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Effects of Political Ideology on Perceptions of Group Ideology
Full text linkParty polarization is increasing and is especially evident in American politics. Among normal, everyday people, however, there is less clarity about how this affects their daily lives. While it may be obvious that many Democrats do not like most Republicans and many Republicans do not like most Democrats, it is not obvious how these internal biases and group identifications within partisanship affect how people see others. The gap in current research is how phenomena such as negative polarization and affective polarization can extend onto people’s social identities. More specifically, my research question asks how individuals’ political ideologies and partisanship affect their perspectives of others’ political ideologies and partisanship. To test this relationship, I relied on an original Qualtrics survey that assessed how people evaluated the ideology of groups associated with each major political party. I found that sorted partisans were more likely than unsorted partisans to project more extreme ideologies. This research argues that partisanship stereotypes are extended to broad groups of people outside of the parties themselves
Media Portrayals of Environmental Harms Committed in the Iraq War
Full text linkIn the context of contemporary climate debates, the accessibility of valid, relevant, and appropriate information to the public beyond the academic community is important. War and conflict are often overlooked contributors to environmental harm and climate change broadly. Given this, the present study seeks to understand how environmental harms are portrayed in newspaper articles covering war, to gain some insight on how this public opinion may have been shaped. I examine coverage of the Iraq War via a content analysis. Articles were gathered and analyzed using inductive coding, which allowed me to identify mentions of environmental harms, oil, and economic interests. Results indicate that environmental harms were often present in articles but were not framed as harms by the authors. The study adds to the historical context from which we can analyze modern-day media portrayals of other conflicts in the same region
The Impact of Inbound Marketing Methods on Business Performance
Full text linkInbound marketing has become an essential strategy for businesses aiming to build customer relationships before selling their product or service. Inbound marketing methods, as opposed to traditional marketing methods, aim to create value for the customer through various digital strategies before selling a product or service. Inbound marketing methods typically include digital tactics such as social media marketing, search engine optimization, and content marketing; however, limited research examines the impact of these inbound marketing methods on overall business performance metrics. To address these gaps, this paper examines the relations between inbound marketing methods, human resource allocation, and operational performance. Results, based on survey research of 30 companies and analysis of variance, showed that the number of employees dedicated to inbound marketing strategies influenced operational performance. Overall, the findings of this research suggest that investing in inbound marketing resources can and does contribute to better firm performance
Cue the Meet Cute
Full text linkMargery has always loved three things: romantic comedies, predictability, and the legacy of her family\u27s video rental store. But when her beloved, yet struggling, small-town movie rental shop is threatened by her parents\u27 impending divorce, her carefully curated life starts to unravel. Determined not to let her dream job fade into nostalgia, she launches a summer-long community dating event to save it. There’s just one problem: she’s never been on a date before.
To her dismay, her coworker-slash-cinema-nemesis, Henry, considers himself a dating expert—and he’s all too eager to lend a hand.
Layered with pivotal early-2000s cinematic references, sharp banter, rain-soaked confessions, and a killer soundtrack, Cue the Meet Cute is a sweet, self-aware story that toes the line between comfort and change. It’s about taking risks to write our own stories and finding beauty in the mess before the credits roll
Concerto for Flute, Wind Ensemble, and String Quintet
Full text linkConcerto for Flute, Wind Ensemble, and String Quintet is a 15 minute work created to demonstrate the virtuosic abilities of the flute. This thesis contains a 47-page score separated into three movements, along with a list of its instrumentation and statements of gratitude. Alongside the score there is a brief overview of the piece with excerpts from the score and descriptions of its musical themes. The overview compares and contrasts the themes and the three movements
Boycotts, Backlash, and Beer: The Impact of Brand Partnerships on Political Polarization in the United States
Full text linkIn an election year with political instability happening around the world, there are many lessons to be learned about businesses’ role in exacerbating or helping to calm these politically wild times. This research aims to uncover the mysteries that lie at the intersection of the corporate and political worlds by investigating if, and how, political stability is heightened by various brand practices, including but not limited to marketing efforts, social media posts, and influencer collaborations. This paper utilizes the lens of the 2023 Bud Light collaboration with transgender influencer Dylan Mulvaney and the effects this partnership had on American political polarity. Learning more about this intersection will shine a light into possible remedies for political polarization and provide more insight on the adverse effects and practical implications of it within our country as a result of various brand practices. Additionally, this research explores how brand practices can best operate moving forward in our politically divisive climate
Shoule Québec Rename Its Language? A Diachronic Analysis of Québécois French
No full textCanadian French has evolved away from metropolitan French in vocabulary, accent, slang, and even grammar structures since it was colonized in the 16th century. In analyzing the development of the Québécois language, this thesis aims to provide insights as to whether renaming Canadian French that is spoken in the province of Québec to Québécois would better represent the culture and people who use the language. This thesis includes an analysis of the history of Québec from its colonization by France, the legislation in place to protect the languages of French and Québécois, and an analysis of some of the linguistic and cultural differences between metropolitan France and Québec. This research was completed using a variety of sources, from research papers to government documents, to provide insights into how far Québécois French has strayed from metropolitan French. The aim of this paper is not to debate whether Québécois is different from metropolitan French. This is a known fact. Instead, it aims to answer the question of whether the language is different enough to warrant consideration to rename the language
Is There a Limit? Honor Ideology and Perceptions of Extremely Violent Responses to Threat
Full text linkHonor ideology revolves around the idea that men must obey strict masculine norms including toughness, bravery, and a lack of showing one’s emotions. These expectations contribute to stigma against mental illness and help seeking behavior due to perceptions that these behaviors are “unmanly”. Research has failed to examine who men who act in an honor consistent way (i.e., aggressive response to threat) but also struggle with mental health issues may be perceived within the framework of honor ideology. For this reason, we explored whether masculine honor ideology predicted differing perceptions of a man with schizophrenia versus a man without mental illness who both responded aggressively to an honor threat. We hypothesized that the man without schizophrenia would have more positive perceptions than the man with schizophrenia (especially by those higher in honor ideology). Further, consistent with prior research, participants higher in honor ideology would perceive retaliatory aggression more favorably. We found that people with stronger masculine honor beliefs generally viewed both men’s aggression more favorably, reinforcing the idea that violence can be justified if it aligns with honor norms. However, the man with schizophrenia was seen as overreacting, more dangerous, and in greater need of psychiatric treatment than the man without a mental illness. These findings reveal a double standard: while aggression may be socially accepted or even praised when done in response to threat, men with mental health concerns are still stigmatized, even when they behave in line with those same norms. This highlights the deep-rooted bias against mental illness and the limits of acceptance within honor-based value systems