UBM Journal (Universitas Bunda Mulia Jakarta)
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DAMPAK AKSESIBILITAS TERHADAP MINAT BERKUNJUNG KE DESA WISATA NGLANGGERAN
Full text linkDesa Wisata Nglanggeran merupakan salah satu desa wisata yang terletak di Kabupaten Gunung Kidul, Daerah Istimewa Yogyakarta, Desa Wisata yang dikenal dengan atraksi Gunung Api Purba ini selalu berhasil menarik minat berkunjung wisatawan. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh aksesibilitas terhadap minat berkunjung ke Desa Wisata Nglanggeran Gunung Kidul. Metode Penelitian yang digunakan adalah penelitian kuantitatif dengan populasi penelitian yaitu semua orang yang berminat berkunjung ke Desa Wisata Nglanggeran dengan jumlah populasi diambil dari data jumlah kunjungan wisatawan ke Desa Wisata Nglanggeran, yang kemudian dihitung menggunakan rumus slovin sehingga didapatkan hasil sebanyak 100 responden pada penelitian ini. Teknik analisis data pada penelitian ini menggunakan uji instrumen penelitian, uji deskriptif, uji regresi linier sederhana, dan uji hipotesis. Hasil penelitian ini didapatkan bahwa aksesibilitas berpengaruh terhadap minat berkunjung ke Desa Wisata Nglanggeran yang berarti ketersediaan aksesibilitas dan dalam kondisi yang baik akan dapat meningkatkan minat wisatawan untuk berkunjung ke Desa Wisata Nglanggeran. Kesimpulan dari penelitian ini didapatkan bahwa aksesibilitas menjadi salah satu faktor determinan utama dalam menarik minat wisatawan berkunjung ke Desa Wisata Nglanggeran
Analisis Sentimen Pada Aplikasi Livin’ By Mandiri Menggunakan Metode Tf-Idf Dan Naive Bayes
Full text linkPenelitian ini bertujuan untuk menganalisis sentimen ulasan pengguna aplikasi Livin’ by Mandiri dengan menggunakan metode Term Frequency-Inverse Document Frequency (TF-IDF) dan algoritma Multinomial Naive Bayes. Dataset diambil dari ulasan pengguna yang diperoleh melalui GitHub dan mencakup informasi tanggal, isi ulasan, rating, dan versi aplikasi. Tahapan penelitian meliputi pengumpulan data, preprocessing (pembersihan duplikasi, penanganan missing values, normalisasi teks), pelabelan sentimen berdasarkan rating, ekstraksi fitur teks menggunakan TF-IDF, dan pemodelan menggunakan Multinomial Naive Bayes.Hasil analisis menunjukkan distribusi sentimen didominasi oleh sentimen positif (62,1%), diikuti negatif (31,0%), dan netral (6,0%). Model Multinomial Naive Bayes menghasilkan akurasi sebesar 85,04%, precision 71,94%, recall 60,67%, dan F1-score 57,71%. Kata kunci yang paling sering muncul dalam ulasan meliputi “bisa”, “sangat”, “aplikasi”, dan “livin”. Tren bulanan menunjukkan lonjakan sentimen positif pada Juli 2022 yang diikuti penurunan pada bulan berikutnya, sementara sentimen negatif cenderung stabil namun meningkat pada periode tertentu.Temuan ini memberikan wawasan strategis bagi pengembang aplikasi untuk meningkatkan fitur yang sudah diapresiasi pengguna sekaligus memperbaiki masalah teknis yang menjadi sumber keluhan. Rekomendasi meliputi peningkatan kualitas layanan, pengembangan model yang lebih baik dalam mengenali sentimen netral, serta pemantauan ulasan secara berkala untuk respons cepat terhadap umpan balik pengguna
The Influence of Macroeconomic Factors on IHSG at Consumer Goods Sectors
No full textThe capital market has a tremendous role in supporting the economic cycle since it can match individuals who have more money and those who need it. The capital market can be used as an investing-absorbing instrument and as tool to strengthen the financial position. In actuality, the capital market has taken a place as a financial nerve on the contemporary global economy. The purpose of this study is to determine the macroeconomic factors on The Indonesia Stock Price Index at sub-sector cosmetic and household industry. Specifically, this study aims to investigate the effect of inflation, BI rate, exchange rate, gold prices, and economic growth on The Indonesia Stock Price Index sub-sector cosmetic and household industry for the period of 2019-2021. As for methodology, secondary data was collected from the official website of The Indonesia Stock Exchange, Bank Indonesia official website, and the financial services authority which processed through the SPSS application. By using a multiple regression analysis tool, the data was processed. The findings revealed that inflation, BI rate, and gold prices have a significant impact while exchange rate and economic growth do not have a significant impact on The Indonesia Stock Price Index sub-sector cosmetic and household industry. This study also includes a discussion, limitations, recommendations, and conclusions
AUDIT FEE, TENURE, REPUTATION, AND AUDIT QUALITY: THE ROLE OF AUDIT COMMITTEE
Full text linkBackground: To preserve stakeholder trust in corporate financial information, study into audit quality variables is needed due to the frequency of poor audit quality instances in the financial industry.
Objective: This study aims to examine the effect of external factors, including audit fees, audit tenure, and auditor reputation, on quality and audit committees as moderators in BEI-indexed financial sector companies.
Research Methods: Quantitative and statistical data analysis. The secondary data are from IDX-indexed financial and annual reports for 2022–2024.
Research Results: Audit fees improve audit quality, while tenure and reputation do not. Audit committees may reduce the influence of audit fees on audit quality, but not tenure. Audit committees may boost auditor credibility and audit quality.
Originality/Novelty of Research: This study adds new features such assessing audit fees using pure audit costs, audit quality using the earnings surprise benchmark, which focuses on profit quality, and studying the financial industry
Pengendalian Mutu Material Bahan Baku Dengan Menggunakan Metode House of Risk dan Multi Attribute Failure Mode Analysis Bahan Baku di PT ElangPerdana Tyre Industry
No full textPenelitian ini bertujuan untuk memahami pengaruh manajemen risiko terhadap peningkatan mutu, pengendalian biaya, pengurangan cacat produk, dan peningkatan efisiensi operasional dalam sektor manufaktur. Risiko yang terjadi dalam proses produksi seringkali memengaruhi mutu produk, yang pada gilirannya berdampak pada biaya produksi serta tingkat cacat produk yang dihasilkan. Penelitian ini mengintegrasikan pendekatan analisis risiko dengan pengendalian mutu untuk mengidentifikasi hubungan antara variabel-variabel tersebut. Dalam penelitian ini, metode studi kasus diterapkan pada perusahaan manufaktur yang menghadapi tantangan dalam menyeimbangkan efisiensi operasional dengan pengendalian biaya dan peningkatan mutu produk. Hasil penelitian menunjukkan bahwa pengelolaan risiko yang sistematis mampu mengurangi cacat produk hingga 25%, sekaligus meningkatkan efisiensi operasional sebesar 30%. Selain itu, integrasi strategi pengendalian mutu dan pengelolaan risiko berhasil menekan biaya produksi secara signifikan, tanpa mengurangi kualitas produk. Temuan ini menegaskan pentingnya pendekatan holistik dalam mengelola risiko untuk mencapai efisiensi, mutu, dan biaya produksi yang optimal. Penelitian ini memberikan kontribusi penting bagi pengembangan strategi manajemen yang lebih efektif di industri manufaktur, serta membuka peluang untuk studi lanjut dalam bidang ini.Kata Kunci: risiko, mutu, biaya, cacat, effisie
Postmodern visual communication strategies and symbolic audience engagement on Instagram
Full text linkThis study examines how visual communication influences audience engagement on social media through the @cianjurkuy Instagram accounts. This research departs from the lack of academic studies that comprehensively connect audience engagement data with symbolic meanings and visual communication strategies. The qualitative method was used through in-depth interviews with the creative team, observation of content uploaded in the January-March 2025 period, and digital documentation in the form of Instagram insights. The analysis was carried out using Roland Barthes' semiotics at three levels of meaning: denotation, connotation, and myth. The results show that the content @cianjurkuy culinary, tourism, and local culture—transforming simple visuals into emotional and symbolic narratives about regional identity. Audience engagement is seen through nostalgic stories, cultural pride, and a sense of community. The achievement of an engagement rate of 2.41% (above the national average of 0.98%) confirms the strength of visual strategies in building audience engagement. This study concludes that @cianjurkuy functions as a digital cultural space that strengthens social bonds and affirms collective identity through strategic visual communication
Multimodal analysis of Instagram content: The involvement of candidates' wives in the 2024 Indonesian election Campaign
Full text linkIn political contestation, the involvement of candidate spouses in campaigns is becoming an increasingly prominent phenomenon. The participation of candidate wives in political campaigns is not just a companion, but an important strategy in gaining voter support in the 2024 Election. Campaigning is a political strategy to gain public support to achieve political victory. In the 2024 Election process in Indonesia, several candidate wives were actively involved in political campaign events. This study analyzes how political candidate wives describe their roles and involvement in the campaign process through social media. Using Kress and Van Leeuwen's multimodal concept analysis with a qualitative approach, data collection through content in the form of videos and photos, focusing on campaign activities carried out by Fery Farhati, Anies Baswedan's wife, and Siti Atikoh, Ganjar Pranowo's wife, then analyzed using qualitative descriptive analysis techniques. The results first found that the candidate's wife was represented as an active and caring figure through social involvement; Second, the use of visuals in the content plays a role in building the candidate's wife's closeness to the audience; Third, the composition of the image can emphasize their role in the campaign. In conclusion, political candidates' wives in campaigns are often used to build a positive image of political candidates and strengthen political messages by displaying a humanistic side that can attract public sympathy
Evaluating the efficacy of eco-religious communication in fostering pro-environmental behavior
Full text linkIslamic boarding schools (pesantren) in Indonesia, as Islamic educational institutions experiencing significant growth, are now facing complex external challenges, particularly the climate crisis. A limited technical understanding of how ecological values in Islamic teachings can be translated into practice also remains a barrier. This study aims to analyze the role of progressive pesantren in building awareness and collective action to address the climate crisis through religious communication strategies. Using a quantitative approach, this study applies the Theory of Planned Behavior (TPB) to explain how attitudinal factors, subjective norms, and perceived behavioral control can shape pro-environmental intentions within the pesantren community. This study tests the classical communication theory of TPB. The study population comprises all components of the pesantren, including students, kiyais, teachers, and stakeholders. More specifically, the population is the pesantren ecosystem in West Java that has implemented environmentally sound practices. The sampling technique employed was simple random sampling, with a population of 391. The sample size was calculated using the Slovin formula, resulting in 198 respondents. Data were collected through a questionnaire distributed directly to the respondents. The data analysis techniques included descriptive analysis and SmartPLS 3 operationalization. The result is an eco-religious amplification model, which empirically shows that religious communication requires mediation through an eco-religious approach, local wisdom, and cognitive reinforcement to transform religious messages into genuine concern about the climate crisis
The implementation of crisis communication strategies by PLN UID Bali in handling the 2025 Bali Blackout
Full text linkCrises in the public service sector not only require a technical handling strategy, but also include responsive and accountable communication aspects. This study aims to analyze the public communication strategy by PLN UID Bali in responding to the blackout incident that occurred on May 2, 2025. The incident resulted in a mass power outage for nearly twelve hours in most areas of Bali. The research method used a qualitative approach and a case study design. Data was collected through in-depth interviews with PLN UID Bali Public Relations and documentation of official PLN UID Bali social media uploads. The study's findings show that applying Situational Crisis Communication Theory (SCCT), PLN UID Bali adaptively manages the flow of information and public perception by combining four main strategies: deny, diminish, rebuild, and reinforce. The study also found that time is a crucial element in crisis communication. The speed of conveying valid information can suppress the potential to escalate public unrest. For this reason, updates to crisis communication SOPs have begun to be carried out, including planning to use digital-based monitoring devices to map public perception in real-time. In general, the success of crisis handling by PLN UID Bali depends not only on the technical aspects of service recovery but also on the effectiveness of public communication built on the principles of openness, empathy, and consistency
Partisipasi Masyarakat dalam Pengembangan Agroforestri Malapari dan Ekonomi Hijau di Kabupaten Lembata
No full textThe development of Malapari-based agroforestry (Pongamia pinnata) has become increasingly important for Lembata Regency as a strategy to improve community livelihoods and strengthen ecological resilience in the dryland areas of East Nusa Tenggara. This study aims to analyze the level of knowledge, perceptions, and interest of local communities toward Malapari; identify technical, social, and institutional challenges in agroforestry implementation; and formulate evidence-based policy strategies to enhance community participation. The research employed a quantitative survey approach with descriptive and correlational methods, involving 336 respondents from various coastal and highland areas of Lembata. The findings indicate that community knowledge is generally at a moderate level, while interest and readiness to participate are relatively high. Key challenges identified include limited access to high-quality seedlings, low technical capacity, insufficient extension support, and weak coordination within village institutions. The analysis further shows that perceptions of economic and ecological benefits significantly influence community willingness to participate. In addition, collaborative programs such as MAMA-PAPA demonstrate how multi-stakeholder integration can effectively strengthen local capacities and promote green economic initiatives. This study concludes that strengthening technical capacity, expanding training programs, enhancing village-level policy support, and establishing a penta-helix collaboration model are critical priorities for accelerating the development of Malapari agroforestry in Lembata