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A Study on Subtitle Translation of the Film The Secret Life of Pets from the Perspective of Newmark’s Communicative Translation and Semantic Translation Theories
Full text linkThis paper examines the subtitle translation of the animated film The Secret Life of Pets from the perspective of Peter Newmark’s theories of communicative translation and semantic translation. The study reveals that the subtitle translation of this film embodies a combination of both principles. Most translations employ liberal translation through the conversion of cultural concepts, the use of Chinese idioms or idiomatic expressions, and contextual adaptation, reflecting the reader-centered equivalence principle of communicative translation. Some translations retain the original text structure, surface meaning, or cultural imagery through literal translation, demonstrating the text fidelity and author-centered principle of semantic translation. This research vividly illustrates the coexistence and complementarity of these two translation theories in practice
A Study of Translation Strategies for Youth-Oriented Museum Publicity from a Cross-Cultural Perspective: A Case Study of Palace Museum Youth
Full text linkAgainst the backdrop of China’s “Cultural Going Out” strategy, museums have emerged as vital platforms for showcasing Chinese civilization to the world. Young people, as a crucial target audience, present unique cognitive and psychological characteristics that place specific demands on translation. However, current academic research has paid insufficient attention to this demographic segment. This study, grounded in cross-cultural communication theory and an audience-oriented approach to translation, takes the English texts of the Palace Museum’s youth-oriented website as its primary research material. By employing a methodology that integrates close textual reading and comparative analysis, and by establishing a functional-dimension classification framework to categorize and analyze translation examples, this research systematically investigates the translation strategies employed. The findings reveal that these texts utilize a three-dimensional strategic framework centered on simplification, interactive engagement, and cultural compensation. These dimensions address the core communicative needs: managing cognitive load, stimulating reading interest, and ensuring cultural comprehension, respectively. The conclusions of this study not only offer a systematic theoretical framework for analyzing youth-oriented museum translation but also provide a practical reference for the translation practice and evaluation of similar cultural publicity texts
Research on the Path of Party Building-Led Village-Based Assistance in Boosting Rural Revitalization
Full text linkVillage-based assistance is a pivotal institutional arrangement for the comprehensive advancement of Rural Revitalization, and party building at the grassroots level is the fundamental guarantee for ensuring the correct direction and lasting impetus of Rural Revitalization. This paper takes the assistance practice of Guanba Community in Zunyi City as a case to systematically analyze the role, predicaments and paths of Party building-led village-based assistance in Rural Revitalization. The study reveals that Party building leadership can effectively integrate resources and consolidate synergy, and promote the comprehensive revitalization of rural areas through multiple dimensions such as organizational construction, industrial development, governance innovation and team forging. However, there remain prominent problems in current practice, such as the inadequate in-depth integration of Party building and practical work, insufficient sustainability of industries, weak internal driving force of governance, and the need to improve the capacity of assistance teams. In the future, we should strengthen mechanism innovation, capacity building and digital empowerment to promote high-quality development of Party building-led village-based assistance work, furnish a solid organizational underpinning for Rural Revitalization and explore an effective path for Party building-led comprehensive Rural Revitalization, with the aim of offer theoretical references and practical insights for Rural Revitalization in similar regions
Research on the Multimodal Communication Mechanism of Ceramic Collaborative Discourse among “Yangjingpiao” and Generation Zs
Full text linkWorld Capital of Ceramics, Jingdezhen, with its unique charm, is attracting increasingly more young people, which also boost the global promotion of the city and its ceramic culture. This study investigates the multimodal communication mechanisms of ceramic collaborative discourse among “Yangjingpiao” (foreign artists and designers residing in Jingdezhen) and Generation Zs, aiming to explore how this emerging cross-cultural group co-constructs meaning and identity through ceramics in the context of globalized cultural production. Employing a combination of qualitative and quantitative approach that integrates multimodal discourse analysis and social media data analysis, the research examines the ways in which verbal, visual, tactile, and digital modes interact within collaborative practices. The findings reveal that the synergy between embodied making and social media platforms facilitates a distinctive form of intercultural dialogue, wherein traditional craftsmanship is recontextualized through youth-driven aesthetics and participatory culture. Ultimately, this research suggests that the collaborative discourse indeed revitalizes heritage craft practices but also offers new insights into the intersection of digital media and intergenerational cooperation in contemporary art worlds
Tax Risk Management and Control Mechanisms in the Sichuan Tobacco Industry
Full text linkTo address the growing complexity of the tax environment, this study surveyed 24 tobacco entities across Sichuan Province. It examines the current state of tax risk management in the provincial tobacco commercial system, identifies key weaknesses, and summarizes effective practices. Using descriptive and correlation analyses, the study further explores the relationships among the major dimensions of tax risk management. The results show that Sichuan Tobacco has built a relatively strong compliance foundation, but its performance is still limited by weak systematization in management and insufficient capacity for resource integration. Team size, training quality, the level of informatization, and governance coordination all have a significant influence on management quality. On this basis, the study proposes a set of optimization strategies centered on team development, improvement of the risk management system, digital enablement, construction of a tax knowledge system, and deeper external collaborative governance. These findings offer both empirical support and practical insight for strengthening tax risk management capacity
Research on Current Dilemmas and Quality Improvement Paths of Science Education in Town and Township Primary Schools
Full text linkThis study focuses on town and township primary schools in Zhejiang Province to explore the implementation of the “Science Education Plus” policy. First, it analyzes the policy’s evolutionary traits and reveals academic research trends and urban-rural disparities via bibliometric methods. Second, it assesses implementation from policy promotion, curriculum innovation, resource allocation, and social coordination, identifying issues like “campaign-style” promotion lacking long-term mechanisms, superficial curriculum reform, the Matthew effect in resource distribution, and fragmented social collaboration.Field research at Chisong Town’s H Primary School highlights four core pain points: structural mismatches between curriculum resources and content, inefficient teaching methods and faculty, weak science education atmosphere, and insufficient educational informatization and intelligence. Accordingly, it proposes optimizations: building a “localized” science service system, innovating implementation models, creating resource aggregation mechanisms, and establishing a UGSHE collaborative education paradigm. These offer a replicable solution to break the urban-rural dual structure, advance rural education revitalization, nurture early-stage scientific talents, and uphold educational equity and the national innovation-driven development strategy
Digital Rural Governance and Its Impact on County-Level Farmer Income
Full text linkThis study uses panel data from 275 counties in China between 2018 and 2020 and applies a two-way fixed effects model to examine how digital rural governance affects farmers’ income. The results show that digital rural development significantly increases farmers’ income, and this finding remains consistent after replacing the dependent variable. Based on these results, the paper suggests a phased policy rollout, strengthening support systems, encouraging industrial integration, developing evaluation frameworks, and enhancing digital inclusion to promote high-quality digital rural governance in support of rural revitalization and shared prosperity
A Study on the English Translation Strategies of Culturally Loaded Terms in Chinese Architectural Aesthetics
Full text linkWith the deepening of global cultural exchanges, the international dissemination of Chinese architectural culture has become increasingly important. The English translation of culturally loaded terms in Chinese architectural aesthetics, as the key carrier of this culture, faces challenges such as semantic loss, cultural misreading, and aesthetic dilution. This study, grounded in the theoretical framework of cultural translation, systematically sorts and analyzes the culturally loaded terms in Chinese architectural aesthetics. Through a combination of case analysis and comparative research, it explores the applicability and effects of different translation strategies (such as transliteration, literal translation, liberal translation, annotation, and transliteration + literal translation) for different types of terms. The research finds that the choice of translation strategy should follow the principles of "culture as the foundation, communication as the purpose, and audience as the guide," forming a dynamic and multi-level strategy system. For core philosophical and aesthetic concepts (e.g. Qiyun, Yijing), a strategy combining transliteration and annotation is recommended to preserve cultural identity; for technical and morphological terms with corresponding objects (e.g., Dougong, Sunmao), literal translation or transliteration + literal translation can be used to ensure accuracy; for terms describing styles and sensations (e.g., Feidong, Chenwen), liberal translation is more conducive to conveying aesthetic feelings. This study aims to provide theoretical reference and practical guidance for the translation of Chinese architectural texts, cross-cultural communication of architecture, and the compilation of relevant dictionaries, thereby promoting the global understanding and recognition of the profoundness of Chinese architectural culture
“Community Literature” Practice: A Case Study of College Students Promoting Urban-Rural Cultural Integration Through Selected Readings in British and American Literature
Full text linkThis study focuses on the “community literature” practice where college students promote urban-rural cultural integration through selected readings in British and American literature. It analyzes the practice’s background, specific models, typical cases, and outcomes, explores challenges faced, and proposes countermeasures, aiming to provide new insights for urban-rural cultural integration
The Negative Influence of Digital Consumerism on the Values of Youth and Coping Strategies
Full text linkDigital consumerism is a new product that has evolved from consumerism in the digital space, and it is also an alienated form of consumption shaped under the manipulation of capital logic. Influenced by multiple factors such as "online media," "algorithmic domination," and "psychological manipulation," digital consumerism has contributed to the distortion of consumption content, exacerbated the misconduct of consumption subjects, and caused an imbalance in consumption rationality, thereby exerting a negative impact on the cultivation and shaping of young people's values .Digital consumerism undermines young people's value rationality through the "entertainmentization" of digital consumption, weakens their subjective consciousness through the "customization" of digital consumption, and solidifies their value perceptions through the "symbolization" of digital consumption. In response, it is necessary to regulate the orientation of digital consumption to shape young people's value rationality, supervise the orderly operation of algorithms to strengthen their subjective consciousness, and cultivate a healthy consumption psychology to construct their value perceptions. By doing so, we can effectively correct digital consumerism and promote the formation and development of correct values among young people