Jurnal Online Politeknik Negeri Lampung
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PEMBERDAYAAN WARGA PONPES DARUL IMAN MELALUI KEGIATAN PEMANFAATAN TKKS MENJADI KOMPOS DI TANJUNG SARI NATAR LAMPUNG SELATAN
Get PDFSalah satu produk tanaman kelapa sawit yang belum dimanfaatkan adalah tandan kosong kelapasawit (TKKS) yang jumlahnya setara Crude Palm Oil yang dihasilkan, yaitu 23 % dari tandah buahsegar. Pemanfaatan tandan kosong kelapa sawit yang berpotensi untuk dikembangkan olehmasyarakat adalah sebagai media tanam jamur merang dan kompos untuk pupuk tanaman. Sebagianbesar masyarakat di sekitar Pondok Pesantren (Ponpes) merupakan petani yang membutuhkanpupuk untuk tanaman, dan selalu bergantung pada pupuk kimia.Tujuan kegiatan adalahmeningkatkan pemahaman dan keterampilan para petani di sekitar Ponpes Darul Iman Desa TanjungSari Kecamatan Natar untuk memanfaatkan tandan kosong kelapa sawit menjadi kompos dan pupukorganik cair dan aplikasinya pada budidaya pertanian. Kegiatan dengan jumlah peserta 20 orangdilakukan dengan metode learning by doing dengan tahapan sosialisasi, penyuluhan, demplot, danevaluasi. Hasil kegiatan menunjukkan bahwa terjadi peningkatan pengetahuan sebesar 76,25 %, danterjadi peningkatan keterampilan para peserta 100 % dari tidak terampil menjadi terampil mebuatkompos dan pupuk organik cair (POC) dari tandan kosong kelapa sawit bekas media jamur merang.Salah satu produk tanaman kelapa sawit yang belum dimanfaatkan adalah tandan kosong kelapa sawit (TKKS) yang jumlahnya setara Crude Palm Oil yang dihasilkan, yaitu 23 % dari tandah buah segar. Pemanfaatan tandan kosong kelapa sawit yang berpotensi untuk dikembangkan oleh masyarakat adalah sebagai media tanam jamur merang dan kompos untuk pupuk tanaman. Sebagian besar masyarakat di sekitar Pondok Pesantren (Ponpes) merupakan petani yang membutuhkan pupuk untuk tanaman, dan selalu bergantung pada pupuk kimia.Tujuan kegiatan adalah meningkatkan pemahaman dan keterampilan para petani di sekitar Ponpes Darul Iman Desa Tanjung Sari Kecamatan Natar untuk memanfaatkan tandan kosong kelapa sawit menjadi kompos dan pupuk organik cair dan aplikasinya pada budidaya pertanian. Kegiatan dengan jumlah peserta 20 orang dilakukan dengan metode learning by doing dengan tahapan sosialisasi, penyuluhan, demplot, dan evaluasi. Hasil kegiatan menunjukkan bahwa terjadi peningkatan pengetahuan sebesar 76,25 %, dan terjadi peningkatan keterampilan para peserta 100 % dari tidak terampil menjadi terampil mebuat kompos dan pupuk organik cair (POC) dari tandan kosong kelapa sawit bekas media jamur merang
Value Added Analysis of Palm Sugar and Factors that Influence
Get PDFKendal Regency as the one regency in the Central Java Province has prospect for development of palm sugar small business. This research aimed to determine the amount of income, added value processing of palm sugar small bussiness, and to analyze the factors that influenced added value of of palm sugar small bussiness in Kendal Regency. This study use a purposive sampling method. The location, beside Temanggung Regency and Klaten Regency, Kendal Regency is one of palm sugar centre in the Central Java Propince. The average total production of palm sugar in Singorojo District is 6,59 kilogram per production period. The processing of palm sugar production give added value at Rp.2.758,- per liter. The average total production of palm sugar in Limbangan District is 8,05 kilogram per production period. The processing of palm sugar production give added value at is Rp.2.890,- per liter. Average net income per month in Kendal Regency is Rp. 2.167.377,-, with average revenue is Rp. 2.893.587,-. Added value of processed palm sugar in Kendal Regency were influenced by several factors including; the amount of labour, the producer’s age, raw material prices, output prices, and production capacity. Keywords: Added value, income, palm suga
Penerapan Sistem Manajemen Mutu ISO 9001:2008 Terhadap Peningkatan Kinerja Politeknik Negeri Lampung
Get PDFManagement Accounting states that the performance of an organization is not only seen on the financial performance but also in terms of non-financial. Non-financial performance assessment can be done by using a system of production and just-in-time distribution, employee empowerment, balance scorecard, reengineering, total quality control or quality management system known as ISO 9001: 2008. Universities and colleges are required to be of good university governances. College performance typically uses non-financial ratings in the form of ISO 9001: 2008. State Polytechnics of Lampung is one of the colleges that has implemented quality management system ISO 9001: 2008. This study is to know the influence of the implementation of quality management system ISO 9001: 2008 to the improvement of performance of State Polytechnics of Lampung. This study assessed the performance of the employees. The populations are the lecturers and academic staffs of the department which has implemented the quality management system ISO 9001: 2008 as many as 160 people. Based on Solvin formula, the number of the sample is 58 people. The methods of data collection is the questionnaire containing indicators of the quality management system ISO 9001: 2008 and indicators of employee performance evaluation. The data were analyzed through regression analysis. The results showed that the calculated F value of 85.671 with a significance level of 0.000. Because the Probability (0,000) is much smaller than 0.05, then the hypothesis is proven that the quality management system ISO 9001: 2008 has a significant influence on employee performance improvement in State Polytechnics of Lampung. Keywords: Management Accounting, performance, quality management system, and ISO 9001: 2008
Faktor yang Mempengaruhi Opini Going Concern (Studi pada Industri Dasar dan Kimia yang Terdaftar di Bursa Efek Indonesia)
Get PDFThis study aims to examine and analyze the influence of leverage, earnings management, and company growth to audit going concern opinion on the basic and chemical industries listed on the Stock Exchange for the period 2012-2016. As an explanatory research, this research used descriptive quantitative approach. The study population was 65 financial statements of basic industrial and chemical companies, with a purposive sampling technique. The research samples were 22 basic and chemical industry financial statements for the period of 2012-2016. The method of data analysis in this study is logistic regression analysis. The results of this study indicate that simultaneously leverage, earnings management, and company growth have a significant effect on the going concern audit opinion on the Basic and Chemical Industries listed on the IDX for the period 2012-2016. Partially leverage, earnings management, and company growth have no effect on going concern audit on Basic and Chemical Industries listed on the Stock Exchange for the period 2012-2016 with a significant value> 0.05. The results of Nagelkerke's R Square value in this study are 0.042 which can state that the dependent variable variability (going concern audit) can be explained by the variability of independent variables (leverage, earnings management and company growth) 42% while the remainder equals 58% explained by independent variables others. Keywords: Leverage, Earnings Management, Growth of Company, Audit, Going Concern Opinio
Kajian Cemaran Salmonella spp pada Daging Ayam Broiler di Pasar Tradisional dan Modern Kota Bandar Lampung
Get PDFFood can be a carrier for pathogenic agents that can disease in consumers (foodborne disease). Chicken meat is one of the products from livestock which has a high consumption rate, because besides being easy to obtain, the growth of chickens is fast, and the price is also more affordable compared to large livestock types. Chicken meat is an excellent medium for microbial growth and makes it a perishable food ingredient. Foodborne illness is a disease caused by pathogenic microorganisms that contaminate food, such as Salmonella spp, Staphylococcus aureus, and Escherichia coli (E.coli). Salmonella spp infection can cause salmonellosis which irritates the digestive tract and many of them result in death. This study aims to assess the presence and number of pathogenic microorganisms Salmonella spp in broiler chicken sold in traditional and modern markets in Bandar Lampung. The research was conducted by purposive sampling of 30 chicken meat samples. Broiler chicken carcass samples were taken as whole and then stored in sterile plastic, labeled and put into a cool box filled with ice. The variables observed in this study were the presence and number of Salmonella bacteria. The data obtained were analyzed descriptively. The results of Salmonella spp examination on chicken meat samples in traditional markets in Bandar Lampung City showed a positive in 1 (one) sample or 6.7%, while in modern markets Salmonella was not found. The presence of Salmonella in chicken meat is thought to be due to contamination from the water used during the process of slaughtering and preparing the carcass, contamination from the carcass slaughtering and selling environment which does not apply good sanitary hygiene and poor personal hygiene of the traders. The conclusion obtained is that the number of Salmonella spp in chicken meat in traditional markets is not in accordance with SNI 7388 of 2009 concerning the Maximum Limit of Microbial Contamination (BMCM) in fresh meat.Food can function as a carrier for pathogenic agents that can cause disease in consumers (foodborne disease). Chicken meat is one of the products from livestock which has a high consumption rate, because besides being easy to obtain, the growth of chickens is fast, and the price is also more affordable compared to large livestock types. Chicken meat is an excellent medium for microbial growth and makes it a perishable food ingredient. Foodborne illness is a disease caused by pathogenic microorganisms that contaminate food, such as Salmonella spp, Staphylococcus aureus, and Escherichia coli (E.coli). Salmonella spp infection can cause salmonellosis which irritates the digestive tract and many of them result in death. This study aims to assess the presence and number of pathogenic microorganisms Salmonella spp in broiler chicken sold in traditional and modern markets in Bandar Lampung. The research was conducted by purposive sampling of 30 chicken meat samples. Broiler chicken carcass samples were taken as whole and then stored in sterile plastic, labeled and put into a cool box filled with ice. The variables observed in this study were the presence and number of Salmonella bacteria. The data obtained were analyzed descriptively. The results of Salmonella spp examination on chicken meat samples in traditional markets in Bandar Lampung City showed a positive effect in 1 (one) sample or 6.7%, while in modern markets Salmonella was not found. The presence of Salmonella in chicken meat is thought to be due to contamination from the water used during the process of slaughtering and preparing the carcass, contamination from the carcass slaughtering and selling environment which does not apply good sanitary hygiene and poor personal hygiene of the traders. The conclusion obtained is that the number of Salmonella spp in chicken meat in traditional markets is not in accordance with SNI 7388 of 2009 concerning the Maximum Limit of Microbial Contamination (BMCM) in fresh meat
ANALISIS KELAYAKAN INVESTASI MARNING JAGUNG PADA INDUSTRI RUMAH TANGGA DESA KARANG ANYAR
Get PDFCorn is a source of food. Potential corn commodity to be developed as industrial raw material. The value of maize production in Lampung Province fluctuated in 2015-2019. The increase of economies of scale in Lampung Province can be overcome by processing corn into corn marning. The corn marning business in Karang Anyar Village is developed on a household scale. The purpose of this study was to analyze the investment and sensitivity level of maize in home industries in Karang Anyar Village, Gedong Tataan District, Pesawaran Regency. The data used in the study consisted of primary and secondary data. Primary data were obtained by interviewing, observing, and recording techniques, while secondary data were obtained from BPS, Koperindag Pesawaran, and other literature. This research is a survey research with qualitative and quantitative research types. The population that is the object of this research is 26 MSME actors with the type of household industry which is well known in Karang Anyar Village determined by the census method. The analysis used is the analysis of investment criteria using Microsoft Excel and the calculation of linear trend analysis (Least Squares Method). Based on the results of calculations using investment criteria analysis, the NPV value is Rp.22,661,178.00, IRR is 61%, Net B/C is 2.29, BEP is achieved over 4 years 8 months 3 days, and PBP is achieved in a period 1 Year 4 Month 3 Days. The result of the sensitivity analysis to inflation is that 5% of the business is still feasible to run. Based on the results of the analysis carried out, it can be concluded that the IRT of corn marning is feasible to run and develop so that it is necessary to carry out business development.ABSTRAK
Jagung merupakan sumber utama bahan pangan. Komoditas jagung potensial dikembangkan sebagai bahan baku industri. Nilai produksi jagung di Provinsi Lampung mengalami fluktuasi pada tahun 2014-2018. Peningkatan skala ekonomi di Provinsi Lampung dapat diatasi dengan melakukan pengolahan jagung menjadi marning jagung. Usaha marning jagung di Desa Karang Anyar dikembangkan dalam skala rumah tangga. Tujuan penelitian ini adalah menganalisis kelayakan investasi dan tingkat sensitivitas marning jagung pada industri rumah tangga di Desa Karang Anyar Kecamatan Gedong Tataan Kabupaten Pesawaran. Data yang digunakan dalam penelitian terdiri dari data primer dan sekunder. Data primer diperoleh dengan teknik wawancara, observasi, dan pencatatan, sedangkan data sekunder diperoleh dari BPS, Koperindag Pesawaran serta literatur lainnya. Penelitian ini merupakan penelitian survey dengan jenis penelitian kualitatif dan kuantitatif. Populasi yang menjadi objek pada penelitian ini adalah 26 pelaku UMKM dengan jenis industri rumah tangga marning jagung yang tersebar di Desa Karang Anyar ditentukan dengan metode sensus. Analisis yang digunakan adalah analisis kriteria investasi dengan menggunakan microsoft exel dan perhitungan analisis trend linear (Least Squares Method). Berdasarkan hasil perhitungan menggunakan analisis kriteria investasi diperoleh nilai NPV sebesar Rp22.661.178,00, IRR sebesar 61%, Net B/C sebesar 2,29, BEP tercapai selama periode waktu 4 Tahun 8 Bulan 3 Hari, dan PBP tercapai pada periode waktu 1 Tahun 4 Bulan 3 Hari. Hasil analisis sensitivitas terhadap inflasi sebesar 5% usaha tetap layak dijalnkan. Berdasarkan hasil analisis yang dilakukan, maka dapat disimpulkan bahwa IRT marning jagung layak untuk dijalankan dan dikembangkan sehingga perlu melakukan pengembangan usaha.
Kata kunci : analisis investasi, industri rumah tangga, marning jagung
PEMBINAAN TEKNOLOGI PETANI DALAM PENGEMBANGAN ANEKA PRODUK TEMBAKAU NON ROKOK: LANGKAH MAJU KABUPATEN BANDUNG
No full textThe cigarette industry is no less important influence on the Indonesian economy, that is, it has contributed significantly to both labor and state income through excise. The existence of the FCTC (Framework Convention on Tobacco Control) causes the cigarette industry to experience very strong public pressure, especially in relation to the launching of the global agenda for World Health Day. To anticipate the impact of the FCTC, there needs to be technological innovation in a variety of processed non-cigarette tobacco products. The research method used was a survey with a descriptive quantitative approach. Respondents (tobacco farmers) were taken in five districts in Bandung Regency, which have great potential for tobacco commodities, and are one of the centers of tobacco production after Garut regency in West Java. The five research areas are the target areas of the Department of Industry and Trade of Bandung Regency in developing non-cigarette tobacco products. Interviews were also conducted with informants, namely: the chairperson and management of the Tobacco Farmers Group, the Indonesian Tobacco Association, staff of relevant agencies (Disperindag), and community leaders in the study area. The FGD technique was also carried out. Research data is tabulated, described and analyzed through systems thinking approaches. The results showed that there were still many obstacles in developing agroindustry of non-cigarette tobacco products, and the development model had to be built in an integrated and comprehensive manner, because it was related to various stakeholders.Industri rokok tidak kalah penting pengaruhnya terhadap perekonomian Indonesia yaitu, telah memberikan kontribusi yang cukup besar baik dari tenaga kerja maupun pendapatan negara melalui cukai. Adanya FCTC (Framework Convention on Tobacco Control) menyebabkan industri rokok mengalami tekanan publik yang sangat kuat, terutama dikaitkan dengan pencanangan agenda global Hari Kesehatan Sedunia. Ini berdampak terhadap petani tembakau sebagai pemasok bahan baku olahan rokok, banyak petani tembakau yang pada akhirnya mengganti tanamannya dengan tanaman lain yang memiliki nilai kurang ekonomis dibandingkan tanaman tembakau. Untuk mengantisipasi dampak FCTC tersebut, perlu ada inovasi teknologi dalam aneka produk olahan tembakau non rokok. Beberapa aneka produk olahan tembakau non rokok, adalah: pupuk, pestisida, farmasi, cat untuk batik, briket, minyak tembakau,dan lain-lain yang memiliki nilai tambah  lebih tinggi dibandingkan dalam bentuk rokok. Metode penelitian yang digunakan adalah survey dengan pendekatan kuantitaif deskriptif . Responden (petani tembakau) diambil di lima Kecamatan  pada Kabupaten Bandung, yang memiliki potensi besar untuk komoditas tembakau, dan merupakan salah satu sentra produksi tembakau setelah kabupaten Garut  di Jawa Barat. Kelima wilayah penelitian  ini merupakan wilayah binaan dari Disperindag Kabupaten Bandung dalam mengembangkan produk olahan tembakau non rokok.  Wawancara juga dilakukan terhadap Informan, yaitu: ketua dan pengurus Kelompok Tani Tembakau, Asosiasi Tembakau Indonesia, staf instansi terkait (Disperidag), dan tokoh masyarakat di wilayah penelitian. Teknik FGD juga dilakukan. Data hasil penelitian ditabulasikan, dideskripsikan dan dianalisis melalui pendekatan system thinking. Hasil penelitian menunjukan, masih banyak kendala dalam mengembangkan agroindustri produk tembakau non rokok, dan model pengembangannya harus dibangun secara terintegrasi dan  menyeluruh, karena terkait dengan berbagai stakeholder
KARAKTERISTIK IKLIM DAN TANAH VULKANIS DI SISI BARAT GUNUNG API IJEN JAWA TIMUR SEBAGAI DASAR PENENTU PENGELOLAAN VARIETAS TANAMAN PADI (Oriza sativa L.)
Get PDFThe suitability of typical rice varieties in Tegalampel Sub-District, Bondowoso District. The need for rice is increasing every year. Rice production is inseparable from paddy production in the field. Paddy production on the field will be optimal if the variety matches the soil and land characteristics. This research is an exploratory study to evaluate the suitability of the typical location of paddy varieties in Tegalampel Sub-District, Bondowoso District. The research was conducted in August-December 2020 in Tegalampel District, Jember Regency, and soil analysis at the Soil Fertility Laboratory of the University of Jember. The research method uses a survey method which is divided into 3 stages: literature study, field survey, and data analysis. The results showed Tegalampel Sub-District has the potential to be planted with paddy divided into 3 land uses with a height of <700 m asl with rainfall <2000 mm / year, namely irrigated rice fields, rain-fed rice fields, and dry fields / dry land. Suitability of rice varieties for irrigated rice fields namely Ciherang, Inpari 1, Inpari 6 Jete, Mekongga by 16.60%; suitability of rice varieties for rain-fed rice fields are varieties Inpari 10, Inpari 12, Inpari 13, Inpari 18, Inpari 19, Inpari 20, Inpari 38, Inpari 39, Inpari 40, Inpari 41, Dodokan, Silugonggo by 26.64%; and suitability of rice varieties for dry fields / dry land, namely Inpago 5, Inpago 8, Inpago 9, Inpago 10, Inpago 11, Inpago 12 by 26.35%.Kebutuhan beras semakin meningkat tiap tahun. Produksi beras tidak terlepas dari produksi padi di lapang. Produksi padi dilapang akan optimal apabila varietas sesuai dengan karakteristik tanah dan lahan. Penelitian ini merupakan penelitian eksplorasi dengan tujuan evaluasi kesesuaian khasloka varietas padi di Kecamatan Tegalampel Kabupaten Bondowoso. Metode penelitian menggunakan metode survei yang terbagi atas 3 tahapan yaitu studi pustaka, survei lapang, dan analisis data. Hasil penelitian menunjukkan Kecamatan Tegalampel berpotensi untuk ditanami padi yang terbagi atas 3 penggunaan lahan dengan ketinggian tempat < 700 mdpl dengan curah hujan < 2000 mm/tahun yaitu sawah irigasi, sawah tadah hujan, dan tegalan/lahan kering. Kesesuaian varietas padi untuk lahan sawah irigasi yaitu varietas Ciherang, Inpari 1, Inpari 6 Jete, Mekongga sebesar 16,60%; lahan sawah tadah hujan yaitu varietas Inpari 10, Inpari 12, Inpari 13, Inpari 18, Inpari 19, Inpari 20, Inpari 38, Inpari 39, Inpari 40, Inpari 41, Dodokan, Silugonggo sebesar 26,64%; dan kesesuaian varietas padi untuk lahan tegalan yaitu varietas Inpago 5, Inpago 8, Inpago 9, Inpago 10, Inpago 11, Inpago 12 sebesar 26,35%.
Kata kunci: kesesuaian lahan, khasloka, survai, varietas, pad
Optimasi Proses Fermentasi Semi Padat Onggok Singkong Menggunakan Metode Response Surface Methodology (RSM)
Get PDFThe application of semi-solid fermentation has been able to increase the potential for using cassava pulp, an underused biomass from starch processing (tapioca), as foodstuffs which are reflected in an increase in protein content up to 7.07% and a decrease in cyanide content to less than 10 mg/kg (8.78 mg/kg). Further process optimization is required if the cassava pulp fermentation process is to be carried out on an industrial scale. This research was aimed to obtain the optimal fermentation process parameters to produce cassava pulp flour with optimal characteristics as foodstuffs. Optimization of the fermentation process was carried out using the Response Surface Methodology (RSM) with the Central Composite Design model. There were three optimized factors, namely the concentration of S. cerevisiae (1%-3%), ammonium sulfate concentration (1%-2%), and fermentation time (72-120 hours). The determination of the upper and lower limits was based on preliminary research. The optimal characteristics of fermented cassava pulp flour is obtained in the process parameters: starter concentration 1.67%, ammonium sulphate concentration 1.00%, and fermentation time 77.65 hours. The optimal process parameters will produce fermented cassava pulp flour with a protein content of 6.17%, cyanide content of 8.64 mg/kg, and an odour score of 4.93 (maximum score of 5, like very much) which is very potential to be used as foodstuffs.The application of semi-solid fermentation has been able to increase the potential for using cassava pulp, an underused biomass from starch processing (tapioca), as foodstuffs which are reflected in an increase in protein content up to 7.07% and a decrease in cyanide content to less than 10 mg/kg (8.78 mg/kg). Further process optimization is required if the cassava pulp fermentation process is to be carried out on an industrial scale. This research was aimed to obtain the optimal fermentation process parameters to produce cassava pulp flour with optimal characteristics as foodstuffs. Optimization of the fermentation process was carried out using the Response Surface Methodology (RSM) with the Central Composite Design model. The optimization results using numerical methods show that the optimal characteristics of fermented cassava pulp flour is obtained in the process parameters: starter concentration 1.58-1.65%, ammonium sulphate concentration 1.00%, and fermentation time 75.01-82.53 hours. The optimal process parameters will produce fermented cassava pulp flour with a protein content of 6.40-6.60%, cyanide content of 7.24-7.61 mg/kg, starch content of 58.14-58.37%, dietary fiber content of 15.83-16.65% and an odour score of 4.50-4.53 (maximum score of 5, like very much) which is very potential to be used as foodstuffs
Pergeseran Faktor Psikologi Penentu Keputusan Pembelian (Studi Kasus Sayuran Organik Di Pasar Modern Kota Palembang):
Get PDFAbstract Increased awareness of the importance of health is also thought to have an impact on the consumption behavior of organic vegetables. So far, more research on purchasing decisions has been analyzed with consideration of microeconomic theory. Along with the development of information and knowledge, purchasing decisions are thought not only to be economic decisions but also to psychological considerations, especially the determinant factors. This research was carried out in the modern market of Palembang city. The research method was a survey method and the sampling method was an accidental sampling technique. Data analysis using Factorial Multivariate Analysis. The results of the analysis show psychological factors that influence purchasing decisions in terms of the importance level are (1) Perception, (2) Learning, (3) Attitudes, and (4) consistency. The analysis results differ with the level of theoretical importance. The level of importance based on the analysis are (1) motivation, (2) perception, (3) learning, and (4) attitude. The results of this study indicate that motivation is no longer a psychological factor in purchasing decisions, and there is a shift in factors where perception is the first and most important determining factor.Peningkatan kesadaran akan pentingnya kesehatan diduga juga berdampak pada perilaku konsumsi sayuran organik. Selama ini, penelitian mengenai keputusan pembelian lebih banyak dianalisis dengan pertimbangan teori ekonomi mikro. Seiring dengan perkembangan informasi dan pengetahuan, keputusan pembelian diduga tidak hanya merupakan keputusan ekonomi, tetapi juga berkaitan dengan pertimbangan psikologi terutama perubahan faktor penentunya. Penelitian ini dilaksanakan di pasar modern Kota Palembang. Metode penelitian adalah metode survei dan metode penarikan contoh adalah metode secara kebetulan (accidental sampling technique). Analisis data menggunakan analisis multivariat faktorial. Hasil analisis menunjukkan faktor-faktor psikologis yang mempengaruhi keputusan pembelian ditinjau dari urutan kepentingan adalah (1) Faktor persepsi, (2) pemahaman, (3) sikap dan (4) konsisten. Hasil analisis berbeda dengan tingkatan kepentingan secara teori yaitu (1) Motivasi, (2) persepsi, (3) pembelajaran dan (4) sikap. Hasil penelitian ini menunjukkan motivasi tidak lagi menjadi faktor pskologi dalam keputusan pembelian, dan terjadi pergeseran faktor dimana persepsi menjadi faktor penentu pertama dan terpenting