Journal of School of Islamic Economics (STEI) SEBI (Sekolah Tinggi Ekonomi Islam)
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    FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN DI SHOPEE LIVE MENGGUNAKAN THEORY OF PLANNED BEHAVIOR

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    This research aims to determine the influence of the Theory of Planned Behavior variable mix of attitude, subjective norms, perceived behavioral control, and two additional variables, namely perceptions of interactivity and product quality on purchasing decisions in the West Java generation Z at Shopee Live. The population in this study is generation Z in West Java who were born in 1996 – 2010. The sampling technique used Bentler Ping Chou’s theory, so a sample of 135 respondents was obtained. The method used is a quantitative descriptive method. Data was obtained by filling out questionnaires distributed via social media. The data was processed using Partial Least Squares- Structural Equation Model (PLS-SEM) with SmartPLS 4.0.9.9 software. The research results show that attitude variables, subjective norms and product quality have a positive and significant effect on purchasing decisions at Shopee Live. Meanwhile, perceived behavioral control and perceived interactivity have a positive but not significant effect on purchasing decisions at Shopee Live in Z generation in West Java.Keywords: TPB, Perceived Interactivity, Product Quality, Live Streaming Shopping, Purchasing Decisions.Penelitian ini bertujuan untuk mengetahui pengaruh bauran variabel Theory of Planned Behavior sikap, norma subjektif, persepsi kontrol perilaku, dan dua variabel tambahan yaitu persepsi interaktivitas dan kualitas produk terhadap keputusan pembelian pada generasi Z Jawa Barat di Shopee Live. Populasi pada penelitian ini yaitu generasi Z di Jawa Barat yang lahir tahun 1996 – 2010. Teknik pengambilan sampel menggunakan teori Bentler Ping Chou maka diperoleh sampel 135 responden. Metode yang digunakan adalah metode kuantitatif deskriptif. Data diperoleh melalui pengisian kuesioner yang disebar melalui media sosial. Data tersebut diolah menggunakan Partial Least Squares- Structural Equation Model (PLS-SEM) dengan software SmartPLS 4.0.9.9. Hasil penelitian menunjukkan bahwa variabel sikap, norma subjektif dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian di Shopee Live. Sedangkan persepsi kontrol perilaku dan persepsi interaktivitas berpengaruh positif namun tidak signifikan terhadap keputusan pembelian di Shopee Live pada generasi Z Jawa Barat.Kata Kunci: TPB, Persepsi Interaktivitas, Kualitas Produk, Live Streaming Shopping, Keputusan Pembelian

    Unraveling Islamic Social Finance Accounting Research: Bibliometric Analysis and Systematic Literature Review (SLR)

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    This study aims to unravel Islamic social finance accounting research. The research method uses bibliometrics and SLR. The data type used is secondary data from 98 articles indexed by Scopus. Data is visualized using VOSViewer. The results show that the research distribution began in 1995. The peak of publication will be in 2021, with 15 publications. The most popular writer is Masruki R. with his 5 articles. The Journal of Islamic Accounting and Business Research is the most productive and popular journal, with 9 published articles and 149 citations. Malaysia is the most productive and most popular country, with 49 articles and 406 citations. The most popular author is Zaid O. A., with 77 citations. The most popular article, which gets 49 citations, written by Yalya H.E., discusses changes in the accounting and accountability of Sultan Sulaiman's waqf in the Ottoman Empire. USIM is the most productive university, with overshadowing 24 writers. While, IIUM is the most popular institution, with 179 citations. The following research directions are based on co-occurrence analysis through networks, density, and overlay visualization, as well as SLR analysis of zakat, infaq /alms accounting focusing on transparency, Sharia compliance, disclosure of socio-economic impact, and Enterprise Resource Planning (ERP). Meanwhile, the theme of waqf accounting focuses on disclosure, transparency, and optimization of Cash Waqf Linked Sukuk (CWLS), as well as opportunities and challenges in waqf reporting practices.Penelitian ini bertujuan untuk mengungkap penelitian akuntansi keuangan sosial Islam. Metode penelitian menggunakan bibliometrik dan SLR. Jenis data yang digunakan adalah data sekunder dari 98 artikel yang terindeks Scopus. Data divisualisasikan menggunakan VOSViewer. Hasilnya menunjukkan sebaran penelitian dimulai pada tahun 1995. Puncak publikasi pada tahun 2021 sebanyak 15 publikasi. Penulis terpopuler adalah Masruki R. dengan 5 artikelnya. Journal of Islamic Accounting and Business Research merupakan jurnal paling produktif dan populer, dengan 9 artikel terbit dan 149 sitasi. Malaysia adalah negara paling produktif dan terpopuler, dengan 49 artikel dan 406 kutipan. Penulis terpopuler adalah Zaid O.A., dengan 77 kutipan. Artikel terpopuler yang mendapat 49 sitasi ini ditulis oleh Yalya H.E. membahas tentang perubahan akuntansi dan pertanggungjawaban wakaf Sultan Sulaiman di masa Kesultanan Utsmaniyah. USIM merupakan universitas paling produktif dengan menaungi 24 penulis. Sedangkan IIUM merupakan institusi terpopuler dengan 179 sitasi. Arahan penelitian berikut ini didasarkan pada analisis co-occurrence melalui visualisasi jaringan, kepadatan, dan overlay, serta analisis SLR zakat, akuntansi infaq/sedekah yang berfokus pada transparansi, kepatuhan syariah, pengungkapan dampak sosial ekonomi, dan Perencanaan Sumber Daya Perusahaan. (ERP). Sedangkan tema akuntansi wakaf berfokus pada keterbukaan, transparansi, dan optimalisasi Cash Waqf Linked Sukuk (CWLS), serta peluang dan tantangan dalam praktik pelaporan wakaf

    IMPLEMENTASI ETIKA BISNIS ISLAM DALAM MENGHADAPI PERSAINGAN BISNIS PADA PT. BRECXELLE BERKAH UNITI

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    The purpose of this study is to answer how to analyze the principles of Islamic business ethics implemented by PT. Brecxelle Berkah Uniti is facing business competition. The writing method used is descriptive qualitative with field research. For data collection, the authors conducted observations and interviews with informants in this study, namely the main director of PT. Brecxelle Berkah Uniti. The results of this study concluded that PT. Brecxelle Berkah Uniti has implemented five principles of Islamic business ethics. The principle of unity (tawhid), PT. Brecxelle Berkah Uniti believes that Allah has arranged sustenance. The principle of balance (fairness), PT. Brecxelle Berkah Uniti uses measuring instruments as measurements in forming its products. The principle of free will, PT. Brecxelle Berkah Uniti can fulfill the mutually agreed upon agreement. The principle of responsibility, PT. Brecxelle Berkah Uniti can fulfill employee salaries by the initial agreement. The principle of virtue (ihsan), PT. Brecxelle Berkah Uniti can create jobs for the surrounding environment

    Analisis Strategi Bauran Pemasaran Pada Bisnis Kuliner (Studi Kasus CV. Gehu Extra Pedas Chili Hot)

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    Penelitian ini bertujuan untuk mengetahui strategi STP (Segmentation, Targeting, Positioning) meliputi aspek bauran pemasaran (marketing mix) 9P (Product, Price, Place, Promotion, People, Process, Physical Evidence, Payment, dan Packaging) yang diterapkan oleh CV. Gehu Extra Pedas Chili Hot. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan segmentasi pasar (segmentation), menentukan target pasar (targeting), dan brand image konsumen (positioning) dan evaluasi menggunakan marketing mix CV. Gehu Extra Pedas Chili Hot. Dengan menggunakan analisis segmen, target dan posisi serta pendekatan 9P maka bisa diketahui kekurangan dalam pemasaran bisnis kuliner tahu sehingga perlu adanya evaluasi. Berdasarkan hasil dari analisis ini CV. Gehu Extra Pedas Chili Hot harus lebih mengencangkan strategi pengembangan produk, promosi online, pembaruan pembayaran, dan pengemasan yang menarik agar perusahaan dapat lebih berkembang lagi. Dengan adanya penelitian ini, diharapkan mampu menjadi sebuah solusi bagi CV. Gehu Extra Pedas Chili Hot dan pembaruan dalam startegi pemasaran yang diharapkan mampu mempengaruhi konsumen untuk menentukan keputusan pembelian pada CV. Gehu Extra Pedas Chili Hot.

    Analisis Penerapan Strategi Bauran Pemasaran Pada Bisnis Agrowisata (Studi Kasus CV. Empang Emak Niyah)

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    Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh CV. Empang Emak Niyah, dengan mencakup konsep STP (Segmentation, Targeting, Positioning) dan marketing mix 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence). Metode penelitian yang digunakan adalah deskriptif kualitatif dalam bentuk penelitian lapangan (field research) dengan melibatkan teknik observasi, wawancara, dan dokumentasi bersama CEO dan pihak terkait di CV. Empang Emak Niyah. Hasil temuan penelitian ini mengungkapkan kekurangan dari strategi pemasaran yang diterapkan oleh CV. Empang Emak Niyah, khususnya pada variabel place dan promotion dalam bauran pemasaran. Temuan ini mengindikasikan perlunya perhatian khusus pada aspek-aspek tersebut guna meningkatkan efektivitas strategi pemasaran perusahaan. Dengan melakukan perbaikan dan pengembangan pada kedua aspek ini, diharapkan CV. Empang Emak Niyah dapat mengoptimalkan strategi pemasarannya, mencapai visibilitas perusahaan yang lebih maksimal, dan meningkatkan daya saing di pasar

    Implementasi Fatwa DSN-MUI No 108/DSN-MUI/X/2016 Pada Usaha Kolam Renang Muslimah ACM

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    This research aims to analyze the implementation of DSN-MUI fatwa No.108/DSN-MUI/X/2016 concerning Guidelines for Organizing Tourism Based on Sharia at ACM Muslimah swimming pools. The research uses a qualitative and normative.The research results show that the swimming pool has partially implemented sharia principles, but there are still aspects that need improvement. The facilities for places of worship are small and need to be enlarged, while some areas around the pool are still not clean. Transactions and agreements in tourism activities need to pay more attention to sharia principles. Improvements to facilities in places of worship and increased cleanliness around pools are recommended to ensure compliance with the DSN-MUI fatwa. By making these improvements, the swimming pool can provide a better experience to visitors and be more consistent with the applied sharia principles

    Tinjauan Kehalalan Produk Susu Etawa: Studi Kasus HALT Corpora

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    This research aims to evaluate the compliance of the production and distribution processes at CV. Halt Corpora with the regulations stipulated in Law Number 33 of 2014 concerning Halal Product Assurance. The research method employed is field research, focusing on the owner and Production Chairperson of CV. Halt Corpora as the research subjects. Data were collected through interviews, observations, and documentation, and subsequently analyzed descriptively. The results indicate that the production and distribution processes at CV. Halt Corpora adhere to the principles of Islamic Economic Law and Law Number 33 of 2014 concerning Halal Product Assurance. However, attention should be given to aspects such as justice, honesty, and transparency in transactions, as well as maintaining public trust. The presence of the MUI Halal Certificate signifies compliance with halal principles, but special attention is needed regarding the extension and renewal of the certificate to preserve and enhance consumer confidence in the produced products.

    Sustainable Finance Initiatives In The Developing-8 Countries: Focus And Priorities In The Country Level

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    This research aims to analyze the initiatives adopted by the D-8 countries in responding to the issue of sustainable finance. To achieve this goal, the research is designed using a qualitative literature review approach. In this research, data were obtained from the official websites of relevant national authorities, previous studies, and other reliable data sources. Research found that, at the organizational level, although there are no specific initiatives regarding sustainable finance, the initiatives taken have included sustainability dimensions, namely economic, social, and environmental dimensions. However, at the national level, each the D-8 countries have their own focus and priorities in responding to sustainable finance issues.Penelitian ini bertujuan untuk menganalisis inisiatif yang diambil oleh negara-negara D-8 dalam menanggapi isu keuangan berkelanjutan. Untuk mencapai tujuan tersebut, penelitian dirancang dengan menggunakan pendekatan tinjauan literatur kualitatif. Dalam penelitian ini, data diperoleh dari situs resmi otoritas nasional terkait, penelitian sebelumnya, dan sumber data lain yang dapat dipercaya. Penelitian menemukan bahwa, pada level organisasi, meskipun belum ada inisiatif khusus mengenai keuangan berkelanjutan, namun inisiatif yang diambil sudah mencakup dimensi keberlanjutan, yaitu dimensi ekonomi, sosial, dan lingkungan. Sedangkan di tingkat nasional, masing-masing negara D-8 mempunyai fokus dan prioritas masing-masing dalam menanggapi isu keuangan berkelanjutan

    Efficient Market of Indonesia Shariah Index during Covid

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    ABSTRACT. The capital market is a place to gain capital at there. There is efficient market that past stock price reflects the current recent price. Unfortunately, the stock price is so volatile and it is difficult to predict it. The concept of random walk also occurs in stock price or stock index. During the covid, the stock price decrease and it is so interesting to predict the stock whether follow the random walk or not.  In order to forecast stock price, the investor should know the price of the stock. They can get benefit from the difference of the stock. The adf and KPSS test show the Jakarta shariah index does not follow random walk, meaning the index can be forecast.  The result of the test shows the best model is ARIMA (5,1,2). Arima is a best forecasting method that can predict stock price. The Model has passed Ljung Box, ACF Graphics and also PACF Graphics.

    PENGARUH CITRA MEREK DAN GREEN PERCEIVED RISK TERHADAP MINAT BELI PRODUK AVOSKIN PADA MUSLIMAH JABODETABEK

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    the influence of brand image and Green Perceived Risk on the purchase intention of Avoskin products among Muslim women in Jabodetabek. The population in this study consists of skincare users residing in Jabodetabek. The sampling technique used the Lemeshow formula, resulting in a sample size of 100 individuals. This study employs the Statistical Package for the Social Sciences (SPSS) version 29.0 for data analysis. Based on the results of the data analysis, it was found that both Brand Image and Green Perceived Risk simultaneously influence purchase intention. However, only one variable significantly influences purchase intention, namely brand image, while the Green Perceived Risk variable is stated to have no significant effect on the purchase intention of Avoskin products.Keywords: Brand Image, Green Perceived Risk, Purchase IntentionPenelitian ini bertujuan untuk mengetahui pengaruh citra merek dan  Green Perceived Risk terhadap minat beli produk Avoskin pada penduduk muslimah jabodetabek. Populasi pada penelitian ini adalah pengguna skincare yang berdomisili di Jabodetabek. Teknik pengambilan sampel menggunakan rumus lemeshow dari rumus tersebut diperoleh sampel sebanyak 100 orang. Penelitian ini menggunakan metode analisis Statistical Package For The Social Sciences (SPSS) versi 29.0  berdasarkan hasil analisis data ditemukan secara simultan Citra Merek Dan Green Perceived Risk berpengaruh terhadap minat beli. Sedangkan secara parsial hanya satu variabel yang berpengaruh terhadap minat beli yaitu citra merek, dan variabel Green Perceived Risk dinyatakan tidak berpengaruh terhadap minat beli produk Avoskin. Kata Kunci: Citra Merek, Green Perceived Risk, Minat Bel

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    Journal of School of Islamic Economics (STEI) SEBI (Sekolah Tinggi Ekonomi Islam)
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