UBM Journal (Universitas Bunda Mulia Jakarta)
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MINAT MAHASISWA DALAM BERWIRAUSAHA
Get PDFEntrepreneurship education stands as a cornerstone in shaping the competitive economic landscape of any nation. This study delved into assessing the interest of STIE Ciputra Makassar students in entrepreneurship and gauging their awareness of entrepreneurship education. Utilizing a survey method, the research encompassed the entire student body of STIE Ciputra Makassar. The survey, distributed among 107 students with an average age range of 18-19 years, revealed that nearly 80% harbored aspirations to venture into entrepreneurship. The findings highlighted two pivotal factors influencing entrepreneurial intentions: the affective component (C) and the entrepreneurial environment (E). Conversely, the cognitive component (B) and the behavioral component (A) were identified as factors devoid of significant impact on entrepreneurial intentions. This study underscores the critical role of affective factors, such as passion and drive, alongside the nurturing entrepreneurial ecosystem, in fostering entrepreneurial intentions among students. The high percentage of students aspiring to be entrepreneurs indicates a palpable interest in entrepreneurship within the student community of STIE Ciputra Makassar. Furthermore, the results underscore the importance of incorporating affective and environmental factors into entrepreneurship education curricula to cultivate and enhance students' entrepreneurial aspirations. By addressing these influential factors, educational institutions can better equip students with the necessary skills, mindset, and resources to navigate the complexities of entrepreneurship. In conclusion, this study provides valuable insights into the entrepreneurial landscape among STIE Ciputra Makassar students, emphasizing the need for tailored educational approaches that harness and amplify students' inherent entrepreneurial drive while fostering a conducive entrepreneurial environment
Analisis Big Data Spotify dengan Metode Data Mining
Get PDFJumlah penduduk yang besar di Indonesia menjadi pasar yang sangat besar bagi berbagai produk, termasuk di dalamnya produk teknologi berbasis musik streaming, untuk menjangkau target audience anak muda. Salah satu aplikasi yang sedang menjadi tren pada saat ini adalah Spotify. Sebuah platform musik streaming yang memiliki banyak fitur menarik, serta banyak digunakan oleh generasi milenial di seluruh dunia, termasuk di Indonesia untuk mendengarkan musik. Penelitian ini bertujuan untuk menganalisis data besar dari platform streaming musik Spotify dengan menggunakan metode data mining Naive Bayes. Spotify, sebagai layanan streaming musik global, menghasilkan sejumlah besar data dari penggunanya, termasuk data preferensi musik, pola mendengarkan, dan interaksi pengguna dengan fitur-fitur yang disediakan. Melalui penggunaan metode Naive Bayes, penelitian ini berfokus pada klasifikasi preferensi musik pengguna berdasarkan berbagai atribut, seperti genre, durasi, popularitas lagu, dan karakteristik demografis pengguna. Naive Bayes, yang dikenal sebagai algoritma klasifikasi probabilistik, memungkinkan prediksi yang cepat dan efisien dengan memanfaatkan prinsip teorema Bayes. Dalam penelitian ini, metode Naive Bayes digunakan untuk memprediksi genre musik yang paling mungkin diminati oleh pengguna, berdasarkan riwayat pendengaran dan preferensi individu. Penggunaan teknik ini memungkinkan analisis yang lebih mendalam terhadap data dalam jumlah besar, sehingga dapat memberikan rekomendasi musik yang lebih personal dan relevan
Analisis Sistem Informasi Akuntansi Syariah pada Transaksi Murabahah Berdasarkan PSAK 102 pada PT BPRS Al Salaam Amal Salman Cabang Bogor
Get PDFPembiayaan murabahah adalah metode pembiayaan yang paling banyak digunakan dalam perbankan syariah. Namun, masih banyak bank yang belum menerapkan pembiayaan dan prosedur yang sesuai dengan Ketentuan Syariah dan Pernyataan Standar Akuntansi Keuangan (PSAK). Penelitian ini bertujuan untuk mengevaluasi prosedur dan kesesuaian sistem informasi akuntansi syariah pada transaksi murabahah berdasarkan kesesuaian dengan PSAK 102 di PT BPRS AL Salaam Cabang Bogor serta memahami Prosedur dan Persyaratan Akad Pembiayaan Murabahah di bank tersebut. Penelitian ini menggunakan metode deskriptif-kuantitatif dengan data observasi dan wawancara. Hasil penelitian menunjukkan bahwa secara sistem penerapan transaksi murabahah telah berbasis web, selain itu terdapat prosedur yang telah sesuai dengan standar PSAK 102, apabila disandingkan dengan kesesuaian lebih dalam pembiayaan murabahah di PT BPRS AL Salaam telah sesuai dengan PSAK 102, yang mengatur bahwa dalam sistem pembiayaan murabahah, bank bertindak sebagai penjual dan nasabah sebagai pembeli. Selain itu, pelaksanaan akad pembiayaan murabahah di PT BPRS AL Salaam sudah sesuai dengan konsep syariah. Namun, kesesuaian dengan PSAK 102 belum sepenuhnya terpenuhi karena bank menerapkan pembiayaan murabahah tanpa mengenakan denda
Semiotic Analysis Roland Barthes of The Movie “Hachiko: A Dog’s Tale”
Get PDFMovies serve not only as entertainment but also as a means of communication to conveying moral, social, and religious values. There are several films inspired by true stories, including interactions between humans and animals that are compelling to narrate. One such film is "Hachiko: A Dog’s Tale," which tells the story of a dog's loyalty to its owner. The presence of an animal so close to humans and the story built from their interaction is believed to convey a message beyond the everyday relationship between a pet and its owner. The true story of Hachiko, who waited at the station every day even though his owner had passed away, intrigued researchers to understand the deeper position of each subject in conveying moral messages in this tale. Analysis was conducted using Roland Barthes' Semiotics approach to explore the messages conveyed through the interaction between humans and animals. The analysis process focused on signs (signifiers) and meanings (signified) in several scenes from the film. This research revealed the emotional closeness and loyalty of Hachiko to his owner, evident in the signs portrayed in various moments throughout the film. The findings suggest that this film not only portrays the story of a dog's loyalty but also conveys a moral message about the importance of commitment and loyalty in human relationships within society.
ANALYSIS OF THE INFLUENCE OF CULINARY TRENDS ON PURCHASING INTEREST AT LUCY CURATED COMPOUND ADITYAWARMAN, SOUTH JAKARTA
Get PDFAbstract : Contemporary culinary trends have become a significant phenomenon in the food and beverage industry. Lucy Curated Compound, located in Adityawarman, South Jakarta, is one such culinary destination that adopts thesetrends to attract visitors. This study aims to analyze the influence of contemporary culinary trends on consumer purchase interest at Lucy Curated Compound. The research method used is a survey with a quantitative approach.Data were collected through questionnaires distributed to 100 respondents who were visitors to Lucy Curated Compound. The questions in the questionnaire were designed to measure respondents' perceptions of contemporaryculinary trends and their purchase interest. Data analysis was performed using T-tests and the coefficient of determination. The T-test results show that the Culinary Trends variable (X) has a significant value of 0.001, which isless than 0.05, indicating that the X variable significantly influences the Purchase Interest variable (Y). The coefficientof determination of 72.1% indicates that Culinary Trends contribute 72.1% to Purchase Interest. These findings suggest that contemporary culinary trends have a strong influence on driving consumer purchase interest at Lucy Curated Compound. Keywords : Culinary Trends, Purchase Interest, Compound Spac
ANALYSIS OF THE ADOPTION LEVEL AND IMPACT OF VIRTUAL REALITY (VR) AND AUGMENTED REALITY (AR) TECHNOLOGY IMPLEMENTATION IN TRAVEL AGENCIES IN INDONESIA
Get PDFThe development of Virtual Reality (VR) and Augmented Reality (AR) technologies has significantly transformed the tourism industry, including travel agencies in Indonesia. This study aims to analyze the adoption level and impact of VR and AR technology implementation in travel agencies in Indonesia. Using the Unified Theory of Acceptance and Use of Technology (UTAUT) theoretical framework, this research combines a literature review, case studies, and interviews as the research methodology. The case studies involve ten of the largest travel agencies in Indonesia that have implemented VR and AR technologies in their marketing strategies. Semi-structured interviews were conducted with representatives from these travel agencies to gain an in-depth understanding of the experiences, challenges, and benefits of implementing VR and AR technologies. The researcher carried out data triangulation by comparing findings from the literature review, case studies, and interviews to ensure the validity of the research findings. The results indicate that the adoption of VR and AR technologies by travel agencies in Indonesia is still in its early stages. However, travel agencies implementing VR and AR technologies report significant positive impacts, such as increased tourist interest, enhanced product differentiation, and improved customer engagement. The case studies demonstrate that implementing VR and AR technologies helps travel agencies promote tourist destinations more innovatively and attractively. Nevertheless, several challenges are also encountered, such as the high cost of developing VR and AR content, regular content updates, and the limited human resources skills needed to operate these technologies. This research contributes to understanding the adoption and impact of VR and AR technology implementation in travel agencies in Indonesia. The findings of this study can assist travel agencies in evaluating the potential adoption of VR and AR technologies and developing effective implementation strategies.Keywords: Virtual Reality, Augmented Reality, travel agencies, adoption level, implementation impact
ANALYSIS OF THE INFLUENCE OF THE GULTIK (GULAI TIKUNGAN) NIGHT CULINARY ATTRACTION ON TOURISTS' INTENTION TO REVISIT BLOK M, SOUTH JAKARTA
Get PDFThe Gultik Blok M Culinary Area in South Jakarta is one of the culinary tourism spots in South Jakarta, known for its authentic food flavors and unique dining vibe compared to other culinary destinations. However, the area has some deficiencies, such as inadequate toilet facilities, parking, and menu variety. This study aims to determine the influence of tourist attractions on the intention to revisit the Gultik Blok M Culinary Area in South Jakarta. A non-probability sampling technique with purposive sampling was employed, targeting 100 respondents directly in the Gultik Blok M Culinary Area, South Jakarta. The research method used is descriptive quantitative, with data collection techniques including interviews, observations, and questionnaires. Data analysis was conducted using simple linear regression with IBM SPSS Statistics 27. According to the research, the T-test results show that the dimensions of tourist attraction have a significant effect on the intention to revisit, with a t-value of 12.282 > t-table value of 1.987 and a significance level of 0.000 < 0.05. Simultaneously, the results indicate that tourist attractions influence the intention to revisit by 60.6%. Recommendations for management include improving and adding menu varieties, enhancing facilities, and maintaining cleanliness to increase tourists' interest in visiting the Gultik Blok M Culinary Area in South Jakarta.Keywords - tourist attraction, culinary tourism, tourists, Gultik Blok M, South Jakarta, intention to revisit
ANALYSIS OF THE INFLUENCE OF HALAL LABELING ON CUSTOMER PURCHASING DECISIONS AT RESTAURANTS IN SOUTH TANGERANG CITY
Get PDFIndonesia is the country with the largest Muslim population in the world. In Islamic teachings, it is important for people to comply with the rules of halal food as stated in the Qur'an. However, the phenomenon of globalization has brought many foreign products and cultures to Indonesia, which causes Indonesian people to face a dilemma in choosing halal and safe food in accordance with Islamic teachings. To assist Muslims and non-Muslims in choosing halal food or products, restaurants and manufacturers need to apply halal labeling to the food products sold. Halal labeling has an influence on consumer confidence. consumer confidence affects purchasing decisions where purchasing decisions will increase along with increased trust. However, the halal food industry in Indonesia does not dominate the market. This study aims to determine the effect of halal labeling on consumer purchasing decisions in South Tangerang city restaurants. This study uses a quantitative correlation method with a data collection instrument, namely a questionnaire distributed to people who live on South Tangerang city. The results of this study indicate that the halal label has a positive influence on purchasing decisions, besides that the halal label has a significant influence on consumer purchasing decisions. Based on the results, restaurants in South Tangerang City and throughout Indonesia are expected to apply for halal certification held by goverment organization to help Muslim and non-Muslim communities choose halal food.
STRATEGIES FOR DEVELOPING THE TANJUNG PANDAN MUSEUM AND ZOO IN BELITUNG TO BOOST TOURIST ATTENDANCE
Get PDFThe Tanjung Pandan Museum and Zoo on Belitung Island, Indonesia, has a rich history and collection, encompassing the cultural and historical heritage of the area as well as Indonesia's biodiversity. This researchaims to identify the profile and development strategies of these two tourist attractions. The research methodsinvolve interviews with relevant sources, SWOT analysis, IFAS, EFAS, and SWOT matrix. The results show that the Tanjung Pandan Museum and Zoo have strengths in their interesting collections, collaboration with local SMEs, and the use of social media. However, there are weaknesses in the lack of animal collections and infrequent rearrangement of the collection layout. Opportunities exist in collaborating with travel agents and developing infrastructure, while threats come from public perception and competition with other destinations. Based on the IFAS and EFAS analysis, the Tanjung Pandan Museum and Zoo can adopt an aggressive strategy by enhancing the animal collections, developing educational programs, collaborating with travel agents, utilizing social media, and improving infrastructure. The hope is that the Tanjung Pandan Museum and Zoo can increase their attractiveness as a unique and educational tourist destination and significantly boost the number of visitors.Keywords: SWOT Analysis, Development, Strategy, SMEs, The Tanjung Pandan Museum and Zo
ANALYSIS OF THE INFLUENCE OF STORE ATMOSPHERE ON THE LEVEL OF REVISIT INTENTION TO FRAYA RESTAURANT, ALOFT SOUTH JAKARTA
Get PDFAbstract: Restaurant is a supporting facilities in the course of tourism. This paper’s purpose is to search about the relationship between store atmosphere and about a consumer’s decision to revisit to Fraya Restaurant, Aloft South Jakarta. The reason of this study was conducted was because store atmosphere could affect the minds of guests and help them decide whether to come back to Fraya Restaurant or not. The collection of data was carried out with distribution of questionnaires to 100 respondents who had come to visit Fraya Restaurant, Aloft South Jakarta. All of data that has been collected from the questionnaire will be tested using SPSS software. T-test result obtained the store atmosphere is 13,509 > 1,984 so there’s an influence between the two variables used here. Meanwhile, the coefficent determination test said that the adjusted R square result of 0,631 and that means store atmosphere is able to explain the revisit intention variable in 63,1%. Conclusion that we can get from this study is that there’s a big influence between store atmosphere and revisit intention by guests to Fraya Restaurant, Aloft South Jakarta. Keywords: store atmosphere, restaurant, revisit rat