On the other hand, a positive customer experience is believed to drive repeat purchases and foster long- term loyalty. This research uses a descriptive quantitative approach, employing a survey method by distributing questionnaires to 96 respondents who are INTAKO customers, whether shopping online or offline. The sampling technique used is accidental sampling. Data were analyzed using multiple linear regression through SPSS version 26. The results indicate that both digital marketing and customer experience have a positive and significant effect on customer loyalty, both partially and simultaneously. Among the two, customer experience is found to have the most dominant influence. These findings suggest that building customer loyalty is not solely dependent on the presence of digital platforms, but also on the quality of experience delivered in each customer interaction.Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital dan pengalaman pelanggan terhadap loyalitas pelanggan pada INTAKO Sidoarjo. Transformasi digital dalam pemasaran menjadi strategi penting bagi pelaku usaha, khususnya dalam menjangkau konsumen yang semakin aktif secara daring. Di sisi lain, pengalaman pelanggan yang positif diyakini dapat mendorong pembelian ulang dan membangun loyalitas jangka panjang. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei melalui penyebaran kuesioner kepada 96 responden yang merupakan pelanggan INTAKO, baik yang berbelanja secara online maupun offline. Teknik pengambilan sampel yang digunakan adalah accidental sampling. Analisis data dilakukan menggunakan regresi linear berganda melalui software SPSS versi 26. Hasil penelitian menunjukkan bahwa baik pemasaran digital maupun pengalaman pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan, baik secara parsial maupun simultan. Variabel pengalaman pelanggan terbukti memiliki pengaruh dominan terhadap loyalitas pelanggan. Temuan ini mengindikasikan bahwa keberhasilan membangun loyalitas pelanggan tidak hanya ditentukan oleh keberadaan media digital, tetapi juga oleh kualitas pengalaman yang diberikan kepada pelanggan dalam setiap interaksi
Studi Quality of Service (QoS) Jaringan Internet Berbasis Wireshark di Lingkungan Ruang Terbuka Publik
No full textTujuan dari penelitian ini adalah untuk mengevaluasi kualitas layanan (QoS) jaringan internet di Alun-Alun Sidoarjo dengan menggunakan wireshark. Internet publik semakin dibutuhkan untuk berbagai keperluan, seperti komunikasi, hiburan, dan pekerjaan. Namun, kualitas jaringan di area publik seperti Alun-Alun Sidoarjo masih sering mengalami masalah, seperti koneksi lambat, keterlambatan pengiriman data (latensi), perubahan waktu pengiriman yang tidak stabil (jitter), dan kehilangan data (packet loss). Pada penelitian ini, dilakukan pengukuran langsung terhadap beberapa parameter utama, yaitu throughput, latensi, jitter, dan packet loss pada tiga waktu yang berbeda yakni pagi, siang, dan sore. Hasil analisis menunjukkan bahwa koneksi internet pada siang hari memiliki kecepatan transfer data (throughput) tertinggi sebesar 72 kbps dengan latensi paling rendah (22,8 ms). Sementara itu, pada pagi hari ditemukan jitter negatif (-0,599 ms), yang bisa memengaruhi layanan yang membutuhkan koneksi stabil secara real-time. Pada sore hari, tingkat kehilangan data (packet loss) paling rendah sebesar 0,109%, menunjukkan jaringan yang lebih stabil dibandingkan waktu lainnya. Berdasarkan hasil penelitian ini, kualitas layanan internet di Alun-Alun Sidoarjo masih tergolong cukup baik menurut standar TIPHON, meskipun ada perubahan kualitas pada waktu-waktu tertentu. Oleh karena itu, diperlukan peningkatan infrastruktur jaringan agar koneksi lebih stabil, terutama dalam mengatasi jitter negatif dan menjaga kestabilan kecepatan transfer data di semua waktu.
The purpose of this study is to evaluate the quality of service (QoS) of the internet network in Sidoarjo\u27s town square using Wireshark. Public internet is increasingly needed for various purposes, such as communication, entertainment, and work. However, network quality in public areas such as Sidoarjo\u27s town square still often experiences problems, such as slow connections, delayed data transmission (latency), unstable transmission time changes (jitter), and data loss (packet loss). In this study, direct measurements were made of several key parameters, namely throughput, latency, jitter, and packet loss at three different times: morning, afternoon, and evening. The analysis results show that the internet connection during the day has the highest data transfer rate (throughput) of 72 kbps with the lowest latency (22.8 ms). Meanwhile, in the morning, negative jitter was found (-0.599 ms), which can affect services that require a stable connection in real-time. In the afternoon, the data loss rate (packet loss) was lowest at 0.109%, indicating a more stable network compared to other times. Based on the results of this study, the quality of internet service in Sidoarjo\u27s town square is still considered quite good according to TIPHON standards, although there are occasional changes in quality. Therefore, network infrastructure improvements are needed to ensure more stable connections, particularly in addressing negative jitters and always maintaining stable data transfer speeds