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Bridge Design and Construction Management from the Perspective of Sustainable Development
Get PDFAs urbanization accelerates and transportation networks continue to evolve, bridges, as integral components of urban infrastructure, face increasingly formidable challenges in their design and construction management. This research explores the integration of environmentally friendly, economically efficient, and socially acceptable design principles and construction management methods in bridge engineering from the perspective of sustainable development. Through case analyses and data statistics, this paper presents optimized bridge design solutions under diverse environmental conditions and investigates strategies to minimize resource waste and enhance construction efficiency, thus achieving the sustainable development goals of bridge engineering
Exploring The Role of the Alumni Association in Developing Educational Service Quality Through Social Responsibility (An Applied Study on Alumni of Lebanese Universities)
Get PDFThis article examines the Alumni Association’s influence on the quality of educational services through the mediating effect of social responsibility in Lebanese universities. A quantitative method measured variables using a questionnaire-based survey. The scales were established under the Churchill paradigm to purify constructs and validate their structure through structural equation modeling (SEM). Data from 174 graduates were collected via convenience sampling. Principal Component Analysis (PCA) highlighted key elements for conceptual clarity. Cronbach’s alpha and the Kaiser-Meyer-Olkin (KMO) measure confirm acceptable reliability thresholds, supporting the scales’ internal consistency. Convergent validity analysis further strengthens these findings. Positive correlations exist among the three variables, particularly between social responsibility and educational service quality (r = 0.815, p < 0.01). SEM confirms the Alumni Association’s positive direct effect on educational service quality (β = 0.129, p < 0.01) and a stronger effect on social responsibility (β = 0.709, p < 0.001). Social responsibility significantly impacts educational service quality (β = 0.723, p < 0.001), confirming its role as a vital mediating variable. Alumni act as stakeholders, showing attachment, accountability, and engagement with their university, and serve as brand ambassadors, enhancing educational services through socially oriented initiatives
Research on Internet Brand Design Based on User Experience
Get PDFIn the era of digital economy, brand competition has shifted from the simple technical and functional aspects to an all-round battle for user experience. According to the latest research data from PWC, 86% of consumers are willing to pay a higher premium for an excellent user experience. This phenomenon is particularly prominent in the Internet industry. Faced with increasingly homogenized product services, how can we build an Internet brand with lasting vitality? This requires us to re-examine the essence of brand building from a strategic perspective. In this era where experience reigns supreme, only by placing user experience at the core of the brand strategy and building an evolving experience innovation mechanism can Internet brands achieve long-term success in the fierce market competition. This is not only a change in marketing strategies, but also a fundamental transformation of the entire enterprise value creation logic
Justice and Humanity: W. H. Auden’s War Writing
Get PDFAs one of the outstanding representatives of English poetry in the 20th century, W.H. Auden is famous for his profound war poems and his reflection of the context of The Times. This deeply discusses Auden’s literary creation during the Spanish Civil War and the Chinese War of Resistance against Japanese Aggression and analyzes how his poems reveal the cruelty of war, the complexity of human nature, and the course of history. Through a textual analysis of Auden’s masterpieces Spain1937 and Journey to a War, this paper reveals how Auden reflected the far-reaching impact of war on individuals and society through literature.This article synthesizes the research of domestic and foreign scholars on W.H. Auden’s poetry. It deeply analyzes the commonalities between war and human nature in Auden’s war poems and the impact of war on human nature, revealing the shared vulnerability of war and human nature. Through the portrayal of soldiers’ images, it showcases the fear and suffering of ordinary people, expressing sympathy for those affected by war. Auden emphasizes the radiance in human nature. For example, in the In Time of War poem cycle, he depicts the images of Chinese soldiers, and in Spain 1937, his attitude of supporting the anti-fascist war is evident. He pays attention to the sacrifices in war and calls for the construction of a community with a shared future for mankind, reflecting on the cruelty of war. The section on Auden’s personality display, especially the influence of his trip to China and Journey to a War on his poetic style, is reflected in the stylistic transformation of the In Time of War poem cycle. In Journey to a War, Auden’s personal ideology shifted from Marxism to Christian belief, and this transformation is the result of multiple factors. In addition, Auden’s unique portrayal of the Spanish Civil War demonstrates the combination of his political stance and detached attitude. Spain 1937 manifests the influence of his early Marxism and the transformation of his ideology and writing style toward a detached attitude
Ethical Conflict and Identity Crisis: A Postmodern Ethical Perspective on Steppenwolf
Get PDFIn Hermann Hesse’s Steppenwolf, the protagonist Harry Haller, a middle-aged intellectual living on the margins of modern society, suffers from profound inner turmoil and spiritual confusion. Trapped between self-exploration and resistance to reality, he becomes deeply entangled in ethical dilemmas and an identity crisis. Adopting Zygmunt Bauman’s theory of postmodern ethics as the analytical framework, this paper focuses on the individual’s psychological struggles and quest for self-identity within a context marked by social fragmentation and moral pluralism. The analysis centers on how Harry Haller experiences identity disorientation in a fractured modern world, how he reconstructs the self through ethical interaction with the Other, and ultimately how he comes to accept multiple identities by transcending inner dualities. Through this exploration, the study aims to provide a critical reflection on modern ethical responsibility, the construction of subjectivity, and the relationship with the Other, offering valuable theoretical insight for ongoing literary ethical criticism
Exploring the Teaching Reform of Civil Engineering Construction
Get PDFIn this paper, for the current “civil engineering construction” course teaching process exists in the theory from practice, knowledge fragmentation and insufficient student participation and other issues, from the perspective of teaching content, teaching methods, etc. put forward a few suggestions for peer reference
Accelerating English Language Education in Chinese Universities: A Sociocultural Perspective on the Shift from Traditional to Technology-Enhanced Pedagogy
Get PDFThis article examines the evolution of English language teaching (ELT) in Chinese universities from more “slow-paced”, traditional methods to accelerated, modern approaches, using Vygotsky’s sociocultural theory as a guiding framework. We trace historical changes in national curriculum and policy—from a focus on rote skills and examination performance toward communicative competence and intercultural skills (Hu et al., 2024)—and consider the impact of globalization (e.g., China’s Belt and Road Initiative) on English education. Drawing on recent case studies from diverse Chinese contexts (urban vs. rural, eastern vs. western), we illustrate how classroom practices have shifted from teacher-centered grammar instruction to interactive, technology-enhanced pedagogy (Liu et al., 2016) (Chen, 2024). Our analysis highlights the role of social context and culture in mediating teaching and learning: for example, traditional Confucian values and exam pressures often persist, even as educators strive to implement student-centered methods (Bi, 2023) (Sun & Zhang, 2021). We explore how English teachers’ professional development and cognition evolve under these changes, and we critically examine equity issues (resource gaps, cultural adaptation) and implementation challenges (inadequate training, regional disparities) that arise. In conclusion, we discuss implications for teacher education and policy, emphasizing the need for sustained support, scaffolding, and culturally responsive strategies to realize the goals of contemporary English education in China
The Development Dilemma and Institutional Breakthrough of Fair Use of Copyright in the Network Environment
Get PDFAs a core mechanism for balancing the exclusive rights of right holders and the public’s need to access knowledge, the fair use system of copyright is facing multiple challenges in the network environment. By analyzing the current status of the system, this study points out the predicaments it is conconfronted with, such as the limitations of the legislative model, the imbalance of interests between right holders and the public, and the ambiguity of the “reasonableness” judgment criteria. To respond to the new requirements of the internet era for interest balance, innovation incentives, and public expression space, it is necessary to improve the system from three aspects: innovation of the legislative model, reconstruction of value concepts, and refinement of judgment criteria. This aims to achieve a balance of interests among right holders, users, and the public, and promote the coordinated development of copyright protection and cultural communication in the network environment
ON ORGANISATIONAL PERFORMANCE AND SUSTAINABILITY: THE MODERATING ROLE OF TRANSFORMATIONAL LEADERSHIP
Get PDFCrisis management plans are essential to the organisation's daily operations when a crisis arises. Selecting an appropriate leadership approach is the primary obstacle to preventing disastrous outcomes in a crisis. Even though the regulation of crisis management is grown and developed significantly, little is known about the methods and practices that organisations can use to maintain high performance in the face of major crises and ultimately achieve sustainability.Thus, this research's primary objective is to ascertain how crisis management techniques affect the sustainability of businesses. The study aimed to investigate the moderating outcome of transformational leadership styles on the associationbetweenthe performance of organisational and organisational sustainability in the context of hospital personnel. To achieve this purpose, 194 employees at various hospitals were given a structured online questionnaire. The relationship between organisational performance and organisational sustainability, which is influenced by transformational leadership, was then examined through the lenses of organisational performance using the Smart-PLS Structural Equation Modelling to evaluate the model fit and findings
Research on Motivation and Effect of Continuous Equity Incentive of Jingfeng Mingyuan
Get PDFGuided by the policy principle that "scientific and technological innovation is the primary productive force," China has introduced new regulatory policies for high-tech enterprises—and launched the STAR Market to facilitate their listing, thereby guiding more innovative companies into the capital market. Since its inception, the number of listed semiconductor companies has mushroomed like bamboo shoots after rain. Under such policy support, how to maintain sustainable operations has become a focal point of public attention. For most tech-driven enterprises, technological capabilities and talent acquisition can enhance market competitiveness, while equity incentive plans serve as crucial tools for attracting and retaining professionals. Therefore, the formulation and implementation of these incentive programs have become particularly vital. This study, grounded in equity incentive theories, examines Jingfeng Mingyuan—a semiconductor company listed on the STAR Market—as a case study to analyze the motivations and effectiveness of its equity incentive program, aiming to provide valuable references for similar enterprises