Annals of Spiru Haret University
Not a member yet
622 research outputs found
Sort by
Air quality in Romania. Main pollutant emissions and financing possibilities for emission reduction
Get PDFAir is the environmental factor which is the most important for pollutants transport because it is the support for the fastest transportation throughout the environment. Reducing polluting emissions in air remains a field in which there are needed important investments, considering the commitments assumed by Romania for reducing emissions and the poor quality of the air in certain areas. The paper analyzes the evolution of the main emissions, respectively the ones coming from large burning installations and greenhouse gases and identifies financing possibilities for the reduction of those emissions by using structural and cohesion funds or by using state aid schemes.
Remarks on the marketing of educational nowadays
Get PDF This article examines the marketing of educational products and services based on theoretical premises of marketing as defined in the specialized literature; were also identified the main characteristics of the marketing process of the teacher-manager: knowledge, identification and initial evaluation of the students’ expectations and needs of training and information. In our daily work, marketing becomes an essential element of the teacher’s strategic management, influencing our decisions in the field of course design, organization, coordination and evaluation (of the academic courses)
Book reviews: Miroslav N. Jovanovic – Evolutionary Economic Geography. Location of Production in the European Union
No full textThe book tries to answer the problem of locating production of a company in the geographic space analyzing what determines productivity differences between regions using the theory of evolutionary economic geography. Evolutionary economics studies “the origin, change, direction and speed in the spatial distribution and organization of as well as production and consumption in a certain period of time.”The studied problem is relevant in order to know not only what will be the future location of jobs, their quality and quantity but also where will take place the maximization of profits, the collection of taxes, the public spending, etc
The economic crisis in the euro area
No full textThe article proposes an analysis of some European financial markets on the background of the recent crisis, markets that have become very alarmed by the increase of the Euro States' budget deficits and the possible entry of some of them in a situation of not being able to pay rates on debts contracted by the Government. Such imbalances can be avoided in general either by a correct evaluation or by a controlled devaluation of national currencies, or by means of the exchange rates of various currencies. However, in the Euro area, this is not possible due to the very existence of a single currency, a context in which the authors suggest the use of alternative solutions
Communication crisis and its solution through crises management
No full textCrises are never convenient as they are destructive. Any institution or organization may face a crisis situation, able to endanger its normal activity and reputation. Some crises are predictable and can be prevented, others cannot be grasped and thus prevented. Experience proved that, despite all technical, economical, financial or educational cautions taken to stop or control a crisis, it can get out of control and develop. In these circumstances, the crisis can bring serious prejudices to the organization if not properly managed from all points of view. Communication during crisis is extremely important, aiming at generating changes and taking action against the crisis. Above all, crises management consists in interpersonal relations. Management activity in crises situations develops a constant and complex communication process with the aid of which, the manager, the crisis cell, the entire staff interact in order to find the optimal strategies to survive the crisis situation.
The regulatory framework of trade finance: from BASEL I to BASEL III
Get PDF The global crisis revealed several weaknesses in the international framework of banking regulation. Consequently, the Basel Committee on Banking Supervision (BCBS) proposed a package of measures to strengthen the resilience of the banking sector. Besides the positive effects they have on financial stability, the new regulatory provisions affect the ability of banks to provide trade finance. Therefore, the banking industry considers that regulators have not taken into account the low-risk profile of activity. Starting from this premise, the paper consists of three parts. In the first part, the role and objectives of the BCBS are presented; the second part is designed to review the most important trade instruments and to underline the tendencies in trade finance; finally, the last part highlights the regulation of trade finance under the Basel I, Basel II and Basel III regimes, and some unintended consequences of the Basel III framework.
Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model
Get PDFA comprehensive simulation model is presented, aimed to show the dynamics of social diffusion based on the word of mouth (e.g.: viral marketing) over a social network of interconnected individuals. The model is build following a bottom-up approach and the agent based paradigm; this means that the dynamics of the diffusion is simulated in real time and generated at the micro level, not calculated by using mathematical formulas. This allows both to follow – step by step – the emergent process and to be able – if needed – to add complex behavior for the agents and analyze how this impacts the phenomenon at the macro level.
The interrogation of the OLAP CUBE by using multidimensional analyses
Get PDFThe present paper proposes to speak about the interrogation of the OLAP cubes, by using the multidimensional analyses. The first part of the paper deals with the dynamics of the business environment, a fact which triggers the necessity of the informatics systems for decision assistance. The second point of the paper is the presentation of the online analytical processing (OLAP). Connected to this point is the declarative interrogation language MDX, which assures the access to the OLAP interrogation, functions, offering us the possibility of defining the calculated members of the dimensions. A few examples show us how they work. In the end, we draw the conclusions, stressing the importance and the benefits of the intelligent solutions
CSR – A marketing tool?
Get PDFStarting from the idea that investing in CSR creates value not only for the company’s stakeholders, but especially for the company itself, in this article, using secondary data analysis, we try to answer the question: is CSR a sign of responsibility or just a marketing tool for promoting the business?The purpose of this paper is to bring contributions in highlighting the nature of the connection between CSR and Marketing, using the secondary data analyze of the annual reports of some companies. Companies that usually use the annual report as a marketing or communication tool for voluntary disclosure of non financial information to their various stakeholders, including shareholders, employees, customers, suppliers, media and government, and to develop a particular brand image for the organization although the report is sometimes a financial one.
The system of the didactic principles with applicability in teaching economics
Get PDFThe present paper aims to present the system of didactic principles and offer several models of didactic tasks used in teaching Economic objects, but they can be broaden to any other school objects, in accordance with the presented approaches and their specific features.Thus, we presented the following principles: the principle of the active and conscious appropriation of the knowledge and skills; the intuition principle or of the unity between real and abstract, between rational and sensorial; the principle of accessibility and of respecting the students’ age and individual particularities; the principle of connecting theory with practice; the principle of knowledge systematization and continuity; the principle of the rigorous and durable appropriation of the knowledge, abilities and skills; the principle of assuring the feed-back within the system of learning.The didactic tasks are found after every above mentioned principle. The work is suitable for mainly probationer students and for teachers.