Electronic Journal Fakultas Ekonomi UNIA (Universitas Islam Attahiriyah)
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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN
Full text linkThe purpose of this study is to determine the effect of product quality and service quality on customer satisfaction. The population in this study were 50 consumers who were taken by purposive technique. Multiple regression is used to test hypotheses. The results of the study showed that there was an effect of product quality and service quality significantly on customer satisfaction. The implications and suggestions are explained in the article.
Keywords: Product Quality, Service Quality, Consumer Satisfaction
TAX RATE AND NON-DEBT TAX SHIELD
Full text linkFirm can minimize their tax obligation by debt tax shield and non-debt tax shield (NDTS). However, research findings on how firm treat debt tax shield and NDTS, as a substitute or as a complement, remain inconclusive. This paper objective is to provide evidence on how firm usage of NDTSchange when tax rates change in Indonesia. Multivariate regression analysis performed with NDTSas dependent variable and tax rates change and debt level as independent variable. Multivariate regression analysis covering 73 Indonesia firms with 146 observations for the period of year 2008 to year 2010. Within this period, Indonesia corporate tax rate being reduce twice from 30% in 2008 to 28% in 2009 and 25% in 2010. This research find when tax rates is decrease, public firm increase their usage of NDTSwith a lag of one year and debt financing remain increased alongside with non-debt tax shield. This finding provide support to debt tax shield and NDTSas a complement
PENERAPAN STRATEGI PEMASARAN, INOVASI PRODUK KREATIF DAN ORIENTASI PASAR UNTUK MENINGKATKAN KINERJA PEMASARAN UMKM
Full text linkThis research discusses issues concerning with the performance of marketing of micro and small entrepreneurs at the South Tangerang - Banten. Data were collected from 65 respondents, and PLS-SEM was used as an analysis tool. The results show that creative product innovation, market orientation, and marketing strategies have a positive effect on marketing performance. In addition, business development also proved to have an effect on marketing performance. Implications and suggestions are described in this paper.
Keywords: marketing strategies, creative product innovations, market orientatio
MODEL HUBUNGAN KEPUASAN KERJA, KOMITMEN ORGANISASIONAL DAN STRES KERJA TERHADAP TURNOVER INTENTION
Full text linkThe objective of this study is to analyze the factors that can influence turnover intention. This research was conducted at the drug registration staff of pharmaceutical companies with seventy respondents who were carrying out their duties at BPOM. Three independent variables in this research namely job satisfaction, organizational commitment, and job stress were examined to determine their relationship with the dependent variable namely turnover intention. Regression analysis of the primary data obtained shows that job stress has a significant effect on the turnover intention of staff registering drugs to other pharmaceutical companies. Two other variables, namely job satisfaction and organizational commitment have no effect on turnover intention of staff registration drugs from pharmaceutical companies.
Keywords: job stress, organizational commitment, job satisfaction, turnover intentio
RELASI ANTARA KEBIJAKAN PEMERINTAH BIDANG EKONOMI DENGAN KINERJA PENDIDIKAN DI KABUPATEN SINJAI
Full text linkThis study aims to find the relationship between government policies in education and education performance in Sinjai District. The research method used is quantitative research. The main data source comes from the publication of the Central Statistics Bureau (BPS) of Sinjai Regency and other publications related to writing. Analysis of the data used is quantitative descriptive. The results of the analysis show that government policies are very influential or have a positive relationship to improving educational performance. This study also shows that the performance of education in Sinjai District as seen from the Human Development Index (HDI) component in the last five years (2014-2018) has increased, although it is still slow. The still increase in HDI in Sinjai Regency requires the Regional Government to formulate various strategies, create programs and formulate policies that are truly able to accelerate the improvement of educational performance in the Sinjai Regency
Keywords: Government Policy, Economy, Education Performance, HDI
ANALISIS PENGARUH ASET, JAMINAN, TINGKAT PENDIDIKAN DAN TINGKAT SUKU BUNGA PINJAMAN PERBANKAN TERHADAP KEPUTUSAN PEMBIAYAAN KREDIT
Full text linkThis study aims to examine and obtain empirical evidence about the influence of assets, guarantees, level of education and interest rate on SME loans financing decision. Research is descriptive and quantitative data analysis. Statistical analysis using the software program SmartPLS version 2.0. The data used are primary data sample of SMEs that are in Karang Tengah, Ciledug. From the results of the analysis showed that the variables of assets, collateral and interest rates positive influence on the decision of the SMEs credit financing, while the educational level did not affect the decision of the SMEs credit financing.
Keywords: assets, guarantees, level of education, interest rates, credit financing decision
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN
Full text linkThe purpose of this study is to determine the effect of service quality and price on customer satisfaction. This study uses an associative method with a quantitative approach. The research sample is the regular customers of the company PT. Indosteger Jaya used accidental sampling technique and obtained 80 respondents. Data analysis using multiple linear regression. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction and price has a positive and significant effect on customer satisfaction (Y). Other results, that together service quality and price have a positive and significant effect on customer satisfaction.
Keywords: Service Quality, Price, Consumer Satisfactio
PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN
Full text linkThe purpose of this study was to determine the effect of Culture and Organizational Commitment on the performance of employees of the Cooperative Office of State Logistics Agency. The population in this study were all employees of Public Employee Cooperatives totaling 133 people with the number of samples meeting the criteria of the sample amounting to 100 employees. Analysis technique to test the hopesis of research through Multiple Linear Regression Analysis. The results of the analysis prove that culture and commitment are important factors that can explain variations in employee performance. The implications and suggestions are explained in the article.
Keywords: Organizational Culture, Organizational Commitment, and Employee Performance
STUDI SPILLOVER EFEK EXCHANGE-TRADED FUNDS (ETFs) DI ASEAN
Full text linkThe volatility of financial security make an investor difficult and inaccurate to predict the value of targeted investation. The failure for predicting the value of financial asset will mitigate for either succeed or not an investation. That condition will not happen if an investor has knowledge for predicting the volatility financial asset. There for, we need study for forecasting the spillover effect of financial asset using ARCH-GARCH model. The novelty of this study is, we compare the three of ASEAN ETFs that still rarely investigate, are: Indonesia, Malaysia and Singapore using 5 samples of ETFs. We applied Autoregressive Conditional Heteroskedasticity (ARCH) and Generalized Autoregressive Conditional Heteroskedasticity (GARCH) for predicting the spillover efect. The result of unit root test shown that the data not stationer at level, however stationer at first difference. The result of GARCH for JK-LQ45, EWS and EIDO are not significant and it mean there is not ARCH effect. In contract the result are significant for ETF EWM and FXSG. We also found the best AIC are from ETF EWS and ETF FXSG
ANALISIS BAURAN PEMASARAN TERHADAP PERILAKU KONSUMEN PRODUK PANGAN ORGANIK
Full text linkThis study was aimed to analyze the effect of marketing mix consist of product, price, place, promotion, and service on consumer satisfaction and repurchase intention of organic food products. Fifty-four respondent were selected by convenience sampling method to collect information from the respondent by filled the sheet questionnaires to obtain primary data. The data were analyzed by using multiple regression method. The result of the study showed that the marketing mix was influenced significantly on customer satisfaction by 99,7percent and 80,4 percent was affected by repurchase intention. Product was a variable of marketing mix had more important to influence customer satisfaction and repurchase intention for organic food products. Marketing mix product, price, place, promotion, and service partially have a significant effect on consumer satisfaction. Product, price, and service significantly affected on repurchase intention, whereas place and promotion was no significant effect.
Key words: organic food, marketing mix, consumer satisfaction, repurchase intentio