Developments in Business Simulation and Experiential Learning(Texas Digital Library - TDL E-Journals)
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College Student’s Expectations of Technology- Enhanced Classrooms: Comparing 1996 And 2006
No full textMultimedia technology is commonplace in today’s classrooms and the demand for technology-enhanced learning environments is projected to continue its substantial growth. Though it is often assumed students expect this technology in their college classrooms, there is little quantitative evidence to support these assumptions (Snyder & Vaughan, 1998; Snyder & Vaughan, 1996, and Chang, Choi, Moon, Chan, & Chan, 2004). The question becomes, as students are exposed to the use of technology and multimedia both in the classroom in lower levels and in their personal lives, have their expectations of the optimal learning environment changed? This study replicates a 1996 study of expectations of the college student about technology to be used in their college classroom. The 1996 data includes a sample of 714 students at a small southeastern private college. The 2006 data samples 639 students at three institutions (two public and one private) in two southern states. Students reported their prior experience with software as well as their use of computers in high school classes. Additional Likert-scaled questions asked students about their ideal classroom instruction techniques and what technology and computer activities they anticipated professors would use to present college course information. While faculty may perceive today’s students as technologically savvy and demanding of technology applications in all facets of learning, the research results did not support this view. Interestingly, as found ten years earlier, students anticipated lectures, class discussion, and weekly outlines in their college courses. Implications and suggestions for future research are included
Back to the Future: Gender Differences in Self-Ratings of Team Performance Criteria
No full textWell functioning teams are essential to success in both academic and businesses environments today. While much research has contributed to our understanding of successful team characteristics, conflicting empirical evidence hinders corrective intervention. Information gathered from self and peer-assessments is often used to provide feedback and encourage teams to take corrective actions. Unfortunately, these assessments have been shown to contain many biases. In this study, we isolate gender as an important contributor to assessment bias. By exploring the gender difference in under- and overrating self-assessment relative to peer assessment, we add support to the assumption that gender plays a role in assessment accuracy and contribute new understanding to the differences in gender response to feedback
Marketing Simulation Results as Embedded Forms of Program Assessment
No full textMarketing simulations have been gaining increasing entry into marketing curriculum because they facilitate experiential learning that enhances both quantitative and qualitative skills in marketing decision-making. Previous research has examined the impact of student characteristics, simulation execution, and ancillary pedagogical activities on student learning outcomes. This study, however, calls for an additional stream of research to examine benefits of marketing simulations that may be gaining significant attention in actual practice. The advent of web-based simulations allows publishers to gather data on the performance of the broad range of individual, teams, and schools that participate in their simulation at any one time. Web-based simulation publishers are recognizing that tracking output from simulations could provide benchmarks for program assessment purposes. With the benchmark data so readily available, much research is needed to evaluate how appropriately equipped simulations actually are for this purpose
Partners or Competitors? A B2B Simulation
No full textThis paper describes PC?, a new business simulation for four teams of at least five players each that emphasizes forecasting, supply chain management and business-to-business negotiations in a simplified competitive environment. Although the marketplace uses only two variables, price and promotional budget, to determine firm-level demand, forecasting this demand is complicated by the competitive nature of this simulation. Although supply chain management is simplified by the fact that only four components manufactured independently are needed to produce the final product, the production scheduling is not automated to allow the teams to make critical mistakes. Negotiation occurs because each firm has a competitive advantage in only one of the four components needed to manufacture the final product. Even though all firms have the ability to manufacture all four components, they can lower their costs by purchasing some of the components from their competitors. Hence the question for the title -- are your opponents in this simulation your partners or your competitors
The Use of Learning Styles Questionnaire in Hong Kong
No full textThe purpose of this paper is to explain the use of Honey and Mumford’s (1986) Learning Styles Questionnaire in Hong Kong. Data were collected from 115 undergraduates and 193 MBA students at The Hong Kong Polytechnic University. Analysis was made to find out the differences in terms of learning styles between male and female students, undergraduates and postgraduates, and students studying in different disciplines. Recommendations are made on improving teaching and learning in higher education, with special reference to the management field
Persistence of Decisions by Simulation Game Participants
No full textIn a longitudinal simulation game competition, teams managing companies performing poorly during the early periods might be expected to change their decisions more than would teams managing better performing companies. There exist theories and empirical studies, though, suggesting that this may not be the case; even poorly performing teams may persist with their original ineffective strategies. The study reported here investigates this persistence for individual managers, rather than management teams
Inappropriate Use of Citations and Corrupting the Body of Knowledge: Accepting Urban Legends as Truth
No full textPeach & Platt (2002) contended that one of the critical aspects of any good research publication is the list of references provided by the authors. Such a list provides readers not only with insights into the rigor of the current effort, but an immediate and convenient pathway to the relevant previously published research upon which the current research is based.. Even occasional failure to properly cite references can allow false or misleading information to be incorporated into what could be considered ‘accepted truth’ that many people might feel does not need a reference. This paper provides examples of supposed research widely accepted as truth, one with significant potential impacts on education and the choice of pedagogical approach. It concludes with recommendations for maintaining rigor in the citation process
The Thinking Steps Model in Game Theory: A Qualitative Approach in Following the Rules
No full textGame theory is a mathematical system for analyzing and predicting how humans behave in strategic situations. Much research has been conducted in this area and numerous mathematical models have been suggested to explain each of these games. The purpose of this paper is to take the “thinking steps model”, a behavioral approach, and show the application in non-mathematical terms in a non-cooperative game situation using the vertical checkers game, “Connect Four”. It is hoped that through this method we can develop a better understanding on how people think in strategic situation
Learning Assurance Using Business Simulations Applications to Executive Management Education
No full textToday the number of working managers returning to the classroom is growing rapidly as a result of globalization and technological developments. Many students are enrolling in executive management degree programs (EMBA) which feature flexibility and a focus on results. While most EMBA programs are delivered in a different format than the traditional MBA program the requirement for learning assurance is still essential. Simulations, which are used extensively throughout most EMBA programs as part of the experiential learning process, provide one approach for evaluating the effectiveness of curriculum design and delivery. The purpose of this paper is to illustrate how simulation in concert the development of rubrics can be used to support the learning assurance process in EMBA type programs
Forecasting Accuracy and Learning: The Key to Measuring Simulation Performance
No full text"This paper looks at forecasting errors made by student participants of the CAPSTONE simulation. CAPSTONE is a total enterprise simulation in which participants make individual product decisions as well as firm-wide management decisions. Over the eight rounds of the simulations, the student learned how to more accurately forecast outcomes. Each participant was essentially a “brand manager” for a single product and each student was held responsible for the contribution margin of their product. After the decisions for each round were made, each student was required to forecast the following four items: 1) the unit gross margin of their product; 2) the unit sale of their product; 3) their product’s market share; and 4) their product’s ending inventory levels in terms of the number of units on hand and the number of days of sales the inventory represented at the end of the round. The accuracy of these forecasts was then related to the student product’s contribution to overhead and profit. After the product level forecasts were made, the team acting as a committee of the whole forecast three firm-wide outcomes: 1) the cash–on-hand at the end of the period; 2) the return on sales (ROS) for the period and 3) the earnings per share (EPS) for the period. The study found a strong positive relationship between the product-level forecast accuracy and the product’s contribution margin and the firm-wide forecast accuracies and the firm’s profitability. A rather strange anomaly was found. If a firm went into a chapter 11 Condition (it needed an emergency loa), it became more profitable. Implications of these findings are discussed.