Integrated Journal of Business and Economics (IJBE)
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How to Increase The Purchase of Local Fashion Brand on E-Commerce Platforms?
Full text linkProgress of the fashion industry is growing very rapidly in the national industry. Erigo is one of the local fashion brands that are in demand by the public. Increasing of the fashion industry is matched by the progress of the digital world. Shopee is one of the e-commerce platforms that provides a special space for local fashion brands. This research uses quantitative methods with descriptive and verifiative approaches. The population in this study was the followers of the Shopee Erigo account using the Taro Yamane formula to determine the number of samples and found the results of 400 respondents. The sampling method used in this study was purposive sampling. This study used scale range analysis techniques and Partial Least Square Regression with tools by Smart PLS 4.0 software data. The results of this study showed a partial influence of Social Media Branding by 21.4%, Shopping Lifestyle by 56.5%, Fashion Involvement by 16.4% on Purchasing Decisions. The simultaneous influence of Social Media Branding, Shopping Lifestyle, Fashion Involvement on Purchasing Decisions has a value of 75.2% which is classified into the category of strong influence and 24.8% influenced by other factors that were not examined in this study
Causes of Audit Report Lag with Reputation of Audit Firm as a Moderating Variable
Full text linkAudit report lag is an important problem because it can cause delays in submitting financial reports by companies to the OJK. This study examines the effect of audit opinion, profitability, and company size on audit report lag with Reputation of audit firm as a moderating variable in non-primary consumer goods companies listed on the IDX. The sample used in this study were 78 non-primary consumer goods companies listed on the IDX 2018-2022. The data analysis method used in this research is panel data regression analysis and moderation regression analysis. The results of this study indicate that audit opinion and profitability have a negative effect on audit report lag, while company size has no significant effect on audit report lag. Reputation of audit firm is able to strengthen the effect of profitability on audit report lag and weaken the effect of company size on audit report lag and but is unable to moderate the effect of audit opinion on audit report lag
Saving and Investment Nexus in Indonesia: Revisiting Feldstein-Horioka Hypothesis
Full text linkThe Indonesian economy cannot be separated from interaction with the economies of other countries, so changes in global conditions will also affect the Indonesian economy. A significant investment is needed to drive the domestic economy, while domestic capital accumulation is still insufficient. The relationship between savings and investment put forward by Feldstein and Horioka (FH) was reviewed for the case of Indonesia from 1981 to 2020. The VECM found a long-term and short-term relationship and a bidirectional Granger causality between saving and investment. The strength of the saving-investment correlation confirms the validity of the FH hypothesis in Indonesia
Loyalty of Domestic Tourists to Beach Tourism: Role of Image, Experiential, Digital Marketing and Satisfaction
Full text linkABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. This research is quantitative research with descriptive and verification methods. The study's sample consisted of 305 domestic tourist respondents who visited beach tourism objects on Bangka Island using a proportional random sampling technique, and sample size using maximum likelihood estimation. A questionnaire was used to obtain the data and a causality approach was analyzed using Structural Equation Modeling (SEM), using Lisrel 8.8. The results of the study show that the image of the destination, experiential marketing, and digital marketing communications have a positive and significant effect on tourist satisfaction with an R2 value of 63%, and destination image, experiential marketing, digital marketing communications, and tourist satisfaction together have a positive and significant effect on domestic tourist loyalty to beach tourism objects in Bangka Island with an R2 value of 54%. The results of this study prove that the tourist satisfaction variable is an intervening variable that has a positive full mediating effect on destination image, experiential marketing, and digital marketing communications on domestic tourist loyalty to beach tourism objects on Bangka Island. Keywords: Destination Image, Experiential Marketing, Digital Marketing Communication, Tourist Satisfaction, and Tourist Loyalty
Effectiveness of Monetary Policy in Indonesia
No full textoai:ojs.ojs.ijbe-research.com:article/645This research investigated the effectiveness of the monetary policy in Indonesia. A cumulative summary test was used to determine the response of economic growth to monetary policy between 1990-2020. Furthermore, the data on gross national income, money supply, inflation, exchange rate, and interest rate was processed using error correction model regression. The results showed that monetary policy improved economic growth through channels of inflation and money supply, and the correlation was strong and valid both in the short and long term. The correlation of exchange rate and interest rate to economic growth was also observed to be significant only in the long term. The four variables had a significant, simultaneous effect on Indonesia's GDP. Therefore, the government needs to pay special attention to the enactment of monetary policy
The Effect of Internal Locus of Control and Spiritual Intelligence on Personal Financial Management Behavior
Full text linkThis study examines the effect of internal locus of control and spiritual intelligence on personal financial management behavior in Bengkulu, Indonesia. Snowball sampling was employed with a total sample size of 300 respondents. The data collection was collected through an online questionnaire distributed to the respondents using social media. The data was analyzed using SPSS to identify the relationship between variables. The results showed that internal locus of control has a positive effect on personal financial management behavior, spiritual intelligence has a positive effect on personal financial management behavior. Internal locus of control and Spiritual intelligence will shape better financial management behavior and reduce the possibility of financial stress in the future.
Eco-Efficiency and Financial Performance: Empirical Evidence of Companies in Indonesia
Full text linkThis study aims to identify and analyze energy consumption and emissions produced by companies listed on the Indonesia Stock Exchange after the Circular Letter of The Financial Services Authority number 16 of 2021 regarding the obligation to prepare Sustainability Reports. In addition, this study tries to provide evidence regarding the relationship between eco-efficiency and company financial performance. The research population is all companies listed on the Indonesia Stock Exchange in 2021 and 2022. The research sample is a company that has prepared separate sustainability reports and has energy consumption and emission data for 134 companies. This study documents that energy efficiency and emissions significantly impact ROA in all sectors, including sensitive industries. This research supports the stakeholder theory in the context that companies responsible for balancing all stakeholders' interests can lead to long-term success and sustainability
The Influence of Competence and Non-Work Environment on Loyality Mediated by Job Satisfaction and Employee Engagement
No full textUnderstanding the intricate interplay between competence, non-work environment, job satisfaction, and employee engagement is imperative for optimizing employee loyalty and informing effective organizational strategies. This study aims to analyze the influence of competence and the environment outside the workplace on employee loyalty by considering the role of mediators in job satisfaction and employee engagement. This research method involves a survey of employees of Semen Baturaja Palembang Limited Liability Company in all regions of Palembang selected by convenience sampling technique. In this study, various interesting findings were obtained that can be understood in view of the various interrelated variables within the company, namely the significant positive effect of competence on job satisfaction, the positive effect of job satisfaction on employee engagement, and the positive influence of employee involvement on loyalty. This finding is also further confirmed by job satisfaction as a mediator of competency and work involvement variables, so companies, if they want employee involvement in the company, must first increase employee job satisfaction, which will then have an impact on employee loyalty itsel
Marketing of Muntok White Pepper as a Certified Geographical Indication Product (Legal, Economic and Business Perspective)
Full text linkAbundant and diverse natural resources are an extraordinary gift for the Indonesian people. From the perspective of intellectual property rights, the product in question can be legally protected as a geographical indication, such as pepper in the Bangka Belitung Islands under the name Muntok White Pepper. One of the purposes of using a product as a geographical indication is for the price of the product to be high, or at least stable, and controlled by the manufacturer. In fact, this was not the case with Muntok White Pepper. This research was conducted empirically with an economic and business approach, aiming to study the marketing of Muntok White Pepper after being certified or registered as a geographical indication. Based on the results of the research, there are obligations that must be carried out by applicants as rights holders after a product is registered as a geographical indication, namely maintaining a reputation so that the product remains of high value. It's just that, the marketing that has been done so far has not been enough to control prices. Based on marketing management science, it can be done using several marketing strategies that are commonly used in marketing management. One strategy that can be used is market segmentation, namely dividing the market into smaller groups based on the same characteristics, such as age, gender, or product preference
The Influence of Customer Relationship Management and Customer Experience on Customer Satisfaction
Full text linkThis research attempts to examine how customer relationship management and customer experience influence customer satisfaction in Lampung Province retail complexes. Data was taken using non-random sampling method with purposive sampling technique and used to meet the number of samples as many as 135 respondents. Validity, reliability, construct reliability, and variance extraction were used to evaluate the quality of the data. Prior to data analysis, the Liliefors normal requirements, homogeneity, linearity, and significance of regression were examined. Structural Equation Modeling is a structural equation used to analyze the model. The research findings are that there is a direct positive effect of customer relationship management on customer experience, customer relationships have a direct positive effect on customer satisfaction, and customer experience has a direct positive effect on customer satisfactio