UBM Journal (Universitas Bunda Mulia Jakarta)
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ANALYSIS OF THE IMPLEMENTATION OF MARKETING STAGES TO INCREASE SALES AT MIE KANGKUNG NY PHANG, JAKARTA
Get PDFThe Mie Kangkung Ny. Phang restaurant has been operating for over 7 years. The aim of this study is to explore and analyze the implementation of marketing stages applied in the Mie Kangkung Ny. Phang restaurant business, based on the results of a SWOT analysis. The data collection and research process for this thesis was conducted from February 20th to May 30th, 2024. In this study, the author employed a qualitative descriptive approach, utilizing observation, interviews, documentation, and triangulation as data collection methods, followed by SWOT analysis techniques. The research subjects included all visitors and managers of the Mie Kangkung Ny. Phang restaurant, as well as the marketing stages or methods employed by the restaurant. The findings from the research indicate that Mie Kangkung Ny. Phang implements various marketing strategies, but the most dominant strategy observed is Customer Relationship Management (CRM). The potential identified by the author is that the restaurant can attract many visitors through word-of-mouth marketing by previous customers. Another advantage of the restaurant is that it offers a unique Betawi specialty, Mie Kangkung, which is rare in the vicinity of ITC Mangga Dua. The recommendation for the management of Mie Kangkung Ny. Phang is to continue leveraging their strengths and to seize every opportunity to address weaknesses, such as considering relocating the restaurant and being vigilant about potential threats that may arise in the future.Keywords– Marketing Strategy, Culinary Tourism, Restaurants, SWOT Analysis, Marketing Stage
ANALYSIS OF THE INFLUENCE OF TOURISM ATTRACTION ON INTEREST IN VISITING KAMPOENG ORGANIK PALMERAH LAMA JAMBI
Get PDFThe aim of this research is to determine the influence of tourist attractions, which have 4 components, namely attractions, accessibility, amenities and ancillary service on tourist interest in visiting Kampoeng Organik Jambi. The type of research used is quantitative research. The technique used in the sample in this research is quota sampling where this sampling technique takes a number of samples that have been determined using the Slovin formula. The number of samples used in this research was 95 respondents. The results of this research were carried out using the SPSS 25 test program. It can be seen that the t calculated coefficient of tourist attraction is greater than t table, which means that the variable Tourist Attraction partially influences the variable Interest in Visiting. In a simple linear regression test, it was also stated that the Tourist Attraction variable was significant and had a positive effect on the Interest in Visiting variable. The results of the coefficient of determination test show that the Tourist Attraction variable has an influence on the Visit Interest variable by 61.4%. Meanwhile, the remaining 38.6% was concluded by other separate factors. The researcher's suggestion is to re-maintain Kampoeng Organik Jambi and carry out routine maintenance on existing facilities and amenities. Apart from that, there is also a need to improve services to visitors so that visitors feel comfortable when revisit to Kampoeng Organik Palmerah Lama Jambi
SIRKULASI PENGELOLAAN LINEN KAMAR PADA HOUSEKEEPING DEPARTEMEN DI ARDAN HOTEL BANDUNG
Get PDFPenelitian ini tentang alur sirkulasi linen room dalam sistem kerja housekeeping Tujuan Penelitian ini adalah menganalisis alur sirkulasi linen room dalam sistem kerja housekeeping dan untuk mengetahui masalah apa yang terjadi di dalam sistem alur sirkulasi tersebut. Metode penelitian yang digunakan adalah metode penelitian kualitatif deskriptif sebagaimana dapat diartikan sebagai prosedur pemecahan masalah yang diselidiki dengan menggambarkan suatu subjek atau objek dalam penelitian dapat berupa staff, pelanggan perusahaan bahkan juga masyrakat pada saat sekarang ini. Teknik analisis data kualitatif adalah bersifat induktif, yakni suatu analisis berdasarkan data yang diperoleh, selanjutnya dikembangkan pola hubungan tertentu atau menjadi hipotesis. Hasil penelitian ini menunjukkan bahwa permasalahan di alur sirkulasi linen benar terjadi yaitu pendistribusian linen bersih sering terlambat sehingga mengakibatkan katerlambatan roomboy dalam melengkapi linen kamar
Mengukur Tingkat Pemahaman Pelatihan Desain Karakter dengan Quasi-Experiment One Group Pretest-Posttest
Get PDFDesain karakter merupakan salah satu aspek penting dalam mempelajari animasi. Dalam upaya mengisi knowlede gap pada penelitian-penelitian terhadap pelatihan desain karakter, maka penulis melakukan penelitian untuk mengevaluasi tingkat pemahaman para peserta berdasarkan pelatihan yang penulis lakukan kepada siswa-siswi SMA Sekolah Dian Harapan Kupang. Jumlah peserta pelatihan ini adalah sebanyak 36 siswa-siswi. Penelitian ini dilakukan dengan pendekatan quasi-experiment one group. Setiap peserta diminta untuk membuat desain karakter sebagai pretestnya, diberikan pelatihan sebagai bentuk intervensi, dan diminta untuk membuat desain karakter lagi sebagai post-testnya. Hasil penilaian yang dilakukan oleh dua penilai eksternal memberikan hasil rata-rata pretest sebesar 3.118 dan post-test sebesar 3.493. Hal ini menunjukkan peningkatan penilaian sebesar 10.3% dari nilai pretest. Hasil pengukuran ini menunjukkan bahwa pelatihan desain karakter dapat meningkatkan pemahaman siswa-siswi SMA mengenai desain karakter
Determinan Faktor Komitmen Organisasi di Lingkungan Persatuan Istri Prajurit Batalyon Infanteri 141 Muara Enim
Get PDFIn an organization, commitment is a very important thing because it can be used as a measure of general performance success as shown by the ethics of members in complying with organizational rules. This research departs from the ethical problems of members of the Chandra Kirana Soldier's Wife (Persit) in carrying out organizational commitment. The population and in this research is the entire population as a sampling technique by paying attention to organizational commitment variables (age, tenure, level of education, communication, leadership, organizational culture and Organizational Climate). The data used is primary data in the form of respondents' answers regarding research variables obtained through distributing questionnaires. To test the relationship between research variables, multiple regression analysis techniques were used using SPSS version 20 software. The research results showed that: Age has no effect on organizational commitment among members of Persit Kartika Chandra Kirana Infantry Battalion 141, tenure of office has a positive effect on organizational commitment, education level has a positive effect on organizational commitment, communication has a positive effect on organizational commitment, leadership has a positive effect on organizational commitment, organizational culture has a positive effect on organizational commitment, work climate has a positive effect on organizational commitmen
EVENT STUDY: THE IMPACT OF THE RUSSIA-UKRAINE INVASION ON STOCK PRICES AND ABNORMAL RETURNS
Get PDFBackground of The Study: The capital market is able to react quickly to issues that arise around it. In February 2022, Russia conducted military operations against Ukraine. Of course, this stole global attention. Investors need to pay attention to any information that may affect trading in the capital market.Purpose of The Study: Empirically analyze how the news of Russia's invasion of Ukraine affects the stock prices and abnormal returns of energy industry companies listed on the Indonesia Stock Exchange (IDX).Research Method: The research uses the event study method, with an observation period of 30 days before and after the announcement to measure the public reaction to the news of the invasion by Russia.Research Result: The results showed that there were visible changes in stock prices from before to after the news of the Russia-Ukraine invasion was announced, as shown in this study. Meanwhile, there is no visible difference in abnormal returns either before or after the news announcement of the invasion between Russia and Ukraine is published.Research Gap: Russia's invasion of Ukraine occurred in 2022, and this study examines companies in the energy industry.Keywords: Russia-Ukraine Invasion, Stock Price, Abnormal Return, Event Study
DIFFERENCES IN FIRM FINANCIAL PERFORMANCE BEFORE AND DURING THE COVID-19: A STUDY ON FNB SECTOR
Get PDFBackground: Covid-19 has had a major impact on the global economy, including in Indonesia. One of the most notable impacts has been felt by food and beverage firm. Indonesia government gives more attention for this sector due to its importance for public needs. This research is used to obtain the difference ROA ratio before and during Covid -19 period using statistical approach. This approach was chosen for finding is there a significant differences firm performance between before and during Covid-19 period.Objective: This approach was chosen for finding is there a significant differences firm performance between before and during Covid -19 period and analyze the differences.Research Methodology: Paired test approach for this research uses non-parametric Wilcoxon Ranks test by measuring return on assets (ROA). The population in this research were all firm operating in food an beverages sector from 2018-2021 which were listed on Indonesia for four consecutive years by classifying these four years in to before (2018-2019) and during Covid-19 (2020-2021).Research Findings: This research gained significantly different firm performance between before and during Covid-19. Wilcoxon Rank test performing this research gained a significant value 0.001<0.05. This difference is because the firm's ROA level tends to decline and suffer losses, the effect of implementing Perlakuan Pembatasan Kegiatan Masyarakat (PPKM) which seeks to reduce transmission through community mobility.Originality/Novelty of Research: This research provides a difference in firm financial performance with extended period data over two years before (2018-2019) and two years during Covid-19 (2020-2021)
ANALISIS PENGARUH MOTIVASI WISATAWAN TERHADAP MINAT BERKUNJUNG WISATAWAN KE SUKU BADUY, BANTEN
Get PDFTourism activities can be said to have existed since humans were on earth, where humans moved from one place to another. The meaning of tourism itself varies greatly according to the history and geography of movement behavior, because the behavior of moving places cannot be separated from various motivations or encouragement from within the human being himself. This study aims to measure the motivation for visiting tourists to the Baduy Tribe, Banten. The type of research used in this study is quantitative. Methods of data collection using questionnaires and observations. The total respondents in this study were 100 tourists who had visited the Inner Baduy Tribe with the sampling technique using Purposive Sampling. The analytical method used in this study uses simple linear regression analysis and descriptive statistical tests. Based on the results of the test of the coefficient of determination, the results obtained are that motivation influences the interest of visiting tourists by 40.2% and the rest is influenced by other variables. Based on the hypothesis test, it shows a significant value of 0.000, which means that motivation influences the interest in visiting tourists to the Baduy tribe
Pengaruh Persepsi Kualitas, Persepsi Nilai, Persepsi Kepuasan dan Persepsi Diferensiasi terhadap Kesetiaan Merek yang Dimediasi oleh Kepercayaan Merek pada Merek Polki
Get PDFAbstractThe development of household cleaning products continues to expand from year to year creating a potential for companies to increase the number of consumers through quality perception, value perceptions, satisfaction perceptions and differentiation perceptions. The study aims to examine the influence of quality perceptions, value perceptions and satisfaction perceptions on brand loyalty mediated by brand trust in the POLKI brand. The sample in this study had 181 respondents who met the criteria. In this study, data is being processed using Smart PLS 3.0. The results of this study show that brand trust has a significant influence on brand loyalty. There is a significant impact between quality perception, value perception and satisfaction perception on brand trust. There are insignificant influences between the perception of quality, appreciation of value, satisfaction and differentiation perceptions of brand loyality. And there is a minor influence between differential perceptions and brand confidence. In addition, there are significant influences among quality perceptions, appreciations of value and satisfactions perceptions on brand faith mediated by brand trusts.
Membangun Resiliensi UMKM Melalui Peran Digitalisasi dan Praktek Sumber Daya Manusia
Get PDFChanges in the current digital era occur very quickly and lead to conditions that continue to change dynamically, so overcoming the increasing uncertainty in the organization becomes important and urgent for an organization and the organization's ability to develop resilience is also very necessary. MSMEs face various challenges in the digital era, such as changes in consumer behavior, global competition, and economic uncertainty. These conditions have prompted several previous studies that focus on organizational resilience, which is interesting because all organizations need to survive and recover after facing difficulties and challenges. The resilience of MSMEs is the main determinant to overcome this uncertainty, by understanding how digitalization and HR can complement each other to create excellence. This study aims to determine how digitalization and human resources affect resilience (Study on MSME at Car Free Day Jalan Ibrahim Adjie Garut Regency) The research method used is quantitative with a descriptive approach. Primary data was obtained by distributing questionnaires to 80 respondents using the random sampling method. The data analysis technique used in this study used PLS-SEM. The results of the analysis show that the role of digitalization does not have a significant effect on resilience, but on the contrary, the practice of human resources proves the results that have a significant effect on resilience