International Journal of Management Excellence (IJME)
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The new challenges of innovation: The future of subcontracting facing the threat of the environment
Globalization of the economy and open borders have companies, including subcontractors, facing a great challenge of competitiveness. Such is the case of Tunisian companies.Tunisia has a Mediterranean climate in the North and the East Coast, semi-arid in the interior regions and Saharian in the south. Its closeness to Europe and the cheap manpower are the main assets which made several European companies subcontracted their activities to Tunisian companies.However, with the evolution of the environment these assets have lost their value facing the intensified competition, notably with the emergence of China that subcontracts very cheaply. Tunisian firms are facing a big challenge in trying to attract and retain a client- donor- henceforth is becoming very demanding. Building on the efforts of R&D is now the key to overcoming these difficulties and establish sustainability.Through the study of three cases of Tunisian subcontracted industrial enterprises and an abductive approach, our work reveals that, faced with a perceived as unstable environment, companies find it necessary to accentuate their R&D. The latter manifests itself in the co-conception or attempted inventions under development making it possible to offer new benefits.
A Study on Agewise Satisfaction Level of Customers in Banking Sector
As a sequel to market diversification and deregulation as a part of financial sector reforms, the banking industry has been exposed to a fiercely competitive environment epitomized by the emergence of a ‘buyers market’. The gradual entry of private and foreign banks into Indian banking industry has transformed the hitherto protected and regulated banking environment to a liberalized and highly competitive one. In this changed banking scenario, the importance and significance of the customers has increased manifold. The dictum bank exists because of its customers’ has become more pronounced and relevant in the present context. Banks have to devise suitable systems and mechanisms to satisfy the needs and expectations of various segments of customers for their survival. Against this backdrop, this above matter attempts to introspect about the past, makes an assessment of the present and outlines the strategy for the future in the context of customer service in banks