OJS at Oregondigital.org (Oregon State University / University of Oregon)
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Oregon 2100: projected climatic and ecological changes
Get PDFGreenhouse climatic warming is underway and exacerbated by human activities. Future outcomes of these processes can be projected using computer models checked against climatic changes during comparable past atmospheric compositions. This study gives concise quantitative predictions for future climate, landscapes, soils, vegetation, and marine and terrestrial animals of Oregon. Fossil fuel burning and other human activities by the year 2100 are projected to yield atmospheric CO2 levels of about 600-850 ppm (SRES A1B and B1), well above current levels of 400 ppm and preindustrial levels of 280 ppm. Such a greenhouse climate was last recorded in Oregon during the middle Miocene, some 16 million years ago. Oregon’s future may be guided by fossil records of the middle Miocene, as well as ongoing studies on the environmental tolerances of Oregon plants and animals, and experiments on the biological effects of global warming. As carbon dioxide levels increase, Oregon’s climate will move toward warm temperate, humid in the west and semiarid to subhumid to the east, with increased summer and winter drought in the west. Western Oregon lowlands will become less suitable for temperate fruits and nuts and Pinot Noir grapes, but its hills will remain a productive softwood forest resource. Improved pasture and winter wheat crops will become more widespread in eastern Oregon. Tsunamis and stronger storms will exacerbate marine erosion along the Oregon Coast, with significant damage to coastal properties and cultural resources
Beads and Pendants from the Tumuli Cemeteries at Wadi Qitna and Kalabsha-South, Nubia
Get PDFMore than 500 beads and pendants were excavated by a Czechoslovakian team in the early 1960s at two sites in Lower Nubia. The beads were associated with 40 tumuli in the Wadi Qitna cemetery and two tumuli in the Kalabsha-South cemetery. These 4th-century cemeteries are related to the Blemmyes, the Eastern Desert dwellers whose pottery has been commonly recognized in the region between the Nile Valley and the Red Sea coast at a time of intensive overseas trade contacts. The bead assemblage, stored at the Naprstek Museum in Prague, was recently restudied and its materials and parallels could be more specifically identified. In addition to ostrich eggshell of Nubian Desert origin, Red Sea shells and glass beads of Eastern Mediterranean and South Asian origin are present. Some beads are modern European intrusions
Stick to the Message. Vary the Method.
Get PDFWhile city and library staff had laid the groundwork for a new library for several years, we basically had six months to educate voters. That election required a double majority, where more than 50 percent of registered voters had to cast a ballot, and more than 50 percent of them had to say “yes.” Tigard voters passed the measure 60 percent to 40 percent. It was one of only three money measures in the Portland metro area to pass in the primary that year.
The media and marketing milieu has changed a great deal over the past 14 years. Some say it has evolved. Others claim it has eroded. Are there any lessons from that successful campaign that are still applicable today
Building an Equipment Checkout System from Scratch
Get PDFThis article will examine the practical methods the Portland State University (PSU) Library and University of Oregon Portland Library and Learning Commons implemented when developing equipment checkout systems to serve their patrons. Due to the inherent complexity of technology items and their unique lending rules, creating sound circulation policies which benefited patrons and worked well with the limitations of our integrated library systems (ILS) was of primary concern. In this document, we will describe our basic equipment lending workflows as well as highlight the basic factors to consider if launching a similar project.
The PSU Library’s focus will relate to lending a variety of technology equipment (laptops, iPads) available to a large student population, while UO Portland’s will relate to lending specialized kits with many components to specific patron groups
Beer and Libraries? Challenging the Community’s View of the Public Library
Get PDFWhen you think about beer, you might not think about your local library. You almost certainly are not going to think about the Aspen Institute’s 2014 report, Rising to the Challenge: Re-Envisioning Public Libraries. Nevertheless, these three things—beer, libraries, Rising to the Challenge—all came together in a digital collection created by Multnomah County Library called Portland Brew Stories.
The Portland Brew Stories project was a community-focused effort to gather and share images and other primary documents that celebrate beer culture in Portland and Multnomah County. Planning began in 2014, the bulk of the project work took place in 2015, and the collection went live to the public in February 2016. This article provides a broad description of how the Portland Brew Stories collection was conceived and created, based on conversations with library staff who were involved and my own experiences with the project. Successes are identified and advice is presented for libraries who want to embark on a similar digital project within their community. Finally, the article reflects briefly on how this project embodies the ideas and strategies in Rising to the Challenge
Starting from Square One: Library Communications from the Ground Up
Get PDFThe UO Libraries Communications and Marketing Department was officially founded in 2014, centralizing the library’s personnel and resources in the areas of graphic design, copywriting and editing, website content management, social media outreach, exhibit services, and strategic communications. The department was set up with 3.75 FTE. Our permanent staff includes the director, a writer/editor, a graphic designer/photographer, and an exhibits designer. In addition, all our efforts are supported by the work of our amazing student employees.
The establishment of our department has enriched and expanded the library’s communication efforts. We advance the educational mission of UO Libraries and its relationship with the academic community through the development of original editorial and marketing collateral, exhibits, special events, audio-video content, and social media outreach. Additionally, we ensure that library communications follow UO brand standards and align with campus-level communications efforts
Volume 21 Issue 4 Introduction
Get PDFOregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the formal training and expertise to do this well—marketing is not a class offered in all library school programs—and, even with appropriate training, we may lack the budget and staff to implement a large-scale marketing program.
This issue of the OLA Quarterly focuses on library marketing and communications in Oregon libraries. As the Communications and Outreach Librarian at Portland State, I was curious to know how libraries in Oregon are tackling these issues. How are we learning new skills and approaches to communicating with stakeholders? What has worked, and what hasn’t? What’s changed over the past few decades? Who are our audiences and how do we best communicate with them? To begin to answer these questions, we have excellent contributions from writers at large and small public and academic libraries throughout Oregon, and beyond
Integrated Marketing On A Shoestring Budget: Strategic Planning to Build Value for Libraries and Enhance Service
Get PDFWith ever-increasing demands for libraries to market their services and decreasing budgets for advertising and publicity, librarians face the difficult task of planning for strategic marketing with little to no infrastructure or support, either financially or with adequate staffing. But, that’s no reason to give up. With a few key strategies and some integrated marketing techniques, even the most meager budget can support impactful outcomes. While there is no substitute for professional marketing services or paid marketing staff, a few simple “rules of thumb” can help
From the Campaign Trail to Your Library: Put Your Library Staff in the Spotlight and Win Library Support
Get PDFWhen there is a funding measure on the ballot for a library, a local independent group is formed to run the campaign for the measure. This political group, sometimes called a local ballot committee or political action committee, educates voters on why they need to vote ‘yes’ on the measure to fund the library. This group can include library workers who volunteer their own time to help with the campaign.
In addition to and separate from this, library staff also have an important role during election time to provide voters with information on the measure and what will happen if the measure does or does not pass. These ‘information only campaigns’ are within the role of librarians as the professionals that are trusted by the public to provide the facts on issues that impact their communities. Library staff in any position have a responsibility to share this factual information with the public