UBM Journal (Universitas Bunda Mulia Jakarta)
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Ketika Konten Bicara: Eksplorasi Dampak Ewom Dan Customer Innovativeness Terhadap Adopsi Produk Baru
Get PDFThe digital transformation has significantly shifted consumer behavior, with electronic word of mouth (eWOM), particularly in the form of short videos (vWOM), becoming a primary source of information influencing new product adoption decisions. This study aims to examine the influence of eWOM on the intention to adopt new products, with customer innovativeness as a mediating variable, in the context of the adventure tourism destination Cakadiditrip in Ambon City. Using a quantitative approach and Structural Equation Modeling (SmartPLS 4.0), the study involved 97 respondents who had been exposed to Cakadiditrip’s video content on social media. The results show that eWOM significantly influences both the intention to adopt new products and customer innovativeness, and that customer innovativeness mediates the relationship between eWOM and adoption intention. These findings highlight the strategic importance of digital content marketing that aligns with the innovative traits of target audiences. Practical implications suggest that businesses, especially in emerging tourism sectors, should optimize vWOM as a persuasive communication tool to accelerate market innovation adoption
“Herbal Adventure” Buku Informasi Mengenai Jamu Untuk Remaja
Get PDFJamu merupakan ramuan tradisional Indonesia yang terbuat dari bahan alami seperti rempah dan tumbuh-tumbuhan yang memiliki khasiat menyembuhkan penyakit dan menjaga kesehatan tubuh; Namun, dibalik khasiatnya, penggunaan jamu sebagai salah satu solusi kesehat perlahan-lahan tergeserkan terutama pada generasi kini. Salah satu penyebab penuruanan ini dikarenakan minimnya informasi yang didapat oleh genarasi muda, dikarenkan anggapan media informasi mengenai jamu yang tersedia di pasaran membosankan dan tidak menarik di mata mereka; hal ini sangat disayangkan karena selain memiliki manfaat yang baik untuk kesehatan, jamu merupakan salah satu kekayaan budaya Indonesia yang patut dilestarikan.Penelitian ini menggunakan metode kualitatif deskriptif dengan mengumpulkan data dari kuesioner, observasi, dan studi pustaka. Hasil dari penelitian berupa buku informasi yang dilengkapi ilustrasi berbasiskan vektor dengan warna-warna natural rerempahan, dengan layout yang dinamis dan modern yang sesuai dengan minat remaja pada usia 13-18 tahun,. Perancangan buku ini diharapkan menjadi salah satu media peenambah ilmu dan membantu melestarikan salah satu warisan budaya Indonesia di generasi muda
ANALISIS KOMPARATIF MEDIA PENGENALAN CARA BERMAIN BOARD GAME “SEMESTER BARU”
Get PDFPenelitian ini bertujuan untuk menganalisis komparatif efektivitas tiga media pembelajaran, rulebook cetak, video tutorial, dan website simulasi playtest dalam membantu pemain memahami aturan board game "Semester Baru." Board game ini dirancang untuk menyampaikan pesan edukasi terkait kampanye anti-bullying. Agar pesan edukatif yang terkandung dalam permainan dapat dipahami dengan baik, pemain harus memiliki pemahaman yang menyeluruh terhadap aturan bermain. Pemahaman yang kurang terhadap aturan dapat menghambat efektivitas board game sebagai media edukasi. Metode yang digunakan adalah A/B/C Testing, di mana 12 peserta dibagi dalam tiga kelompok untuk mempelajari aturan permainan melalui media yang berbeda. Setelah memahami aturan, peserta memainkan game dan memberikan respons melalui kuesioner untuk menilai efektivitas media yang digunakan. Penelitian ini diharapkan memberikan wawasan tentang media pembelajaran yang paling efektif dalam konteks permainan edukatif. Hasil menunjukkan bahwa video tutorial YouTube adalah media yang paling efektif, dengan keunggulan pada pemahaman, kejelasan langkah, dan kemudahan instruksi. Rulebook cetak cukup efektif, namun memerlukan waktu lebih lama untuk pemahaman. Sebaliknya, website simulasi playtest memiliki efektivitas terendah akibat kurangnya struktur informasi dan elemen visual. Disarankan untuk memadukan media dengan menambahkan QR code pada rulebook yang mengarah ke video tutorial, serta penelitian lanjutan untuk mengembangkan website simulasi playtest
KUANTISASI WARNA KARTUN DARI CITRA NATURAL MENGGUNAKAN K-MEANS KLASTERING
Get PDFCartoons are characterized by simple, flat, and solid colors, making them appealing for various applications, such as avatars or entertainment. However, the manual cartoonization process demands high artistic skill and is time-consuming. This research aims to automate the process through color quantization using K-Means Clustering as a solution to simplify the color palette of natural images. The main issue addressed is the selection of the optimal color mode and features to achieve the desired cartoon effect. In the methodology, the HSI (Hue, Saturation, Intensity) color mode is utilized, where K-Means clustering is specifically applied to the Hue feature only to separate color grouping from the influence of light gradation. The resulting clusters are then combined with discretized Intensity values to sharply distinguish between dark and light colors. Experimental results indicate that the K-Means algorithm is effective for color quantization, producing simpler and more solid colors that visually approximate the original color tones. This study proves that using the Hue feature in K-Means is a suitable strategy for realizing the flat color palette characteristic of cartoons.
Pengaruh Adoption Readiness terhadap Minat Penggunaan Aplikasi Bibit dengan Perceived Trust sebagai Mediasi
Get PDFAbstrakPerkembangan teknologi yang pesat telah memicu inovasi–inovasi baru termasuk dalam bidang ekonomi, dalam bentuk financial technology. Fintech mampu mempermudah transaksi pengguna dalam kehidupan sehari–hari, termasuk dalam berinvestasi. Salah satu perusahaan yang bergerak dalam bidang fintech investasi adalah Bibit. Penelitian ini bertujuan untuk meneliti pengaruh kesiapan adopsi terhadap minat penggunaan aplikasi Bibit dengan perceived trust sebagai mediasi. Penelitian ini menggunakan metode kuantitatif dan mampu mengumpulkan 151 responden melalui penyebaran kuesioner online dan 118 diantaranya merupakan responden yang memenuhi kriteria. Data yang telah didapat kemudian diolah dengan bantuan software SmartPLS. Hasil penelitian ini menunjukan bahwa tingkat kesiapan adopsi pengguna mampu mempengaruhi minat mereka dalam menggunakan aplikasi Bibit dan juga mempengaruhi tingkat perceived trust mereka. Tetapi perceived trust sendiri secara langsung maupun tidak langsung tidak mempengaruhi minat penggunaan aplikasi Bibit. Untuk penelitian selanjutnya, diharapkan peneliti dapat membahas lebih dalam faktor–faktor yang mempengaruhi minat penggunaan.Kata Kunci: Kesiapan adopsi, perceived trust, minat penggunaan.AbstractTechnology grows rapidly and triggers new innovations, including economic innovation in the form of financial technology. Fintech manages to simplify user transactions in everyday life, including investing. One of the companies who operates in the fintech investment sector is Bibit. This research aims to examine theinfluence of adoption readiness on intention to use Bibit with perceived trust as mediation. This research used quantitative methods and was able to collect 151 respondents through distributing online questionnaires and 118 of them met the criteria. The collected data is then processed with SmartPLS software. The results of this research show that user’s adoption readiness has an influence on their intention to use Bibit and their perceived trust. However, perceived trust has no direct nor indirect influence on intention to use Bibit. For further research, it is hoped that researchers can discuss in more detail the factors that influence the intention to use.Keywords: Adoption readiness, perceived trust, intention to use
Analisis Framing Berita Krjogja.Com Tentang Isu Penanganan Covid-19
Get PDFKemunculan dan penularan COVID-19 membuat heboh Indonesia, media menyorotinya. Era digital memudahkan penyebaran informasi secara cepat dan tanpa batasan jarak melalui media online dan sosial. Ketertarikan masyarakat terhadap COVID-19 memicu media memberitakan hal-hal terkait yang kurang signifikan. Framing media merupakan cara yang efektif untuk menyampaikan kebijakan, larangan, dan imbauan negara. Framing adalah membingkai suatu permasalahan dari sudut pandang yang berbeda. Internet berperan penting dalam mengubah distribusi konten dengan cepat dan efisien serta mengalihkan perhatian masyarakat dari media massa tradisional. Pemberitaan pandemi COVID-19 di krjogja.com dianalisis menggunakan pendekatan framing dengan menggunakan konsep dan model Robert Entman. Paket berita krjogja.com memiliki judul yang menarik dan cenderung lebih fokus pada berita-berita positif mengenai pemerintah. Namun media mempunyai pandangan tersendiri mengenai penilaian terhadap informasi yang ada, dimana realitas suatu media mungkin berbeda dengan realitas media lainnya
Pengaruh Coping Strategies terhadap Psychological Distress pada Remaja Panti Asuhan
Get PDFRemaja panti asuhan mengalami berbagai kondisi seperti kurangnya bimbingan orangtua, kurang kasih sayang pengasuh karena ketidakseimbangan jumlah pengasuh dan anak asuh mengakibatkan tidak terpenuhi dengan baik emosional remaja panti asuhan, harus mematuhi aturan dan diberlakukan hukuman bagi mereka yang melanggar, serta ketidakmampuan memenuhi kebutuhan ekonomi atau materi karena hanya mengandalkan yayasan dan donator. Penelitian ini bertujuan untuk melihat pengaruh coping strategies terhadap psychological distress pada remaja panti asuhan. Partisipan berjumlah 123 remaja dari enam panti asuhan di Kota Padang melalui teknik accidental sampling. Instrumen pengumpulan data variabel coping strategies menggunakan Brief COPE dan instrument psychological distress menggunakan The Kessler Psychological Distress Scale (K10) telah diadaptasi dalam konteks Indonesia. Analisis data menggunakan uji One Way Anova menunjukkan terdapat pengaruh antara coping strategies terhadap psychological distress pada remaja panti asuhan. Implikasi penelitian ini sebagai rujukan bagi pengasuh dan pakar ahli dibidangnya untuk memberi edukasi kebutuhan psikologis remaja panti asuhan
THE EFFECT OF GREEN ACCOUNTING AND INTELLECTUAL CAPITAL ON FIRM VALUE WITH BUSINESS STRATEGY AS A MODERATION VARIABLE
Get PDFBackground: The growing emphasis on sustainability and intellectual capital in corporate decision-making has led to increased interest in understanding their impact on firm value. In particular, business strategy may play a crucial role in moderating these relationships.Objective: This study aims to examine the effect of green accounting and intellectual capital on firm value, with business strategy as a moderating variable.Research Methods: The study focuses on 10 coal sector companies and 10 food and beverage sector companies listed on the Indonesia Stock Exchange from 2018 to 2022. Using a purposive sampling approach, 20 companies were selected as research samples. The hypotheses were tested using SPSS software and multiple linear regression models with Moderated Regression Analysis (MRA).Research Results: The findings indicate that green accounting has a significant positive effect on firm value in coal sector companies but an insignificant negative effect in food and beverage sector companies. Intellectual capital has a significant positive effect on firm value in both sectors. Furthermore, business strategy moderates the relationship between green accounting and firm value, showing a significant negative effect in coal sector companies but a positive effect in food and beverage sector companies. Business strategy also strengthens the positive effect of intellectual capital on firm value in both sectors.Authenticity/Novelty of Research: This study provides new insights by incorporating business strategy as a moderating variable in the relationship between green accounting, intellectual capital, and firm value across different industry sectors
Dialogic virtuosity of messages on Instagram account @Sevinch.cos.id as an effort to get consumer engagement
Get PDFThis research examines the strategies employed by the Instagram account @Sevinch.cos.id, a local natural ingredient-based skincare brand, to increase consumer engagement through social media. Using a descriptive qualitative approach and case study method, this research analyzes how Sevinch builds relationships with audiences through the dialogic virtuosity of the message, which includes the approach in delivering the message, the consistency and relevance of the message, the use of cultural elements, and direct interaction with customers. The data collection process was conducted through observation, interviews, and literature studies, which were then analyzed using triangulation to ensure the accuracy and validity of the research results. The results showed that Sevinch implemented four main strategies. First, they deliver messages in a simple, relaxed, informative, and interactive way, so that they are easily accepted by the audience. Second, Sevinch adapts the message to the needs of consumers while maintaining the consistency of its brand identity, such as highlighting natural ingredients in every promotion. Third, the cultural element of using natural ingredients is put forward as the main attraction to support the trend of environmentally friendly skincare that is increasingly in demand. Fourth, utilizing social media features such as comments, direct messages (DM), polls, and question and answer sessions to build more personal and emotional communication with consumers. These strategies have proven effective in building trust, loyalty, and consumer engagement, in accordance with the Coordinated Management of Meaning (CMM) theory that emphasizes the importance of understanding messages contextually, as well as compliance gaining theory that focuses on persuasive communication to influence audience behavior. This research provides important insights for businesses on how to utilize social media as a strategic communication tool to build long-term relationships with consumers. By emphasizing consistency, relevance, and active interaction, brands can create stronger engagement, increase trust, and strengthen consumer loyalty to the products or services offered
Political polarization through political memes for new voters in the 2024 presidential election
Get PDFNew voters aged 17 to 24, categorized as Generation Z, are highly proficient in digital technology and actively use social media as a primary source of political information, particularly through political memes. Social media fosters an echo chamber effect by continuously presenting similar political content, reinforcing existing beliefs and contributing to political polarization. This study examines the phenomenon of political polarization among new voters in the 2024 presidential election through political memes, utilizing the Elaboration Likelihood Model (ELM) and the echo chamber concept as theoretical frameworks. A qualitative approach was employed, incorporating in-depth interviews with new voters who rely on social media for political information, content analysis of political memes on social media platforms, and a literature review. The findings indicate that new voters predominantly engage with political information through the central route of processing, relying on news portals, social media, and interpersonal discussions. However, social media algorithms reinforce an echo chamber effect by curating content based on users' previous interactions, leading to the polarization of supporters of different candidates (01, 02, and 03). This polarization manifests in heated debates and conflicts, particularly in the comment sections of social media posts featuring political memes. The subjective interpretation of memes—often infused with humor, satire, or sarcasm—exacerbates tensions, as they are perceived as either excessively supportive of or hostile toward particular candidates, further intensifying political divisions