Library Leadership & Management (Texas Digital Library - TDL E-Journals)
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Look Before Leaping to a Board Position
No full textBefore accepting a position on a Board, the full extent of membership responsibilities must be examined. All sides of the Board activity must be considered, as well as the board candidate’s time, energy and dedication to representing constituents fairly and objectively
Off to Market We Go: A Content Analysis of Marketing and Promotion Skills in Academic Librarian Job Ads
No full textThis exploratory study analyzed the presence of marketing and promotional responsibilities and qualifications listed in selected job advertisements for academic librarians. A content analysis was employed to analyze job advertisements for academic librarians who possessed marketing, promotion, public relations, outreach, and liaison skills. Job advertisements were selected from January 2000 to December 2010. A total of 149 advertisements were analyzed. The authors found that promotional responsibilities were advertised across the 10-year period, but marketing responsibilities were not. Prior promotional and marketing experience was not widely required. Some libraries advertised marketing librarian positions with responsibilities such as branding and social networking. The findings from this study may be useful for librarians and those in management positions who are interested in creating positions with promotion and marketing duties as this study outlines job responsibilities and required qualifications
Why Market? Reflections of an Academic Library Administrator
No full textPurpose
The paper looks at the assumption that the captive audience of students and faculty lessens the need to market the academic library. The paper highlights the challenges experienced by academic libraries and discusses the vital importance of focusing library marketing and services on the needs of the clients rather than the needs of the library itself.
Findings
Academic libraries are affected by many of the same issues found in public and special libraries, particularly changing information access and distribution models and budget restrictions, resulting in the need to market library services to clients. Academic libraries need to ensure that library marketing focuses on client needs
Speaking Up: Empowering Individuals to Promote Tolerance in the Academic Library
No full textDiversity issues are taking on increased significance and are being included as a part of academic libraries’ strategic plans, often with the goal of improving the overall climate for diversity. Empowering employees to discuss and resolve diversity-related conflicts themselves and offering them some practical strategies to do so are activities the literature supports for improving climate. Members of the Penn State University Libraries Diversity Committee created an interactive workshop using media and discussion to address these issues based on and adapted from Speak Up!, a program from the Southern Poverty Law Center. Other libraries can use this program as a model for meeting diversity objectives in their strategic plans