e-Jurnal STIE Pasaman (Sekolah Tinggi Ilmu Ekonomi)
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN ARUMAS HOTEL LUBUK SIKAPING
Get PDFPenelitian ini dilakukan untuk melihat pengaruh kualitas pelayanan terhadap kepuasan pelanggan Arumas Hotel Lubuk Sikaping. Populasinya adalah semua pelanggan Arumas dan sampel yang diambil dalam penelitian ini sebanyak 100 orang pelanggan yang ditemui. Tehnik pengambilan data adalah dengan kuesioner yang dikuantifisir dengan skala Likert. Hasil pengujian hipotesis menunjukkan bahwa semua variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan Arumas Hotel. Pengujian dengan regresi berganda menunjukkan koefisien tangibel sevesar 0,311, koefisien reliability sebesar 0,156, koefisien responsiveness sebesar 0,212, assurance sebesar 0,198 dan koefisien empathy sebesar 0,195. Penemuan ini sesuai dengan hasil penelitian-penelitian sebelumnya pada objek yang berbeda
PENGARUH MOTIVASI, PERSEPSI DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWAMEMILIH STIE PASAMAN SIMPANG EMPAT
Get PDFPerguruan Tinggi memainkan peranan penting didalam mencetak sumber daya manusia (SDM) yang berkualitas. Bertolak dari peran strategisnya itu sejumlah Perguruan Tinggi seakan berlomba untuk berbenah diri agar didalam menjalankan peranannya itu berjalan sebagaimana diharapkan. Eksistensi Perguruan Tinggi khususnya yang dikelola pihak swasta sangat tergantung dengan jumlah mahasiswa yang memilih untuk kuliah di suatu perguruan tinggi. Dewasa ini sejumlah Perguruan Tinggi terlihat antusias berupaya agar menjadi pilihan calon mahasiswa baru. Motivasi, persepsi dan promosi adalah diantara faktor-faktor penting yang dapat mempengaruhi calon mahasiswa untuk memilih suatu Perguruan Tinggi. Penelitian ini dilakukan untuk mengetahui pengaruh motivasi, persepsi, promosi terhadap keputusan mahasiswa memilih STIE Pasaman- Simpang Empat. Pengumpulan data dilakukan dengan kuesioner yang memuat instrument pengukuran variabel penelitian yang dikuantifisir dengan skala Likert. Tehnik analisa data dengan pengujian melalui uji regresi linier berganda. Populasi adalah mahasiswa program studi manajemen pada semester ganjil tahun akademik 2013/2014 yang berjumlah 647 orang. Penarikan sampel dengan rumus Slovin diperoleh sampel sebanyak 248 orang. Hasil penelitian menemukan bahwa motivasi, persepsi dan promosi masing-masing secara parsial berpengaruh positif dan signifikan terhadap keputusan mahasis didalam memilih berkuliah di STIE Pasaman Simpang Empat. Hasil penelitian ini memberikan implikasi praktis bagi pimpinan STIE Pasaman Simpang Empat bahwa untuk meningkatkan bobot keputusan mahasiswa didalam memilih kuliah di Perguruan Tinggi ini yang berimplikasi juga paka tingkat kepuasan dan loyalitas sebagai perilaku paska pemilihan, maka perlu peningkatan pada aspek motivasi, persepsi dan promosi.
Kata kunci : Motivasi, persepsi, promosi dan keputusan memilih
EFFECT OF LOCATION AND PRODUCT QUALITY ON PURCHASE DECISION OF REXVIN HOUSING BATAM
Get PDFThis study aims to determine the effect of location and product quality on the purchase decision at PT Rexvin Propertindo in Batam. This study has a population of 322 people, that is Rexvin Boulevard housing buyers who make purchases in 2014-2016 is 322 people, with a total sample of 178 people with sampling technique is simple random sampling. The data analysis technique used is multiple linear regression analysis using SPSS program. Based on the test results coefficient of determination (R2) of 51% indicates that the location and quality of the product influence the purchase decision. The result of t test shows that t value on location variable is 2,464 and t value on product quality variable is 7,743. Both values t arithmetic greater than the value of t table with a value of 1.974, so that each variable has a positive and significant effect on purchasing decisions. So it can be concluded that the location and quality of products together have a positive and significant impact on purchasing decision
LEADERSHIP RELATIONSHIP MODEL AND WORK STRESS ON EMPLOYEE PERFORMANCE IN CARGO DELIVERY SERVICE COMPANY IN BATAM CITY
Get PDFCargo shipping service company is one of the companies engaged in services to meet the needs of consumers in the process of shipping goods, whether done by individuals or agencies to support various companies in completing their performance, especially goods or manufacturing companies. Whether or not the company's performance can be measured by the overall performance of employees. The higher the enthusiasm of employees in working and completing their work will further increase the potential of a company to achieve its goals. This study aims to examine the extent to which the role of leadership, and work stress is able to improve the performance of employees of Cargo Shipping Services in Batam City, using quantitative research methods with data analysis techniques with multiple linear regression analysis and the number of samples used by 224 respondents. The results of this study are; Leadership has a positive and significant effect on employee performance. Job stress has a positive and significant effect on employee performance. Leadership and work stress simultaneously have a positive and significant effect on the performance of employees of Cargo Shipping Services in Batam City.
Keywords: Leadership, work stress, employee performanc
EFFECT OF LEADERSHIP, TRAINING, AND HUMAN RESOURCES COMPETENCY TO EMPLOYEE PERFORMANCE THROUGH MOTIVATION AS INTERVENING VARIABLES
Get PDFThis study aims to determine the direct influence of empirical and indirect influence of leadership variables, training, human resource competencies, work motivation, and employee performance. This study uses 185 employees of PT Graha Resik Batam as a research sample. The data obtained were analyzed using path analysis with the help of SPSS 21 software. The results obtained: leadership has a significant influence on work motivation, training has a significant effect on work motivation, human resource competence has a significant influence on motivation, leadership has influence which is significant to employee performance, training has a significant effect on employee performance, human resources competence has a significant effect on employee performance, work motivation has a significant effect on employee performance, leadership has no significant effect on employee performance through work motivation. This means that work motivation does not vary between variables in mediating leadership relationships on employee performance, training has a significant effect on employee performance through work motivation. This means that motivation to work as intervening variable in mediating training relationships on employee performance, human resource competence has no significant effect on employee performance through work motivation. This means that the competence of human resources does not vary between variables in mediating the relationship of competence of human resources with employee performance. Keywords: leadership, training, human resource competence, work motivation, employee performance
PULL STRATEGY: A MARKETING STRATEGY PUBLIC RELATIONS TO MAINTAIN CUSTOMER LOYALTY
Get PDFCustomer loyalty is most important asset for every company. Customer loyalty gives company many benefits such as repeat purchase and recommendation to third party. This makes many companies always try figure out the ways to maintain customer loyalty. This research is held in PT. Zinkpower Batam Indo in Jl. Brigjend Katamso KM 6,2 Tanjung Uncang, Batam. This company is pioneer of galvanizing plant in Batam and proven to have high quality of galvanizing. PT. Zinkpower Batam Indo is subsidiary of Kopf Group, a mother company with the same field. This research aims to determine PT. Zinkpower Batam Indo Marketing Public Relations’s strategy to maintain their customer loyalty. The method used is descriptive qualitative approach. Data collection technique in this research using depth interview, participant observation & documentation. The result is Marketing Public Relations using pull strategy to main customer loyalty, such as customer satisfaction survey, complain handling, discount and one stop service. Implementation of pull strategy proved can maintain the loyalty that will explained in this research. Keywords: Marketing Public Relations, Pull Strategy, Loyalt
INFLUENCE OF SOCIAL MEDIA ADVERTISING ON BRANDS AWARENESS OF PT. INDAH TAMARA TOUR & TRAVEL CUSTOMERS
Get PDFOne of the strategies use of the company in products introducing and services is by advertising. advertising media so many using now that is social media or marketing Social Media. One of the travel company used social media as advertising media is PT Indah Tamara Tour & Travel. In except to advertising strategy the company also needs to develop Brand Awareness will be the company's brand for its products familliar among consumers. The purpose of this research is to determine of the effect of advertising on brand awareness of consumers and the influence of social media on the relationship between Advertising with Brand awareness consumers. Sampling technique in this research use Simple Random sampling method. Data collection techniques use in this research was by means of questionnaires. The result of hypothesis 1, t test (13,347) ˃ t table (1,966) with significance value 0,00
ACTIVITY RATIO ANALYSIS FOR MEASURING COMPANY EFFECTIVENESS PT. MARTINA BERTO TBK JAKARTA
Get PDFThis research at PT. Martina Berto Tbk. a company listed in the cosmetics and household subsector of Indonesia Stock Exchange. The object of this research is the financial statement PT. Martina Berto Tbk. which is decreasing in sales every year.
This research has a purpose to know the analysis of activity ratio to measure the effectiveness of the company PT. Martina Berto Tbk. observerd of seven aspects, its receivable turnover, days of receivable, inventory turnover, days of inventory, working capital turnover, fixed assets turnover and total assets turnover the period of 2012-2016.
. The data of this research obtained from secondary data such as literature and company documentation. The analysis method applied in the research was descriptive.
Based on the result of the research, it is found that the calculated result of activity of the company consist in effectiveness of company PT. Martina Berto Tbk. in terms of receivable turnovers from 2012-2016 are amounted to 2.4 times, 2.3 times, 2.2 times, 2,1 times, and 1.9 times. The days of receivable in 2012-2016 are amounted to 152 days, 158 days, 165 days, 173 days, and 192 days. The inventory turnovers in 2012-2016 are amounted to 13.5 times, 12,0 times, 8,9 times, 9,0 times, and 7,2 times. The days of inventory in 2012-2016 are amounted to 27 days, 30 days, 41 days, 40 days, and 50 days. The working capital turnovers in 2012-2016 are amounted to 1.9 times, 1.8 times, 2,0 times, 2,1 times, and 2,1 times. The fixed assets turnovers in 2012-2016 are amounted to 8,8 times, 4,7 times, 4.5 times, 4,7 times, and 4,6 times. The total assets turnovers in 2012-2016 are amounted to 1,1 times, 1,0 times, 1,0 times, 1,0 times, and 0.9 times. This fluctuation resulted in poor management of the assets and the ability to decrease sales.[Bold]
Keywords: Effectiveness Company, Activity Ratio
PENGARUH FAKTOR SOSIAL, FAKTOR PRIBADI DAN RELIGIUS TERHADAP KEPUTUSAN ORANG TUA MEMILIH SD EL MA’ARIF- PASAMAN BARAT
Get PDFEducation of Elementary School especiallyin West Pasaman had sufficient number of primary school, and almost certainly on every Jorong there were primary schools, they competed to get students by improving the quality of education, facility and other infrastructure facilities. Departing from this rivalry private schools began to manifest themselves with reference to quality, including service program of boarding school for school-based Religion. EL-ma'arif elementary school appeared the excellence both on the quality of education quality from learning activities and the activities of self-development. Most private primary schools made themselves as a choice by parents for their children’s education. Social factors, personal factors and religious factors are among the factors that can be affected parents in making decision. The data collection in this study conducted by using questionnaire that included an instrument as measurement of population variable were parents of students that active in academic year 2006/2017 about 326, the sampling used Slovin formula obtained sample of 77 people. The result of multiple linear regression analysis of social factors, personal factors and religious factors contributed 33.3% toward the decision of parents choose El-Maarif elementary school. The practical implications of this research toward the management were to be able to find the strategies or factors for the development of a better education.
Keywords : Social factor, personal factor, religion factor, parents’ decisio
EVALUATION OF MERCHANDISE INTERNAL CONTROL SYSTEM AT MINI MARKET SARIBU RUMAH GADANG
Get PDFMini market saribu rumah gadang is business unit whose operstions have been using smile infent software,which is a software to operate the purchase system and merchandise sales system. The inventory management of mini market saribu rumah gadang has not produced adequate inventory information for decision making. Good system must have internal control to avoid errors or fraud that may occurs by employee. Internal control system includes organizational structure, methods, and measures of size in coordination and aims to maintain wealth of the organization. The results of this research is intetnal control system of mini market saribu rumah gafang is still not running maximally, especially in enviroment control and procedure control which causing phisically loss of merchandis