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Targeted: How Relevant Parties Position the Ethics of Online Demographic-Based Targeted Advertising
Get PDFThis thesis examines how relevant parties position the ethics of online demographic-based targeting to vulnerable populations. Relevant parties fell into four categories: professional organizations, government organizations, major platforms, and activist groups. As advertising technology has rapidly evolved, relevant parties are in a unique position to shape the ethics of new technologies like demographic-based targeting. Statements from relevant parties were collected and a thematic analysis was conducted to determine the varying stances taken by each relevant party. Five stances emerged from this analysis representing how relevant parties positioned the issue: supports non-discriminatory demographic-based targeting, supports consensual demographic-based targeting, supports legal demographic-based targeting, neutral stance, and opposes demographic-based targeting. The findings illustrated a need for an expanded ethical framework, a comprehensive definition of vulnerable populations, and a need for relevant parties to take responsibility for regulation
The Climate Crisis: How Communication and Norms Interact with Attitudes and Actions
Get PDFThe present study investigated the effect of communication strategies and social norms on peoples’ self-reported environmental attitudes and actions. Communication strategies that cause high-fear levels in viewers can often cause distress, thereby increasing the likelihood that viewers will disregard a message in favor of protecting themselves (Clayton, 2020; Hornsey et al., 2015). Communication strategies that cause low-fear can serve as healthy motivators for action (Nestler & Egloff, 2012). Social norms are powerful, and people are likely to follow the same behavior pattern as others. In the current study, participants (N=71) watched a Public Service Announcement (PSA) video and either had social norms made salient to them or not to examine their self-reported environmental attitudes and actions. Participants then completed two scales from Milfont and Duckitt (2010) designed to measure pro-environmental attitudes and action. There was no significant effect of Fear Levels, Salience, nor an interaction. The political affiliations of participants were analyzed, and Democrat participants (n = 43) scored significantly higher than Republican participants (n = 10) on the pro-environmental attitudes scale. However, no significant difference was observed between Republican and Democrat participants on the pro-environmental actions scale. These results are discussed in light of cognitive dissonance theory and the concept of Basking in the Glory of Others (Bernache-Assollant et al., 2007; Festinger, 1957; Gollwitzer et al., 2009)
Comparison of Injuries to the Anterior Cruciate Ligament in Male Soccer and Football Athletes and the Effect of Varying Rehabilitation on Recovery Time
Get PDFInjuries are commonplace when a sport involves high levels of physical contact and quick movements. Athletes often strain or tear muscles and sprain ligaments when they are putting above normal levels of stress on the connection points through their explosive motions and high force collisions. Two sports where this is particularly common are soccer and football. Due to the high levels of running and cutting in both sports, lower body injuries, particularly to the knee are some of the most common injuries that occur. The purpose of this study was to take a retrospective look at ACL tears in college football and male soccer athletes, and to analyze their recovery period to determine if the sport that the athlete participated in affected their return to play duration. In this study, the recovery of six football players and two soccer players was analyzed based on the exercises they completed during their therapy. The results found were that the soccer players had more rehab sessions in which they did more range of motion exercises and recovered significantly faster
Consumer Perceptions of Cause-Related Marketing: A Comparison of India and the United States
Get PDFThe purpose of this study is to analyze consumer perceptions of Cause-Related marketing, as well as perceived level of mercenary intent and the impact of brand/cause fit. Level of mercenary intent is the degree to which consumers believe a company is engaging in Cause-Related Marketing in order to help themselves, or to help the cause. The level of brand/cause fit is the amount of alignment between a company and the cause they are choosing to support. This is a cross cultural study, and the impact of culture will be analyzed between participants from the United States and from India. College students from four different Universities were surveyed using fictional advertisements in order to determine the effect of a Cause-Related Marketing component on their perception of the advertisement as well as the company. Respondents were chosen from the United States and India, as these countries are very different culturally and historically, and have different systems for implementing Corporate Social Responsibility
Adapting Spanish Classics for the New Millennium: The Nineteenth-Century Novel Remediated
No full textThe twenty-first-century\u27s turn away from fidelity-based adaptations toward more innovative approaches has allowed adapters from Spain, Argentina, and the United States to draw upon Spain\u27s rich body of nineteenth-century classics to address contemporary concerns about gender, sexuality, race, class, disability, celebrity, immigration, identity, social justice, and domestic violence. This book provides a snapshot of visual adaptations in the first two decades of the new millennium, examining how novelistic material from the past has been remediated for today\u27s viewers through film, television, theater, opera, and the graphic novel. Its theoretical approach refines the binary view of adapters as either honoring or opposing their source texts by positing three types of adaptation strategies: salvaging (which preserves old stories by giving them renewed life for modern audiences), utilizing (which draws upon a pre-existing text for an alternative purpose, building upon the story and creating a shift in emphasis without devaluing the source material), and appropriation (which involves a critique of the source text, often with an attempt to dismantle its authority). Special attention is given to how adapters address audiences that are familiar with the source novels, and those that are not. This examination of the vibrant afterlife of classic literature will be of interest to scholars and educators in the fields of adaptation, media, Spanish literature, cultural studies, performance, and the graphic arts
Biking in Indianapolis: An Ethnographic Analysis of Obstacles and Solutions
Get PDFIndiana is known as the Crossroads of America for its historic investment in vehicle infrastructure. This focus on automobiles has shaped Indianapolis\u27s urban landscape, to the dismay of many cyclists. Based on semi-structured interviews with a range of stakeholders in the Indianapolis cycling community, including urban planners, bike commuters, IndyGo employees, city government officials, and bike advocates, this project identifies and evaluates the current barriers that prevent Indianapolis residents from riding their bikes. These obstacles, which include infrastructural, safety, and social factors, make it more difficult than it ought to be to bike in Indy.
For my thesis project, I researched Bike Indianapolis\u27s Neighborhood Rides and Bike Guide partnerships, as well as Bike Party and other independently organized rides, which allow cyclists to build their skills and enthusiasm for biking. Additionally, I interviewed stakeholders with different areas of expertise, who had numerous suggestions about what would help further Indianapolis\u27s transition towards greater bike-friendliness, providing solutions to several of the challenges that riders face.
The project captures a moment in Indianapolis\u27s history through the viewpoint of people passionate about cycling. Further, the solutions and suggestions in this paper can be used as a model for improving the city\u27s bikeability. My passion for cycling and my position as an intern for Bike Indianapolis make me cautiously optimistic for a brighter future of biking in Indy
