Scientific Journal of Reflection: Economic, Accounting, Management and Bussines
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Strategi Pemasaran Berbasis Nilai-Nilai Entrepreneurship dalam Meningkatkan Investasi di PHRI Kabupaten Bandung
Get PDFThe main objective of this research is to identify and apply entrepreneurial values in marketing strategies to enhance investment in the hospitality and restaurant sector in Bandung Regency. The findings indicate that entrepreneurial values such as innovation, proactivity, calculated risk-taking, creativity, commitment to quality, collaboration, networking, and adaptability are crucial for effective marketing strategies. Strategies based on these values have proven capable of attracting investor attention and improving the competitiveness of the hospitality and restaurant sector in Bandung Regency. Innovation in products and services, proactivity in marketing, and a commitment to quality are key factors in attracting investment. The implementation of marketing strategies rooted in entrepreneurial values positively impacts investment growth and helps build the reputation and credibility of the Indonesian Hotel and Restaurant Association (PHRI) in Bandung Regency in the eyes of investors. The use of digital technology and social media in marketing strategies plays an important role in reaching a broader audience and attracting investor interest, enabling real-time measurement of marketing campaign effectiveness and strategy adjustments based on collected data. Recommendations for PHRI Bandung Regency include strengthening branding and innovation, enhancing collaboration and networking, optimal use of digital technology, continuous evaluation and adjustment, and improving quality and services. By applying these recommendations, it is hoped that marketing strategies based on entrepreneurial values will continue to develop and provide a sustainable positive impact on the hospitality and restaurant sector in Bandung Regency, increase investment, and reinforce Bandung Regency's position as a premier tourist destination
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN KERJASAMA TIM SEBAGAI VARIABEL MEDIASI PADA PT KARYA PRIMA PUTERA PERKASA
Get PDFThis research aims to determine the mediating influence of teamwork in the relationship between transformational leadership style, organizational culture and employee performance. This research uses a quantitative approach with data collection techniques using saturated samples, where the respondents in this research are the total population of the object studied, namely 50 people. As for distributing questionnaires using Google Forms to every employee who works at PT. Prima Putera Perkasa's work. The analysis method in this research uses SEM with the SmartPLS analysis tool. Meanwhile, the results of this research show that directly transformational leadership style and company culture do not have a significant influence on employee performance. However, indirectly through teamwork, company culture has a significant influence on employee performance at PT. Prima Putera Perkasa's work
PENERAPAN KNOWLEDGE MANAGEMENT PADA PROGRAM INNOVATION DAY DIREKTORAT DIGITAL BUSINESS PT TELKOM INDONESIA KOTA BANDUNG
Get PDFThe digital era encourages every company to adapt to continue to grow and develop. Telkom's Digital Business Directorate is a digital locomotive for PT. Telkom Indonesia (Persero) Tbk. In competitive competition, Knowledge Management is needed as a form of HR management, because HR is a resource that cannot be imitated and duplicated. This research aims to determine and analyze the implementation of Knowledge Management activities in the Innovation Day program of the Digital Business Directorate of PT Telkom Indonesia, Bandung City. The object of this research is Knowledge Management activities in the Innovation Day program. The method in this research is a qualitative method with a descriptive research type. Data comes from in-depth interviews, observations, and documentation related to Knowledge Management activities in the Innovation Day program. The results of this research show that the overall implementation of the activity has gone well. However, the broadcasts presented as a form of knowledge sharing still prioritize the quantity of broadcasts and have not prioritized the quality of the content or the quality of the sources. Growth in terms of awareness is good, but the enthusiasm of Telkom DDB employees, especially for speakers who want to share knowledge, still needs to be improved. Sharing weekly knowledge through digital media such as websites and YouTube, utilizing digital trends, using social media to expand awareness, and holding quizzes with prizes to increase audience enthusiasm have been achieved under the objectives of the Innovation Day program
ANALISIS KEPUASAN PELANGGAN MELALUI KUALITAS PRODUK DAN BAURAN PEMASARAN AMARTA LOUNGE DI HOTEL SANTIKA PREMIERE SEMARANG
Get PDFThe objective of this investigation is to assess and scrutinize the manner in which consumers comprehend the caliber of the commodities they acquire, as well as the impact exerted by the marketing mix, comprising elements like product, price, place, promotion, people, physical evidence, and process, on the degree of customer contentment.This study was conducted at Amarta Lounge in Hotel Santika Premiere Semarang with the aim of evaluating and explaining the influence of service quality and marketing mix on customer satisfaction. Amarta Lounge in Hotel Santika Premiere Semarang has poor service quality and marketing mix, which negatively impacts customer satisfaction. Research data were collected through questionnaires, involving 96 respondents. The results of the study are expected to assist both management and customers. Service quality and marketing mix have a significant influence on customer satisfaction. Multiple regression analysis results show the influence of independent variables on the dependent variable, hypothesis testing, and validity and reliability tests. Quantitative analysis using multiple regression analysis was employed to determine the influence of independent variables on the dependent variable. This indicates that a good marketing mix and service quality are necessary to enhance customer satisfactio
INSPIRASI MENGINAP: Daya Tarik Media Sosial Instagram dalam Keputusan Tamu untuk Menginap di Aruss Hotel Semarang
Get PDFThe study employs a qualitative descriptive research method to thoroughly examine the influence of Instagram on guests' decisions to choose Arus Hotel Semarang for their stay. The key focus areas include the exploration of social media, particularly Instagram, and its impact on the decision-making process regarding accommodation. Through an in-depth analysis, the research delves into the implications and core findings, shedding light on how social media, with an emphasis on Instagram, plays a crucial role as a determining factor for guests opting to stay at Arus Hotel Semarang. The study aims to provide a detailed understanding of the specific features within Instagram that contribute positively to the decision-making process of potential guests, thereby highlighting the platform's significance in the realm of the hospitality industry, particularly in the context of Arus Hotel Semarang
PENGARUH PEMBERIAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN PADA KOPERASI BERKAH MANDIRI SEJAHTERA DI TANJUNG SARI BOGOR
Get PDFThis study aims to determine the effect of compensation on employee job satisfaction at Berkah Mandiri Sejahtera Cooperative in Tanjungsari. This research is important based on the low level of employee job satisfaction, which impacts their performance and productivity, as indicated by the data on salary reductions and increased employee turnover over the past three years. This study uses a quantitative method with an associative design to explore the relationship between the independent variable (compensation) and the dependent variable (job satisfaction). Data were collected through questionnaires distributed to all cooperative employees, with 35 respondents. The results showed that compensation had a significant effect on employee job satisfaction. The statistical test results indicated a coefficient of determination (R-Square) value of 77.6%, meaning that the compensation variable explains 77.6% of the variation in employee job satisfaction. The t-test showed a significance value of 0.000, less than 0.05, thus rejecting H0 and accepting Ha, indicating a significant effect between compensation and job satisfaction. The contribution of this research lies in strengthening empirical evidence that proper compensation, aligned with employees' needs, can enhance their job satisfaction, which in turn can improve company performance and productivity. This research is expected to serve as a reference for companies in formulating effective compensation policies to enhance employee satisfaction and performance
PEMETAAN KOMPONEN PENGELUARAN WISATAWAN DI KAWASAN WISATA TORAJA
Get PDFToraja is a tourist area located in South Sulawesi province. Toraja is divided into two districts, Tana Toraja and North Toraja. Toraja has the charm of natural, traditional and cultural tourism that attracts foreign tourists and domestic tourists. In making a visit, these tourists certainly spend certain costs so that they can enjoy the tourism in Toraja. Tana Toraja and North Toraja district governments have not yet mapped the components of tourist expenditure on tourist expenditure while visiting Toraja. Data processing using the K-Means method. K-Means is a data maining method that provides a group description of an item. Tools used in data processing is RapidMiner application. The purpose of this study is to map or group the components of tourist expenditure in the Toraja tourism area. The results of this mapping there are 2 clusters formed, namely, cluster 0 which amounts to 79 and cluster 1 which amounts to 21, so that the results of this study can be used as a reference and benchmark for the Tana Toraja and North Toraja Regency governments and decision making for interested parties so as to improve the regional economy
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS PEGAWAI PADA KANTOR DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN TORAJA UTARA
Get PDFThis research aims to test and determine the influence of work discipline and work environment on employee productivity at the North Toraja Regency Population and Civil Registration Service Office. This research method uses quantitative research. Data collection techniques were through questionnaires. The population and sample in this study were all employees at the Population and Civil Registration Office of North Toraja Regency. Data were analyzed using the SPSS 26 program.The calculation results from the t test on the work discipline variable t count 3,420> t table 1,688 and on the work environment variable the t count value 10,055 > t table 1,688. This research shows that, partially work discipline has an effect on employee productivity, the work environment has an effect on employee productivity and simultaneously work discipline and work environment influence employee productivity at the North Toraja Regency Population and Civil Registration Service Office
PENGARUH REMUNERASI, PENGUKURAN KINERJA, DAN ANALISIS JABATAN TERHADAP KUALITAS MUTU PEKERJAAN PEGAWAI DI BIRO KEUANGAN UNIVERSITAS NEGERI JAKARTA TAHUN 2022
Get PDFNowadays, people are increasingly smart and aware of getting quality products or services. People are very intelligent and understand about quality products or services. For this reason, an institution is required to provide quality products or services to provide satisfaction to consumers. Providing quality products or services, of course, cannot be separated from the extent of human resources (HR) owned by an institution. The reason is, through quality human resources, quality products or services will of course be produced. In the midst of increasingly tight business competition like today, improving the quality of employees is one of the important things for an institution. Because, the quality of products and services is largely determined by technology, systems, work methods and personal integrity to contribute the best quality work. Several factors that influence the quality of employee work are 1. Remuneration is a component that can increase employee motivation. With appropriate remuneration, an employee will work at his best. In this way, remuneration is something that can influence employee productivity and work performance; 2. Performance measurement is a process of assessing work progress against predetermined goals and objectives, including information on the efficiency of resource use in producing goods and services; 3. Job Analysis is a systematic process that aims to find out about the main points of the position which consists of several tasks, jobs, authority and responsibilities, as well as about the qualification provisions for the things sought such as experience, expertise, ability, education so that they can carry out their duties well in their position
PENGARUH KEBIJAKAN DIVIDEN, TAX MINIMIZATION DAN TUNNELING INCENTIVE TERHADAP PRAKTIK TRANSFER PRICING
Get PDFThis study aims to determine the effect of Dividend Policy, Tax Minimization and Tunneling Incentives on Transfer Pricing practices. The type of research is quantitative using descriptive methods. The sampling method used was a purposive sampling method with a total sample of 21 non-cyclical consumer sector companies listed on the Indonesian stock exchange in 2018-2022 with a population of 113 companies. The research findings reveal that dividend policy and tax minimization strategies do not significantly impact transfer pricing practices. This suggests that companies’ decisions on distributing dividends and minimizing taxes are not directly related to how they engage in transfer pricing. Transfer pricing, in this context, appears to be unaffected by these financial strategies, indicating that factors like shareholder returns and tax planning are not influencing the way companies set prices for transactions between their subsidiaries. This implies that when shareholders have strong incentives to divert resources, it can influence how transfer pricing is set. Additionally, the research finds that when considering all three factorsdividend policy, tax minimization, and tunneling incentives—together, they do collectively influence transfer pricing practices