Scientific Journal of Reflection: Economic, Accounting, Management and Bussines
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OPTIMALISASI BAURAN PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA KENDARAAN RODA EMPAT DI KOTA URBAN
Get PDFDuring the last ten years, there has been an increase in the use of four-wheeled vehicles, especially in urban cities. It is not surprising that there are many vehicle showrooms everywhere, bidding on car sales, both new and used. This condition has increased the intensity of competition among four-wheeled business actors, thus demanding more effort in winning business competition. Based on this phenomenon, in fact this research was conducted, to see and analyze the effectiveness of the marketing mix in increasing used car sales in urban/Tangerang cities. The method used to express these problems is quantitative. That is, the research was carried out statistically, by disclosing field data in an informative and relevant manner, thereby obtaining a statement showing the level of effectiveness of a marketing mix used. To obtain research data, questionnaires were distributed to 100 respondents. This research was conducted in one of the car showrooms, namely Dwi Perkasa Mobiltama, South Tangerang. In translating the research data, a statistical analysis based on estimation/regression was used, in order to obtain the required information. In the analysis stage, measurable efforts are carried out in the form of testing the truth and reliability of the data, testing the prerequisites for regression, and testing the hypothesis. The research results obtained information, that the most effective marketing mix in increasing sales is the product/car quality aspect. This confirms, in the four-wheeled automotive industry, product quality is the main assessment for consumers in purchasing. They will only buy cars that are really good to drive, comfortable, and provide adequate safety
PENGARUH KEPEMILIKAN INSTITUSIONAL, KEPEMILIKAN MANAJERIAL, DAN KOMPENSASI RUGI FISKAL TERHADAP PENGHINDARAN PAJAK
Get PDFThis study aims to obtain empirical evidence about the effect of institutional ownership, managerial ownership, and fiscal loss compensation on tax avoidance, in manufacturing companies listed on the Indonesia Stock Exchange in 2016-2021. This type of research is quantitative and the method used is panel data analysis with the help of the Eviews 9 program, to obtain a comprehensive picture of the relationship between one variable and another. This research was conducted on manufacturing companies listed on the Indonesia Stock Exchange. By using purposive sampling according to the specified criteria. The amount of data collected is 101 financial statement data. The results of this study indicate that institutional ownership and managerial ownership have no effect on tax avoidance while fiscal loss compensation has an effect on tax avoidance, overall three variables have a simultaneous effect on tax avoidance Regency
DETERMINAN PENINGKATAN KINERJA PEGAWAI: ANALISIS PENGARUH GAYA KEPEMIMPINAN, PELATIHAN, DAN MOTIVASI EKSTRINSIK
Get PDFThis study aims to analyze the effect of situational leadership style and training on employee performance and the influence of extrinsic motivation as a mediating variable. The sample used in this study was 75 employees of the National Narcotics Agency within the West Nusa Tenggara Province. The data collection technique used is to use a questionnaire that has been tested for validity and reliability, further tested using path analysis. The results of the hypothesis test with the SmartPLS 3.0 application showed several findings, including: Situational leadership style has a positive and significant effect on employee performance, Training has a positive but not significant effect on employee performance, Extrinsic motivation has a positive and significant effect on employee performance, Situational leadership styles have a positive and significant effect on extrinsic motivation. Training has a positive and significant effect on extrinsic motivation. Situational leadership style through extrinsic motivation has a positive and significant effect on employee performance, and Training through extrinsic motivation has a positive and significant effect on employee performanc
EFFECT OF BOOK TAX DIFFERENCES, INVENTORY TURNOVER AND FIRM SIZE ON PROFIT GROWTH
Get PDFThis study aims to examine the effect of book tax differences, inventory turnover and firm size on profit growth. This study uses a sample of real estate and property companies listed on the Indonesian stock exchange during the 2016-2021 period. The number of real estate and property companies that were used as research samples were 12 companies with 6 years of observation. This research sample used a purposive sampling method. Testing the hypothesis in this study using multiple regression analysis techniques with the help of SPSS software. The results of this study indicate that book tax differences, inventory turnover and firm size simultaneously have a significant effect on profit growth. While the results of research conducted partially show that book tax differences, inventory turnover and firm size have a significant effect on profit growth
LITERATURE REVIEW: PERAN MEDIA SOSIAL DALAM PEMASARAN FILM INDONESIA: ANALISIS KEPUASAN DAN NIAT BELI PENONTON
Get PDFThis literature review article discusses the role of social media in Indonesian film marketing with a focus on analyzing audience satisfaction and purchase intent. This study was conducted to see the extent to which the use of social media can affect audience satisfaction and purchase intention towards Indonesian films. The method used in this study is to conduct a literature study of previous studies related to the role of social media in film marketing. In its analysis, the study found that the use of social media can increase audience satisfaction and also influence their purchase intention towards Indonesian films. Previous studies have shown that the use of social media can provide more complete and faster information about upcoming films, as well as provide a more interactive experience for viewers. With more complete and interactive information, viewers feel more satisfied with the viewing experience, and have a greater tendency to buy tickets for the film. In addition, the study also found that social media use can influence viewers' purchase intent through the influence of movie recommendations and reviews by other social media users. The more people who recommend and give positive reviews about the film on social media, the greater the audience's buying intention to watch it. In conclusion, the study shows that the use of social media plays an important role in the marketing of Indonesian films, and can affect audience satisfaction and purchase intent. Therefore, film producers in Indonesia can utilize social media more effectively in their film marketing campaigns to increase audience satisfaction and purchase intent
PENGARUH LINGKUNGAN KERJA DAN PENGEMBANGAN KARIR TERHADAP MOTIVASI DAN KINERJA KARYAWAN DINAS PERUMAHAN RAKYAT DAN KAWASAN PERMUKIMAN (DPRKP) DAN DINAS PEKERJAAN UMUM DAN PENATAAN RUANG (DPUPR) KABUPATEN SUMBAWA
Get PDFThe purpose of this study is to analyze the effect of the work environment, career development, work motivation on employee performance. The research object and population in this study were employees of the Public Housing and Settlement Area Office (DPRKP) and the Public Works and Spatial Planning Office (DPUPR) of Sumbawa Regency. The number of samples is 200 people who work at the Public Housing and Settlement Area Office (DPRKP) and the Public Works and Spatial Planning Office (DPUPR) of Sumbawa Regency. The data analysis technique used is path analysis. Based on the results of the classical assumption test, it was found that the model met the required assumptions. The results of hypothesis testing show that 1) the work environment has a positive and significant effect on employee performance at the Public Housing and Settlement Area Office and the Public Works and Spatial Planning Office of Sumbawa Regency; 2) The work environment has a positive but not significant effect on the Work Motivation of employees of the Public Housing and Settlement Area Office and the Public Works and Spatial Planning Office of Sumbawa Regency; 3) Career Development has a negative but not significant effect on the Employee Performance of the Public Housing and Settlement Area Office and the Public Works and Spatial Planning Office of Sumbawa Regency; 4) Career Development has a positive and significant effect on the Work Motivation of the Public Housing and Residential Area Office Employees and the Public Works and Spatial Planning Office of Sumbawa Regency; 5) Work Motivation has a positive and significant effect on Employee Performance at the Public Housing and Settlement Area Office and the Public Works and Spatial Planning Office of Sumbawa Regency
PENGARUH EFISIENSI, PROFITABILITAS DAN FIRM SIZE TERHADAP TAX AVOIDANCE (Studi Empiris Pada Sektor Perbankan Periode Tahun 2017 - 2021)
Get PDFThis study aims to find evidence of the influence of efficiency, profitability and firm size on tax avoidance at national banks in Indonesia. The independent variables used in this research are efficiency, profitability and firm size. While the dependent variable in this study is Tax Avoidance as measured by the Effective Tax Rate (ETR). The type of research used in this research is quantitative data. The source of data used in this research is secondary data. The population in this study are national banking companies for the 5 year period 2017-2021. The determination of the research sample used a purposive sampling method and obtained a sample of 10 Banks. Testing the hypothesis in this study using multiple linear regression with the help of Eviews Version 10. The results of this study indicate that efficiency has no effect on tax evasion, profitability has a negative effect on tax evasion and firm size has an effect on tax avoidance . While simultaneously showing that the efficiency, profitability and Firm size have effect on tax avoidanc
ANALISIS SINERGITAS BRIGIF 4 MARINIR/BS DAN BALAI BESAR PERIKANAN BUDIDAYA LAUT DALAM MENINGKATKAN KESEJAHTERAAN PRAJURIT
Get PDFOne of the tasks carried out by the 4th Marine Brigade/BS is marine cultivation in improving the welfare of soldier's families. The current condition of marine cultivation has been programmed and is running optimally, however, the collaboration between the Marine Cultivation Fisheries Center has not synergized well. So that the support given to Brigif 4 Marines/BS to improve the welfare of soldiers' families has not been optimal. Various family welfare problems that arise in Indonesian society, one of which is the decline in the economic level. The problem of family welfare is motivated by changes in people's lives in the era of globalization, which are accompanied by increasing living needs, increasingly fierce competition in life, inability and limitations to adapt. The purpose of this study is to see the effect of marine cultivation in improving the welfare of soldiers. This study uses a quantitative method which is a method for testing certain theories by examining the relationship between variables with research instruments based on statistical procedures. Data analysis This research used Statistical Product and Service Solutions (SPSS) software version 25, in determining the sample used the researcher used non-probability sampling with incidental sampling technique, to determine the number of samples using the Slovin formula so that the sample obtained was 70 respondents
ANALISIS IMPLEMENTASI PEMBIAYAAN MIKRO SYARIAH DALAM PENGEMBANGAN USAHA MIKRO PADA BANK SYARIAH INDONESIA KCP MEDAN AKSARA
Get PDFThis study examines how Sharia Micro KUR Financing operates at BSI KCP Medan Aksara and how Micro KUR Financing plays a role in micro business development. This research is qualitative descriptive and involves observation, documentation and interviews. According to research, Sharia Micro KUR Financing at BSI KCP Medan Aksara works well and has no problems. Investments are made accurately, which solves any problem. Sharia Micro KUR financing has the ability to solve capital problems, which is important for business development. They play an important role in keeping micro-businesses flowing, revenue growth and funds flowing, and they have the ability to grow businesses for many clients
STUDI NETNOGRAFI TAYANGAN "KISAH HILANGNYA 3 PENDAKI GUNUNG SLAMET 1985" CHANNEL RJL 5
Get PDFThe behavior of horror-themed enthusiasts who engage in malicious commenting online is regarded as a disease or social issue that we cannot control. Based on this premise, this research aims to determine the audience's response to the YouTube channel RJL 5 - Fajar Aditya, specifically regarding the show about the disappearance of 3 mountaineers on Mount Slamet in 1985. This study is closely related to the methodology of netnography, which includes research planning, data collection, interpretation, and adherence to ethical standards in data validity testing. Netnography utilizes internet communication as a data source to achieve an understanding of ethnography and the representation of cultural phenomena. The netnographic analysis conducted on the RJL 5 YouTube channel regarding the audience's response to "The Story of the Disappearance of 3 Mountaineers on Mount Slamet 1985" yielded several conclusions. Firstly, the audience is consistently amazed by the storytelling skills of Mr. Alex, which is an inherent cognitive aspect of the viewers. Secondly, the audience gains survival knowledge and appreciates Mr. Alex for his ability to survive when he was lost on Mount Slamet, receiving positive responses from the viewers. Thirdly, some viewers express a desire for the story of the disappearance of the 3 mountaineers on Mount Slamet in 1985 to be adapted into a film. Lastly, in addition to responses related to the Mount Slamet story, viewers often discuss unrelated topics in their comments to the content creator