Jurnal Universitas Kadiri Kediri
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Analisis Faktor Yang Mempengaruhi Konsumen Dalam Pengambilan Keputusan Pembelian Produk Air Minum Merk Aqua (Studi Kasus Di Ud Budi Jaya Kediri)
Full text linkTujuan dari penelitian ini adalah untuk menganalisis faktor-faktor budaya, sosial, pribadi dan psikologis yang mempengaruhi Konsumen dalam pengambilan keputusan membeli produk air minum merk aqua karena diproduksi secara masal maka peneliti mengambil 40 responden secara accidental. Alat yang digunakan untuk menguji penelitian ini adalah regresi linear berganda. Hasil uji analisis didapat bahwa variabel faktor budaya, sosial, pribadi dan psikologis secara parsial, faktor budaya dan faktor sosial mempunyai pengaruh yang tidak signifikan (bermakna) tetapi faktor pribadi dan faktor psikologis mempunyai pengaruh yang signifikan (bermakna) terhadap keputusan pembelian produk air minum merk aqua. Variabel psikologis mempunyai pengaruh dominan terhadap keputusan pembelian produk air minum merk aqu
Analisis Pengaruh Kualitas Pelayanan Dan Disiplin Kerja Karyawan Terhadap Kepuasan Pasien Askes Di Pt Askes Kediri
Full text linkAbstract This research is motivated researcher observations and experiences, especiallythat of PT Askes Kediri Askes Patients who are less sensitive in terms of quality ofservice and low sense of employee discipline in obeying the rules. As a result, manypatients who are less conscious and lazy to perform administrative activities.The problem of this study is (1) Is the quality of health care insurance in effecton patients’ satisfaction, PT Askes Kediri? (2) Is the employee disciplinary effect onpatient satisfaction in PT Askes Kediri? (3) Is the quality of service and employeediscipline effect on patient satisfaction in PT Askes Kediri?This study used a qualitative approach to formulating a hypothesis, then thehypothesis will be tested using a quantitative approach. Where the data obtained willbe calculated using the formula and test the statistical analisisaConclusion The results of this study were (1) Variable quality of service (X1)to simultaneously deliver significant influence on patient satisfaction in PT Askeskediri with a probability value of b1 is 0.017 less than 0.05. (2) Variable disciplineemployees (X2) simultaneously providing significant influence on patient satisfactionin PT Askes Kediri with a probability value of b2 is 0.031 less than0.05. (3) Variable quality of service (X1) has a regression coefficient (β) for = 0.149,employee discipline (X2) is 0.123, thus it can be said that the service quality variable(X1) has a dominant influence on patient satisfaction in PT Askes Kediri .Conclusionsbased on these results, it is recommended: (1) the principal purpose of the applicationquality of service and employee discipline is to give satisfaction to the patient.Therefore, employees should always put quality of service and employee discipline.(2) the employee must be continuously examined, to prove whether the quality ofcare and discipline works are in accordance with the applicable rules. Keywords: Quality of Service, Employee Discipline, Patient Satisfaction