Electronic Journal Fakultas Ekonomi UNIA (Universitas Islam Attahiriyah)
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PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN BERAS ORGANIK DI JAKARTA
Full text linkThis study aims to analyze the effect of price, product quality and service quality on purchasing decisions for organic rice at the Indonesian Organic Community (KOI). This study has a type of quantitative research with respondents as many as 270 people who are customers of the Indonesian Organic Community (KOI). The research method will be conducted using primary data with structural equation modelling as a data processing model. This research is expected to produce a deep understanding of the factors that significantly influence the decision to buy other organic products and managerial proposals that are necessary for the development of the organic food business, especially rice
PENGARUH CURRENT RATIO, RETURN ON ASSET, DAN STRUKTUR AKTIVA TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL PEMODERASI
Full text linkThis study aim to analyzing the effect of current ratio, return on assets, and asset structure on firm value with dividend policy as a moderating variable. The multiple linear regression and analysis tools using SPSS Version 20 and Microsoft Excel 2016 was used to test the hypothesis. The data used are secondary data in the form of complete financial statements during the study period. The results showed that the current ratio, return on assets, has an influence on firm value, and only the structure of assets has no effect on firm value. While the dividend policy as a moderating variable influence the current ratio and asset structure to firm valu
STOCK PORTFOLIO PERFORMANCE BASED ON STOCK VOLATILITY: A STUDY OF INDONESIA STOCK MARKET
Full text linkThe aim of the study was to investigate the relevancy of capital asset pricing model (CAPM) in Indonesia. CAPM states investor who has willingness to take higher risk should compensate with higher return as compensation. Hypothesis testing uses the one sample t-test to validate the return portfolio is not equal to zero. The result of the study revealed that portfolio with highest risk did not provide highest return. Supposition of the results is because limitation of CAPM theory (frictionless market and everyone has risk averse profile). This creates low risk anomaly phenomenon in Indonesia stock market which lower risk portfolio can provide higher return and contractive monetary policy magnify the portfolio performance differences
THE PRESENCE OF GLOBAL VALUE CHAIN IN COASTAL MARINE TOURISM
Full text linkThis paper identifies the actors in the Global Value Chain (GVC) for coastal and marine tourism (CMT) in the Thousand Islands and analyses SWOT for the lodging and transportation sectors. In-depth interviews and focus group discussions were conducted with the actors who are managers of lodgings and travel agents, transportation business owners, tour guides, and government organizations. This study first reveals the stakeholders involved in the GVC are the community, government, and private companies. It also confirms the tourist type that is dominated by organized mass tourists. Secondly, SWOT analysis was used to describe the situation of the lodging and transportation sectors. Infrastructure is the main concern of transportation, while for accommodations, there are wide ranges of resorts and homestays with the majority managed by the local community. In addition, technology improvement also contributes to the ease of information access, facilities, and tourism product purchase.
Keywords: Global Value Chain Model, Coastal Marine Tourism, Thousand Islands, SWOT Analysi
EMPLOYER BRANDING OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA
Full text linkThis study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia.
Keywords: Employer branding, Human resources management, Micro, small and medium enterprise
DAMPAK JANGKA PANJANG PERTUMBUHAN PENDUDUK TERHADAP INVESTASI AGREGAT PROVINSI DI INDONESIA
Full text linkThis study aims to determine the causality relationship between population growth of a country / region (PG) which has an impact on the formation of investment (TINV) and economic growth (EG). This research was focused on 33 provinces in Indonesia on these 3 main variables. The data used are secondary data from 33 provinces, with observations between 2015-2017. The analysis models used are unit root and cointegration tests, VAR estimation and long-term VECM models, and panel data. The results of this study indicate: (1) there is no causal relationship between PG, TINV, and EG; (2) The cointegration test and the VAR model shows that there is a long-term relationship between endogenous and exogenous variables; (3) In the VECM model, there appears to be an influence between PG, EG on investment in the long run; (4) there are quite good investment provinces namely DKI Jakarta, and most of the eastern provinces of Indonesia experience positive investment rates.
Keywords: population growth, formation of investmen, economic growt
PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG
No full textThis study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention. 
DETERMINAN KINERJA USAHA KECIL DAN MENENGAH IKAN ASIN DI DESA TANJUNG BINGA KABUPATEN BELITUNG
Full text linkThis study aims to analyze the effect of the ability to compile finance report, motivation, and human resource competencies on the performance of SMEs. Respondents in the study used purposive sampling, with criteria for salty fish SMEs in Tanjung Binga Village, Belitung Regency, and at least the business had been operating for one year. The data analysis technique of this study used multiple linear regression analysis. This study found that the performance of SMEs influenced by the ability to compile the financial report, and human resource competencies. However, the performance of SMEs didn't influence by motivation.
Keywords: Financial Report, Motivation, Human Resource Competencies, Performance, SME
PEMBENTUKAN LOYALITAS PELANGGAN MELALUI CITRA MEREK DAN KUALITAS PRODUK
Full text linkThis study aims to examine the relationship between brand image and product quality on customer loyalty in sports products. Data were collected through a questionnaire of 68 respondents. Through regression analysis, the results show that brand image and quality can explain variations in consumer loyalty with the brand image as a dominant factor. This finding implies that producers can increase consumer loyalty by enhancing brand image. Companies need to think about how to develop key messages so that consumers can clearly understand the position of the product. The unique aspects of the product need to be improved to create a special impression on the customer
UPAYA MARKETING PUBLIC RELATIONS PERUSAHAAN-PERUSAHAAN E-COMMERCE TERBAIK DI INDONESIA DALAM MEMPERTAHANKAN BRAND REPUTATION DI MATA KONSUMEN
Full text linkThis study used a qualitative approach with descriptive research which described reputation’s elements based on the concept from Urde and Greyser. The primary data collecting method was a semi-structured interview through a Focus Group Discussion with consumers, enriched with digital observation. The study results show that the efforts of Tokopedia.com’s MPR in maintaining brand reputation towards consumers’ view are the best compared to Lazada.co.id and Blibli.com as this company has the highest scores on almost reputation elements. The efforts of Lazada.co.id’s MPR as the first rank of best e-commerce companies in Indonesia is the weakest. It is recommended to increase the clarity in communicating all brands’ values through various organized MPR’s activities and to provide customer service for better interaction with consumers.
Keywords: marketing public relations, e-commerce, brand reputation, the consumer